SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* Alfonso Humberto P (Last) (First) (Middle) 100 CRYSTAL A DRIVE (Street) HERSHEY PA 17033 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 07/16/2007	3. Issuer Name and Ticker or Trading Symbol HERSHEY CO [ HSY ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) SVP, CFO	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	91.038	I	401(k) Plan

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (right to buy)	(1)	04/22/2017	Common Stock	14,800	54.68	D
Non-Qualified Stock Option (right to buy)	(1)	07/16/2016	Common Stock	18,800	55.56	D
Restricted Stock Units	(2)	(2)	Common Stock	21,750	(3)	D

Explanation of Responses:

1. Options vest according to the following schedule: 25% vest on the first anniversary of the grant date, an additional 25% vest on the second anniversary of the grant date, an additional 25% vest on the third anniversary of the grant date, and the options become fully vested on the fourth anniversary of the grant date.

2. The total amount of Restricted Stock Units ("RSUs") were granted and will vest as follows: (1) 12,000 RSUs granted on July 17, 2006 of which 6,000 units vest on July 17, 2007, 3,000 units vest on July 17, 2008, and the remaining 3,000 units vest on July 17, 2009; (2) 2,000 RSUs granted on September 1, 2006 of which 500 units vest on October 1, 2007, 500 units vest on September 1, 2008, 500 units vest on September 1, 2009, and the remaining 500 units vest on September 1, 2010; and (3) 7,750 RSUs granted on May 1, 2007 of which 2,557 units vest on May 1, 2008, 2,558 units vest on May 1, 2009, and 2,635 units vest on May, 2010.

3. Each Restricted Stock Unit represents a contingent right to receive one share of Common Stock of The Hershey Company or its cash equivalent.

	Humberto P Alfonso	07/18/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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