f8k_3qpressrelease.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549
______________________________

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

                           October 22, 2009                         
Date of Report (Date of earliest event reported)

                       The Hershey Company                    
(Exact name of registrant as specified in its charter)

                               Delaware                              
(State or other jurisdiction of incorporation)

                    1-183                    
                   23-0691590                    
(Commission File Number)
(IRS Employer Identification No.)

  100 Crystal A Drive, Hershey, Pennsylvania  17033  
(Address of Principal Executive Offices)  (Zip Code)

Registrant's telephone number, including area code:  (717) 534-4200

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[   ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
[   ]
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
[   ]
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
[   ]
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




INFORMATION TO BE INCLUDED IN REPORT


Item 2.02
Results of Operations and Financial Condition

On October 22, 2009, The Hershey Company (“the Company”) announced sales and earnings for the third quarter of 2009.  A copy of the Company’s press release is attached hereto as Exhibit 99.1 and incorporated herein by reference.

The information in this Current Report, including the Exhibit, shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that Section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.


Item 9.01
Financial Statements and Exhibits

(d)
Exhibits
 
     
 
99.1
Press Release dated October 22, 2009




SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date:   October 22, 2009


 
THE HERSHEY COMPANY
 
 
 
 
By:      /s/ Humberto P. Alfonso
 
Humberto P. Alfonso
Senior Vice President, Chief Financial Officer

 
 

 



EXHIBIT INDEX

Exhibit No.
Description
   
99.1
The Hershey Company Press Release dated October 22, 2009


 
 

 

exh99_1-pressrelease.htm


Exhibit 99.1

HERSHEY ANNOUNCES THIRD QUARTER RESULTS
AND INCREASES 2009 FULL-YEAR EPS OUTLOOK

Earnings per share-diluted of $0.71 as reported and $0.73 adjusted
   
Retail takeaway up 4.8% in channels that account for over 80% of the Company’s U.S. business
   
Full-year net sales growth of 3-5% expected
   
Outlook for 2009 adjusted earnings per share-diluted increased; to be in the $2.12 to $2.14 range
   
 
HERSHEY, Pa., October 22, 2009 — The Hershey Company (NYSE: HSY) today announced sales and earnings for the third quarter ended October 4, 2009. Consolidated net sales were $1,484,118,000 compared with $1,489,609,000 for the third quarter of 2008. Reported net income for the third quarter of 2009 was $162,023,000 or $0.71 per share-diluted, compared with $124,538,000 or $0.54 per share-diluted, for the comparable period of 2008.
 
For the third quarters of 2009 and 2008, these results, prepared in accordance with generally accepted accounting principles (GAAP), include net pre-tax charges of $11.0 million and $31.0 million, or $0.02 and $0.10 per share-diluted, respectively. These charges were associated with the Global Supply Chain Transformation (GSCT) program.  Adjusted net income, which excludes these net charges, was $168,508,000 or $0.73 per share-diluted in the third quarter of 2009, compared with $145,813,000, or $0.64 per share-diluted in the third quarter of 2008, an increase of 14.1 percent in adjusted earnings per share-diluted.
 
For the first nine months of 2009, consolidated net sales were $3,891,332,000 compared with $3,755,388,000 for the first nine months of 2008. Reported net income for the first nine months of 2009 was $309,215,000 or $1.35 per share-diluted, compared with $229,250,000 or $1.00 per share-diluted, for the first nine months of 2008.
 
For the first nine months of 2009 and 2008, these results, prepared in accordance with GAAP, include net pre-tax charges of $72.7 million and $101.0 million, or $0.19 and $0.30 per share, respectively. These charges were associated with the GSCT program.
 
 

 
 

 
 
Adjusted net income for the first nine months of 2009, which excludes these net charges, was $352,465,000, or $1.54 per share-diluted, compared with $296,680,000 or $1.30 per share-diluted in 2008, an increase of 18.5 percent in adjusted earnings per share-diluted.
 
Total GSCT program costs to date are $602.7 million. The forecast for total charges related to the program remains $640 million to $665 million and includes the non-cash pension settlement charges discussed in prior quarters and described in Appendix A.  In 2009, the Company expects to record total GAAP charges, including possible non-cash pension settlement charges, of about $0.26 to $0.32 per share-diluted, generating expected GAAP earnings of $1.80 to $1.88 per share-diluted (see “Note” for GAAP to adjusted earnings per share-diluted reconciliation).
 
 
Third Quarter Performance and Outlook
 
“I’m pleased with Hershey’s third quarter results, which were driven by core brand growth, solid performance within key retail channels and strong productivity gains,” said David J. West, President and Chief Executive Officer. “Net sales, down slightly in the quarter versus the prior year, were in-line with our expectations as we’re lapping the buy-in related to the August 2008 price increase.  Importantly, U.S. retail takeaway for the 12-weeks ended October 3, 2009, in channels that account for over 80 percent of our U.S. retail business, was up 4.8 percent. In the channels measured by syndicated data, U.S. market share was flat for the 12-weeks ended October 3, 2009, and up 0.3 points year-to-date.  These results were driven by the investments we have made behind our core brands, including advertising, up about 50 percent in the third quarter.
 
“Increased levels of in-store programming and merchandising, as well as outstanding execution at the retail level, continue to drive our positive marketplace results in the food, convenience and mass classes of trade. We’ll continue to invest in our brands and business capabilities and anticipate a solid finish to the year.
 
“As anticipated, in the third quarter, net sales gains from the U.S. pricing action were offset by volume declines associated with pricing elasticity, the impact of unfavorable foreign currency exchange rates and previously communicated 2009 mid-year actions to discontinue certain premium chocolate products. Overall, the investments we made in selling capabilities were successful in the quarter and contributed to consumer acceptance of the new higher everyday, promoted and seasonal price points.
 
 “Adjusted income before interest and income taxes increased 15.8 percent in the third quarter, slightly greater than our expectations, and resulted in a 280 basis point margin improvement. The increase was driven by net price realization, supply chain efficiencies and productivity gains.  Offsetting a portion of these gains were higher commodity and employee-related costs, including pension expense. Additionally, our earnings growth, as well as our focus on improving net trading capital, generated strong operating cash flow in the quarter.
 
 
 

 
“We are working closely with retail customers and are monitoring category and Hershey brand performance given the higher promoted price points of seasonal candy.  We’ll make the necessary consumer investments in the coming weeks and months to ensure a healthy category and Halloween and Holiday sell through at the retail level.  Halloween-specific seasonal promotions, merchandising and advertising are currently being executed in the marketplace.  We are also planning an additional increase in advertising in the fourth quarter and expect full-year 2009 advertising expense to increase about 50 percent versus 2008. This investment will benefit our everyday and seasonal business in the near term and into next year, as well as the December launches of Hershey’s Bliss white chocolate and the introduction of Hershey’s Special Dark, Almond Joy and York Pieces. These Hershey favorites, in a crunchy candy shell, are an expansion of the popular Reese’s Pieces format and will be available in take-home, resealable, standup pouches. These two launches represent the type of close-in innovation on our iconic brands that we believe resonate with consumers in this challenging environment.
 
“In the fourth quarter, gains from pricing will not be as significant as the Holiday season is smaller than Halloween.  Additionally, due to timing, we expect shipments of Valentine’s and Easter seasonal product to be lower in the fourth quarter of 2009 versus 2008. Based on the year-to-date price/volume elasticity trends and brand-building and marketplace initiatives for the remainder of the year, we expect 2009 net sales growth to be within our 3 to 5 percent long-term objective.  Over the balance of the year, we’re accelerating domestic and international investments in consumer capabilities, customer insights and category management techniques that will benefit the Company over the long term. Therefore, we anticipate adjusted earnings per share-diluted for the full-year to be in the $2.12 to $2.14 range.
 
“As we look to 2010, we assume the economic environment for consumers in the U.S. and international markets will continue to be challenging. We’ll continue to focus on and make appropriate investments in our core brands and expect 2010 net sales growth to be within our 3 to 5 percent long-term objective. The sell through at retail for Halloween will be greatly affected by the remaining days in the season and will determine our approach to the upcoming Holiday, Valentine’s and Easter seasons, all of which we expect will be at the higher seasonal promoted price points. While still early, for 2010, given our current views of our investments, marketplace performance and cost structure, we expect growth in adjusted earnings per share-diluted to be within our long-term objective of 6 to 8 percent,” West concluded.
 
 

 
 
Note: In this release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma summary of consolidated statements of income, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations.
 
In 2008, the Company recorded GAAP charges of $130.0 million, or $0.38 per share-diluted, attributable to the GSCT program and $45.7 million, or $0.13 per share-diluted, related to the impairment of intangible trademark values, primarily Mauna Loa, recorded in the fourth quarter of 2008. Additionally, the Company recorded business realignment and impairment charges of $4.9 million, or $0.01 per share-diluted, related to the business realignment in Brazil.
 
In 2009, the Company expects to record total GAAP charges, including possible non-cash pension settlement charges (see Appendix A), of about $100 million to $120 million, or $0.26 to $0.32 per share-diluted.
 
The GSCT program is expected to result in total pre-tax charges and non-recurring project implementation costs of $640 million to $665 million, including possible non-cash pension settlement charges (see Appendix A) in 2009 and 2010. Total charges include project management and start-up costs of approximately $60 million.
 
Below is a reconciliation of GAAP and non-GAAP items to the Company’s adjusted earnings per share-diluted outlook:
 
 
2008
2009
Reported / Expected EPS-Diluted
$1.36
$1.80 - $1.88
     
Total Business Realignment
and Impairment Charges
$0.52
$0.26 - $0.32
     
Adjusted EPS-Diluted *
$1.88
--
     
Expected Adjusted EPS-Diluted*
 
$2.12 - $2.14
 
*Excludes business realignment and impairment charges.
 

 
 

 
 
 
Appendix A
 
Financial Accounting Standards Board Statement of Financial Accounting Standards No. 88, Employers’ Accounting for Settlements and Curtailments of Defined Benefit Pension Plans and for Termination Benefits (as amended) (now FASB Accounting Standards Codification 715-30-35) (“SFAS No. 88”) requires pension settlement charges to be recorded if withdrawals from pension plans in a calendar year exceed a certain level.
 
Pension settlement charges are non-cash charges for the Company. Such charges accelerate the recognition of pension expenses related to actuarial gains and losses resulting from interest rate changes and differences in actual versus assumed returns on pension assets. The Company normally amortizes actuarial gains and losses over a period of about 13 years.
 
The GSCT program charges recorded in 2007 and 2008 included pension settlement charges of approximately $25 million as employees leaving the Company under the program have withdrawn lump sums from the defined benefit pension plans.  Pension settlement charges recorded during the first nine months of 2009 totaled approximately $36.7 million.
 
In addition to the settlement charges reflected above, incremental SFAS No. 88 pension settlement charges of $30 million to $40 million are included in the total GSCT program estimates based upon the current trends of employee withdrawals, with approximately $30 million of this amount projected for 2009.
 
The GSCT program is expected to result in total pre-tax charges and non-recurring project implementation costs of $640 million to $665 million, including estimated pension settlement charges in 2009 and 2010.
 

 
 

 
 
Safe Harbor Statement
 
This release contains statements that are forward-looking. These statements are made based upon current expectations that are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors that could cause results to differ materially include, but are not limited to: issues or concerns related to the quality and safety of our products, ingredients or packaging; changes in raw material and other costs and selling price increases, including volume declines associated with pricing elasticity; market demand for our new and existing products; increased marketplace competition; political, economic, and/or financial market conditions; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; the impact of future developments related to the investigation by government regulators of alleged pricing practices by members of the confectionery industry, including risks of subsequent litigation or further government action; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; our ability to achieve expected ongoing annual savings from our supply chain transformation and the implementation of our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; and such other matters as discussed in our Annual Report on Form 10-K for 2008.  All information in this press release is as of October 22, 2009. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company’s expectations.
 
 
Live Web Cast
 
As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey’s corporate website www.hersheys.com. Please go to the Investor Relations section of the website for further details.
 
 
# # #
 
FINANCIAL CONTACT:
Mark Pogharian
717-534-7556
MEDIA CONTACT:
Kirk Saville
717-534-7641


 
 

 
 
 
Summary of Consolidated Statements of Income
 
for the periods ended October 4, 2009 and September 28, 2008
 
(in thousands except per share amounts)
 
   
   
   
Third Quarter
   
Nine Months
 
                         
   
2009
   
2008
   
2009
   
2008
 
                         
Net Sales
  $ 1,484,118     $ 1,489,609     $ 3,891,332     $ 3,755,388  
                                 
Costs and Expenses:
                               
Cost of Sales
    895,020       988,380       2,408,716       2,495,196  
Selling, Marketing and Administrative
    301,466       272,401       874,632       788,962  
Business Realignment and Impairment
   Charges, net
    8,008       8,877       58,750       34,748  
                                 
Total Costs and Expenses
    1,204,494       1,269,658       3,342,098       3,318,906  
                                 
Income Before Interest and Income Taxes (EBIT)
    279,624       219,951       549,234       436,482  
Interest Expense, net
    22,302       24,915       68,932       72,911  
                                 
Income Before Income Taxes
    257,322       195,036       480,302       363,571  
Provision for Income Taxes
    95,299       70,498       171,087       134,321  
                                 
Net Income
  $ 162,023     $ 124,538     $ 309,215     $ 229,250  
                                 
Net Income Per Share  - Basic - Common
  $ 0.73     $ 0.56     $ 1.39     $ 1.03  
- Basic - Class B
  $ 0.66     $ 0.51     $ 1.26     $ 0.93  
- Diluted - Common
  $ 0.71     $ 0.54     $ 1.35     $ 1.00  
                                 
Shares Outstanding  - Basic - Common
    167,299       166,682       166,980       166,696  
 - Basic - Class B
    60,709       60,784       60,710       60,798  
 - Diluted - Common
    229,553       228,670       228,784       228,757  
                                 
Key Margins:
                               
Gross Margin
    39.7%       33.6%       38.1%       33.6%  
EBIT Margin
    18.8%       14.8%       14.1%       11.6%  
Net Margin
    10.9%       8.4%     7.9%       6.1%  
                                 

 
 

 


The Hershey Company
 
Pro Forma Summary of Consolidated Statements of Income
 
for the periods ended October 4, 2009 and September 28, 2008
 
(in thousands except per share amounts)
 
   
   
Third Quarter
   
Nine Months
 
                         
   
2009
   
2008
   
2009
   
2008
 
                         
Net Sales
  $ 1,484,118     $ 1,489,609     $ 3,891,332     $ 3,755,388  
                                 
Costs and Expenses:
                               
Cost of Sales
    893,695 (a)     968,415 (d)     2,400,224 (a)     2,435,050 (d)
Selling, Marketing and Administrative
    299,783 (b)     270,213 (e)     869,195 (b)     782,897 (e)
Business Realignment and Impairment 
   Charges, net
    (c)     (f)     (c)     (f)
                                 
   Total Costs and Expenses
    1,193,478       1,238,628       3,269,419       3,217,947  
                                 
Income Before Interest and Income Taxes (EBIT)
    290,640       250,981       621,913       537,441  
Interest Expense, net
    22,302       24,915       68,932       72,911  
                                 
Income Before Income Taxes
    268,338       226,066       552,981       464,530  
Provision for Income Taxes
    99,830       80,253       200,516       167,850  
                                 
Adjusted Net Income
  $ 168,508     $ 145,813     $ 352,465     $ 296,680  
                                 
Adjusted Net Income Per Share - Basic - Common
  $ 0.76     $ 0.66     $ 1.59     $ 1.34  
         - Basic - Class B
  $ 0.68     $ 0.59     $ 1.43     $ 1.21  
         - Diluted - Common
  $ 0.73     $ 0.64     $ 1.54     $ 1.30  
                                 
Shares Outstanding    - Basic - Common
    167,299       166,682       166,980       166,696  
       - Basic - Class B
    60,709       60,784       60,710       60,798  
   - Diluted - Common
    229,553       228,670       228,784       228,757  
                                 
Key Margins:
                               
   Adjusted Gross Margin
    39.8%        35.0%       38.3%       35.2%   
   Adjusted EBIT Margin
    19.6%       16.8%       16.0%        14.3%   
   Adjusted Net Margin
    11.4%       9.8%        9.1%        7.9%   
                                 
(a) Excludes business realignment and impairment charges of $1.3 million pre-tax or $.8 million after-tax for the third quarter and $8.5 million pre-tax or $5.0 million after-tax for the nine months.
(b) Excludes business realignment and impairment charges of $1.7 million pre-tax or $.9 million after-tax for the third quarter and $5.4 million pre-tax or $3.2 million after-tax for the nine months.
(c) Excludes business realignment and impairment charges of $8.0 million pre-tax or $4.8 million after-tax for the third quarter and $58.8 million pre-tax or $35.1 million after-tax for the nine months.
(d) Excludes business realignment and impairment charges of $20.0 million pre-tax or $13.9 million after-tax for the third quarter and $60.1 million pre-tax or $41.3 million after-tax for the nine months.
(e) Excludes business realignment and impairment charges of $2.2 million pre-tax or $1.4 million after-tax for the third quarter and $6.1 million pre-tax or $3.7 million after-tax for the nine months.
(f) Excludes business realignment and impairment charges of $8.9 million pre-tax or $6.0 million after-tax for the third quarter and $34.7 million pre-tax or $22.4 million after-tax for the nine months.
 

 
 

 


The Hershey Company
 
Consolidated Balance Sheets
 
as of October 4, 2009 and December 31, 2008
 
(in thousands of dollars)
 
             
             
             
Assets
 
2009
   
2008
 
             
Cash and Cash Equivalents
  $ 119,253     $ 37,103  
Accounts Receivable - Trade (Net)
    567,609       455,153  
Deferred Income Taxes
    31,164       70,903  
Inventories
    559,318       592,530  
Prepaid Expenses and Other
    185,293       189,256  
                 
Total Current Assets
    1,462,637       1,344,945  
                 
Net Plant and Property
    1,412,818       1,458,949  
Goodwill
    567,163       554,677  
Other Intangibles
    125,345       110,772  
Deferred Income Taxes
    24,776       13,815  
Other Assets
    180,368       151,561  
                 
Total Assets
  $ 3,773,107     $ 3,634,719  
                 
Liabilities and Stockholders' Equity
               
                 
Loans Payable
  $ 243,021     $ 501,504  
Accounts Payable
    285,231       249,454  
Accrued Liabilities
    546,425       504,065  
Taxes Payable
    33,652       15,189  
                 
Total Current Liabilities
    1,108,329       1,270,212  
                 
Long-Term Debt
    1,503,435       1,505,954  
Other Long-Term Liabilities
    481,105       504,963  
Deferred Income Taxes
    42,721       3,646  
                 
Total Liabilities
    3,135,590       3,284,775  
                 
Total Stockholders' Equity
    637,517       349,944  
                 
Total Liabilities and Stockholders' Equity
  $ 3,773,107     $ 3,634,719