Form 10Q-Second Quarter 2003

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X]        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended   June 29, 2003

OR

[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______to_______

Commission file number 1-183

HERSHEY FOODS CORPORATION
100 Crystal A Drive
Hershey, PA 17033

Registrant’s telephone number: 717-534-6799

  State of Incorporation IRS Employer Identification No.
          Delaware             23-0691590

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  [ X ]      No  [   ]

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

Yes  [ X ]      No  [   ]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Common Stock, $1 par value — 100,186,375 shares, as of July 25, 2003. Class B Common Stock, $1 par value — 30,422,096 shares, as of July 25, 2003.

Exhibit Index – Page 16

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PART I — FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements (Unaudited)

HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
(in thousands except per share amounts)

  For the Three Months Ended
 
  June 29,
2003

June 30,
2002

 
Net Sales     $ 849,115   $ 823,462  


 Costs and Expenses:    
 Cost of sales       515,370     509,991  
 Selling, marketing and administrative       201,388     195,875  
 Business realignment charge, net       3,885     1,976  


  Total costs and expenses       720,643     707,842  


Income before Interest and Income Taxes       128,472     115,620  
 Interest expense, net       15,544     15,863  


Income before Income Taxes       112,928     99,757  
 Provision for income taxes       41,444     36,609  


Net Income     $ 71,484   $ 63,148  


Net Income Per Share-Basic     $ .55   $ .46  


Net Income Per Share-Diluted     $ .54   $ .46  


Average Shares Outstanding-Basic       131,130     136,831  


Average Shares Outstanding-Diluted       131,983     138,002  


Cash Dividends Paid per Share:    
  Common Stock     $ .3275   $ .3025  


  Class B Common Stock     $ .2950   $ .2725  


The accompanying notes are an integral part of these statements.

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HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
(in thousands except per share amounts)

  For the Six Months Ended
 
  June 29,
2003

June 30,
2002

 
Net Sales     $ 1,802,277   $ 1,811,968  


 Costs and Expenses:    
 Cost of sales       1,112,249     1,134,015  
 Selling, marketing and administrative       388,940     398,616  
 Business realignment charge, net       3,885     10,738  


  Total costs and expenses       1,505,074     1,543,369  


 Income before Interest and Income Taxes       297,203     268,599  
 Interest expense, net       30,155     31,328  


 Income before Income Taxes       267,048     237,271  
 Provision for income taxes       98,006     87,078  


 Net Income     $ 169,042   $ 150,193  


Net Income Per Share-Basic     $ 1.28   $ 1.10  


Net Income Per Share-Diluted     $ 1.27   $ 1.09  


Average Shares Outstanding-Basic       132,234     136,765  


Average Shares Outstanding-Diluted       133,094     138,062  


Cash Dividends Paid per Share:    
  Common Stock     $ .655   $ .605  


  Class B Common Stock     $ .590   $ .545  


The accompanying notes are an integral part of these statements.

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HERSHEY FOODS CORPORATION
CONSOLIDATED BALANCE SHEETS
JUNE 29, 2003 AND DECEMBER 31, 2002
(in thousands of dollars)

ASSETS 2003
2002
 
Current Assets:            
  Cash and cash equivalents     $ 18,698   $ 297,743  
  Accounts receivable - trade       230,380     370,976  
  Inventories       676,630     503,291  
  Prepaid expenses and other       153,364     91,608  


   Total current assets       1,079,072     1,263,618  


Property, Plant and Equipment, at cost       3,007,185     2,903,019  
Less-accumulated depreciation and amortization       (1,504,720 )   (1,416,964 )


   Net property, plant and equipment       1,502,465     1,486,055  


Goodwill       386,484     378,453  
Other Intangibles       39,651     39,898  
Other Assets       290,668     312,527  


    Total assets     $ 3,298,340   $ 3,480,551  


LIABILITIES AND STOCKHOLDERS' EQUITY    
 
Current Liabilities:    
  Accounts payable     $ 134,293   $ 124,507  
  Accrued liabilities       329,116     356,716  
  Accrued income taxes       5,220     12,731  
  Deferred income taxes       --     24,768  
  Short-term debt       42,461     11,135  
  Current portion of long-term debt       10,476     16,989  


     Total current liabilities       521,566     546,846  
Long-term Debt       850,738     851,800  
Other Long-term Liabilities       363,380     362,162  
Deferred Income Taxes       358,830     348,040  


        Total liabilities      2,094,514     2,108,848  


Stockholders' Equity:    
  Preferred Stock, shares issued:    
    none in 2003 and 2002       --     --  
  Common Stock, shares issued:    
     149,528,776 in 2003 and 149,528,564 in 2002       149,528     149,528  
  Class B Common Stock, shares issued:    
     30,422,096 in 2003 and 30,422,308 in 2002       30,422     30,422  
  Additional paid-in capital       1,079     593  
  Unearned ESOP compensation       (11,177 )   (12,774 )
  Retained earnings       3,075,908     2,991,090  
  Treasury-Common Stock shares at cost:    
    49,296,241 in 2003 and 45,730,735 in 2002      (2,051,009 )   (1,808,227 )
  Accumulated other comprehensive income       9,075     21,071  


       Total stockholders' equity       1,203,826     1,371,703  


      Total liabilities and stockholders' equity     $ 3,298,340   $ 3,480,551  


The accompanying notes are an integral part of these balance sheets.

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HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands of dollars)

  For the Six Months Ended
 
  June 29,
2003

June 30,
2002

Cash Flows Provided from (Used by) Operating Activities                  
    Net Income     $ 169,042   $ 150,193  
    Adjustments to Reconcile Net Income to Net Cash   
    Provided from Operations:    
        Depreciation and amortization      88,071     91,023  
        Deferred income taxes      10,774     (6,707 )
        Business realignment initiatives      3,885     10,738  
         Changes in assets and liabilities:    
              Accounts receivable - trade       140,596     82,183  
              Inventories       (130,641 )   (126,459 )
              Accounts payable       9,786     1,209  
              Other assets and liabilities       (165,950 )   (33,256 )


  Net Cash Flows Provided from Operating Activities       125,563     168,924  


Cash Flows Provided from (Used by) Investing Activities    
   Capital additions       (78,921 )   (48,719 )
   Capitalized software additions       (8,021 )   (5,263 )
   Proceeds from business divestiture       --     12,000  


  Net Cash Flows (Used by) Investing Activities       (86,942 )   (41,982 )


Cash Flows Provided from (Used by) Financing Activities    
   Net increase in short-term debt       31,326     728  
   Repayment of long-term debt       (7,566 )   (8,976 )
   Cash dividends paid       (84,224 )   (80,912 )
   Exercise of stock options       29,410     62,603  
   Incentive plan transactions       (34,384 )   (49,742 )
   Repurchase of Common Stock       (252,228 )   --  


Net Cash Flows (Used by) Financing Activities       (317,666 )   (76,299 )


(Decrease) Increase in Cash and Cash Equivalents       (279,045 )   50,643  
Cash and Cash Equivalents, beginning of period       297,743     134,147  


Cash and Cash Equivalents, end of period     $ 18,698   $ 184,790  


 
Interest Paid     $ 31,601   $ 32,494  


Income Taxes Paid     $ 136,119   $ 26,983  


The accompanying notes are an integral part of these statements.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     BASIS OF PRESENTATION

  The accompanying unaudited consolidated financial statements include the accounts of Hershey Foods Corporation and its majority-owned subsidiaries (the “Corporation”) after elimination of intercompany accounts and transactions. These statements have been prepared in accordance with the instructions to Form 10-Q and do not include all of the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all adjustments (consisting only of normal recurring accruals) considered necessary for a fair presentation have been included. Certain reclassifications have been made to prior year amounts to conform to the 2003 presentation. Operating results for the six months ended June 29, 2003, are not necessarily indicative of the results that may be expected for the year ending December 31, 2003, because of the seasonal effects of the Corporation’s business. For more information, refer to the consolidated financial statements and notes included in the Corporation’s 2002 Annual Report on Form 10-K.

2.      EMPLOYEE STOCK OPTIONS AND OTHER STOCK-BASED EMPLOYEE COMPENSATION PLANS

  As of June 29, 2003, the Corporation had two stock-based employee compensation plans. The Corporation applies the recognition and measurement principles of Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and related Interpretations in accounting for those plans. No stock-based employee compensation expense is reflected in net income for employee stock options since all stock options are granted at an exercise price equal to the market value of the underlying common stock on the date of grant. Compensation expense for performance stock units is recognized ratably over a period of up to seventy-two months based on the quarter-end market values of the stock. The following table illustrates the effect on net income and earnings per share if the Corporation had applied the fair value recognition provisions of Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation, to stock-based employee compensation.

  For the Three Months Ended
For the Six Months Ended
6/29/03
6/30/02
6/29/03
6/30/02
  (in thousands of dollars except per share amounts)    
 
Net income, as reported     71,484   63,148   169,042   150,193  
Deduct: Total stock-based employee    
compensation expense determined under    
fair value method, net of related tax    
effects        (3,975)      (3,112)      (7,660)      (6,187)




Pro forma net income     67,509   60,036   161,382   144,006  




Earnings per share:    
  Basic - as reported     .55   .46   1.28   1.10




  Basic - pro forma     .51   .44   1.22   1.05




  Diluted - as reported     .54   .46   1.27   1.09




  Diluted - pro forma     .51   .44   1.21   1.04





  The fair value of each option grant is estimated on the date of grant using a Black-Scholes option-pricing model with the following weighted-average assumptions used for grants in the first six months of 2003 and 2002, respectively: dividend yields of 2.0% and 1.9%; expected volatility of 28% and 28%; risk-free interest rates of 3.6% and 4.7%; and expected lives of 6.4 years and 6.4 years.

3.      BUSINESS REALIGNMENT INITIATIVES

  In July 2003, the Corporation announced a number of initiatives continuing its value-enhancing strategy. These initiatives include streamlining the supply chain by divesting or eliminating certain non-strategic brands and products, production line rationalization and realigning the sales organization.

  During 2003, these actions are expected to result in a net charge of approximately $17.0 million, or $.08 per share-diluted, of which $.02 per share-diluted was recognized in the second quarter. The $17.0 million net charge is expected to consist of employee termination and early retirement costs of $9.8 million, asset impairment and other

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  costs relating to production line rationalization and the discontinuance of certain brands and products of $8.9 million, and a $1.7 million net gain, resulting from the divestiture of certain brands.

  During the second quarter of 2003, the Corporation recorded pre-tax charges related to the business rationalization and realignment initiatives of $4.0 million. The $4.0 million net charge consisted of the write-off of certain inventories of $.1 million included in cost of sales, and a net business realignment charge of $3.9 million including fixed asset impairment charges of $4.2 million and a net gain of $.3 million, relating to production line rationalization and the elimination of non-strategic brands and products. In determining the fixed asset impairment losses, fair value was estimated based on the expected sales proceeds.

  The remainder of the 2003 business rationalization and realignment initiatives will be recorded in the third and fourth quarters. The initiatives are expected to be completed by December 31, 2003.

  In late October 2001, the Corporation’s Board of Directors approved a plan to improve the efficiency and profitability of the Corporation’s operations. The plan included asset management improvements, product line rationalization, supply chain efficiency improvements, and a voluntary work force reduction program (collectively, “the business realignment initiatives”). The major components were completed as of December 31, 2002. For more information on the business realignment initiatives recorded in the fourth quarter of 2001 and during 2002, refer to the consolidated financial statements and notes included in the Corporation’s 2002 Annual Report on Form 10-K.

4.     INTEREST EXPENSE

  Interest expense, net consisted of the following:

  For the Six Months Ended
 
6/29/03
6/30/02
  (in thousands of dollars)  
 
Interest expense   $  32,327   $  32,729  
Interest income   (1,396 ) (910 )
Capitalized interest   (776 ) (491 )


Interest expense, net   $ 30,155   $ 31,328  


5.      NET INCOME PER SHARE

  In accordance with Statement of Financial Accounting Standards No. 128, Earnings Per Share, Basic and Diluted Earnings per Share are computed based on the weighted-average number of shares of the Common Stock and the Class B Stock outstanding as follows:

  For the Three Months Ended
For the Six Months Ended
   
  6/29/03
6/30/02
6/29/03
6/30/02
  (in thousands except per share amounts)      
 
Net income     71,484   63,148   169,042   150,193  




Weighted-average shares - basic       131,130     136,831     132,234     136,765  
Effect of dilutive securities:    
  Employee stock options       820     1,064     814     1,189  
  Performance and restricted stock units       33     107     46     108  




Weighted-average shares - diluted       131,983     138,002     133,094     138,062  




Net income per share - basic     $ .55   $ 0.46   $ 1.28   $ 1.10  




Net income per share - diluted     $ .54   $ 0.46   $ 1.27   $ 1.09  





  Employee stock options for 3,095,244 shares and 1,332,405 shares were anti-dilutive and were excluded from the earnings per share calculation for the three months and six months ended June 29, 2003, and for the three and six months ended June 30, 2002, respectively.

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6.      DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

  The Corporation accounts for derivative instruments in accordance with Statement of Financial Accounting Standards No. 133, Accounting for Derivative Instruments and Hedging Activities, as amended. All derivative instruments currently utilized by the Corporation, including foreign exchange forward contracts, interest rate swap agreements and commodities futures contracts, are designated as cash flow hedges.

  Net after-tax losses on cash flow hedging derivatives reflected in comprehensive income were $10.6 million and $19.9 million for the three-month and six-month periods ended June 29, 2003, respectively. Net after-tax gains on cash flow hedging derivatives reflected in comprehensive income were $40.8 million and $58.3 million for the three-month and six-month periods ended June 30, 2002, respectively. Net gains and losses on cash flow hedging derivatives were primarily associated with commodities futures contracts. Reclassification adjustments from accumulated other comprehensive income to income, for gains or losses on cash flow hedging derivatives, were reflected in cost of sales. Reclassification of gains of $10.0 million and $22.8 million for the three months and six months ended June 29, 2003, respectively, were associated with commodities futures contracts. Prior year reclassifications for commodities futures contracts reflected gains of $3.9 million and $7.0 million for the three months and six months ended June 30, 2002, respectively. Pre-tax gains on cash flow hedging derivatives recognized in cost of sales as a result of hedge ineffectiveness totaled approximately $.4 million for both the three months and six months ended June 29, 2003. Pre-tax net gains on cash flow hedging derivatives recognized in cost of sales as a result of hedge ineffectiveness were approximately $.6 million and $1.1 million for the three months and six months ended June 30, 2002, respectively. No gains or losses on cash flow hedging derivatives were reclassified from accumulated other comprehensive income into income as a result of the discontinuance of a hedge because it became probable that a hedged forecasted transaction would not occur. There were no components of gains or losses on cash flow hedging derivatives that were recognized in income because such components were excluded from the assessment of hedge effectiveness.

  As of June 29, 2003, and June 30, 2002, the amount of net after-tax gains on cash flow hedging derivatives, including foreign exchange forward contracts, interest rate swap agreements and commodities futures contracts, expected to be reclassified into earnings in the next twelve months were approximately $44.2 million and $20.3 million, respectively, which were primarily associated with commodities futures contracts. For more information, refer to the consolidated financial statements and notes included in the Corporation’s 2002 Annual Report on Form 10-K.

7.     COMPREHENSIVE INCOME

  Comprehensive income consisted of the following:

  For the Three Months Ended
For the Six Months Ended
   
  6/29/03
6/30/02
6/29/03
6/30/02
  (in thousands of dollars)      
 
Net income     71,484   63,148   169,042   150,193  




Other comprehensive income (loss):  
    Foreign currency translation  
    adjustments    19,609    (2,414 )  32,790    (2,112 )
    Minimum pension liability  
    adjustments, net of tax    --    (35,137 )  (2,092 )  (12,405 )
    Gains (losses) on cash flow hedging  
    derivatives, net of tax    (10,634 )  40,772    (19,889 )  58,306  
 
    Add: Reclassification adjustments,  
      net of tax    (10,003 )  (3,861 )  (22,804 )  (6,963 )




Other comprehensive income    (1,028 )  (640 )  (11,995 )  36,826  




Comprehensive income   $ 70,456   $ 62,508   $ 157,047   $ 187,019  




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  The components of accumulated other comprehensive income as shown on the Consolidated Balance Sheets are as follows:

  Foreign
Currency
Translation
Adjustments

Minimum
Pension
Liability
Adjustments

Gains (Losses)
on Cash Flow
Hedging
Derivatives

Accumulated
Other
Comprehensive
Income

    (in thousands of dollars)     
 
Balance as of 12/31/02     $ (79,075 ) $ (236 ) $ 100,382   $ 21,071  
  Current period credit (charge), gross       32,790     (3,492 )   (31,419 )   (2,121 )
  Income tax benefit       --     1,399     11,530     12,929  
  Reclassification adjustment (charge), gross     --     --     (36,025 )   (36,025 )
  Income tax benefit       --     --     13,221     13,221  




Balance as of 6/29/03     $ (46,285 ) $ (2,329 ) $ 57,689   $ 9,075  




8.      INVENTORIES

  The majority of inventories are valued under the last-in, first-out (LIFO) method. The remaining inventories are stated at the lower of first-in, first-out (FIFO) cost or market. Inventories were as follows:

6/29/03
12/31/02
  (in thousands of dollars)  
 
Raw materials     $ 208,704 $ 154,893  
Goods in process    74,469    53,814  
Finished goods    441,143    347,677  


      Inventories at FIFO    724,316    556,384  
Adjustment to LIFO    (47,686 )  (53,093 )


     Total inventories   $ 676,630   $ 503,291  


  The increase in raw material inventories as of June 29, 2003, reflected the seasonal timing of deliveries to support manufacturing requirements. Raw material inventories were $208.7 million as of June 29, 2003 compared to $240.1 million as of June 30, 2002. Finished goods inventory was higher as of June 29, 2003 to support seasonal sales in the third quarter of 2003.

9.    LONG-TERM DEBT

  In August 1997, the Corporation filed a Form S-3 Registration Statement under which it could offer, on a delayed or continuous basis, up to $500 million of additional debt securities and issued $250 million of 7.2% Debentures due 2027. As of June 29, 2003, $250 million of debt securities remained available for issuance under the August 1997 Registration Statement.

10.    FINANCIAL INSTRUMENTS

  The carrying amounts of financial instruments including cash and cash equivalents, accounts receivable, accounts payable and short-term debt approximated fair value as of June 29, 2003 and December 31, 2002, because of the relatively short maturity of these instruments. The carrying value of long-term debt, including the current portion, was $861.2 million as of June 29, 2003, compared to a fair value of $1,029.7 million, based on quoted market prices for the same or similar debt issues.

  As of June 29, 2003, the Corporation had foreign exchange forward contracts maturing primarily in 2003 and 2004 to purchase $35.8 million in foreign currency, primarily British sterling and euros, and to sell $17.9 million in foreign currency, primarily Japanese yen, at contracted forward rates.

  The fair value of foreign exchange forward contracts is estimated by obtaining quotes for future contracts with similar terms, adjusted where necessary for maturity differences. As of June 29, 2003, the fair value of foreign exchange forward contracts was an asset of $4.7 million. As of December 31, 2002, the fair value of foreign exchange forward contracts was an asset of $3.1 million. The Corporation does not hold or issue financial instruments for trading purposes.

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  In order to minimize its financing costs and to manage interest rate exposure, the Corporation, from time to time, enters into interest rate swap agreements. In February 2001, the Corporation entered into interest rate swap agreements that effectively converted variable-interest-rate rental payments on certain operating leases from a variable to a fixed rate of 6.1%. Any interest rate differential on interest rate swap agreements is recognized as an adjustment to interest expense over the term of each agreement. The fair value of interest rate swap agreements was a liability of $7.0 million and $7.1 million as of June 29, 2003, and December 31, 2002, respectively. The Corporation’s risk related to interest rate swap agreements is limited to the cost of replacing such agreements at prevailing market rates.

11.     SHARE REPURCHASES

  In December 2002, the Corporation’s Board of Directors approved a share repurchase program authorizing the repurchase of up to $500 million of the Corporation’s Common Stock. Under this program, a total of 3,883,400 shares of Common Stock was purchased through June 29, 2003, for $252.2 million. As of June 29, 2003, a total of 49,296,241 shares were held as Treasury Stock and $247.8 million remained available for repurchases of Common Stock under the repurchase program.

12.     NEW ACCOUNTING PRONOUNCEMENTS

  In January 2003, the Financial Accounting Standards Board (FASB) issued Interpretation No. 46, Consolidation of Variable Interest Entities, an interpretation of ARB No. 51. This Interpretation addresses consolidation by business enterprises of special-purpose entities (SPEs) to which the usual condition for consolidation described in Accounting Research Bulletin No. 51, Consolidated Financial Statements, does not apply because the SPEs have no voting interests or otherwise are not subject to control through ownership of voting interests.

  The Interpretation is effective for calendar year companies beginning in the third quarter of 2003 and will require the consolidation of the Corporation’s three off-balance sheet arrangements with special purpose trusts (SPTs) for the leasing of certain warehouse and distribution facilities. The consolidation of these entities will result in the recording of a cumulative effect of the accounting change in the third quarter of 2003 of approximately $7.4 million, or $.06 per share-diluted, reflecting the after-tax effect of accumulated depreciation for these facilities from lease inception through June 29, 2003. Additionally, the consolidation of these entities will result in a net increase to property, plant and equipment of approximately $107.7 million, with a corresponding increase to long-term debt of $115.5 and to minority interest of $4.4 million. Minority interest reflects the third party equity interest in the SPTs associated with the lease agreements. The consolidation of these entities will also result in the recording of an increase to depreciation expense of approximately $5.2 million on an annual basis.

  In April 2003, the FASB issued Statement of Financial Accounting Standards No. 149, Amendment of Statement 133 on Derivative Instruments and Hedging Activities (SFAS No. 149). SFAS No. 149 amends and clarifies financial accounting and reporting for derivative instruments, including certain derivative instruments embedded in other contracts and for hedging activities under FASB Statement No. 133, Accounting for Derivative Instruments and Hedging Activities. SFAS No. 149 is generally effective for contracts entered into or modified after June 30, 2003, and for hedging relationships designated after June 30, 2003. The Corporation does not expect any significant changes to its financial accounting and reporting as a result of the implementation of SFAS No. 149.

  In May 2003, the FASB issued Statement of Financial Accounting Standards No. 150, Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity (SFAS No. 150). SFAS No. 150 establishes standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. It requires that an issuer classify a financial instrument that is within its scope as a liability (or an asset in some circumstances). SFAS No. 150 is effective for financial instruments entered into or modified after May 31, 2003, and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. The Corporation has not issued financial instruments with characteristics of both liabilities and equity.

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Item 2. Management's Discussion and Analysis of Results of Operations and Financial Condition

Results of Operations — Second Quarter 2003 vs. Second Quarter 2002

Consolidated net sales for the second quarter increased 3.1% from $823.5 million in 2002 to $849.1 million in 2003. The improvement over the prior year primarily reflected increased sales of key confectionery brands related to the impact of a selling price increase effective in January 2003 and the introduction of new products and limited edition items. Lower returns, discounts and allowances and higher sales for the Corporation’s Canadian business also contributed to the sales increase. These favorable results were offset somewhat by increased promotional allowances, primarily to support merchandising programs and new product introductions, and the rationalization of certain under-performing brands and products, including the divestiture of the Heide brands in June 2002.

Second quarter cost of sales increased $5.4 million, or 1%, from 2002 to 2003. Higher manufacturing costs were substantially offset by decreased costs for raw materials, primarily dairy products and peanuts, and lower packaging and supply chain costs. Cost of sales for the second quarter included costs associated with business realignment initiatives of $.1 million and $.6 million in 2003 and 2002, respectively. Business realignment costs in 2003 related to the write-off of certain inventories and in 2002 reflected costs for the relocation of manufacturing equipment. Gross margin increased from 38.1% in 2002 to 39.3% in 2003. The margin expansion reflected the impact of the selling price increase and the decreases in raw material, packaging and supply chain costs. These margin improvements were partially offset by the aforementioned increase in promotional allowances.

Selling, marketing and administrative expenses increased 3% in 2003 versus the second quarter of 2002. The change in these expenses is primarily attributable to increased advertising and packaging development expenses and higher employee benefits costs, offset slightly by reduced administrative expenses.

During the second quarter of 2003, the Corporation recorded $3.9 million of pre-tax charges related to business rationalization and realignment initiatives, consisting of fixed asset impairment charges of $4.2 million and a net gain of $.3 million relating to production line rationalization and the elimination of non-strategic brands and products. Components of the net $2.0 million pre-tax charge for business realignment initiatives recorded in the second quarter of 2002 included a $6.4 million charge relating to pension settlement costs associated with a voluntary work force reduction program (VWRP), partially offset by a $4.4 million favorable adjustment relating to the sale of a group of Hershey’s non-chocolate confectionery candy brands.

Net income for the second quarter increased $8.3 million, or 13%, from 2002 to 2003, and net income per share — diluted of $.54 for the second quarter of 2003 increased $.08, or 17%, compared with the second quarter of 2002. Net income of $71.5 million and $63.1 million for the second quarters of 2003 and 2002, respectively, included total net business realignment charges of $2.5 million and $1.6 million after tax, respectively.

Results of Operations — First Six Months 2003 vs. First Six Months 2002

Consolidated net sales for the first six months decreased less than 1% from $1,812.0 million in 2002 to $1,802.3 million in 2003. The decrease in sales primarily resulted from a buy-in associated with the price increase effective in January 2003, and the continued rationalization of certain under-performing products and brands, primarily the divestiture of Heide brands in June 2002 and the discontinuance of the Corporation’s aseptically packaged drink products in the United States in March 2002. Incremental sales from the January 2003 selling price increase were partially offset by higher promotional allowances. Sales were positively impacted by the growth in sales of key confectionery brands reflecting the introduction of new products and limited edition items and increased sales for the Corporation’s Canadian business.

Cost of sales for the first six months decreased $21.8 million, or 2%, from 2002 to 2003. The cost decline was primarily caused by lower sales volume, reduced supply chain costs, and lower costs for raw materials, primarily dairy products and peanuts, and for packaging. Cost of sales for the first six months included costs associated with business realignment initiatives of $.1 million and $.8 million in 2003 and 2002, respectively. Business realignment costs in 2003 related to the write-off of certain inventories and in 2002 reflected costs for the relocation of manufacturing equipment. The consolidated gross margin increased from 37.4% in 2002 to 38.3% in 2003. The margin expansion reflected the impact of the price increase and the aforementioned decreases in raw material, packaging, and supply chain costs. These margin improvements were partially offset by increases in promotional allowances and manufacturing costs.

Selling, marketing and administrative expenses decreased by 2% in the first six months, primarily attributable to reduced advertising and consumer promotion expenses as well as continued savings from the Corporation’s business realignment

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initiatives implemented in 2002. These cost reductions were offset somewhat by increased employee benefits costs, packaging development and marketing research expenses. Additionally, the bad debt reserve was increased by $5.0 million in the first quarter of 2003 as an estimate of probable exposure to the bankruptcy of Fleming Companies, Inc., announced on April 1, 2003. At the present time, the Corporation does not anticipate any material impact on sales for the remainder of the year as a result of this situation.

Net pre-tax business rationalization and realignment charges of $3.9 million recorded in the first half of 2003 were principally associated with asset impairment charges resulting from production line rationalization and the elimination of non-strategic brands and products. Pre-tax charges of $10.7 million recorded in the first half of 2002 were primarily associated with pension settlement costs related to the VWRP.

Net interest expense in the first six months was $1.2 million less than the comparable period of 2002, primarily reflecting lower fixed interest expense and higher interest income.

Net income was $169.0 million in the first six months of 2003 as compared to $150.2 million in 2002. Net income per share-diluted of $1.27 for the six months ended June 29, 2003 was up 17% from $1.09 per share for the same period last year. Net income for the first six months of 2003 and 2002 included net business realignment charges of $2.5 million and $7.3 million after tax, respectively.

Liquidity and Capital Resources

Historically, the Corporation’s major source of financing has been cash generated from operations. Domestic seasonal working capital needs, which typically peak during the summer months, generally have been met by issuing commercial paper. During the second quarter of 2003, the Corporation’s cash and cash equivalents decreased by $279.0 million. Cash and cash equivalents on hand at the beginning of the period, cash provided from operations and short-term borrowings were sufficient to repurchase 3.9 million shares of the Corporation’s Common Stock for $252.2 million, and to fund capital expenditures and capitalized software expenditures of $86.9 million and dividend payments of $84.2 million. Cash used by other assets and liabilities of $166.0 million was principally the result of commodities transactions, prepaid taxes and advertising, as a result of payments made in the first six months of the year. Cash used by other assets and liabilities of $33.3 million in the second quarter of 2002 primarily reflected pension plan contributions, partially offset by commodities transactions. Income taxes paid of $136.1 million during the first six months of 2003 increased from $27.0 million for the comparable period of 2002. The payment of estimated income taxes in 2002 was reduced significantly as a result of deductions for pension plan contributions.

The ratio of current assets to current liabilities was 2.1:1 as of June 29, 2003, and 2.3:1 as of December 31, 2002. The Corporation’s capitalization ratio (total short-term and long-term debt as a percent of stockholders’ equity, short-term and long-term debt) was 43% as of June 29, 2003, and 39% as of December 31, 2002.

2003 Business Rationalization and Realignment Initiatives

In July 2003, the Corporation announced a number of initiatives continuing its value-enhancing strategy, including the introduction of new products and various initiatives to streamline the supply chain. New product introductions include Hershey’s S’mores candy bar incorporating graham crackers, marshmallow and Hershey’s milk chocolate, Swoops chocolate slices in four flavors, packaged in re-sealable on-the-go containers, and Reese’s mini pieces in portable tubes, as well as additional Limited Edition Reese’s products, all of which are expected to be introduced in the second half of 2003.

Initiatives to streamline the supply chain include divesting or eliminating certain non-strategic brands and products, production line rationalization and realigning the sales organization, all of which are expected to be completed by December 31, 2003. During 2003, the initiatives to streamline the supply chain are expected to result in a net charge of approximately $17.0 million, or $.08 per share-diluted, of which $.02 per share-diluted was recognized in the second quarter. The $17.0 million net charge is expected to consist of employee termination and early retirement costs of $9.8 million, asset impairment and other costs relating to product line rationalization and the discontinuance of certain brands and products of $8.9 million, and a $1.7 million net gain, resulting from the divestiture of certain brands. The total impact of the initiatives will be cash flow positive in 2003 and slightly accretive in 2004 as a result of expected savings of approximately $5.0 million annually.

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Safe Harbor Statement

The nature of the Corporation’s operations and the environment in which it operates subject it to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. In connection with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, the Corporation notes the following factors that, among others, could cause future results to differ materially from the forward-looking statements, expectations and assumptions expressed or implied herein. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as “intend,” “believe,” “expect,” “anticipate,” “should,” “planned,” “estimated” and “potential,” among others. Factors which could cause results to differ include, but are not limited to: changes in the confectionery and grocery business environment, including actions of competitors and changes in consumer preferences; customer and consumer response to selling price increases; changes in governmental laws and regulations, including taxes; market demand for new and existing products; changes in raw material and other costs; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; adequacy of the Corporation’s bad debt reserve; the Corporation’s ability to implement improvements to and reduce costs associated with the Corporation’s supply chain; and the Corporation’s ability to successfully implement its 2003 rationalization and realignment initiatives.

Item 3. Quantitative and Qualitative Disclosure About Market Risk

The potential net loss in fair value of foreign exchange forward contracts and interest rate swap agreements resulting from a hypothetical near-term adverse change in market rates of ten percent decreased from $.4 million as of December 31, 2002, to $.2 million as of June 29, 2003. The market risk resulting from a hypothetical adverse market price movement of ten percent associated with the estimated average fair value of net commodity positions increased from $2.4 million as of December 31, 2002, to $6.5 million as of June 29, 2003. Market risk represents 10% of the estimated average fair value of net commodity positions at four dates prior to the end of each period.

Item 4. Controls and Procedures

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in the Corporation’s reports filed or submitted under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in the Corporation’s reports filed under the Exchange Act is accumulated and communicated to management, including the Corporation’s Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure.

As of the end of the period covered by this quarterly report, the Corporation conducted an evaluation of the effectiveness of the design and operation of the Corporation’s disclosure controls and procedures, as required by Rule 13a-15 under the Exchange Act. This evaluation was carried out under the supervision and with the participation of the Corporation’s management, including the Corporation’s Chief Executive Officer and Chief Financial Officer. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Corporation’s disclosure controls and procedures are effective. There have been no changes in the Corporation’s internal control over financial reporting which could materially affect, or are reasonably likely to materially affect, internal control over financial reporting.

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PART II — OTHER INFORMATION

Items 1 through 5 have been omitted as not applicable.

Item 6.   Exhibits and Reports on Form 8-K

a) Exhibits

The following items are attached and incorporated herein by reference:


Exhibit   10 – Amended and Restated Executive Benefits Protection Plan (Group 3A).


Exhibit   12 – Statement showing computation of ratio of earnings to fixed charges for the six months ended June 29, 2003 and June 30, 2002.


Exhibit   31.1 – Certification of Richard H. Lenny, Chief Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.


Exhibit   31.2 – Certification of Frank Cerminara, Chief Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.


The following item is furnished with this report:


Exhibit  32 — Certification of Richard H. Lenny, Chief Executive Officer, and Frank Cerminara, Chief Financial Officer, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.


b)     Reports on Form 8-K

A Current Report on Form 8-K was furnished to the SEC on July 17, 2003, in connection with the Corporation’s announcement of sales and earnings for the second quarter of 2003.


A Current Report on Form 8-K was furnished to the SEC on April 22, 2003, in connection with the Corporation’s announcement that John M. Pietruski had retired from the Corporation’s Board of Directors and Harriet Edelman and Marie J. Toulantis had been elected to the Corporation’s Board of Directors, effective April 22, 2003.


A Current Report on Form 8-K was furnished to the SEC on April 17, 2003, in connection with the Corporation’s announcement of sales and earnings for the first quarter of 2003.


A Current Report on Form 8-K was furnished to the SEC on April 9, 2003, in connection with the Corporation’s announcement that Thomas K. Hernquist was named Senior Vice President, Chief Marketing Officer, effective April 28, 2003.


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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

               HERSHEY FOODS CORPORATION
      (Registrant)

  Date August 6, 2003     /s/ Frank Cerminara
Frank Cerminara
Senior Vice President,
Chief Financial Officer
 
  Date August 6, 2003     /s/ David W. Tacka
David W. Tacka
Vice President, Corporate Controller and
Chief Accounting Officer

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EXHIBIT INDEX

Exhibit   10 Amended and Restated Executive Benefits Protection Plan (Group 3A)

Exhibit   12 Computation of Ratio of Earnings to Fixed Charges

Exhibit   31.1 Certification of Richard H. Lenny, Chief Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Exhibit   31.2 Certification of Frank Cerminara, Chief Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Exhibit   32 Certification of Richard H. Lenny, Chief Executive Officer, and Frank Cerminara, Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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Executive Benefits Protection Plan

EXHIBIT 10

HERSHEY FOODS CORPORATION
EXECUTIVE BENEFITS PROTECTION PLAN
(GROUP 3A)

        The Hershey Foods Corporation Executive Benefits Protection Plan (Group 3A), as set forth herein, is intended to help attract and retain qualified management employees and maintain a stable work environment by making provision for the protection of covered employees in connection with a Change in Control or termination of employment under certain circumstances as set forth herein. The Plan is an amendment to and restatement (as amended) of the Hershey Foods Corporation Executive Benefits Protection Plan (Group 3A) (“Prior Plan”). The Prior Plan was in effect from August 19, 2002 until the Effective Date hereof.

ARTICLE 1
DEFINITIONS

        As hereinafter used, the following words shall have the meanings set forth below.

        1.1     AIP means the Annual Incentive Program under the KEIP and annual (but not quarterly) incentives awarded under the Company’s Sales Incentive Plan and any successor or replacement plan thereof.

        1.2     Annual Base Salary  means with respect to an Executive the higher of:

                 1.2.1      his highest annual base salary in effect during the one (1) year period preceding a Change in Control; or

                         1.2.2     his highest annual base salary in effect during the one year period preceding his Date of Termination.

        For purposes of the foregoing, salary reduction elections pursuant to Sections 125 and 401(k) of the Code shall not be taken into account.

        1.3      Annual Bonus means with respect to an Executive the highest of:

                 1.3.1     the average of the three highest bonuses paid or payable, including any bonus or portion thereof which has been earned but deferred, to him by the Company in respect of the five fiscal years (or such shorter period during which he has been employed by the Company or eligible to receive any bonus payment) immediately preceding the fiscal year in which a Change in Control occurs (annualized for any fiscal year during such period consisting of less than twelve full months or with respect to which he has been employed by the Company or eligible to receive a bonus for less than twelve full months);


                 1.3.2     the bonus paid or payable (annualized as described above), including any bonus or portion thereof which has been earned but deferred, to him by the Company in respect of the most recently completed fiscal year prior to the Change in Control;

                 1.3.3     the bonus paid or payable (annualized as described above), including any bonus or portion thereof which has been earned or deferred, for the most recently completed fiscal year preceding his Date of Termination; and

                 1.3.4     his 100% target bonus award amount for the year including his Date of Termination.

        For purposes herein, only payments under the AIP, as well as payments under any successor or replacement substitute plan, shall be treated as bonus payments.

        1.4      Base Amount shall have the meaning ascribed to such term in Section 280G(b)(3) of the Code.

        1.5      Board means the Board of Directors of the Company.

        1.6      Cause means with respect to an Executive:

                 1.6.1     his willful and continued failure to substantially perform his duties with the Company (other than any such failure resulting from incapacity due to physical or mental illness), after a written demand for substantial performance is delivered to him by the Board or the Chief Executive Officer of the Company which specifically identifies the manner in which the Board or Chief Executive Officer believes that the Executive has not substantially performed his duties; or

                 1.6.2     his willfully engaging in illegal conduct or gross misconduct which is materially and demonstrably injurious to the Company.

        For purposes of this Section 1.6, no act or failure to act, on the part of an Executive, shall be considered willful unless it is done, or omitted to be done, by him in bad faith and without reasonable belief that his action or omission was in the best interests of the Company. Any act, or failure to act, based upon prior approval given by the Board or upon the instruction or with the approval of the Chief Executive Officer or an Executive’s superior or based upon the advice of counsel for the Company shall be conclusively presumed to be done, or omitted to be done, by the Executive in good faith and in the best interests of the Company. The cessation of employment of an Executive shall not be deemed to be for Cause unless and until there shall have been delivered to him a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters of the entire membership of the Board at a meeting of the Board called and held for such purpose (after reasonable notice is provided to him and he is given an opportunity, together with counsel, to be heard before the Board), finding that, in the good faith opinion of the Board, he is guilty of the conduct described in Subsection 1.6.1 or 1.6.2 above, and specifying the particulars thereof in detail.

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        1.7     CLRP means the Hershey Foods Corporation Compensation Limit Replacement Plan and any successor or replacement plan thereof.

        1.8     Change in Control means:

                 1.8.1     individuals who, on June 8, 1999, constitute the Board (the “Incumbent Directors”) cease for any reason to constitute at least a majority of the Board, provided that any person becoming a director subsequent to June 8, 1999, whose election or nomination for election was approved by a vote of at least two-thirds of the Incumbent Directors then on the Board (either by specific vote or by approval of the proxy statement of the Company in which such person is named as nominee for director, without written objection to such nomination) shall be an Incumbent Director; provided, however, that no individual initially elected or nominated as a director of the Company as a result of an actual or threatened election contest (as described in Rule 14a-12(c) under the Securities Exchange Act of 1934 (the “Exchange Act”)) (“Election Contest”) or other actual or threatened solicitation of proxies or consents by or on behalf of any person (as such term is defined in Section 3(a)(9) of the Exchange Act and as used in Section 13(d)(3) and 14(d)(2) of the Exchange Act) (“Person”) other than the Board (“Proxy Contest”), including by reason of any agreement intended to avoid or settle any Election Contest or Proxy Contest, shall be deemed an Incumbent Director; and provided further, however, that a director who has been approved by the Hershey Trust while it beneficially owns more than 50% of the combined voting power of the then outstanding voting securities of the Company entitled to vote generally in the election of directors (the “Outstanding Company Voting Power”) shall be deemed to be an Incumbent Director;

                 1.8.2     the acquisition or holding by any Person of beneficial ownership (within the meaning of Section 13(d) under the Exchange Act and the rules and regulations promulgated thereunder) of shares of the Common Stock and/or the Class B Common Stock of the Company representing 25% or more of either (i) the total number of then outstanding shares of both Common Stock and Class B Common Stock of the Company (the “Outstanding Company Stock”) or (ii) the Outstanding Company Voting Power; provided that, at the time of such acquisition or holding of beneficial ownership of any such shares, the Hershey Trust does not beneficially own more than 50% of the Outstanding Company Voting Power; and provided, further, that any such acquisition or holding of beneficial ownership of shares of either Common Stock or Class B Common Stock of the Company by any of the following entities shall not by itself constitute such a Change in Control hereunder: (i) the Hershey Trust; (ii) any trust established by the Company or by any Subsidiary for the benefit of the Company and/or its employees or those of a Subsidiary; (iii) any employee benefit plan (or related trust) sponsored or maintained by the Company or any Subsidiary; (iv) the Company or any Subsidiary or (v) any underwriter temporarily holding securities pursuant to an offering of such securities;

                 1.8.3     the approval by the stockholders of the Company of any merger, reorganization, recapitalization, consolidation or other form of business combination (a “Business Combination”) if, following consummation of such Business Combination, the Hershey Trust does not beneficially own more than 50% of the total voting power of all outstanding voting securities eligible to elect directors of (x) the surviving entity or entities (the “Surviving Corporation”) or

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(y) if applicable, the ultimate parent corporation that directly or indirectly has beneficial ownership of more than 50% of the combined voting power of the then outstanding voting securities eligible to elect directors of the Surviving Corporation; or

                 1.8.4     the approval by the stockholders of the Company of (i) any sale or other disposition of all or substantially all of the assets of the Company, other than to a corporation (the “Acquiring Corporation”) if, following consummation of such sale or other disposition, the Hershey Trust beneficially owns more than 50% of the total voting power of all outstanding voting securities eligible to elect directors (x) of the Acquiring Corporation or (y) if applicable, the ultimate parent corporation that directly or indirectly has beneficial ownership of more than 50% of the combined voting power of the then outstanding voting securities eligible to elect directors of the Acquiring Corporation, or (ii) a liquidation or dissolution of the Company.

        1.9      Code means the Internal Revenue Code of 1986, as amended from time to time.

        1.10      Company means Hershey Foods Corporation, a Delaware corporation.

        1.11     Coverage Period means the period commencing on the date on which a Change in Control occurs and ending on the date which is the second anniversary thereof.

        1.12      Date of Termination has the meaning assigned to such term in Section 4.2 hereof.

        1.13     Deferral Election means with respect to an Executive each of his elections to defer all or any part of any of his AIP or PSU awards as permitted under the Deferred Compensation Plan or any deferral arrangements in effect prior to the effective date thereof.

        1.14     Deferred Compensation Plan means the Hershey Foods Corporation Deferred Compensation Plan and any successor or replacement plan thereof.

        1.15     Disability means with respect to an Executive his absence from his duties with the Company on a full-time basis for 180 consecutive business days as a result of incapacity due to mental or physical illness which is determined to be total and permanent by a physician selected by the Company or its insurers and acceptable to the Executive or his legal representative (such agreement as to acceptability not to be withheld unreasonably), provided that such absence shall constitute Disability only if the Executive is entitled to long-term disability benefits for the period of his disability after such 180 day period at least equal to 70% of the greater of his base salary as of the first day of such 180 day period or his Annual Base Salary.

        1.16     Effective Date means June 4, 2003.

        1.17     Executive means each person who is listed on Schedule I hereto, as it may be amended from time to time pursuant to Article 7 hereof.

        1.18      Excise Tax means any excise tax imposed under Section 4999 of the Code.

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        1.19      Good Reason means with respect to an Executive:

                 1.19.1     the assignment to him of any duties inconsistent in any respect with his position (including status, offices, titles and reporting relationships), authority, duties or responsibilities immediately prior to either the Potential Change in Control which precedes the Change in Control or the Change in Control or any other action by the Company which results in a diminution in any respect in such position, authority, duties or responsibilities, excluding for this purpose an isolated, insubstantial and inadvertent action not taken in bad faith and which is remedied by the Company promptly after receipt of notice thereof given by the Executive;

                 1.19.2     a reduction by the Company in his annual base salary as in effect, as applicable, on the Effective Date or as the same may be increased from time to time, or on the date he first becomes an Executive if he was not an Executive on the Effective Date or as the same may be increased from time to time;

                 1.19.3     the Company’s requiring him to be based at any office or location that is more than 35 miles from his office or location immediately prior to either the Potential Change in Control which precedes the Change in Control or the Change in Control;

                 1.19.4     the Company’s requiring him to travel on Company business to a substantially greater extent than required immediately prior to either the Potential Change in Control which precedes the Change in Control or the Change in Control;

                 1.19.5     the failure by the Company, without his consent, to pay to him any portion of his current compensation (including, but not limited to, any amounts the Executive is entitled to receive under Section 2.7 hereof), or to pay to him any portion of an installment of deferred compensation under any deferred compensation program of the Company within seven (7) days of the date such compensation is due;

                 1.19.6     the failure by the Company to continue in effect any compensation plan in which he participates immediately prior to either the Potential Change in Control preceding the Change in Control or the Change in Control which is material to his total compensation, including but not limited to the KEIP (other than with respect to any contingent PSU grant that is outstanding as of the date of the Change in Control), the CLRP, and the SERP, as applicable, or any substitute or alternative plans adopted prior to either such Potential Change in Control or Change in Control, unless an equitable arrangement (embodied in an ongoing substitute or alternative plan) has been made with respect to such plan, or the failure by the Company to continue the Executive’s participation therein (or in such substitute or alternative plan) on a basis not materially less favorable, both in terms of the amount of benefits provided and the level of his participation relative to other participants, as existed at the time of such Potential Change in Control or Change in Control;

                 1.19.7     the failure by the Company to continue to provide him with benefits substantially similar to those enjoyed by him under any of the Company’s pension, life insurance, medical, health and accident, disability or other welfare plans in which he was participating at the

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time of either the Potential Change in Control preceding the Change in Control or the Change in Control, the taking of any action by the Company which would directly or indirectly materially reduce any of such benefits or deprive him of any material fringe benefit enjoyed by him at the time of such Potential Change in Control or Change in Control, or the failure by the Company to provide him with the number of paid vacation days to which he is entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy in effect at the time of such Potential Change in Control or Change in Control;

                 1.19.8     any purported termination by the Company of his employment after a Change in Control otherwise than in accordance with the termination procedures of Article 4 hereof;

                 1.19.9     any material failure by the Company to comply with and satisfy any of its obligations under this Plan after a Potential Change in Control that is followed within one (1) year by a Change in Control; or

                 1.19.10     any material failure by the Company to comply with and satisfy any of its obligations under any grantor trust established by the Company to provide itself with a source of funds to assist itself in satisfying its liabilities under this Plan after (i) a Change in Control described in Subsection 1.8.1, clause (ii) of Subsection 1.8.4, or clause (i) of Subsection 1.8.4 other than a sale or other disposition to a corporation; (ii) a Change in Control described in Subsection 1.8.2 if during the Coverage Period, Incumbent Directors, as described in Subsection 1.8.1, cease for any reason to constitute at least a majority of the Board; (iii) a Change in Control described in Subsection 1.8.3 if, at any time during the Coverage Period, Incumbent Directors, as described in Subsection 1.8.1, do not constitute at least a majority of the board of directors of the Surviving Corporation; or (iv) a Change in Control described in clause (i) of Subsection 1.8.4 involving a sale or other disposition to a corporation if, at any time during the Coverage Period, Incumbent Directors, as described in Subsection 1.8.1, do not constitute at least a majority of the board of directors of such corporation.

        For purposes of this Plan, any good faith determination of Good Reason made by the Executive shall be conclusive.

        1.20     Hershey Pension Plan means the Hershey Foods Corporation Retirement Plan and any successor or replacement plan thereof.

        1.21     Hershey Trust means either or both of (a) the Hershey Trust Company, a Pennsylvania corporation, as Trustee for the Milton Hershey School, or any successor to the Hershey Trust Company as such trustee, and (b) the Milton Hershey School, a Pennsylvania not-for-profit corporation.

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        1.22      Highest PSU Amount means with respect to an Executive the highest of:

                 1.22.1     the average of the cash values of the three highest PSU awards paid or payable, including any PSU award or portion thereof which has been earned but deferred, to him by the Company in respect of the five fiscal years (or such shorter period during which he has been employed by the Company or eligible to receive a PSU award) immediately preceding the fiscal year in which the Change in Control occurs;

                 1.22.2     the cash value of the PSU award paid or payable, including any PSU award or portion thereof which has been earned but deferred, to him by the Company in respect of the most recently completed fiscal year prior to the Change in Control;

                 1.22.3     the cash value of the PSU award paid or payable, including any PSU award or portion thereof which has been earned but deferred, to him by the Company for the most recently completed fiscal year preceding his Date of Termination; and

                 1.22.4      the cash value of either:

                         1.22.4.1      his 100% target PSU award for the year including his Date of Termination if he is eligible to receive a payment for a PSU award for such year; or

                         1.22.4.2      100% of the highest target for any of his outstanding PSU awards with an award cycle that includes his Date of Termination, if he is not eligible to receive a payment for a PSU award for the year during which his Date of Termination occurs.

For purposes of this Section 1.22, each such PSU award is valued at the higher of (i) the Transaction Value (as defined in Section 2.2.1.1 hereof) and (ii) the highest closing price of the Company’s Common Stock on the New York Stock Exchange from the date of the Change in Control until the Executive’s Date of Termination.

        1.23     KEIP means the Hershey Foods Corporation Key Employee Incentive Plan and any successor or replacement plan thereof.

        1.24     Notice of Intent to Terminate shall have the meaning assigned to such term in Section 4.1 hereof.

        1.25     Mandatory Retirement Age means age sixty-five (65) in the case of an Executive who has served for a minimum of two (2) years at a high level executive or high policy-making position and who is entitled to a nonforfeitable, immediate, annual employer-provided retirement benefit from any source, which is at least equal to a benefit, computed as a life annuity, of at least $44,000 per year (or such other amount as may be provided by future legislation). In the case of all other Executives, there shall be no Mandatory Retirement Age.

        1.26     Plan means the Hershey Foods Corporation Executive Benefits Protection Plan (Group 3A), as set forth herein, as amended from time to time.

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        1.27     Plan Administrator means the person appointed by the Company’s Chief Executive Officer from time to time to administer the Plan.

        1.28      Potential Change in Control means the occurrence of any of the following:

                 1.28.1     the Hershey Trust by action of any of the Board of Directors of Hershey Trust Company; the Board of Managers of Milton Hershey School; the Investment Committee of the Hershey Trust; and/or any of the officers of Hershey Trust Company or Milton Hershey School (acting with authority) undertakes consideration of any action the taking of which would lead to a Change in Control as defined herein, including, but not limited to consideration of (1) an offer made to the Hershey Trust to purchase any number of its shares in the Company such that if the Hershey Trust accepted such offer and sold such number of shares in the Company the Hershey Trust might no longer have more than 50% of the Outstanding Company Voting Power, (2) an offering by the Hershey Trust of any number of its shares in the Company for sale such that if such sale were consummated the Hershey Trust might no longer have more than 50% of the Outstanding Company Voting Power or (3) entering into any agreement or understanding with a person or entity that would lead to a Change in Control; or

                 1.28.2     the Board approves a transaction described in Subsection 1.8.2, 1.8.3 or 1.8.4 of the definition of a Change in Control contained herein.

        1.29     SERP means the Hershey Foods Corporation Supplemental Executive Retirement Plan and any successor or replacement plan thereof.

        1.30      Severance Benefits has the meaning assigned to such term in Section 3.2 hereof.

        1.31      Subsidiary means any corporation controlled by the Company, directly or indirectly.

        1.32     Vested Current Bonus Amount shall have the meaning assigned to such term in Section 2.1 hereof.

        1.33     Vested Current PSU Amount shall have the meaning assigned to such term in Section 2.2 hereof.

        1.34     Vested Deferred Bonus Amount shall have the meaning assigned to such term in Section 2.1 hereof.

        1.35     Vested Deferred PSU Amount shall have the meaning assigned to such term in Section 2.2 hereof.

        1.36      Vested Pension Benefit shall have the meaning assigned to such term in Section 2.3 hereof.

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        1.37      Vested Pension Amount shall have the meaning assigned to such term in Section 2.3 hereof.

        1.38      Welfare Benefits shall have the meaning assigned to such term in Subsection 3.2.2 hereof.

        1.39     Section 1.39 Termination of Employment means:

                 1.39.1     with respect to an Executive who is the Chief Executive Officer of the Company on the date on which a Change in Control occurs, the termination of his employment with the Company by him in his sole and complete discretion for any reason other than his death or Disability or by the Company for any reason (a) on or after the later of (i) the first day of the ninth (9th) calendar month following the date on which the Potential Change in Control (if any) preceding the Change in Control occurs and (ii) the first day of the sixth (6th) calendar month of the Coverage Period; and (b) on or before the earlier of (x) the date the Executive attains his Mandatory Retirement Age, if applicable, and (y) the last day of the thirteenth (13th) calendar month of the Coverage Period; and

                 1.39.2     with respect to an Executive who is the Senior Vice President and Chief Financial Officer, the Senior Vice President, General Counsel, and Secretary of the Company, the Vice President, Strategy and Innovation, or the Senior Vice President, Human Resources and Corporate Affairs on the date on which a Change in Control occurs, the termination of his employment with the Company by him in his sole and complete discretion for any reason other than his death or Disability or by the Company for any reason at any time during the thirteenth (13th) calendar month of the Coverage Period and prior to the date he attains his Mandatory Retirement Age, if applicable.

        For purposes of this Section 1.39, a partial month shall be treated as a “calendar month.”

ARTICLE 2
VESTING OR PAYMENT OF CERTAIN BENEFITS
IN THE EVENT OF A CHANGE IN CONTROL

        2.1      Vesting of AIP Benefits; Payment of Benefits. Upon the occurrence of a Change in Control:

                 2.1.1     each Executive shall have a vested and nonforfeitable right hereunder to receive in cash an amount equal to the sum of:

                         2.1.1.1      the greater of (x) the 100% target award amount of all then outstanding contingent target AIP grants made to him under the KEIP, and (y) the amount that would have been payable to him under such contingent target AIP grants as of the end of the applicable award period calculated using as the applicable performance factors, his and the Company’s actual performance on an annualized basis as of the date of the Change in Control (the greater of (x) and (y) is herein referred to as the “Vested Current Bonus Amount”); and

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                         2.1.1.2     the value of all AIP Awards, as defined in the KEIP (“AIP Awards”) previously earned by him for which payment has been deferred (“Deferred AIP Awards”) (this value, calculated as of the date of payment to the Executive and taking into account his selection of Investment Options as defined in the Deferred Compensation Plan and his Deferral Elections applicable thereto is herein referred to as the “Vested Deferred Bonus Amount”);

                 2.1.2     the Company shall, within five (5) business days following the Change in Control, pay to each Executive a lump sum cash payment equal to his Vested Current Bonus Amount; and

                 2.1.3     the Company shall, on the later of (i) the first day of January of the year first following the year during which the Change in Control occurs and (ii) the one hundred twentieth (120th) day following the Change in Control, pay to each Executive a lump sum cash payment equal to his Vested Deferred Bonus Amount attributable to his Deferred AIP Awards not previously paid to him in accordance with any of his applicable Deferral Elections if prior to the Change in Control, he elects, in his sole discretion, to receive such lump sum cash payment at such time.

        2.2      Vesting of PSU Benefits; Payment of Benefits. Upon the occurrence of a Change in Control:

                 2.2.1     each Executive shall have a vested and nonforfeitable right hereunder to receive in cash (as specified in Subsection 2.2.2) an amount equal to the sum of:

                         2.2.1.1     for the contingent target Performance Stock Unit (“PSU”) grant, if any, made to him under the KEIP for the cycle ending in the year of the Change in Control, the greater of (x) the 100% target award amount and (y) the amount that would have been payable to him at the end of such award cycle based on the Company’s actual performance through the date of the Change in Control and annualized, in each case valued at the higher of (i) the highest closing price of the Company’s Common Stock on the New York Stock Exchange during the sixty (60) day period preceding and including the date of the Change in Control, and (ii) if the Change in Control involves a transaction in which an offer is made to purchase shares of Common Stock from the Company’s stockholders, the price at which such offer is made (the higher of (i) and (ii) is herein referred to as the “Transaction Value”) (the greater of (x) and (y) is herein referred to as the “Vested Current PSU Amount”); and

                         2.2.1.2     the value of all PSU Awards, as defined in the KEIP (“PSU Awards”), previously earned by the Executive for which payment has been deferred (“Deferred PSU Awards”), where, for purposes of calculating the value of the Executive’s Deferred PSU Awards (“Vested Deferred PSU Amount”) as of the date of payment to him (whether in accordance with his election as described in Subsection 2.2.3, his election as described in Subsection 3.4.3, or in the absence of any such election in accordance with his applicable Deferral Elections), all components of his Deferred PSU Awards that are denominated in shares of the Company’s Common Stock shall be valued at the Transaction Value and investment credits shall

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be applied thereto and to all components of such Deferred PSU Awards that are not denominated in shares of the Company’s Common Stock in accordance with the provisions of the Deferred Compensation Plan from the date of the Change in Control to the date of payment to the Executive in accordance with his selection of Investment Options as defined in the Deferred Compensation Plan;

                 2.2.2     the Company shall, within five (5) business days following the Change in Control, pay to each Executive a lump sum cash payment equal to his Vested Current PSU Amount; and

                 2.2.3     the Company shall, on the later of (i) the first day of January of the year first following the year during which the Change in Control occurs and (ii) the one hundred twentieth (120th) day following the Change in Control, pay to each Executive a lump sum cash payment equal to his Vested Deferred PSU Amount attributable to his Deferred PSU Awards not previously paid to him in accordance with any of his applicable Deferral Elections if prior to the Change in Control, he elects, in his sole discretion, to receive such lump sum cash payment at such time.

        2.3      Vested Pension Amount. Upon the occurrence of a Change in Control:

                 2.3.1     each Executive who either is a participant in the SERP on the date of the Change in Control or was a participant in the SERP on the date of the Potential Change in Control preceding the Change in Control shall have a vested and nonforfeitable right hereunder to receive in cash an amount equal to the actuarial present value (as determined in accordance with Subsection 2.3.1.3 hereof) of the monthly retirement benefit (including the spousal survivor benefit) to which he and his spouse would be entitled under Section 4 of the SERP if he retired as of the date of the Change in Control, taking into account Subsections 2.3.1.1 and 2.3.1.2 hereof (the amount of such monthly retirement benefits for him and his spouse being herein referred to as such Executive’s “SERP Benefit”, the actuarial present value of such SERP Benefit being herein referred to as such Executive’s “Vested Pension Benefit” and the Vested Pension Benefit plus all investment credits applied thereto in accordance with the provisions of Section 2.5 hereof being herein referred to as “Vested Pension Amount”), where:

                         2.3.1.1     for purposes of determining such Executive’s SERP Benefit as of the date of a Change in Control: (i) he shall be credited for all purposes under the SERP with additional Years of Service (as defined in the SERP) equal to the lesser of three (3) or the number of years (including fractions thereof) from the date of the Change in Control until he would attain Mandatory Retirement Age if applicable to him; (ii) he shall be credited for purposes of only Section 3 of the SERP (and not for the purposes of any other provision of the SERP, including but not limited to Section 4.a(1) and Section 4.b(2)(A)) with additional Years of Service (as defined in the SERP) equal to the excess, if any, of ten (10) over his actual number of Years of Service (including fractions thereof) completed as of the date of the Change in Control; (iii) he shall be deemed for the purposes of Section 3 of the SERP (and not for the purposes of any other provision of the SERP) to have five (5) years of participation in the performance share unit portion of the KEIP during his last ten (10) years of employment with the Company regardless of

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his actual years of participation in the performance share unit portion of the KEIP at the time of the Change in Control; (iv) for all purposes under the SERP (other than Section 4.b(2) of the SERP) he shall be deemed to have his age increased by three (3) years (or such lesser number of years (including fractions) until he would attain Mandatory Retirement Age if applicable to him) and for purposes of clause (D) of Section 4.b(2) of the SERP, he shall be deemed to have as his date of termination of employment the date three years after the date the Change in Control occurs; (v) he shall be deemed to have been paid his Annual Base Salary for three (3) additional years (or such lesser number of years (including fractions) until he would attain Mandatory Retirement Age if applicable to him) which shall be considered to have been earned over such period of time during his last ten (10) years of employment with the Company for purposes of calculating “Final Average Compensation” in Section 2.f of the SERP; (vi) he shall be deemed to have been paid his Annual Bonus for three (3) additional years (or such lesser number of years (including fractions) until he would attain Mandatory Retirement Age if applicable to him) which, together with his Vested Current Bonus Amount as determined pursuant to Section 2.1.1 shall be considered his AIP awards paid or accrued with respect to the last four consecutive calendar years (or such lesser number of calendar years (including fractions) as appropriate if limited by his Mandatory Retirement Age) during his last ten (10) years of employment with the Company for purposes of calculating “Final Average Compensation” in Section 2.f of the SERP; (vii) for the purposes of Section 2.f of the SERP (and not for the purposes of any other provision of the SERP), in the event he has not participated in the AIP portion of the KEIP (after taking into account the year during which the Change in Control occurs as to which he is entitled to his Vested Current Bonus Amount plus the number of years with respect to which he is deemed to have been paid his Annual Bonus as provided in Subsection 2.3.1.1(vi)) for five (5) consecutive years in his last ten (10) years of employment with the Company, he shall have his highest annual average AIP award be based on the average of his AIP awards paid or accrued over the sum of the number of years preceding the year during which the Change in Control occurs during which he has participated in the AIP portion of the KEIP plus the number of years with respect to which he is deemed to have been paid his Annual Bonus as provided in Subsection 2.3.1.1(vi) plus the year during which the Change in Control occurs with respect to which he is entitled to his Vested Current Bonus Amount regardless of his actual years of participation in the AIP portion of the KEIP at the time of the Change in Control and regardless of the number of years such Executive has been employed by the Company at the time of the Change in Control; and (viii) for purposes of Section 4.b(2)(B) of the SERP, provided an Executive has at least one (1) Year of Service under the Hershey Pension Plan as of the date of the Change in Control, he shall be deemed to be vested in his accrued benefit under the Hershey Pension Plan as of the date of the Change in Control regardless of whether he is actually vested in such accrued benefit on such date;

                         2.3.1.2      if such Executive has not yet attained age fifty-five (55) (after increasing his age by three (3) years as provided in the preceding Subsection 2.3.1.1), he shall, upon the occurrence of the Change in Control be deemed nevertheless to have attained age fifty-five (55); provided, however, the reduction factor prescribed by clause (D) of Section 4.b(2) of the SERP shall still be given effect in calculating his SERP Benefit, with his age being increased by three (3) years as provided in Subsection 2.3.1.1 hereof; provided, further, that (i) for an Executive (other than the Chief Executive Officer of the Company) who has not yet attained age fifty (50) (before increasing his age by three (3) years as provided in the preceding Subsection

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2.3.1.1) as of the date the Change in Control occurs, the reduction factor in clause (D) of Section 4.b(2) of the SERP shall be based on the number of complete calendar months by which the date the Change in Control occurs precedes his fifty-second (52nd) birthday and (ii) for an Executive (other than the Chief Executive Officer of the Company) who has attained age fifty (50) (before increasing his age by three (3) years as provided in the preceding Subsection 2.3.1.1) as of the date the Change in Control occurs, the reduction factor in clause (D) of Section 4.b(2) of the SERP shall be zero percent (0%).

                         2.3.1.3     the actuarial present value of such Executive’s SERP Benefit, as determined in accordance with the foregoing provisions of this Section 2.3, shall be determined using: (i) the 83 GAM mortality table blended 50/50 for males and females; (ii) an interest rate equal to 100% of the interest rate that would be used (as of the date of the Change in Control) by the Pension Benefit Guaranty Corporation for purposes of determining the present value of a lump sum distribution on plan termination; (iii) the date of the Change in Control as the date on which payment of the Executive’s SERP Benefit is to commence and as the date as of which the actuarial present value of such SERP Benefit is calculated; and (iv) the actual age of the Executive and his spouse (without regard to any adjustments made pursuant to Sections 2.3.1.1 or 2.3.1.2) as of the date of the Change in Control.

                 2.3.2     each Executive who neither is a participant in the SERP on the date of the Change in Control nor was a participant in the SERP on the date of the Potential Change in Control preceding the Change in Control shall have a vested and nonforfeitable right hereunder to receive in cash an amount equal to the sum of:

                         2.3.2.1      a lump sum cash amount equal to the actuarial equivalent of the excess of (x) the retirement pension (determined as a straight life annuity commencing at Normal Retirement Age, as defined in the Hershey Pension Plan) which he would have accrued under the terms of the Hershey Pension Plan (as in effect immediately prior to the Change in Control), determined as if he were fully vested thereunder and had accumulated thirty-six (36) additional months of service credit thereunder during each of which he will be deemed to have been paid one-twelfth (1/12th) of the sum of his highest annual rate of compensation as an employee of the Company and his Annual Bonus (but in no event shall he be deemed to have accumulated additional months of service credit after he would have attained Mandatory Retirement Age, if applicable) over (y) the retirement pension (determined as a straight life annuity commencing at Normal Retirement Age) which he has accrued pursuant to the terms of the Hershey Pension Plan as of the date of the Change in Control; and

                         2.3.2.2      if he is a participant in the CLRP, a lump sum cash amount ("CLRP Benefit") equal to his Excess Account, as defined in the CLRP (as in effect immediately prior to the Change in Control) determined as if he were fully vested thereunder and had accumulated thirty-six (36) additional months of service credit thereunder during each of which he will be deemed to have been paid one-twelfth (1/12th) of the sum of his highest annual rate of compensation as an employee of the Company and his Annual Bonus, but in no event shall he be deemed to have accumulated additional months of service credit after he would have attained Mandatory Retirement Age, if applicable (the sum of the amounts described in Subsections

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2.3.2.1 and 2.3.2.2 is herein referred to as such Executive’s “Vested Pension Benefit” and the Vested Pension Benefit plus all, if any, investment credit applied thereto in accordance with the provisions of Section 2.5 hereof is herein referred to as such Executive’s “Vested Pension Amount”).

        For purposes of this Subsection 2.3.2, “actuarial equivalent” amounts shall be determined using the same methods and assumptions prescribed under the Hershey Pension Plan immediately prior to the Change in Control.

        2.4     Payment of Vested Pension Amount Upon Timely Election. The Company shall, on the later of (i) the first day of January of the year first following the year during which the Change in Control occurs and (ii) the one-hundred twentieth (120th) day following the Change in Control, pay to each Executive a lump sum cash payment equal to his Vested Pension Amount plus interest thereon at the rate provided in Section 1274(b)(2)(B) of the Code from the date of the Change in Control to the date of payment if, prior to the Change in Control, he elects, in his sole discretion, to receive such lump sum cash payment at such time.

        2.5     Conversion of Vested Pension Benefit to Deferred Compensation Plan Account in Absence of Section 2.4 Election. In the event the Executive makes no election under Section 2.4 hereof, an amount equal to his Vested Pension Benefit shall be credited to him under the Deferred Compensation Plan and subject to the provisions of this Subsection 2.5, the provisions of the Deferred Compensation Plan shall apply thereto as if such amount were a Deferred AIP Award. Within ten (10) days of the Change in Control the Executive shall select one or more Investment Options as defined in the Deferred Compensation Plan to be effective with respect to such amount and thereafter may change his selection of such Investment Options in accordance with the provisions of the Deferred Compensation Plan. Investment credits shall be applied to the amount of his Vested Pension Benefit in accordance with the provisions of the Deferred Compensation Plan from the date of the Change in Control to the date of payment to the Executive in accordance with his selection of such Investment Options. If the Executive makes no election under Section 2.4 hereof and does not select one or more Investment Options as defined in the Deferred Compensation Plan within ten (10) days of the Change in Control in accordance with the provisions of the second sentence of this Section 2.5, investment credits shall be applied to the amount of his Vested Pension Benefit from the date of the Change in Control to the earlier of the date he makes a selection of Investment Options with respect thereto in accordance with the provisions of the Deferred Compensation Plan and the date of payment in accordance with the latest of his pre-Change in Control selections of Investment Options relating to his Deferred AIP Awards or Deferred PSU Awards, if any. If there are no such pre-Change in Control selections of Investment Options, then investment credits shall be applied in accordance with the provisions of the immediately preceding sentence by treating the Hershey Fixed Income Fund Investment Option under the Deferred Compensation Plan as his latest pre-Change in Control selection of Investment Options. Within ten (10) days of the Change in Control the Executive shall make a Deferral Election with respect to his Vested Pension Amount. If the Executive makes no election under Section 2.4 hereof and makes no Deferral Election within ten (10) days of the Change in Control in accordance with the immediately preceding sentence, then for purposes hereof he will be considered to have made a Deferral Election under the Deferred Compensation Plan to have

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his Vested Pension Amount paid to him, his designated beneficiaries or his estate, as applicable, in accordance with the latest of his pre-Change in Control Deferral Elections relating to his Deferred AIP Awards or Deferred PSU Awards, if any. If there are no such pre-Change in Control Deferral Elections, then for purposes hereof he will be considered to have made a Deferral Election under the Deferred Compensation Plan to have his Vested Pension Amount paid to him, his designated beneficiaries or his estate, as applicable, on the first day of the month following his termination of employment by the Company. His Vested Pension Amount shall be paid to him in accordance with the Deferral Election described in the preceding three sentences, as applicable, or any subsequent Deferral Election with respect thereto permitted in accordance with the provisions of the Deferred Compensation Plan.

        2.6     SERP or CLRP Amendments. Notwithstanding any provision of the SERP, CLRP, or Deferred Compensation Plan, none of the SERP, CLRP, or Deferred Compensation Plan may be terminated or amended in any manner that is adverse to the interests of any Executive without his consent either: (i) after a Potential Change in Control occurs and for one (1) year following the cessation of the Potential Change in Control, or (ii) after a Change in Control. Any termination or amendment of the SERP, CLRP, or Deferred Compensation Plan in a manner adverse to the interests of an Executive within one (1) year prior to a Potential Change in Control shall not be given effect for purposes of Section 2.3 or Section 2.5 hereof.

        2.7     Other PSU Grants Outstanding as of the Date of a Change in Control. An Executive shall be entitled to receive a lump sum cash payment with respect to each contingent target PSU grant that is outstanding as of the date of a Change in Control (and that is not otherwise paid out in whole or in part in accordance with the terms of Article 2 or Article 3 hereof) in an amount equal to the 100% target award amount of each such contingent target PSU grant valued at the higher of (i) the Transaction Value and (ii) the highest Closing price of the Company’s Common Stock on the New York Stock Exchange from the date of the Change in Control until the end of the cycle, provided the Executive continues to be employed by the Company through the end of such cycle. In the event an Executive continues to be employed by the Company after expiration of the Coverage Period but such Executive’s employment is terminated by the Company without Cause, by the Executive for Good Reason or terminates due to the Executive’s death, Disability or retirement (on or after the date such Executive attains Mandatory Retirement Age) prior to the end of any applicable contingent target PSU cycle, such Executive (or his estate, as the case may be) shall be entitled to receive a lump sum cash payment with respect to each contingent target PSU grant that is outstanding as of the date of a Change in Control (and that has not otherwise been paid out in whole or in part in accordance with the terms of Article 2 or Article 3 hereof) in an amount equal to the sum of the product of (x) and (y), where (x) is an amount equal to the 100% target award amount of each such contingent target PSU grant valued at the higher of (i) the Transaction Value and (ii) the highest closing price of the Company’s Common Stock on the New York Stock Exchange from the date of the Change in Control until the Date of Termination, and (y) is a fraction the numerator of which is the number of days from and including the first day of the award period applicable to such outstanding contingent target PSU grant that includes the Executive’s Date of Termination until (and including) his Date of Termination and the denominator of which is the number of days in the award period applicable to such outstanding contingent target PSU grant. The payment provided

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for in this Section 2.7 with respect to each such contingent target PSU grant shall be made to an Executive by the fifth (5th) day following the first to occur of (a) the end of the cycle of such grant and (b) the Executive’s Date of Termination.

ARTICLE 3
EXECUTIVE BENEFITS AND RIGHTS
UPON TERMINATION OF EMPLOYMENT

        3.1     General Termination Rights and Benefits. If an Executive’s employment by the Company is terminated at any time after a Change in Control for any reason (whether by him or the Company), the Company shall pay to him the payments described in Subsections 3.1.1 through 3.1.7 below.

                 3.1.1     Previously Earned Salary. The Company shall pay his full salary to him through his Date of Termination at the highest rate in effect during the period between the Potential Change in Control preceding the Change in Control and the date the Notice of Intent to Terminate is given, together with all compensation and benefits payable to him through the Date of Termination under the terms of any compensation or benefit plan, program or arrangement maintained by the Company during such period.

                 3.1.2     Previously Earned Benefits. The Company shall pay his normal post-termination compensation and benefits to him as such payments become due. Such post-termination compensation and benefits shall be determined under, and paid in accordance with, the Company’s retirement, insurance, pension, welfare and other compensation or benefit plans, programs and arrangements.

                 3.1.3     Payment of Vested Current Bonus Amount. Except to the extent that the Company has previously paid or concurrently pays to him all or a portion of his Vested Current Bonus Amount pursuant to Section 2.1, Subsection 3.1.1 or Subsection 3.1.2 hereof, the Company shall pay to him a lump sum cash payment equal to his Vested Current Bonus Amount.

                 3.1.4     Payment of Vested Deferred Bonus Amount. Except to the extent that the Company has previously paid or concurrently pays to him all or a portion of his Vested Deferred Bonus Amount pursuant to Section 2.1, Subsection 3.1.1 or Subsection 3.1.2 hereof, the Company shall pay to him a lump sum cash payment equal to his Vested Deferred Bonus Amount.

                 3.1.5     Payment of Vested Current PSU Amount. Except to the extent that the Company has previously paid or concurrently pays to him all or a portion of his Vested Current PSU Amount pursuant to Section 2.2, Subsection 3.1.1 or Subsection 3.1.2 hereof, the Company shall pay to him a lump sum cash payment equal to his Vested Current PSU Amount.

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                 3.1.6     Payment of Vested Deferred PSU Amounts. Except to the extent that the Company has previously paid or concurrently pays to him all or a portion of his Vested Deferred PSU Amount pursuant to Section 2.2, Subsection 3.1.1 or Subsection 3.1.2 hereof, the Company shall pay to him a lump sum cash payment equal to his Vested Deferred PSU Amount.

                 3.1.7     Payment of Vested Pension Amount. Except to the extent that the Company has previously paid or concurrently pays to him his Vested Pension Amount, the Company shall pay to him a lump-sum cash payment equal to his Vested Pension Amount.

        3.2     Severance Benefits. In addition to the payments provided for by Section 3.1 hereof, the Company shall pay or provide to an Executive the payments, benefits, and services described in Subsections 3.2.1 through 3.2.6 below (the “Severance Benefits”) in accordance with such Subsections upon termination of his employment with the Company during the Coverage Period, if his termination of employment either (i) is a Section 1.39 Termination of Employment, or (ii) is (a) not by the Company for Cause, (b) not by reason of his death or Disability or after his Mandatory Retirement Age, if applicable, and (c) not by him without Good Reason.

                 3.2.1     Lump-Sum Severance Payment. In lieu of any further salary payments to him for periods subsequent to the Date of Termination, the Company shall pay to him a lump-sum severance payment, in cash, equal to three (3) (or, if less, the number of years, including fractions, from the Date of Termination until he would have reached Mandatory Retirement Age, if applicable) times the sum of (a), (b) and (c) where (a) equals his Annual Base Salary, (b) equals his Annual Bonus and (c) equals his Highest PSU Amount.

                 3.2.2     Continued Benefits. For a thirty-six (36) month period (or, if less, the number of months from the Date of Termination until he would have reached Mandatory Retirement Age, if applicable) after the Date of Termination, the Company shall provide him with life insurance, health and other welfare benefits (“Welfare Benefits”) substantially similar in all respects to those which he was receiving immediately prior to the Notice of Termination on substantially the same terms and conditions, including contributions required from him for such benefits (without giving effect to any reduction in such benefits subsequent to the Potential Change in Control preceding the Change in Control or the Change in Control, which reduction constitutes or may constitute Good Reason); provided that if he cannot continue to participate in the Company plans providing Welfare Benefits, the Company shall otherwise provide such benefits on the same after-tax basis as if continued participation had been permitted. The Executive shall be entitled to elect to change his level of coverage and/or his choice of coverage options (such as Executive only or family medical coverage) with respect to the Welfare Benefits to be provided by the Company to him to the same extent that actively employed executives of the Company are permitted to make such changes; provided, however, that in the event of any such changes he shall pay the amount of any cost increase that would actually be paid by an actively employed executive of the Company by reason of such actively employed executive making the same change in level of coverage or coverage options. Notwithstanding the foregoing, in the event that the Executive becomes reemployed with another employer and becomes eligible to receive welfare benefits from such employer, the Welfare Benefits described herein shall be secondary to such benefits, but only to the extent that the Company reimburses him for any

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increased cost and provides any additional benefits necessary to give him the Welfare Benefits provided hereunder.

                 3.2.3     Outstanding Awards. Except to the extent the Company has previously paid or concurrently pays to him all or a portion of his Vested Current Bonus Amount and Vested Current PSU Amount as provided for herein, if an Executive’s Date of Termination occurs within the Coverage Period, he shall be entitled to a lump sum cash payment with respect to each outstanding contingent target AIP and PSU grant under the KEIP or any similar types of grants under any replacement plans or programs equal to the sum of:

                         3.2.3.1      the sum of the product of (x) and (y) for each then outstanding contingent target PSU grant under the KEIP (or similar types of grants under any replacement plan or program) for the applicable award period that includes his Date of Termination, where (x) is an amount equal to the 100% target award amount of such outstanding contingent target PSU grant and (y) is a fraction the numerator of which is the number of days from and including the first day of the award period applicable to such outstanding contingent target PSU grant that includes the Executive’s Date of Termination until (and including) his Date of Termination and the denominator of which is the number of days in the award period applicable to such outstanding contingent target PSU grant; and

                         3.2.3.2     the sum of the product of (x) and (y) for each then outstanding contingent target AIP grant made to him under the KEIP (or similar types of grants under any replacement plans or programs) for the applicable award period that includes his Date of Termination, where (x) is an amount equal to the greater of (A) the 100% target award amount of such outstanding contingent target AIP grant, and (B) the amount that would have been payable to him under such contingent target AIP grant as of the end of the applicable award period, calculated utilizing as the applicable performance factors his and the Company’s actual performance on an annualized basis as of his Date of Termination, and (y) is a fraction the numerator of which is the number of days from and including the first day of the award period applicable to such outstanding contingent AIP grant that includes his Date of Termination until (and including) his Date of Termination and the denominator of which is the number of days in such applicable award period.

Contingent target PSU grants under the KEIP or a similar type of grant under a replacement plan or program shall be valued at the higher of (i) the Transaction Value and (ii) the highest closing price of the Company’s Common Stock on the New York Stock Exchange during the period running from the date of the Change in Control until the Executive’s Date of Termination.

                 3.2.4     Hershey Pension Plan and ESSIOP Vesting. An Executive who is a participant in the Hershey Pension Plan or the Hershey Foods Corporation Employee Savings Stock Investment and Ownership Plan (the “ESSIOP”) shall, as of his Date of Termination, be fully vested in each of his accounts under the Hershey Pension Plan and ESSIOP. In the event that any amount under the Hershey Pension Plan and ESSIOP that vests pursuant to the preceding sentence cannot be paid to the Executive under the terms of the applicable plan, the Company shall pay such amount to the Executive under the terms of this Plan.

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                 3.2.5     Relocation Allowance. In the event that an Executive relocates following his Date of Termination and during the Coverage Period at the request of a successor employer, the Company shall pay to him a relocation allowance of $75,000; provided, however, that any such payment shall be reduced by any payments received by him from such successor employer for the purpose of reimbursing him for costs of relocation. The Company shall pay him such relocation allowance within five (5) business days after delivery of his written request and may condition the payment of the relocation allowance upon his agreeing in writing to report to the Company any such payments from any successor employer and agreeing in writing to reimburse to the Company any amounts received from the Company pursuant to this Subsection 3.2.5 that should have been so reduced.

                 3.2.6     Outplacement Services. If an Executive becomes eligible to receive Severance Benefits, such Employee shall be entitled to receive outplacement services in accordance with the Corporation’s outplacement services policy (as in effect immediately prior to the Change in Control) for up to one year following the Date of Termination and in an amount not to exceed $35,000.

        3.3     Gross-Up Payment. In the event that an Executive becomes entitled to the Severance Benefits or any other benefits or payments under this Plan (other than pursuant to this Section 3.3), or the KEIP by reason of the accelerated vesting of stock options thereunder (together, the “Total Benefits”), and in the event that any of the Total Benefits will be subject to the Excise Tax, the Company shall pay to him an additional amount (the “Gross-Up Payment”) such that the net amount retained by him, after deduction of any Excise Tax on the Total Benefits and any federal, state and local income tax, Excise Tax and FICA and Medicare withholding taxes upon the payment provided for by this Section 3.3, shall be equal to the Total Benefits.

        For purposes of determining whether any of the Total Benefits will be subject to the Excise Tax and the amount of such Excise Tax, (i) any other payments or benefits received or to be received by an Executive in connection with a Change in Control or his termination of employment (whether pursuant to the terms of this Plan or any other plan, arrangement or agreement with the Company, any Person whose actions result in a Change in Control or any Person affiliated with the Company or such Person) shall be treated as parachute payments within the meaning of Section 280G(b)(2) of the Code, and all excess parachute payments within the meaning of Section 280G(b)(1) shall be treated as subject to the Excise Tax, unless in the opinion of tax counsel (“Tax Counsel”) selected by the Company’s independent auditors and acceptable to the Executive, such other payments or benefits (in whole or in part) do not constitute parachute payments, or such excess parachute payments (in whole or in part) represent reasonable compensation for services actually rendered within the meaning of Section 280G(b)(4) of the Code in excess of the Base Amount, or are otherwise not subject to the Excise Tax, (ii) the amount of the Total Benefits which shall be treated as subject to the Excise Tax shall be equal to the lesser of (A) the total amount of the Total Benefits reduced by the amount of such Total Benefits that in the opinion of Tax Counsel are not parachute payments, or (B) the amount of excess parachute payments within the meaning of Section 280G(b)(1) (after applying clause (i), above), and (iii) the value of any non-cash benefits or any deferred payment or benefit shall be determined by the Company’s independent auditors in accordance with the principles of Sections

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280G(d)(3) and (4) of the Code. For purposes of determining the amount of the Gross-Up Payment, an Executive shall be deemed to pay federal income taxes at the highest marginal rate of federal income taxation in the calendar year in which the Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the state and locality of his residence on the Date of Termination, net of the reduction in federal income taxes which could be obtained from deduction of such state and local taxes (calculated by assuming that any reduction under Section 68 of the Code in the amount of itemized deductions allowable to him applies first to reduce the amount of such state and local income taxes that would otherwise be deductible by him).

        In the event that the Excise Tax is subsequently determined to be less than the amount taken into account hereunder at the time of termination of an Executive’s employment, he shall repay to the Company, at the time that the amount of such reduction in Excise Tax is finally determined, the portion of the Gross-Up Payment attributable to such reduction (plus that portion of the Gross-Up Payment attributable to the Excise Tax, federal, state and local income taxes and FICA and Medicare withholding taxes imposed on the portion of the Gross-Up Payment being repaid by him to the extent that such repayment results in a reduction in Excise Tax, FICA and Medicare withholding taxes and/or federal, state or local income taxes) plus interest on the amount of such repayment at the rate provided in Section 1274(b)(2)(B) of the Code. The Company may require an Executive to agree in writing to the repayment obligation imposed by the preceding sentence as a condition to receiving the Gross-Up Payment. In the event that the Excise Tax is determined to exceed the amount taken into account hereunder at the time of the termination of an Executive’s employment (including by reason of any payment the existence or amount of which cannot be determined at the time of the Gross-Up Payment), the Company shall make an additional Gross-Up Payment, determined as previously described, to him in respect of such excess (plus any interest, penalties or additions payable by him with respect to such excess) at the time that the amount of such excess is finally determined.

        3.4     Timing of Payments. The payments provided for:

                 3.4.1     in Subsections 3.1.1, 3.1.3, 3.1.5, 3.2.1 and 3.2.3, and in Section 3.3 hereof shall be made to an Executive not later than the fifth (5th) day following his Date of Termination; provided, however, that if the amounts of such payments cannot be finally determined on or before such day the Company shall pay to the Executive on such day an estimate, as determined in good faith by the Company, of the minimum amount of such payments and shall pay the remainder of such payments (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from the fifth (5th) day following the Date of Termination to the payment of such remainder) as soon as the amount thereof can be determined but in no event later than the thirtieth (30th) day after the Date of Termination. In the event that the amount of the estimated payments exceeds the amount subsequently determined to have been due, such excess shall constitute a loan by the Company to the Executive, payable on the fifth (5th) business day after demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from the fifth (5th) day following the Date of Termination to the payment of such remainder);

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                 3.4.2     in Subsection 3.1.4 hereof shall be made to an Executive on the later of (i) the first day of January of the year first following the year during which his Date of Termination occurs and (ii) the one hundred twentieth (120th) day following his Date of Termination if prior to his Date of Termination he elects, in his sole discretion, to receive his previously unpaid Deferred AIP Awards at such time. In the event the Executive makes such election and the amount of the payment described in Subsection 3.1.4 cannot be finally determined on or before the later of such one hundred twentieth (120th) day or January 1, as applicable, the Company shall pay to the Executive on such one hundred twentieth (120th) day or January 1, as applicable, an estimate, as determined in good faith by the Company, of the minimum amount of such payment and shall pay the remainder of such payment (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from such one hundred twentieth (120th) day or January 1, as applicable, to the payment of such remainder) as soon as the amount thereof can be determined but in no event later than the thirtieth (30th) day after such one hundred twentieth (120th) day or January 1, as applicable. In the event that the amount of the estimated payment exceeds the amount subsequently determined to have been due, such excess shall constitute a loan by the Company to the Executive, payable on the fifth (5th) business day after demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from the one hundred twentieth (120th) day following the Date of Termination or January 1, as applicable, to the payment of such remainder). In the event the Executive makes no such election, his previously unpaid Deferred AIP Awards shall be paid in accordance with each of his applicable Deferral Elections;

                 3.4.3     in Subsection 3.1.6 shall be made to an Executive on the later of (i) the first day of January of the year first following the year during which his Date of Termination occurs and (ii) the one hundred twentieth (120th) day following his Date of Termination if prior to his Date of Termination he elects, in his sole discretion, to receive his previously unpaid Deferred PSU Awards at such time. In the event the Executive makes such election and the amount of the payment provided for in Subsection 3.1.6 cannot be finally determined on or before the later of such one hundred twentieth (120th) day or January 1, as applicable, the Company shall pay to the Executive on such one hundred twentieth (120th) day or January 1, as applicable, an estimate, as determined in good faith by the Company, of the minimum amount of such payment and shall pay the remainder of such payment (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from such one hundred twentieth (120th) day or January 1, as applicable, to the payment of such remainder) as soon as the amount thereof can be determined but in no event later than the thirtieth (30th) day after such one hundred twentieth (120th) day or January 1, as applicable. In the event that the amount of the estimated payment exceeds the amount subsequently determined to have been due, such excess shall constitute a loan by the Company to the Executive, payable on the fifth (5th) business day after demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code from the one hundred twentieth (120th) day following the Date of Termination or January 1, as applicable, to the payment of such remainder). In the event the Executive makes no such election, his previously unpaid Deferred PSU Awards shall be paid in accordance with each of his applicable Deferral Elections; and

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                 3.4.4     in Subsection 3.1.7 shall be made to him on the later of (i) the first day of January following his Date of Termination and (ii) the one hundred twentieth (120th) day following his Date of Termination if, prior to his Date of Termination, he elects, in his sole discretion, to receive such payment at such time. In the event the Executive makes no such election, then his Vested Pension Amount shall be paid in accordance with the provisions of Section 2.5.

        3.5     Reimbursement of Legal Costs. The Company shall pay to an Executive all legal fees and expenses incurred by him as a result of a termination of his employment which entitles him to any payments under this Plan (including all such fees and expenses, if any, incurred in contesting or disputing any Notice of Intent to Terminate under Section 4.3 hereof or in seeking to obtain or enforce any right or benefit provided by this Plan or in connection with any tax audit or proceeding to the extent attributable to the application of Section 4999 of the Code to any payment or benefit provided hereunder). Such payments shall be made within five (5) business days after delivery of his respective written requests for payment accompanied by such evidence of fees and expenses incurred as the Company reasonably may require.

        3.6     Executives’ Covenant. The Company may condition the payment of the amounts and provision of the benefits described in Article 3 of the Plan to an Executive upon his providing to the Company a written agreement that, subject to the terms and conditions of this Plan, in the event of a Potential Change in Control, he will remain in the employ of the Company until the earliest of (a) a date which is nine months after the date of such Potential Change in Control, (b) the date of a Change in Control, (c) the date of his termination of his employment for Good Reason (determined by treating the Potential Change in Control for this purpose as a Change in Control in applying the definition of Good Reason) or by reason of death or Disability, (d) the termination by the Company of his employment for any reason or (e) his attaining age sixty-five (65).

ARTICLE 4
TERMINATION PROCEDURES AND
COMPENSATION DURING DISPUTE

        4.1     Notice of Intent to Terminate. After a Change in Control, any purported termination of an Executive’s employment (other than by reason of death) must be preceded by a written Notice of Intent to Terminate from him to the Company or the Company to him, as applicable, in accordance with Section 8.17 hereof. For purposes of this Plan, a Notice of Intent to Terminate shall mean a notice which shall indicate the notifying party’s opinion regarding the specific provisions of this Plan that will apply upon such termination and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for the application of the provisions so indicated. Further, a Notice of Intent to Terminate for Cause is required to include a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters (3/4) of the entire membership of the Board at a meeting of the Board which was called and held for the purpose of considering such termination (after reasonable notice to the Executive and an opportunity for him, together with his counsel, to be heard before the Board) finding that, in the

22


good faith opinion of the Board, he was guilty of conduct set forth in Subsection 1.6.1 or 1.6.2 herein, and specifying the particulars thereof in detail.

        4.2     Date of Termination. Date of Termination, (a) with respect to any purported termination of an Executive’s employment after a Change in Control, shall mean (except as provided in Section 4.3 hereof) (i) if his employment is terminated by reason of his death, his date of death, (ii) if his employment is terminated for Disability, thirty (30) days after Notice of Intent to Terminate is given (provided that he shall not have returned to the full-time performance of his duties during such thirty (30) day period), or (iii) if his employment is terminated for any other reason, the date specified in the Notice of Intent to Terminate (which (x) in the case of a termination by the Company, shall not be less than thirty (30) days, except in the case of a termination for Cause in which case it shall not be less than ten (10) days, provided that the Company may require him to not report to work during such ten (10) day period and (y) in the case of a termination by an Executive, shall not be less than fifteen (15) days nor more than sixty (60) days, respectively, from the date such Notice of Intent to Terminate is given), and (b) for purposes of Section 2.3 of this Plan and the definitions of the defined terms Annual Base Salary and Annual Bonus as used in such Section 2.3, shall mean the date a Change in Control occurs.

        4.3     Dispute Concerning Termination. If within fifteen (15) days after any Notice of Intent to Terminate is given (within eight (8) days in the case of a termination for Cause by the Company), or, if later, prior to the Date of Termination (as determined without regard to this Section 4.3), the person receiving such Notice of Intent to Terminate notifies the person giving such notice that a dispute exists concerning the termination or the provisions of this Plan that apply to such termination, the Date of Termination shall be the date on which the dispute is finally resolved, either by mutual written agreement of the parties to such dispute or by a final judgment, order or decree of a court of competent jurisdiction (which is not appealable or with respect to which the time for appeal therefrom has expired and no appeal has been perfected); provided, however, that the Date of Termination shall be extended by a notice of dispute only if such notice is given in good faith and the person giving such notice pursues the resolution of such dispute with reasonable diligence.

        4.4     Compensation During Dispute. If a purported termination of an Executive’s employment occurs following a Change in Control and such termination or the provisions of this Plan that apply upon such termination is disputed in accordance with Section 4.3 hereof (including a dispute as to the existence of good faith and/or reasonable diligence thereunder), the Company shall continue to pay the Executive the full compensation (including, but not limited to, salary) at his Annual Base Salary and continue his participation in all compensation plans required to be maintained hereunder and continue to provide to him the Welfare Benefits provided for in Subsection 3.2.2 hereof until the dispute is finally resolved in accordance with Section 4.3 hereof. Amounts paid under this Section 4.4 are in addition to all other amounts due under this Plan (other than those due under Subsection 3.1.1 hereof) and shall not be offset against or reduce any other amounts due under this Plan.

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ARTICLE 5
PLAN ADMINISTRATION

        5.1      Authority to Plan Administrator. The Plan shall be interpreted, administered and operated by the Plan Administrator, subject to the express provisions of the Plan.

        5.2      Delegation of Duties. The Plan Administrator may delegate any of his duties hereunder to such person or persons from time to time as he may designate.

        5.3     Engagement of Third Parties. The Plan Administrator is empowered, on behalf of the Plan, to engage accountants, legal counsel and such other personnel as he deems necessary or advisable to assist him in the performance of his duties under the Plan. The functions of any such persons engaged by the Plan Administrator shall be limited to the specified services and duties for which they are engaged, and such persons shall have no other duties, obligations or responsibilities under the Plan. Such persons shall exercise no discretionary authority or discretionary control respecting the management of the Plan. All reasonable expenses thereof shall be borne by the Company.

ARTICLE 6
CLAIMS

        6.1     Claims Procedure. Claims for benefits under the Plan shall be filed with the Plan Administrator. If any Executive or other payee claims to be entitled to a benefit under the Plan and the Plan Administrator determines that such claim shall be denied in whole or in part, the Plan Administrator shall notify such person of its decision in writing. Such notification will be written in a manner calculated to be understood by such person and will contain (a) specific reasons for the denial, (b) specific reference to pertinent Plan provisions, (c) a description of any additional material or information necessary for such person to perfect such claim and an explanation of why such material or information is necessary, and (d) information as to the steps to be taken if the person wishes to submit a request for review. Such notification will be given within 90 days after the claim is received by the Plan Administrator. If such notification is not given within such period, the claim will be considered denied as of the last day of such period and such person may request a review of his claim.

        6.2     Review Procedure. Within 60 days after the date on which a person receives a written notice of a denied claim (or, if applicable, within 60 days after the date on which such denial is considered to have occurred) such person (or his duly authorized representative) may (a) file a written request with the Plan Administrator for a review of his denied claim and of pertinent documents and (b) submit written issues and comments to the Plan Administrator. The Plan Administrator will notify such person of its decision in writing. Such notification will be written in a manner calculated to be understood by such person and will contain specific reasons for the decision as well as specific references to pertinent Plan provisions. The decision on review will be made within 60 days after the request for review is received by the Plan Administrator. If the decision on review is not made within such period, the claim will be considered denied.

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        6.3     Claims and Review Procedures Not Mandatory. The claims procedure and review procedure provided for in this Article 6 are provided for the use and benefit of Executives who may choose to use such procedures, but compliance with the provisions of this Article 6 is not mandatory for any Executive claiming benefits under the Plan. It shall not be necessary for any Executive to file a claim with the Plan Administrator or to exhaust the procedures and remedies provided for by this Article 6 prior to bringing any legal claim or action, or asserting any other demand, for payments or other benefits to which he claims entitlement hereunder.

ARTICLE 7
PLAN MODIFICATION OR TERMINATION

        The Plan may be amended or terminated by resolution of the Board at any time; provided, however, that: (a) Schedule I hereto may be amended at any time and in any manner by resolution of the Compensation Committee of the Board upon recommendation of the Company’s Chief Executive Officer; and (b) Schedule I hereto may be amended at any time by the Chairman of the Compensation Committee of the Board upon recommendation of the Company’s Chief Executive Officer to delete any one or more persons therefrom. Notwithstanding the foregoing: (a) the Plan may not be terminated or amended in a manner adverse to the interests of any Executive, without his consent (including the amendment of Schedule I hereto to delete him therefrom) (i) after a Potential Change in Control occurs and for one (1) year following the cessation of a Potential Change in Control, or (ii) for the two-year period following consummation of the transaction(s) resulting from or in the Change in Control; and (b) no termination of this Plan or amendment hereof in a manner adverse to the interests of any Executive, without his consent (including the amendment of Schedule I hereto to delete him therefrom), shall be effective if such termination or amendment occurs (i) at the request of a third party who has taken steps reasonably calculated to effect a Change in Control or (ii) in connection with or in anticipation of a Change in Control or Potential Change in Control. For this purpose, the cessation of a Potential Change in Control occurs if a Change in Control has not occurred within one year following the Potential Change in Control. In the event that the termination of this Plan by the Company or an amendment hereof in a manner adverse to the interests of any Executive (without his consent) occurs within six (6) months prior to a Potential Change in Control or a Change in Control, there shall be a presumption that the conditions of subclauses (i) and (ii) of clause (b) of the next preceding sentence shall have been met. Upon the expiration of the Coverage Period, the Plan may not be amended in any manner which would adversely affect the rights which any Executive has at that time to receive any and all payments or benefits pursuant to Articles 2, 3, and 4 by reason of a Change in Control which has theretofore occurred or by reason of a termination of his employment during the Coverage Period, and the Company’s obligations to make such payments and provide such benefits shall survive any termination of the Plan.

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ARTICLE 8
MISCELLANEOUS

        8.1     Terminations in Anticipation of Change in Control. An Executive’s employment shall be deemed to have been terminated by the Company without Cause during the Coverage Period if his employment is terminated by the Company without Cause prior to a Change in Control or Potential Change in Control and such termination of employment (a) was at the request of a third party who had indicated an intention to take or had taken steps reasonably calculated to effect a Change in Control, or (b) otherwise arose in connection with or in anticipation of a Change in Control and (c) in either case, a Change in Control does occur which may involve such third party (or a party competing with such third party to effectuate a Change in Control). An Executive shall be deemed to have terminated his employment for Good Reason during the Coverage Period if he terminates his employment with Good Reason prior to a Change in Control or Potential Change in Control if the circumstance or event which constitutes Good Reason (a) occurred at the request of a third party who had indicated an intention to take or had taken steps reasonably calculated to effect a Change in Control, or (b) otherwise arose in connection with or in anticipation of a Change in Control, and (c) in either case, a Change in Control does occur which may involve such third party (or a party competing with such third party to effectuate a Change in Control). In the event of a termination of employment described in this Section 8.1, the Executive shall be entitled to all payments and other benefits to which he would have been entitled had such termination occurred during the Coverage Period (other than salary pursuant to Subsection 3.1.1 hereof for any period after the actual date of termination) and he shall be entitled to an additional payment in an amount which shall compensate him to the extent that he was deprived by such termination of the opportunity prior to termination of employment to exercise any stock options granted to him under the KEIP (including any such stock options that were not exercisable at the time of his termination of employment) at the highest market price of the Company’s Common Stock reached in connection with the Change in Control or Potential Change in Control if a Potential Change in Control shall occur and not be followed by a Change in Control within twelve (12) months of the Potential Change in Control. In the event that the termination of employment of an Executive as described in this Section 8.1 occurs following a Potential Change in Control or within six (6) months prior to a Change in Control, there shall be a presumption that clauses (a) and (b) of the first two sentences of this Section 8.1 shall have been met.

        8.2     Burden. In any proceeding (regardless of who initiates such proceeding) in which the payment of Severance Benefits or other compensation or benefits under this Plan is at issue, (i) the burden of proof as to whether Cause exists for purposes of this Plan shall be upon the Company and (ii) in the event that the last sentence of Section 8.1 applies, the Company shall have the burden to prove, by clear and convincing evidence, that a termination of employment has not been made in anticipation of a Change in Control as contemplated by Section 8.1.

        8.3     No Right to Continued Employment. Nothing in the Plan shall be deemed to give any Executive the right to be retained in the employ of the Company, or to interfere with the right of the Company to discharge him at any time and for any lawful reason, with or without notice, subject in all cases to the terms of this Plan.

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        8.4     No Assignment of Benefits. Except as otherwise provided herein or by law, no right or interest of any Executive under the Plan shall be assignable or transferable, in whole or in part, either directly or by operation of law or otherwise, including without limitation by execution, levy, garnishment, attachment, pledge or in any manner; no attempted assignment or transfer thereof shall be effective; and no right or interest of any Executive under the Plan shall be liable for, or subject to, any obligation or liability of such Executive.

        8.5     Death. This Plan shall inure to the benefit of and be enforceable by an Executive’s personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If an Executive shall die while any amount would still be payable to him hereunder (other than amounts which, by their terms, terminate upon his death) if he had continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the terms of this Plan to the executors, personal representatives or administrators of his estate.

        8.6     Incompetency. Any benefit payable to or for the benefit of an Executive, if legally incompetent or incapable of giving a receipt therefor, shall be deemed paid when paid to his guardian or to the party providing or reasonably appearing to provide for his care, and such payment shall fully discharge the Company, the Plan Administrator and all other parties with respect thereto.

        8.7     Reduction of Benefits By Legally Required Benefits. Notwithstanding any other provision of this Plan to the contrary, if the Company is obligated by law or by contract (other than under this Plan) to pay severance pay, a termination indemnity, notice pay, or the like, to an Executive or if the Company is obligated by law or by contract to provide advance notice of separation (“Notice Period”) to an Executive, then any Severance Benefits payable to him hereunder shall be reduced by the amount of any such severance pay, termination indemnity, notice pay or the like, as applicable, and by the amount of any pay received during any Notice Period; provided however, that the period following a Notice of Intent to Terminate shall not be considered a Notice Period.

        8.8     Enforceability. If any provision of the Plan shall be held invalid or unenforceable, such invalidity or unenforceability shall not affect any other provisions hereof, and the Plan shall be construed and enforced as if such provisions had not been included.

        8.9     Effective Date. The Plan shall be effective as of the Effective Date and shall remain in effect unless and until terminated by the Board, subject to the requirements of Article 7 hereof.

        8.10     No Mitigation. The Company agrees that, if an Executive’s employment by the Company is terminated during the Coverage Period, the Executive is not required to seek other employment or to attempt in any way to reduce any amounts payable to him by the Company pursuant to this Plan. Further, the amount of any payment or benefit provided for under this Plan (other than to the extent provided in Subsections 3.2.2 and 3.2.5) shall not be reduced by any

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compensation earned by him as a result of employment by another employer, by retirement benefits, by offset against any amount claimed to be owed by him to the Company, or otherwise.

        8.11     Successors. In addition to any obligations imposed by law upon any successor to the Company, the Company shall be obligated to require any successor (whether direct or indirect, by purchase, merger, consolidation, operation of law, or otherwise) to all or substantially all of the business and/or assets of the Company to expressly assume and agree to perform the Company’s obligations under this Plan in the same manner and to the same extent that the Company would be required to perform them if no such succession had taken place. Failure of the Company to obtain such assumption and agreement prior to the effectiveness of any such succession shall entitle each Executive to compensation and benefits from the Company in the same amount and on the same terms as he would be entitled to hereunder if he were to terminate his employment for Good Reason during the Coverage Period.

        8.12     Consent to Cancellation of Awards and Reduction of SERP Benefit. The Company may condition the payment to an Executive of his Vested Current Bonus Amount, Vested Current PSU Amount, Vested Deferred Bonus Amount and/or Vested Deferred PSU Amount upon his providing a written consent to the cancellation of the applicable contingent target AIP and PSU grants and AIP and PSU Awards for which payment has been deferred on which his Vested Current Bonus Amount, Vested Current PSU Amount, Vested Deferred Bonus Amount and/or Vested Deferred PSU Amount is based and in lieu of which such amounts are paid. The Company may condition the payment to an Executive of his Vested Pension Amount or the providing of any benefit or payment under Section 2.5 or Subsection 3.4.4 hereof upon his providing a written consent to, as applicable, (i) the reduction of the benefit to be paid under the SERP (whether in the form of a monthly payment to him and his surviving spouse or as a lump sum) such reduction to be in the amount of the SERP Benefit which was used in the calculation of his Vested Pension Benefit or the amount of any payments or benefits provided under Subsection 3.4.4, or (ii) the reduction of his Excess Account under the CLRP, such reduction to be in the amount of the CLRP Benefit which was used in the calculation of his Vested Pension Benefit.

        8.13     Employment by Subsidiary. For purposes of this Plan, an Executive who is employed by a Subsidiary shall be treated as if employed by the Company and his entitlement to benefits hereunder shall be determined as if he were employed by the Company. For such purpose, the Subsidiary shall be treated as if it were an unincorporated division of the Company.

        8.14     Waiver. No waiver by an Executive at any time of any breach of the terms of this Plan, or compliance with, any condition or provision of this Plan to be performed by the Company shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent time.

        8.15     Withholding Taxes. Any payments to an Executive provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law and any additional withholding to which he has agreed.

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        8.16     Construction. The headings and captions herein are provided for reference and convenience only, shall not be considered part of the Plan, and shall not be employed in the construction of the Plan. Neither the gender nor the number (singular or plural) of any word shall be construed to exclude another gender or number when a different gender or number would be appropriate.

        8.17     Notices. Any notice or other communication required or permitted pursuant to the terms hereof shall be deemed to have been duly given when delivered or mailed by United States Mail, first class, postage prepaid, addressed to the intended recipient at his last known address (which in the case of an Executive shall be the address specified by him in any written notice provided to the Company in accordance with this Section 8.17).

        8.18     Statutory Changes. All references to sections of the Exchange Act or the Code shall be deemed also to refer to any successor provisions to such sections.

        8.19     Governing Law. This Plan shall be construed and enforced according to the laws of the State of Delaware to the extent not preempted by Federal law, which shall otherwise control.

ARTICLE 9
TERMINATION UNRELATED TO A POTENTIAL CHANGE IN
CONTROL OR CHANGE IN CONTROL

        9.1     Subject to the terms and conditions noted below, in the event Executive’s employment with the Company is, or is deemed to be, terminated by the Company without cause (as defined below), or is, or is deemed to be, terminated by the Executive for good reason (as defined below) regardless of whether a Potential Change in Control or Change in Control has occurred or is pending (such termination hereinafter is referred to as “Change in Status Event”); provided, however, any termination of an Executive’s employment which results in such Executive being entitled to Severance Benefits pursuant to Section 3.2 shall not constitute a Change in Status Event and no Executive entitled to Severance Benefits pursuant to Section 3.2 shall in addition be entitled to the benefits provided for in this Section 9.1:

        From and after the date of the Change in Status Event for a period of two years thereafter, the Company will continue Executive as an employee on a paid leave of absence with the benefit coverage of an active employee, excluding disability coverage. Executive’s base compensation during the paid leave of absence will equal his or her Annual Base Salary as defined in Section 1.2 (substituting “Change in Status Event” for “Change in Control”) of Article 1 of this Group 3A Plan. Executive shall also remain a participant in the AIP during the paid leave of absence period and Executive’s target percentage for AIP payment purposes will be that in effect just prior to the Change in Status Event, and Executive will be scored on the basis of the actual achievement of the Company’s performance targets for AIP, but up to a maximum of 100%. Executive will additionally be entitled to payments for AIP and PSU grants for any previously deferred awards or any awards covering periods ending prior to the date of the Change in Status Event that have been earned but not yet paid prior to the date of the Change in Status Event.

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                 9.1.1     During the above leave of absence: (a) Executive’s stock options granted prior to the Change in Status Event will continue to vest in accordance with the vesting schedule(s) applicable under the terms of the grant(s), but (b) Executive will not be eligible to participate in or receive new grants or benefits under the LTIP and will not be eligible for participation in or the payment of benefits under the Executive Benefits Protection Plan (except for under this Article 9), the Employee Benefits Protection Plan, or the Severance Benefits Plan. If Executive meets the eligibility requirements of paragraph 3 of the Corporation’s Supplemental Executive Retirement Plan (SERP) and elects to retire from employment with the Corporation during the leave of absence, Executive’s paid leave of absence will cease and the Executive will be treated for all purposes as a retiree in accordance with the terms of the SERP and the Corporation’s other benefit plans.

        9.2     Executive’s voluntary resignation from the Company other than for good reason (as defined below) shall not constitute a Change in Status Event, and therefore will not entitle Executive to the benefits provided for in Section 9.1 above. In such event, Executive would be entitled to the benefits provided under the benefit plans of the Company to which Executive is entitled in accordance with the terms of those plans.

        9.3     Termination of Executive’s employment “without cause” for purposes of this Article 9 shall mean termination of active employment by the Company not based on “cause” as defined in paragraph 2(a) of the SERP. Termination of Executive’s employment “for good reason” for purposes of this Article 9 shall mean termination of active employment by the Executive during the first two years of the tenure of the Company’s then current Chief Executive Officer if, and only if, the Executive has not given the Company written notice of his or her intention to retire and during such two year period and prior to the Executive’s termination of active employment either (i) the Company has assigned duties to the Executive or taken other actions which are inconsistent with his or her position (including status, offices, titles and reporting relationships), authority, duties or responsibilities immediately prior to the then current Chief Executive Officer becoming the Chief Executive Officer of the Company and such assignment of duties or other action results in more than an insignificant diminution in such position, authority, duties or responsibilities, excluding for this purpose an isolated, insubstantial and inadvertent action not taken in bad faith and which is remedied by the Company promptly after receipt of notice thereof given by the Executive; or (ii) the Company has reduced the Executive’s annual base salary as in effect, as applicable, on the date the then current Chief Executive Officer became the Chief Executive Officer of the Company or as the same may be increased from time to time.

        9.4     The severance arrangements of this Article 9 shall not be considered to constitute an employment contract. The terms and conditions of the Long-Term Incentive Program Participation Agreement and Mutual Agreement to Arbitrate Claims by and between Executive and the Company (“Participation and Arbitration Agreement”), are incorporated herein by reference and made a part hereof as if fully set forth herein. Notwithstanding any provisions to the contrary in the Participation and Arbitration Agreement, the terms and conditions thereof shall

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remain in effect for three years after Executive’s Change in Status Event regardless of whether Executive is eligible or not to receive benefits under the SERP.

        IN WITNESS WHEREOF, the Company has caused the Plan to be amended and restated as of the 4th day of June, 2003.

HERSHEY FOODS CORPORATION

  By: /s/ Marcella K. Arline
        Marcella K. Arline
      Senior Vice President,
      Human Resources and Corporate Affairs

31


Ratio of Earnings to Fixed Charges

EXHIBIT 12

HERSHEY FOODS CORPORATION
COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
(in thousands of dollars except for ratios)
(Unaudited)

  For the Six Months Ended
 
  June 29,
2003

June 30,
2002

Earnings:            
 
Income before income taxes     267,048   237,271  
Add (deduct):    
   Interest on indebtedness       31,551     32,238  
   Portion of rents representative of the    
     interest factor (a)       7,707     7,152  
   Amortization of debt expense       223     232  
   Amortization of capitalized interest      1,938     2,092  


          Earnings as adjusted   $ 308,467   $ 278,985  


Fixed Charges:  
 
   Interest on indebtedness   $ 31,551   $ 32,238  
   Portion of rents representative of the  
    interest factor (a)    7,707    7,152  
   Amortization of debt expense    223    232  
   Capitalized interest    776    491  


       Total fixed charges   $ 40,257   $ 40,113  


Ratio of earnings to fixed charges    7.66    6.95  


NOTE:

(a)

Portion of rents representative of the interest factor consists of all rental expense pertaining to operating leases used to finance the purchase or construction of warehouse and distribution facilities, and one-third of rental expense for other operating leases.


CEO Certification

Exhibit 31.1

CERTIFICATION

I, Richard H. Lenny, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Hershey Foods Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

  a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

  b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

  c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:

  a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

  b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

              Date:   August 6, 2003   /s/ Richard H. Lenny    
Richard H. Lenny
Chief Executive Officer
CFO Certification

Exhibit 31.2

CERTIFICATION

I, Frank Cerminara, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Hershey Foods Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

  a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

  b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

  c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:

  a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

  b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

              Date:   August 6, 2003   /s/ Frank Cerminara   
Frank Cerminara
Chief Financial Officer
Section 906 Certification

Exhibit 32

Certification

Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officers of Hershey Foods Corporation (the “Company”) hereby certify that the Company’s quarterly report on Form 10-Q for the quarterly period ended June 29, 2003 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934 and that the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

          Dated: August 6, 2003      /s/ Richard H. Lenny
Richard H. Lenny
Chief Executive Officer
 
          Dated: August 6, 2003      /s/ Frank Cerminara
Frank Cerminara
Chief Financial Officer


A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.