f8k_02021010.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549
______________________________

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

                           February 1, 2010                    
Date of Report (Date of earliest event reported)

                       The Hershey Company                   
(Exact name of registrant as specified in its charter)

                               Delaware                             
(State or other jurisdiction of incorporation)

                    1-183                   
                   23-0691590                   
(Commission File Number)
(IRS Employer Identification No.)

  100 Crystal A Drive, Hershey, Pennsylvania  17033 
(Address of Principal Executive Offices)  (Zip Code)

Registrant's telephone number, including area code:  (717) 534-4200

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[   ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
[   ]
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
[   ]
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
[   ]
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))



INFORMATION TO BE INCLUDED IN REPORT

Item 2.02
Results of Operations and Financial Condition

On February 2, 2010, The Hershey Company (“the Company”) announced sales and earnings for the fourth quarter and full year ended December 31, 2009.

The information in Item 2.02 of this Current Report, including applicable portions of the Exhibit, shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that Section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.


Item 8.01
Other Events

Also on February 2, 2010, the Company announced that on February 1, 2010 its Board of Directors declared a quarterly dividend on the Company’s Common Stock and Class B Common Stock and increased the quarterly dividend.

A copy of the Company’s press release is attached hereto as Exhibit 99.1 and incorporated herein by reference.


Item 9.01
Financial Statements and Exhibits

                (d)
Exhibits
 
     
 
99.1
Press Release dated February 2, 2010




SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date:   February 2, 2010


 
THE HERSHEY COMPANY
 
 
 
 
By:       /s/ Humberto P. Alfonso        
 
Humberto P. Alfonso
Senior Vice President, Chief Financial Officer


EXHIBIT INDEX

Exhibit No.
Description
   
99.1
The Hershey Company Press Release dated February 2, 2010

pressrelase_02022010.htm
Exhibit 99.1
 
 
HERSHEY ANNOUNCES FOURTH QUARTER AND FULL-YEAR 2009
RESULTS; REAFFIRMS OUTLOOK FOR 2010; INCREASES
 QUARTERLY DIVIDEND

· 
Fourth quarter and full-year 2009 net sales increase 2.2% and 3.2%, respectively
   
· 
Fourth quarter earnings per share-diluted of $0.55 as reported and $0.63 adjusted
   
· 
Full-year 2009 earnings per share-diluted of $1.90 as reported and $2.17 adjusted
   
· 
Outlook reaffirmed for 2010 growth in net sales of 3-5% and an increase in adjusted
earnings per share-diluted of 6-8%
   
· 
Quarterly dividend declared and increased 7.6% on Common Stock

HERSHEY, Pa., February 2, 2010 — The Hershey Company (NYSE: HSY) today announced sales and earnings for the fourth quarter ended December 31, 2009. Consolidated net sales were $1,407,336,000 compared with $1,377,380,000 for the fourth quarter of 2008. Reported net income for the fourth quarter of 2009 was $126,779,000 or $0.55 per share-diluted, compared with $82,155,000 or $0.36 per share-diluted for the comparable period of 2008.

For the fourth quarters of 2009 and 2008, these results, prepared in accordance with U.S. generally accepted accounting principles (GAAP), include net pre-tax charges of $26.5 million and $79.7 million, or $0.08 and $0.23 per share-diluted, respectively. These charges were associated with the Global Supply Chain Transformation (GSCT) program.  Adjusted net income, which excludes these net charges, was $144,352,000 or $0.63 per share-diluted in the fourth quarter of 2009, compared with $133,842,000, or $0.59 per share-diluted in the fourth quarter of 2008, an increase of 6.8 percent in adjusted earnings per share-diluted.
 
For the full year 2009, consolidated net sales were $5,298,668,000 compared with $5,132,768,000 in 2008, an increase of 3.2 percent.  Reported net income for 2009 was $435,994,000 or $1.90 per share-diluted, compared with $311,405,000, or $1.36 per share-diluted for 2008.
 
For the full years 2009 and 2008, these results, prepared in accordance with GAAP, include net pre-tax charges of $99.1 million and $180.7 million, or $0.27 and $0.52 per share-diluted, respectively. These charges were associated with the GSCT program.  Adjusted net income for the full year 2009, which excludes these net charges, was $496,817,000, or $2.17 per share-diluted, compared with $430,522,000 or $1.88 per share-diluted in 2008, an increase of 15.4 percent in adjusted earnings per share-diluted.
 
During the fourth quarter of 2009, the GSCT program concluded. Total charges were $629.1 million, including $85.0 million in non-cash pension settlement charges discussed in prior quarters. Excluding pension settlement charges, project implementation, management and start-up costs of $544.1 million were less than the estimate of $575 million to $600 million. Except for possible non-cash pension settlement charges, the Company does not expect any significant charges related to the GSCT program in 2010. Total GSCT program savings through 2009 are approximately $160 million. Total ongoing annual savings from the GSCT program of approximately $175 million to $185 million will be achieved by the end of 2010. Savings from the program fueled the investment in Hershey’s brand-building and selling capabilities, enabling our marketplace success.
 
On February 1, 2010, the Board of Directors of The Hershey Company declared a quarterly dividend of $0.32 on the Common Stock, an increase of $0.0225 per share. In addition, the Board declared a dividend of $0.29 on the Class B Common Stock, an increase of $0.0222 per share. The dividends are payable March 15, 2010, to stockholders of record February 25, 2010.
 
 


Fourth Quarter Performance and Outlook
 
“During 2009, Hershey made excellent progress in its consumer-driven approach to core brand investment while implementing significant, but necessary, price increases,” said David J. West, President and Chief Executive Officer. “Our fourth quarter results represent a solid finish to a year marked by good progress against our key strategic initiatives despite the backdrop of the macroeconomic issues affecting consumers.  Net sales increased 2.2 percent in the quarter, driven primarily by pricing and improvements in our international business, including an approximate one point benefit from foreign currency exchange rates.  Importantly, base business volume trends, while down due to volume elasticity associated with the U.S. pricing action, sequentially improved in the fourth quarter, net of the previously communicated decisions to close our on-line gifts business and discontinue certain premium chocolate products. Additionally, as communicated in October, due to timing, shipments of Valentine’s and Easter seasonal products were lower in the fourth quarter of 2009 versus 2008.
 
“Strong performance at key retail customers continues and overall marketplace performance was in line with our expectations. Where we have focused resources, particularly in the food, convenience and certain non-measured channels, results continue to be solid.  Specifically, U.S. retail takeaway for the 12-weeks and 52-weeks ended January 2, 2010, in channels that account for over 80 percent of our U.S. retail business, was up 6.0 percent and 7.2 percent, respectively. In the channels measured by syndicated data, U.S. market share increased 0.1 points for the full year and, as expected, declined 0.4 points for the 12-weeks ended January 2, 2010. These results were driven by the investments we have made behind our core brands, including advertising, up about 50 percent in both the fourth quarter and full year.
 
“Fourth quarter profitability was driven by net price realization and supply chain efficiencies and productivity, partially offset by higher input costs, marketing expenses and employee-related costs, including incentive compensation and pension expense.  Adjusted income before interest and income taxes includes a non-recurring benefit resulting from the impact of last-in, first-out (LIFO) inventory accounting for targeted inventory reductions. The effective income tax rate in the fourth quarter of 33.6 percent, excluding the impact of charges associated with the GSCT program, was lower than our initial expectations. This resulted in a $0.02 benefit in adjusted earnings per share-diluted in both the fourth quarter and full year 2009. The LIFO gain and tax benefit essentially offset the costs related to our consideration of a transaction with Cadbury plc.

“The earnings growth, as well as the Company’s continued focus on improving working capital throughout the year and in the fourth quarter, generated a significant increase in operating cash flow in 2009. Therefore, we are pleased to announce an increase to our quarterly dividend. This increase is a result of the Company’s strong balance sheet and the continued ability of our business to generate consistent and predictable free cash flow.

“Entering 2010 we feel good about our prospects as we continue to execute our consumer-driven strategy. Our brand-building initiatives continue to resonate with consumers as evidenced by our core brand market share gains. We’ll continue with this disciplined approach to investment. During the first half of 2010, the distribution and rollout of our new Hershey’s Bliss white chocolate and expansion of the Pieces format to include Hershey’s Special Dark, Almond Joy and York will continue. We expect to increase advertising by 25 to 30 percent during the year, supporting new product launches and core brands -  particularly Hershey’s, Reese’s, Hershey’s Kisses, Bliss, Twizzlers and Kit Kat. We will also launch new core brand advertising campaigns behind the Almond Joy, Mounds and York brands.  Increased levels of consumer investment and brand support, as well as collaborative efforts with retail customers in all classes of trade will continue and should deliver improvement in net sales within our 3 to 5 percent long-term objective. Additionally, we have good visibility into our full-year cost structure and expect our ongoing growth in adjusted earnings per share-diluted to be within our long-term objective of 6 to 8 percent,” West concluded.
 
Note: In this release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma summary of consolidated statements of income, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations.
 
In 2008, the Company recorded GAAP charges of $130.0 million, or $0.38 per share-diluted, attributable to the GSCT program and $45.7 million, or $0.13 per share-diluted, related to the impairment of intangible trademark values, primarily Mauna Loa, recorded in the fourth quarter of 2008. Additionally, the Company recorded business realignment and impairment charges of $4.9 million, or $0.01 per share-diluted, related to the business realignment in Brazil.
 

In 2009, the Company recorded GAAP charges, including non-cash pension settlement charges, of $99.1 million, or $0.27 per share-diluted, attributable to the GSCT program.
 
The GSCT program resulted in total pre-tax charges and non-recurring project implementation costs of $629.1 million, including non-cash pension settlement charges (see Appendix A) of $85.0 million to date. Except for possible non-cash pension settlement charges, the Company does not expect any significant charges related to the GSCT program in 2010.
 
Below is a reconciliation of GAAP and non-GAAP items to the Company’s adjusted earnings per share-diluted:
 
 
 
2008
 
2009
Reported EPS-Diluted
$1.36
 
$1.90
       
Total Business Realignment
and Impairment Charges
$0.52
 
$0.27
       
Adjusted EPS-Diluted*
$1.88
 
$2.17
 
*Excludes business realignment and impairment charges.
 
Possible adjustments to exclude business realignment charges for 2010 are not known at this time; therefore, the Company is unable to provide a reconciliation of adjusted earnings per share-diluted for 2010.
 

 
Appendix A
 
Financial Accounting Standards Board Statement of Financial Accounting Standards No. 88, Employers’ Accounting for Settlements and Curtailments of Defined Benefit Pension Plans and for Termination Benefits (as amended) (now FASB Accounting Standards Codification 715-30-35) (“SFAS No. 88”) requires pension settlement charges to be recorded if withdrawals from pension plans in a calendar year exceed a certain level.
 
Pension settlement charges are non-cash charges for the Company. Such charges accelerate the recognition of pension expenses related to actuarial gains and losses resulting from interest rate changes and differences in actual versus assumed returns on pension assets. The Company normally amortizes actuarial gains and losses over a period of about 13 years.
 
The GSCT program charges recorded in 2007 and 2008 included pension settlement charges of approximately $24.6 million as employees leaving the Company under the program have withdrawn lump sums from the defined benefit pension plans.  Pension settlement charges recorded in 2009 totaled approximately $60.4 million.
 
The GSCT program resulted in total pre-tax charges and non-recurring project implementation costs of $629.1 million, including non-cash pension settlement charges of $85.0 million.
 
 

 
Safe Harbor Statement
 
This release contains statements that are forward-looking. These statements are made based upon current expectations that are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors that could cause results to differ materially include, but are not limited to: issues or concerns related to the quality and safety of our products, ingredients or packaging; changes in raw material and other costs and selling price increases, including volume declines associated with pricing elasticity; market demand for our new and existing products; increased marketplace competition; political, economic, and/or financial market conditions; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; the impact of future developments related to the investigation by government regulators of alleged pricing practices by members of the confectionery industry, including risks of subsequent litigation or further government action; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; and such other matters as discussed in our Annual Report on Form 10-K for 2008.  All information in this press release is as of February 2, 2010. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company’s expectations.
 
Live Web Cast
 
As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey’s corporate website www.hersheys.com. Please go to the Investor Relations section of the website for further details.
 
 
 
 
 
Financial Contact:
Mark Pogharian
717-534-7556
Media Contact:
Kirk Saville
717-534-7641
 
 

 
The Hershey Company
 
Summary of Consolidated Statements of Income
 
for the periods ended December 31, 2009 and December 31, 2008
 
(in thousands except per share amounts)
 
   
   
   
Fourth Quarter
   
Twelve Months
 
                         
   
2009
   
2008
   
2009
   
2008
 
                         
Net Sales
  $ 1,407,336     $ 1,377,380     $ 5,298,668     $ 5,132,768  
                                 
Costs and Expenses:
                               
Cost of Sales
    836,815       879,854       3,245,531       3,375,050  
Selling, Marketing and Administrative
    334,040       284,057       1,208,672       1,073,019  
Business Realignment and Impairment Charges, net
    24,125       60,053       82,875       94,801  
                                 
Total Costs and Expenses
    1,194,980       1,223,964       4,537,078       4,542,870  
                                 
Income Before Interest and Income Taxes (EBIT)
    212,356       153,416       761,590       589,898  
Interest Expense, net
    21,527       24,965       90,459       97,876  
                                 
Income Before Income Taxes
    190,829       128,451       671,131       492,022  
Provision for Income Taxes
    64,050       46,296       235,137       180,617  
                                 
Net Income
  $ 126,779     $ 82,155     $ 435,994     $ 311,405  
                                 
Net Income Per Share - Basic - Common
  $ 0.57     $ 0.37     $ 1.97     $ 1.41  
   - Basic - Class B
  $ 0.51     $ 0.33     $ 1.77     $ 1.27  
   - Diluted - Common
  $ 0.55     $ 0.36     $ 1.90     $ 1.36  
                                 
Shares Outstanding  - Basic - Common
    167,623       166,734       167,136       166,709  
  - Basic - Class B
    60,709       60,713       60,709       60,777  
  - Diluted - Common
    229,644       228,504       228,995       228,697  
                                 
Key Margins:
                               
Gross Margin
    40.5 %     36.1 %     38.7 %     34.2 %
EBIT Margin
    15.1 %     11.1 %     14.4 %     11.5 %
Net Margin
    9.0 %     6.0 %     8.2 %     6.1 %
                                 



The Hershey Company
 
Pro Forma Summary of Consolidated Statements of Income
 
for the periods ended December 31, 2009 and December 31, 2008
 
(in thousands except per share amounts)
 
   
   
   
Fourth Quarter
   
Twelve Months
 
                         
   
2009
   
2008
   
2009
   
2008
 
                         
Net Sales
  $ 1,407,336     $ 1,377,380     $ 5,298,668     $ 5,132,768  
                                 
Costs and Expenses:
                               
   Cost of Sales
    835,171 (a)     862,233 (d)     3,235,395 (a)     3,297,283 (d)
   Selling, Marketing and Administrative
    333,357 (b)     282,020 (e)     1,202,552 (b)     1,064,917 (e)
   Business Realignment and Impairment Charges, net
    --- (c)     --- (f)     --- (c)     --- (f)
                                 
   Total Costs and Expenses
    1,168,528       1,144,253       4,437,947       4,362,200  
                                 
Income Before Interest and Income Taxes (EBIT)
    238,808       233,127       860,721       770,568  
Interest Expense, net
    21,527       24,965       90,459       97,876  
                                 
Income Before Income Taxes
    217,281       208,162       770,262       672,692  
Provision for Income Taxes
    72,929       74,320       273,445       242,170  
                                 
Adjusted Net Income
  $ 144,352     $ 133,842     $ 496,817     $ 430,522  
                                 
Adjusted Net Income Per Share - Basic - Common
  $ 0.65     $ 0.60     $ 2.24     $ 1.94  
 - Basic - Class B
  $ 0.59     $ 0.54     $ 2.02     $ 1.75  
 - Diluted - Common
  $ 0.63     $ 0.59     $ 2.17     $ 1.88  
                                 
Shares Outstanding  - Basic - Common
    167,623       166,734       167,136       166,709  
  - Basic - Class B
    60,709       60,713       60,709       60,777  
  - Diluted - Common
    229,644       228,504       228,995       228,697  
                                 
Key Margins:
                               
   Adjusted Gross Margin
    40.7 %     37.4     38.9 %     35.8
   Adjusted EBIT Margin
    17.0 %     16.9     16.2 %     15.0
   Adjusted Net Margin
    10.3 %     9.7     9.4 %     8.4
                                 
(a) Excludes business realignment and impairment charges of $1.6 million pre-tax or $1.1 million after-tax for the fourth quarter and $10.1 million pre-tax or $6.3 million after-tax for the twelve months.
(b) Excludes business realignment and impairment charges of $0.7 million pre-tax or $0.5 million after-tax for the fourth quarter and $6.1 million pre-tax or $3.8 million after-tax for the twelve months.
(c) Excludes business realignment and impairment charges of $24.1 million pre-tax or $16.0 million after-tax for the fourth quarter and $82.9 million pre-tax or $50.7 million after-tax for the twelve months.
(d) Excludes business realignment and impairment charges of $17.6 million pre-tax or $12.1 million after-tax for the fourth quarter and $77.8 million pre-tax or $53.4 million after-tax for the twelve months.
(e) Excludes business realignment and impairment charges of $2.0 million pre-tax or $1.3 million after-tax for the fourth quarter and $8.1 million pre-tax or $4.9 million after-tax for the twelve months.
(f) Excludes business realignment and impairment charges of $60.1 million pre-tax or $38.3 million after-tax for the fourth quarter and $94.8 million pre-tax or $60.8 million after-tax for the twelve months.
 


The Hershey Company
 
Consolidated Balance Sheets
 
as of December 31, 2009 and December 31, 2008
 
(in thousands of dollars)
 
   
Assets
 
2009
   
2008
 
             
Cash and Cash Equivalents
  $ 253,605     $ 37,103  
Accounts Receivable - Trade (Net)
    410,390       455,153  
Deferred Income Taxes
    39,868       70,903  
Inventories
    519,712       592,530  
Prepaid Expenses and Other
    161,859       189,256  
                 
Total Current Assets
    1,385,434       1,344,945  
                 
Net Plant and Property
    1,404,767       1,458,949  
Goodwill
    571,580       554,677  
Other Intangibles
    125,520       110,772  
Deferred Income Taxes
    4,353       13,815  
Other Assets
    183,377       151,561  
                 
Total Assets
  $ 3,675,031     $ 3,634,719  
                 
Liabilities and Stockholders' Equity
               
                 
Loans Payable
  $ 39,313     $ 501,504  
Accounts Payable
    287,935       249,454  
Accrued Liabilities
    546,462       504,065  
Taxes Payable
    36,918       15,189  
                 
Total Current Liabilities
    910,628       1,270,212  
                 
Long-Term Debt
    1,502,730       1,505,954  
Other Long-Term Liabilities
    501,334       504,963  
Deferred Income Taxes
    -       3,646  
                 
Total Liabilities
    2,914,692       3,284,775  
                 
Total Stockholders' Equity
    760,339       349,944  
                 
Total Liabilities and Stockholders' Equity
  $ 3,675,031     $ 3,634,719