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Your Vote Counts! THE HERSHEY COMPANY 2024 Annual Meeting Vote by May 5, 2024 11:59 PM EDT THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 V39995-P02702 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the 2024 Annual Meeting of Stockholders. This is an important notice regarding the availability of proxy materials for the Annual Meeting to be held on May 6, 2024. Get informed before you vote View the Notice of 2024 Annual Meeting and Proxy Statement and 2023 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to April 22, 2024. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Vote Virtually at the Meeting* May 6, 2024 1:00 p.m. EDT Virtually at: www.virtualshareholdermeeting.com/HSY2024 *Please check the meeting materials for any special requirements for meeting attendance. Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Stockholder Meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: For 01) Michele G. Buck 02) Victor L. Crawford 03) Robert M. Dutkowsky 04) Mary Kay Haben 05) M. Diane Koken 06) Huong Maria T. Kraus 07) Robert M. Malcolm 08) Kevin M. Ozan 09) Anthony J. Palmer 10) Juan R. Perez 11) Cordel Robbin-Coker | 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2024. For 3. Approve named executive officer compensation on a non-binding advisory basis. For 4. Stockholder Proposal titled “Public Report on Living Wage & Income.” Against 5. Stockholder Proposal titled “Public Report on Packaging Reuse & Recycling.” Against NOTE: Such other business as may properly come before the meeting or any adjournment thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. V39996-P02702 |