EXHIBIT 12

                            HERSHEY FOODS CORPORATION
                COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
        For the Years Ended December 31, 2000, 1999, 1998, 1997 and 1996,
                   (in thousands of dollars except for ratios)
                                   (Unaudited)


                                                                      2000         1999         1998         1997          1996
                                                                      ----         ----         ----         ----          ----
Earnings:

                                                                                                        
     Income from continuing operations before income taxes......  $  546,639    $727,874(a)  $  557,006   $  553,955   $479,737(b)

     Add (Deduct):

       Interest on indebtedness.................................      80,956       77,300        88,648       79,138       52,036

       Portion of rents representative of the interest factor(c)      13,585       15,162        13,197       10,592        8,618

       Amortization of debt expense.............................         489          486           462          412          234

       Amortization of capitalized interest.....................         325        3,884         3,856        3,496        3,359
                                                                  ----------    ---------    ----------   ----------   ----------

         Earnings as adjusted...................................  $  641,994    $ 824,706    $  663,169   $  647,593   $  543,984
                                                                  ==========    =========    ==========   ==========   ==========

Fixed Charges:

     Interest on indebtedness...................................  $   80,956    $  77,300    $   88,648   $   79,138   $   52,036

     Portion of rents representative of the interest factor(c)..      13,585       15,162        13,197       10,592        8,618

     Amortization of debt expense...............................         489          486           462          412          234

     Capitalized interest.......................................         145        1,214         2,547        1,883        1,534
                                                                  ----------    ---------    ----------   ----------   ----------

         Total fixed charges....................................  $   95,175    $  94,162    $  104,854   $   92,025   $   62,422
                                                                  ==========    =========    ==========   ==========   ==========

Ratio of earnings to fixed charges..............................        6.75         8.76          6.32         7.04         8.71
                                                                  ==========    =========    ==========   ==========   ==========

- -------------------------------------------------------------------------------- NOTES: (a) Includes a gain on the disposal of pasta business of $243.8 million. (b) Includes a loss on the disposal of businesses of $35.4 million. (c) Portion of rents representative of the interest factor consists of one-third of rental expense for operating leases.



EXHIBIT 23

CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the incorporation of our reports dated January 26, 2001, included or incorporated by reference in this Form 10-K for the year ended December 31, 2000, into the Corporation's previously filed Registration Statements on Forms S-8 and S-3, (File No. 333-25853, File No. 333-33507, File No. 33-45431, File No. 33-45556, and File No. 333-52509).

ARTHUR ANDERSEN LLP

New York, New York

March 12, 2001



EXHIBIT 21

SUBSIDIARIES OF REGISTRANT

The following is a listing of Subsidiaries of the Corporation, their jurisdictions of incorporation, and the name under which they do business. Each is wholly owned. Certain subsidiaries are not listed since, considered in the aggregate as a single subsidiary, they would not constitute a significant subsidiary as of December 31, 2000.



[/TABLE]


                                                                   Exhibit 10.1


                            HERSHEY FOODS CORPORATION

                           KEY EMPLOYEE INCENTIVE PLAN



1.   ESTABLISHMENT AND PURPOSE

     Hershey Foods Corporation (the  "Corporation")  hereby  establishes the Key
     Employee Incentive Plan (the "Plan"). The purpose of the Plan is to provide
     to selected  key  employees of the  Corporation  and its  subsidiaries  (as
     defined  below),  upon whose efforts the  Corporation  is dependent for the
     successful  conduct of its  business,  further  incentive  to continue  and
     increase  their  efforts  as  employees  and to remain in the employ of the
     Corporation and its subsidiaries.

     The Plan  continues  the Annual  Incentive  Program  ("AIP"),  with certain
     modifications,  as in effect under the Corporation's  Management  Incentive
     Plan ("MIP")  established  in 1975 and as amended  thereafter,  pursuant to
     which participants are entitled to receive cash awards based on achievement
     of  performance  goals  during  annual  performance  cycles.  The Plan also
     continues the Long-Term  Incentive Program ("LTIP") portion of the MIP with
     certain modifications. In addition to performance stock units ("Performance
     Stock  Units"),  the LTIP  portion  now also  includes  nonqualified  stock
     options for the purchase of Common Stock  ("Options");  stock  appreciation
     rights ("SARs"); and restricted stock units ("Restricted Stock Units").

     As used  herein,  (i) the  term  "Subsidiary  Corporation"  shall  mean any
     present  or  future   corporation  which  is  or  would  be  a  "subsidiary
     corporation"  of the  Corporation as defined in Section 424 of the Internal
     Revenue Code of 1986 (the "Code"), and (ii) the term "Corporation"  defined
     above  shall  refer  collectively  to  Hershey  Foods  Corporation  and its
     Subsidiary Corporations unless the context indicates otherwise.

2.   STOCK SUBJECT TO THE PLAN

     The aggregate number of shares of the Corporation's Common Stock, $1.00 Par
     Value (the  "Common  Stock"),  which may be covered  by  Performance  Stock
     Units,  Options,  SARs and Restricted  Stock Units granted  pursuant to the
     LTIP portion of the Plan will be  established by the Board of Directors and
     will be subject to  adjustment  in  accordance  with Section 12 below.  The
     shares issued under this Plan may be either authorized but unissued shares,
     treasury  shares  held  by  the  Corporation  or  any  direct  or  indirect
     subsidiary  thereof or shares  acquired  by the  Corporation  through  open
     market  purchases  (whether made before or after any exercise of Options(s)
     or the granting of stock compensation  hereunder) or otherwise. In addition
     to shares of Common Stock actually  issued or  distributed  under the Plan,
     there shall be deemed to have been  issued a number of shares  equal to (i)
     the number of shares of Common Stock in respect of which optionees  utilize
     the manner of  exercise  of,  and  payment  for,  Options  as  provided  in
     Paragraph  7II(g)  of this  Plan,  and

                                       1



     (ii) the  number of shares of Common
     Stock which is  equivalent  in value to any cash amounts  distributed  upon
     payment of Performance  Stock Units,  SARs or Restricted  Stock Units.  For
     purposes of  determining  the charge to be made  pursuant  to subpart  (ii)
     against  the shares of Common  Stock  subject  to the Plan,  the value of a
     share of  Common  Stock  shall  be its Fair  Market  Value  as  defined  in
     Paragraph 4 when awards are made with respect to  Performance  Stock Units,
     upon exercise of SARs, and upon  expiration of the  applicable  restriction
     period of  Restricted  Stock Units.  Any shares  subject  under the Plan to
     Performance Stock Units, Options, SARs or Restricted Stock Units which, for
     any reason, expire or terminate or are forfeited or surrendered shall again
     be available for issuance under the Plan.

3.   ADMINISTRATION

     The  Plan  shall  be  administered  by  the   Compensation   and  Executive
     Organization  Committee  (the  "Committee"),  or any  successor  committee,
     appointed  by and  consisting  solely of members of the Board of  Directors
     (the  "Board")  of the  Corporation,  each  of  whom  qualifies  as  both a
     "nonemployee  director"  within the meaning of Rule 16b-3 or its  successor
     under  the  Securities  Exchange  Act of 1934 (the  "Exchange  Act") and an
     "outside  director"  within  the  meaning  of  Section  162(m) of the Code.
     Committee  members shall not be eligible to  participate  in the Plan.  The
     Board may from time to time remove and appoint  members of the Committee in
     substitution for, or in addition to, members  previously  appointed and may
     fill vacancies,  however caused, in the Committee.  The Committee may adopt
     such rules and regulations as it deems useful in governing its affairs. Any
     action of the  Committee  with  respect to the  administration  of the Plan
     shall be taken by majority vote at a Committee  meeting or written  consent
     of all Committee members.

     Subject to the terms and conditions of the Plan,  the Committee  shall have
     authority:  (i) to construe and interpret Plan  provisions;  (ii) to define
     the terms used in the Plan; (iii) to prescribe, amend and rescind rules and
     regulations  relating to the Plan; (iv) to select  particular  employees to
     participate in the Plan, (v) to determine the terms,  conditions,  form and
     amount of  grants,  distributions  or  payments  made to each  participant,
     including  conditions  upon  and  provisions  for  vesting,   exercise  and
     acceleration  of any  grants,  distributions  or  payments;  (vi)  upon the
     request of a participant in the Plan, to approve and determine the duration
     of leaves  of  absence  which may be  granted  to the  participant  without
     constituting  a termination  of his or her  employment  for purposes of the
     Plan; and (vii) to make all other determinations necessary or advisable for
     the  administration and operation of the Plan. The Committee shall have the
     right to impose varying terms and conditions  with respect to each grant or
     award. All determinations and  interpretations  made by the Committee shall
     be final,  binding and  conclusive on all  participants  and on their legal
     representatives and beneficiaries.

4.   FAIR MARKET VALUE

     As used in the Plan (unless a different  method of  calculation is required
     by  applicable  law, and except as otherwise  specifically  provided in any
     Plan  provision),  "Fair Market  Value" on or as of any date shall mean (i)
     the  closing  price of the Common  Stock as  reported in the New

                                       2



     York Stock Exchange Composite Transactions Report (or any other
     consolidated transactions reporting system which subsequently may replace
     such Composite Transactions Report) for the New York Stock Exchange trading
     day immediately preceding such date, or if there are no sales on such date,
     on the next preceding day on which there were sales, or (ii) in the event
     that the Common Stock is no longer listed for trading on the New York Stock
     Exchange, an amount determined in accordance with standards adopted by the
     Committee.

5.   ELIGIBILITY AND PARTICIPATION

     Key employees of the Corporation or of any of its Subsidiary  Corporations,
     including  officers and directors who are regular employees but not members
     of the Committee,  who in the opinion of the Committee are in a position to
     contribute   significantly  to  the  success  of  the  Corporation  or  any
     Subsidiary  Corporation,  division  or  operating  unit  thereof,  shall be
     eligible for selection to participate in the Plan. In making this selection
     and in  determining  the form  and  amount  of  grants,  distributions  and
     payments under the Plan,  the Committee  shall take into account the duties
     of the respective employees,  their present and potential  contributions to
     the success of the Corporation or any Subsidiary  Corporation,  division or
     operating  unit  thereof,  and such other factors as the Committee may deem
     relevant in  connection  with  accomplishing  the purposes of the Plan.  An
     employee  who  has  been  selected  to  participate  may,  if he or  she is
     otherwise eligible,  receive more than one grant from time to time, and may
     be granted any  combination  of  contingent  target grants under the AIP or
     under the LTIP components of the Plan, as the Committee shall determine.

6.   ANNUAL INCENTIVE PROGRAM

     The Committee may from time to time,  subject to the provisions of the Plan
     and such  other  terms  and  conditions  as the  Committee  may  determine,
     establish  contingent target grants for those eligible employees it selects
     to participate in the AIP. Each such contingent  grant may be, but need not
     be, evidenced by a written instrument,  and shall be determined in relation
     to the  participant's  level of  responsibility  in the Corporation and the
     competitive  compensation  practices  of other major  businesses,  and such
     other factors as are deemed appropriate by the Committee.

     (a) Awards actually earned by and paid to AIP  participants  ("AIP Awards")
         will be based  primarily upon  achievement of performance  goals over a
         one-year performance cycle as approved by the Committee.

     (b) The Committee, within the limits of the Plan, shall have full authority
         and  discretion  to  determine  the  time  or  times  of   establishing
         contingent  target  grants;  to select  from among those  eligible  the
         employees to receive  awards;  to review and certify the achievement of
         performance  goals;  to  designate  levels  of  awards  to be earned in
         relation to levels of achievement of performance  goals;  to adopt such
         financial  and  nonfinancial  performance  or  other  criteria  for the
         payment  of  awards  as it may  determine  from  time to time;  to make
         awards;  and to  establish  such other  measures as may be necessary to
         achieve the  objectives  of the Plan.  The  financial or  non-financial
         performance goals established by the Committee may be based upon one or
         more of the following: earnings per share, return on net assets, market

                                       3





         share,  control of costs, net sales,  cash flow,  economic  value-added
         measures, sales growth, earnings growth, stock price, return on equity,
         improvements in financial ratings,  regulatory compliance,  achievement
         of balance sheet or income statement objectives, or any other objective
         goals established by the Committee (the "Performance Factors").

     (c) Aggregate  annual AIP Awards  shall not exceed six (6%)  percent of the
         excess of Before-Tax  Income  (defined for these purposes as Net Income
         plus  provision for Federal,  state and local income taxes and interest
         expense on long-term debt, but after  consideration  of the cost of the
         Plan) over sixteen (16%) percent of Total Invested Capital (defined for
         these  purposes  as  Stockholders'  Equity  plus  Long-Term  Debt  plus
         Deferred Income Taxes) determined as the average of such Total Invested
         Capital  at the  beginning  of the  year  and the end of each  calendar
         quarter of such year. The maximum amount any participant can receive as
         an AIP Award for any calendar year shall not exceed $2,100,000.

     (d) AIP Awards as earned  under the terms of the Plan shall be paid in cash
         and may exceed or be less than the contingent  target grants,  provided
         that  payments  do not exceed  the  maximum  permitted  cost of the AIP
         calculated  pursuant to subparagraph (c) above.  Payment shall normally
         be made as soon as  possible  following  the  close  of the  year,  but
         payment of all or any portion may be deferred by participants  with the
         approval of the Committee.

7.   LONG-TERM INCENTIVE PROGRAM

     The LTIP consists of the following four components:

     I.  PERFORMANCE STOCK UNITS

         The Committee may, subject to the provisions of the Plan and such other
         terms and conditions as the Committee may determine,  grant Performance
         Stock  Units  to  reflect  the  value  of   contingent   target  grants
         established for each eligible employee selected for participation. Each
         grant of Performance  Stock Units may be, but need not be, evidenced by
         a written instrument. Such contingent target grants shall be determined
         in  relation  to  the  employee's  level  of   responsibility   in  the
         Corporation or any Subsidiary  Corporation,  division or operating unit
         thereof,  and the  competitive  compensation  practices  of other major
         businesses.

         (a)  Awards actually earned by and paid to holders of Performance Stock
              Units ("PSU Awards") will be based upon achievement of performance
              goals over performance  cycles as approved by the Committee.  Such
              performance  cycles  each  shall  cover such  period of time,  not
              exceeding  five years,  as the  Committee  from time to time shall
              determine.

         (b)  The  Committee,  within  the  limits of the Plan,  shall have full
              authority  and  discretion  to  determine  the  time or  times  of
              establishing   contingent   target  grants  and  the  granting  of

                                       4




              Performance  Stock Units;  to select from among those eligible the
              employees  to  receive  PSU  Awards;  to review  and  certify  the
              achievement of performance goals; to designate levels of awards to
              be earned in  relation  to levels of  achievement  of  performance
              goals;  to adopt such  financial and  nonfinancial  performance or
              other  criteria for the payment of PSU Awards as it may  determine
              from time to time;  to make awards;  and to  establish  such other
              measures as may be necessary to the  objectives  of the Plan.  The
              performance goals established by the Committee may be based on one
              or more of the Performance Factors.

         (c)  Payments of PSU Awards  shall be made in shares of Common Stock or
              partly  in cash as the  Committee  in its  sole  discretion  shall
              determine and shall be charged against the shares  available under
              the LTIP portion of the Plan as provided in Paragraph 2; provided,
              however,  that no  fractional  shares shall be issued and any such
              fraction will be  eliminated  by rounding  downward to the nearest
              whole share. In any case in which actual payment of a PSU Award is
              deferred as  provided  below,  a charge  will be made  against the
              available shares for the number of shares equivalent to the dollar
              amount of the deferred PSU Award.

         (d)  PSU Awards as earned  under the terms of the Plan may exceed or be
              less than the contingent target grants.  Payment shall normally be
              made as soon as  possible  following  the close of the  year,  but
              payment of all or any portion may be deferred by participants with
              the approval of the Committee.

         (e) The maximum amount a participant  can receive as a PSU Award in any
             calendar year is $2,430,000.

     II. STOCK OPTIONS

         The Committee may, from time to time,  subject to the provisions of the
         Plan and such other terms and  conditions  as it may  determine,  grant
         nonqualified  Options  to  purchase  shares  of  Common  Stock  of  the
         Corporation  to employees  eligible to  participate  in the Plan.  Each
         grant of an Option shall be on such terms and conditions and be in such
         form as the  Committee  may from time to time  approve,  subject to the
         following:

         (a)  The exercise  price per share with respect to each Option shall be
              determined by the Committee in its sole discretion,  but shall not
              be less than 100% of the Fair Market  Value of the Common Stock as
              of the date of the grant of the Option.

         (b)  Options  granted  under  the Plan  shall be  exercisable,  in such
              installments  and for such  periods,  as shall be  provided by the
              Committee  at the  time of  granting,  but in no event  shall  any
              Option granted extend for a period in excess of ten years from the
              date of grant.

         (c)  The maximum  number of shares of Common  Stock  covered by Options
              granted to a  participant  for any calendar  year shall not exceed
              250,000.

                                       5



         (d)  Among other  conditions  that may be imposed by the Committee,  if
              deemed  appropriate,  are  those  relating  to (i) the  period  or
              periods and the conditions of exercisability  of any Option;  (ii)
              the minimum  periods  during  which  grantees  of Options  must be
              employed, or must hold Options before they may be exercised; (iii)
              the minimum  periods  during which shares  acquired  upon exercise
              must be held  before  sale or transfer  shall be  permitted;  (iv)
              conditions  under  which such  Options or shares may be subject to
              forfeiture;  and (v) the  frequency  of exercise or the minimum or
              maximum number of shares that may be acquired at any one time.

         (e)  Exercise  of an Option  shall be by  written  notice  stating  the
              election  to  exercise  in the form and manner  determined  by the
              Committee.

         (f)  The  purchase  price upon  exercise of any Option shall be paid in
              full by making  payment  (i) in cash;  (ii) in whole or in part by
              the delivery of a certificate or  certificates of shares of Common
              Stock of the Corporation, valued at its then Fair Market Value; or
              (iii) by a combination of (i) and (ii).

         (g)  Notwithstanding  subparagraph  (e) above,  any  optionee  may make
              payment of the Option price through a simultaneous exercise of his
              or her Option and sale of the shares thereby acquired  pursuant to
              a brokerage  arrangement  approved in advance by the  Committee to
              assure its conformity with the terms and conditions of the Plan.

         (h)  The Committee may require the surrender of outstanding Options as
              a condition to the grant of new Options.

         (i)  Notwithstanding  any other  provision of the Plan or of any Option
              agreement  between  the  Corporation  and an  employee,  upon  the
              occurrence of a Change in Control, each outstanding Option held by
              a  participant  who  is an  employee  of  the  Corporation  or any
              Subsidiary  Corporation  or  who  retired  while  employed  by the
              Corporation  or any  Subsidiary  Corporation  shall  become  fully
              vested and  exercisable  notwithstanding  any vesting  schedule or
              installment schedule relating to the exercisability of such Option
              contained  in  the  applicable   Option   agreement  or  otherwise
              established at the time of grant of the Option.

         (j)  For purposes of this Plan, a "Change in Control" means:

              (1) Individuals  who, on June 8, 1999,  constitute  the Board (the
                  "Incumbent  Directors")  cease for any reason to constitute at
                  least a  majority  of the  Board,  provided  that  any  person
                  becoming a director subsequent to June 8, 1999, whose election
                  or nomination  for election was approved by a vote of at least
                  two-thirds  of the  Incumbent  Directors  then  on  the  Board
                  (either by specific vote or by approval of the proxy statement
                  of the  Corporation  in which such  person is named as nominee
                  for director,  without written  objection to such  nomination)
                  shall be an Incumbent  Director;  PROVIDED,  HOWEVER,  that no
                  individual initially elected or nominated as a director of the
                  Corporation  as a result of an actual or  threatened  election
                  contest (as  described in Rule 14a-11 under the Exchange  Act)

                                       6



                 ("Election   Contest")   or   other   actual   or   threatened
                  solicitation  of  proxies or  consents  by or on behalf of any
                  person  (as such term is  defined  in  Section  3(a)(9) of the
                  Exchange  Act and as used in Section  13(d)(3) and 14(d)(2) of
                  the  Exchange  Act)  ("Person")  other than the Board  ("Proxy
                  Contest"),  including by reason of any  agreement  intended to
                  avoid or settle any Election  Contest or Proxy Contest,  shall
                  be  deemed  an  Incumbent  Director;   and  PROVIDED  FURTHER,
                  HOWEVER,  that a director who has been approved by the Hershey
                  Trust while it beneficially owns more than 50% of the combined
                  voting power of the then outstanding  voting securities of the
                  Corporation  entitled  to vote  generally  in the  election of
                  directors (the "Outstanding  Corporation  Voting Power") shall
                  be deemed to be an Incumbent Director; or

              (2) The  acquisition  or  holding  by  any  Person  of  beneficial
                  ownership  (within  the  meaning  of Section  13(d)  under the
                  Exchange  Act  and  the  rules  and  regulations   promulgated
                  thereunder)  of shares of the Common  Stock and/or the Class B
                  Common Stock of the  Corporation  representing  25% or more of
                  either (i) the total number of then outstanding shares of both
                  Common Stock and Class B Common Stock of the Corporation  (the
                  "Outstanding  Corporation  Stock")  or  (ii)  the  Outstanding
                  Corporation  Voting Power;  provided that, at the time of such
                  acquisition  or holding of  beneficial  ownership  of any such
                  shares,  the Hershey Trust does not beneficially own more than
                  50% of the Outstanding Corporation Voting Power; and provided,
                  further,  that any such  acquisition  or holding of beneficial
                  ownership  of shares of either  Common Stock or Class B Common
                  Stock  of the  Corporation  by any of the  following  entities
                  shall  not by  itself  constitute  such a  Change  in  Control
                  hereunder:  (i) the Hershey Trust;  (ii) any trust established
                  by the  Corporation or by any Subsidiary  Corporation  for the
                  benefit of the Corporation  and/or its employees or those of a
                  Subsidiary  Corporation or by any Subsidiary  Corporation  for
                  the benefit of the  Corporation  and/or its employees or those
                  of a Subsidiary  Corporation;  (iii) any employee benefit plan
                  (or related trust)  sponsored or maintained by the Corporation
                  or any  Subsidiary  Corporation;  (iv) the  Corporation or any
                  Subsidiary  Corporation  or (v)  any  underwriter  temporarily
                  holding securities pursuant to an offering of such securities;
                  or

                                       7



              (3) The approval by the  stockholders  of the  Corporation  of any
                  merger,  reorganization,  recapitalization,  consolidation  or
                  other form of business combination (a "Business  Combination")
                  if, following  consummation of such Business Combination,  the
                  Hershey Trust does not  beneficially  own more than 50% of the
                  total voting power of all outstanding voting securities of (x)
                  the surviving entity or entities (the "Surviving Corporation")
                  or (y) if applicable,  the ultimate  parent  corporation  that
                  directly or indirectly has  beneficial  ownership of more than
                  50% of the  combined  voting  power  of the  then  outstanding
                  voting securities eligible to elect directors of the Surviving
                  Corporation; or

              (4) The approval by the stockholders of the Corporation of (i) any
                  sale or other  disposition of all or substantially  all of the
                  assets  of the  Company,  other  than  to a  corporation  (the
                  "Acquiring  Corporation")  if, following  consummation of such
                  sale or other disposition, the Hershey Trust beneficially owns
                  more than 50% of the  total  voting  power of all  outstanding
                  voting  securities  eligible  to  elect  directors  (x) of the
                  Acquiring  Corporation  or (y)  if  applicable,  the  ultimate
                  parent  corporation that directly or indirectly has beneficial
                  ownership of more than 50% of the combined voting power of the
                  then outstanding voting securities eligible to elect directors
                  of  the  Acquiring  Corporation,  or  (ii)  a  liquidation  or
                  dissolution of the Company.

              For purposes of this Plan, "Hershey Trust" means either or both of
              (a) the Hershey Trust  Company,  a  Pennsylvania  corporation,  as
              Trustee for the Milton  Hershey  School,  or any  successor to the
              Hershey Trust Company as such trustee,  and (b) the Milton Hershey
              School, a Pennsylvania not-for-profit corporation

         (k)  For purposes of this Plan, a "Potential Change in Control" means:

              (1) The Hershey  Trust by action of any of the Board of  Directors
                  of Hershey  Trust  Company;  the Board of  Managers  of Milton
                  Hershey School; the Investment Committee of the Hershey Trust;
                  and/or any of the officers of Hershey  Trust Company or Milton
                  Hershey    School   (acting   with    authority)    undertakes
                  consideration  of any action the taking of which would lead to
                  a Change in  Control  as defined  herein,  including,  but not
                  limited to  consideration  of (i) an offer made to the Hershey
                  Trust to purchase any number of its shares in the  Corporation
                  such that if the Hershey  Trust  accepted  such offer and sold
                  such number of shares in the  Corporation  the  Hershey  Trust
                  would  no  longer  have  more  than  50%  of  the  Outstanding
                  Corporation  Voting  Power,  (ii) an  offering  by the Hershey
                  Trust of any number of its shares in the  Corporation for sale
                  such that if such  sale were  consummated  the  Hershey  Trust
                  would  no  longer  have  more  than  50%  of  the  Outstanding
                  Corporation  Voting Power or (iii) entering into any agreement
                  or understanding  with a person or entity that would lead to a
                  Change in Control; or

              (2) The Board approves a transaction  described in subsection (2),
                  (3) or (4) of the definition of a Change in Control  contained
                  in subparagraph (j) of Paragraph 7II hereof.

         (l)  In the event that a transaction which would constitute a Change in
              Control if approved by the  stockholders  of the Corporation is to
              be  submitted  to  such  stockholders  for  their  approval,  each
              participant  who is an  employee  and who holds an Option  granted
              under the Plan at the time  scheduled for the taking of such vote,
              whether or not then exercisable, shall have the right to receive a
              notice at least ten (10)  business days prior to the date on which
              such vote is to be taken.  Such notice shall set forth the date on
              which such vote of  stockholders  is to be taken, a description of
              the transaction  being proposed to stockholders for such approval,
              a description of the provisions of  subparagraph  (i) of Paragraph

                                       8



              7II of the Plan and a  description  of the impact  thereof on such
              participant  in  the  event  that  such  stockholder  approval  is
              obtained. Such notice shall also set forth the manner in which and
              price at which all  Options  then  held by each  such  participant
              could  be  exercised  upon  the  obtaining  of  such   stockholder
              approval.

     III.STOCK APPRECIATION RIGHTS

         The Committee may, from time to time,  subject to the provisions of the
         Plan  and  such  other  terms  and  conditions  as  the  Committee  may
         determine, grant SARs to employees eligible to participate in the Plan.
         SARs may, but need not be  evidenced  by an  agreement  executed by the
         Corporation  and the  holder,  and shall be  subject  to such terms and
         conditions  consistent with the Plan as the Committee shall impose from
         time to time, including the following:

         (a)  SARs may, but need not,  relate to Options granted under the Plan,
              as the Committee  shall  determine  from time to time. In no event
              shall any SARs granted  extend for a period in excess of ten years
              from the date of grant.

         (b)  A holder shall  exercise his or her SARs by giving  written notice
              of  such  exercise  in  the  form  and  manner  determined  by the
              Committee, and the date upon which such written notice is received
              by the Corporation shall be the exercise date for the SARs.

         (c)  A holder of SARs shall be entitled to receive  upon  exercise  the
              excess of the Fair Market  Value of a share of Common Stock at the
              time of exercise over the Fair Market Value of a share at the time
              the SARs were  granted,  multiplied  by the number of shares  with
              respect to which the SARs relate.

         (d)  In the sole discretion of the Committee, the amount payable to the
              holder upon exercise of SARs may be paid either in Common Stock or
              in cash or in a combination  thereof. To the extent paid in Common
              Stock,  the value of the Common  Stock  that shall be  distributed
              shall be the Fair  Market  Value of a share of Common  Stock  upon
              exercise  of the  SARs  as  provided  in  Paragraph  2;  provided,
              however,  that no  fractional  shares shall be issued and any such
              fraction will be  eliminated  by rounding  downward to the nearest
              whole share.

         (e)  In the sole discretion of the Committee,  SARs related to specific
              Options may be exercisable only upon surrender of all or a portion
              of the related Option, or may be exercisable, in whole or in part,
              only at such times and to the extent  that the  related  Option is
              exercisable,  and the number of shares purchasable pursuant to the
              related  Option  may be  reduced  to the  extent of the  number of
              shares with respect to which the SARs are exercised.

         (f)  In lieu of  receiving  payment  at the time of  exercise  of SARs,
              payment of all or any portion  may be deferred by the  participant
              with the approval of the Committee.


                                       9



         (g) The  maximum  number of SARs  granted to a  participant  during any
             calendar year shall not exceed 250,000.

     IV. RESTRICTED STOCK UNITS

         The Committee may, from time to time,  subject to the provisions of the
         Plan and such other terms and  conditions  as it may  determine,  grant
         Restricted  Stock Units to  employees  eligible to  participate  in the
         Plan.  Each  grant of  Restricted  Stock  Units may be, but need not be
         evidenced by a written instrument.  The grant of Restricted Stock Units
         shall state the number of Restricted  Stock Units covered by the grant,
         and shall contain such terms and  conditions and be in such form as the
         Committee may from time to time approve, subject to the following:

         (a) Each Restricted  Stock Unit shall be equivalent in value to a share
of Common Stock.

         (b)  Vesting of each grant of Restricted  Stock Units shall require the
              holder  to  remain  in  the  employment  of the  Corporation  or a
              Subsidiary  Corporation  for a prescribed  period (a  "Restriction
              Period").  The Committee shall determine the Restriction Period or
              Periods which shall apply to the shares of Common Stock covered by
              each  grant  of  Restricted  Stock  Units.   Except  as  otherwise
              determined by the Committee and provided in the written instrument
              granting  the  Restricted  Stock  Units,  and except as  otherwise
              provided in Paragraph 8, all  Restricted  Stock Units granted to a
              participant under the Plan shall terminate upon termination of the
              participant's  employment  with the  Corporation or any Subsidiary
              Corporation  before the end of the  Restriction  Period or Periods
              applicable to such Restricted  Stock Units,  and in such event the
              holder  shall not be entitled to receive any payment  with respect
              to those  Restricted  Stock Units.  The Committee may also, in its
              sole  discretion,  establish  other terms and  conditions  for the
              vesting of Restricted Stock Units,  including conditioning vesting
              on the  achievement  of one or  more of the  Performance  Factors.
              Notwithstanding any other provisions of the Plan or of any written
              instrument granting Restricted Stock Units, upon the occurrence of
              a Change in Control as defined in  subparagraph  (j) of  Paragraph
              7II hereof,  all  restrictions on Restricted Stock Units held by a
              participant   who  is  an  employee  of  the  Corporation  or  any
              Subsidiary Corporation shall lapse.

         (c)  Upon expiration of the Restriction Period or Periods applicable to
              each grant of Restricted  Stock Units,  the holder shall,  without
              payment on his part,  be entitled to receive  payment in an amount
              equal to the  aggregate  Fair Market Value of the shares of Common
              Stock covered by such grant upon such expiration. Such payment may
              be made in cash,  in shares of Common Stock equal to the number of
              Restricted Stock Units with respect to which such payment is made,
              or in any  combination  thereof,  as  the  Committee  in its  sole
              discretion shall  determine.  Any payment in cash shall reduce the
              number  of  shares of  Common  Stock  available  under the Plan as
              provided in Paragraph 2, to the extent of the number of Restricted
              Stock  Units to which  such  payment  relates.  Further  upon such
              expiration, the holder shall be entitled to receive a cash payment
              in an amount  equal to each cash  dividend the  Corporation  would

                                       10



              have paid to such holder during the term of those Restricted Stock
              Units as if the  holder had been the owner of record of the shares
              of Common  Stock  covered by such  Restricted  Stock  Units on the
              record date for the payment of such dividend.

         (d)  In lieu of  receiving  payment  at the time of  expiration  of the
              Restriction  Period or Periods,  payment of all or any portion may
              be deferred by the participant with the approval of the Committee.


         (e)  The  maximum  number  of  shares  of  Common  Stock  as  to  which
              Restricted  Stock  Units may be granted to a  participant  for any
              calendar year shall not exceed 50,000.

8.   TERMINATION OF EMPLOYMENT

     Upon  termination of employment  with the  Corporation of any  participant,
     such  participant's  rights with respect to any  contingent  target  grants
     under the AIP, or any Performance Stock Units,  Options, SARs or Restricted
     Stock Units granted under the LTIP, shall be as follows:

     (a) In the event that the  participant  is  terminated or discharged by the
         Corporation  for  any  reason,  except  as and to the  extent  provided
         otherwise by the  Committee in writing,  the  participant's  rights and
         interests  under the Plan shall  immediately  terminate  upon notice of
         termination of employment. Upon the occurrence of a Potential Change in
         Control (as defined in  subparagraph  (k) of Paragraph  7II hereof) and
         for a period  of one year  thereafter,  and  upon the  occurrence  of a
         Change in Control  (as defined in  subparagraph  (j) of  Paragraph  7II
         hereof), the following special provisions and notice requirements shall
         be applicable in the event of the  termination of the employment of any
         participant  holding  an Option  under the Plan:  (i) in no event may a
         notice of  termination  of  employment  be issued to such a participant
         unless at least ten (10) business  days prior to the effective  date of
         such  termination  the participant is provided with a written notice of
         intent to terminate the  participant's  employment  which sets forth in
         reasonable detail the reason for such intent to terminate,  the date on
         which such  termination  is to be effective,  and a description  of the
         participant's  rights under this Plan and under the agreements granting
         such Option or Options,  including  the fact that no such Option may be
         exercised after such  termination has become  effective and the manner,
         extent and price at which all Options then held by such participant may
         be   exercised;   and  (ii)  such  notice  of  intent  to  terminate  a
         participant's   employment   shall  not  be  considered  a  "notice  of
         termination of  employment"  for purposes of the first sentence of this
         Paragraph 8 (a). This Paragraph 8 (a) is intended only to provide for a
         requirement  of notice to terminate  upon the  occurrence of the events
         set forth herein and shall not be construed to create an  obligation of
         continued  employment  or a contract of  employment in any manner or to
         otherwise  affect or limit the  Corporation's  ability to terminate the
         employment of any participant holding an Option under the Plan.

     (b) If a participant  terminates  employment  with the  Corporation  as the
         result,  in the sole judgment of the Committee,  of his or her becoming
         totally disabled (in which event termination will be deemed to occur on
         the date the Committee makes such  determination),  or if a participant
         should  die or (except  as to  Restricted  Stock  Units)  retire  while

                                       11




         employed by the Corporation or any of its Subsidiary Corporations, then
         the  participant  or, as the case may be, the person or persons to whom
         the participant's  interest under the Plan shall pass by will or by the
         laws of  descent  and  distribution  (the  "Estate"),  shall  have  the
         following rights:

         (i)  the  grantee  of a  contingent  AIP grant or the  Estate  shall be
              entitled to receive payment of an AIP award as, and to the extent,
              determined by the Committee;

         (ii) if the holder of Performance  Stock Units shall have been employed
              for at least two-thirds of the related  performance cycle prior to
              the date of  termination  or  death,  then,  except  as  otherwise
              provided  in  the  written  instrument  (if  any)  evidencing  the
              Performance  Stock Units,  and subject to any further  adjustments
              the Committee may make in its absolute discretion, the participant
              or the Estate shall be entitled to receive  payment of a PSU Award
              upon the  expiration of the related  performance  cycle,  provided
              that such  award  shall be  adjusted  by  multiplying  the  amount
              thereof by a fraction,  the numerator of which shall be the number
              of full  and  partial  calendar  months  between  the  date of the
              beginning  of  each  such  performance   cycle  and  the  date  of
              termination  or death,  and the  denominator of which shall be the
              number of full and  partial  calendar  months from the date of the
              beginning  of  the  performance  cycle  to the  end  of  the  said
              performance cycle;

         (iii)except as otherwise  provided in the terms and  conditions  of the
              stock  option or SAR  grant,  the  holder or the  Estate  shall be
              entitled to exercise  (provided any vesting  requirement  has been
              satisfied  as of the date of  exercise)  any  Option  or SAR for a
              period of five years  (three  years in the case of options or SARs
              granted prior to 1997) from such date of death,  total  disability
              or  retirement,  or for such longer  period as the  Committee  may
              determine  in the case of  financial  hardship  or  other  unusual
              circumstances  (subject to the maximum exercise period for Options
              and  SARs  specified  in  Paragraph  7II(b)  and  7III(a)  hereof,
              respectively);

         (iv) except as otherwise provided in the written instrument  evidencing
              the Restricted Stock Units, upon death or termination due to total
              disability  the holder or the Estate  shall be entitled to receive
              payment in respect of the  Restricted  Stock Units,  provided that
              such Units shall be adjusted by multiplying  the amount thereof by
              a fraction, the numerator of which shall be the number of full and
              partial  calendar  months  between the date of grant of such Units
              and the date of death or termination, and the denominator of which
              shall be the number of full and partial  calendar  months from the
              date of the  grant  to the  end of the  Restriction  Period.  Upon
              retirement,  the  participant's  rights with respect to Restricted
              Stock Units shall immediately terminate.

     (c) In the  event of  resignation  by the  participant,  the  participant's
         rights and interests  under the Plan shall  immediately  terminate upon
         such resignation;  provided, however, that the Committee shall have the
         absolute  discretion  to review the  reasons and  circumstances  of the
         resignation  and to  determine  whether,  alternatively,  and  to  what
         extent,  if any,  the  participant  may  continue to hold any rights or
         interests under the Plan.

                                       12





     (d) A transfer of a participant's  employment without an intervening period
         from the Corporation to a Subsidiary Corporation or vice versa, or from
         one  Subsidiary   Corporation  to  another,   shall  not  be  deemed  a
         termination of employment.

     (e) The  Committee  shall  be  authorized  to make all  determinations  and
         calculations required by this Paragraph 8, including any determinations
         necessary to establish the reason for  terminations  of employment  for
         purposes of the Plan, which  determinations  and calculations  shall be
         conclusive and binding on any affected participants and Estates.

9.   ADDITIONAL REQUIREMENTS

     No  Performance  Stock  Units,  Options,  SARs or  Restricted  Stock  Units
     (hereinafter collectively an "Interest") granted pursuant to the Plan shall
     be exercisable or realized in whole or in part, and the  Corporation  shall
     not be obligated  to sell,  distribute  or issue any shares  subject to any
     such Interest,  if such exercise and sale would,  in the opinion of counsel
     for the  Corporation,  violate the  Securities  Act of 1933, as amended (or
     other Federal or state statutes having similar requirements). Each Interest
     shall be subject to the further  requirement that, if at any time the Board
     of  Directors  shall  determine  in its  discretion  that  the  listing  or
     qualification  of the shares relating or subject to such Interest under any
     securities  exchange  requirements  or under  any  applicable  law,  or the
     consent or approval of any  governmental  regulatory  body, is necessary or
     desirable as a condition  of, or in connection  with,  the granting of such
     Interest or the distribution or issue of shares  thereunder,  such Interest
     may  not  be   exercised   in  whole  or  in  part  unless  such   listing,
     qualification,  consent or  approval  shall have been  effected or obtained
     free of any condition not acceptable to the Board of Directors.

     Interests may be subject to restrictions as to resale or other  disposition
     and to such other  provisions as may be  appropriate to comply with Federal
     and state securities laws and stock exchange requirements, and the exercise
     of any Interest or entitlement to payment thereunder may be contingent upon
     receipt  from the holder  (or any other  person  permitted  by this Plan to
     exercise  any  Interest  or  receive  any  distribution   hereunder)  of  a
     representation  that at the  time of such  exercise  it is his or her  then
     present  intention to acquire the shares being  distributed  for investment
     and not for resale.

10.  NONTRANSFERABILITY

     Unless  otherwise  approved  by  the  Committee,   contingent  AIP  grants,
     Performance Stock Units,  Options,  SARs and Restricted Stock Units granted
     under  the Plan to an  employee  shall be  nonassignable  and  shall not be
     transferable  by him or her  otherwise  than by will or the laws of descent
     and distribution, and shall be exercisable, during the employee's lifetime,
     only by the employee or the employee's guardian or legal representative.


                                       13




11.  DISCLAIMER OF RIGHTS

     No provision in the Plan or any contingent  target AIP grants,  Performance
     Stock Units,  Options,  SARs or Restricted  Stock Units granted pursuant to
     the Plan shall be construed to confer upon the  participant any right to be
     employed  by  the  Corporation  or by  any  Subsidiary  Corporation,  or to
     interfere in any way with the right and authority of the Corporation or any
     Subsidiary  Corporation  either to increase or decrease the compensation of
     the participant at any time, or to terminate any relationship of employment
     between  the  participant  and  the  Corporation  or any of its  Subsidiary
     Corporations.

     Participants  under the Plan shall have none of the rights of a stockholder
     of the  Corporation  with respect to shares  subject to  Performance  Stock
     Units, Options, SARs or Restricted Stock Units unless and until such shares
     have been issued to him or her.

12.  STOCK ADJUSTMENTS

     In the event that the shares of Common  Stock,  as  presently  constituted,
     shall be changed into or exchanged for a different number or kind of shares
     of stock or other  securities of the Corporation or of another  corporation
     (whether   by   reason   of   merger,   consolidation,    recapitalization,
     reclassification,  stock split, combination of shares or otherwise),  or if
     the number of such shares of Common  Stock shall be  increased  through the
     payment of a stock dividend, or a dividend on the shares of Common Stock of
     rights or warrants to purchase securities of the Corporation shall be made,
     then there shall be substituted  for or added to each share available under
     and  subject to the Plan as  provided  in  Paragraph  2 hereof,  and to the
     limitations set forth in Paragraphs 7II (c); 7III (g) and 7IV (e), and each
     share  theretofore  appropriated or thereafter  subject or which may become
     subject to Performance Stock Units, Options, SARs or Restricted Stock Units
     under the Plan, the number and kind of shares of stock or other  securities
     into which each  outstanding  share of Common  Stock shall be so changed or
     for which each such share  shall be  exchanged  or to which each such share
     shall be entitled,  as the case may be.  Outstanding  Options and SARs also
     shall be  appropriately  amended  as to  price  and  other  terms as may be
     necessary to reflect the foregoing  events. In the event there shall be any
     other  change  in the  number or kind of the  outstanding  shares of Common
     Stock,  or of any stock or other  securities  into which the  Common  Stock
     shall have been changed or for which it shall have been exchanged,  then if
     the Board of Directors shall, in its sole  discretion,  determine that such
     change  equitably  requires an adjustment in the shares available under and
     subject to the Plan, or in any Performance  Stock Units,  Options,  SARs or
     Restricted  Stock Units  theretofore  granted or which may be granted under
     the  Plan,  such  adjustments   shall  be  made  in  accordance  with  such
     determination.

     No fractional  shares of Common Stock or units of other securities shall be
     issued pursuant to any such  adjustment,  and any fractions  resulting from
     any such adjustment  shall be eliminated in each case by rounding  downward
     to the nearest whole share or unit.


                                       14



13.  TAXES

     The  Corporation  shall be  entitled  to  withhold  the  amount  of any tax
     attributable to any amounts  payable or shares of Common Stock  deliverable
     under the Plan. The person  entitled to any such  delivery,  whether due to
     the settlement of PSUs, the exercise of an Option or SAR, or the vesting of
     Restricted  Stock Units,  or any other  taxable event may, by notice to the
     Corporation, elect to have such withholding satisfied by a reduction of the
     number of shares otherwise so deliverable (a "Stock Withholding Election"),
     or by delivery of shares of Stock  already owned by the  Participant,  with
     the amount of shares subject to such reduction or delivery to be calculated
     based on the Fair Market Value on the date of such taxable event. Reporting
     Persons may make a Stock  Withholding  Election only in accordance with the
     methods then permitted under applicable  Securities and Exchange Commission
     interpretations.

14.  EFFECTIVE DATE AND TERMINATION OF PLAN

     The Plan shall become  effective upon adoption by the Board of Directors of
     the  Corporation,  provided such adoption is approved by the  stockholders,
     within  twelve  months of  adoption by the Board of  Directors.  Contingent
     target AIP grants,  Performance Stock Units,  Options,  SARs and Restricted
     Stock Units  under this Plan,  granted  before  approval of the Plan by the
     stockholders,  shall be granted  subject to such  approval and shall not be
     exercisable or payable before such approval.

     The  Board of  Directors  at any  time may  terminate  the  Plan,  but such
     termination  shall  not alter or impair  any of the  rights or  obligations
     under any contingent target AIP grants,  Performance Stock Units,  Options,
     SARs or Restricted  Stock Units  theretofore  granted under the Plan unless
     the affected participant shall so consent.

15.  PRIOR PLAN

     Effective  upon the  adoption  of this Plan by the Board of  Directors,  no
     additional  grants  of  contingent  target  grants  under  the  AIP  or  of
     Performance  Stock  Units shall be made under the MIP;  provided,  that any
     payments  of AIP awards or  deferrals  thereof  made with  respect to prior
     grants of contingent  AIP awards,  any prior grants of any LTIP Units,  and
     any payments of LTIP awards or deferrals  thereto made with respect to such
     prior grants, shall not be affected.  Notwithstanding the foregoing, to the
     extent the remaining  shares reserved for use under the LTIP portion of the
     MIP are  insufficient  for any LTIP awards  under  performance  cycles that
     began  prior to January 1, 1987,  shares  available  under this Plan may be
     used for such purpose.

16.  APPLICATION OF FUNDS

     The proceeds  received by the  Corporation  from the sale of capital  stock
     pursuant to Options will be used for general corporate purposes.

                                       15




17.  NO OBLIGATION TO EXERCISE OPTION OR SAR

     The  granting  of an  Option or SAR shall  impose  no  obligation  upon the
optionee to exercise such Option or SAR.

18.  AMENDMENT

     The Board of Directors by majority vote, at any time and from time to time,
     may amend the Plan in such respects as it shall deem advisable,  to conform
     to  any   change  in  any   applicable   law  or  in  any  other   respect.
     Notwithstanding the foregoing, the Plan may not be terminated or amended in
     a manner adverse to the interests of any  participant  (without the consent
     of the participant)  either: (a) after a Potential Change in Control occurs
     and for one (1) year  following  the  cessation  of a  Potential  Change in
     Control,  or (b) for a two-year period beginning as of the date of a Change
     in Control (the  "Coverage  Period").  Upon the  expiration of the Coverage
     Period,  subparagraph  (l) of Paragraph 7II of the Plan and Paragraph 8 (a)
     of the Plan may not be amended in any manner  that would  adversely  affect
     any participant without the consent of the participant.


                                       16


                                                                Exhibit 10.2




                            HERSHEY FOODS CORPORATION

                           AMENDED AND RESTATED (1999)
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN



         1.  PURPOSE OF PLAN.  The purpose of the Amended  and  Restated  (1999)
Supplemental  Executive  Retirement Plan  (hereinafter  called the "Plan") is to
obtain for Hershey Foods Corporation  (hereinafter called the "Corporation") all
of the  benefits  which  flow  from  maintaining  a  strong  management  team by
providing  to  executive  and  upper  level  management  employees  the means to
continue  their  attained  standard of living during  retirement and by offering
benefits  that will assist in attracting  executive  and upper level  management
employees of outstanding  ability.  The Plan is an amendment to and  restatement
(as amended) of the Hershey Foods Corporation Amended and Restated  Supplemental
Executive Retirement Plan, as amended from time to time which was in effect from
November 1, 1994 to June 8, 1999.

         2.  DEFINITIONS.  The  following  words and  phrases  as used in the
Plan shall have the following  meanings,  unless a different  meaning is plainly
required by the context:

                  a.  "Cause"  means the  willful  engaging  by an  employee  of
the Corporation in illegal conduct or gross  misconduct  which is materially and
demonstrably injurious to the Corporation.

         For purposes of this definition,  no act or failure to act, on the part
of an employee of the  Corporation,  shall be considered  "willful" unless it is
done, or omitted to be done, by the employee in bad faith and without reasonable
belief that the  employee's  action or omission was in the best  interest of the
Corporation.  Any act or failure to act,  based upon prior approval given by the
Board or upon  the  instruction  or with the  approval  of the  Chief  Executive
Officer or the  employee's  superior or based upon the advice of counsel for the
Corporation shall be conclusively presumed to be done, or omitted to be done, by
the employee in good faith and in the best interest of the Corporation.

                  b.  "Committee"  means the  Compensation and Executive
Organization  Committee  of the  Board  of  Directors  of the  Corporation  (the
"Board").

                  c.  "Deferred Retirement Date" means the first day of the
month  following an employee's  termination of employment  with the  Corporation
provided such termination occurs after his Normal Retirement Date.

                  d.  "Disability"  or  "Disabled",  for  purposes of this Plan,
shall have the same meaning as provided in Section 1.16 of the Retirement  Plan,
as such section may be amended from time to time.

                  e.  "Early  Retirement  Date" means the first day of any month
following an employee's  termination of employment with the Corporation which is
coincident  with or following his  fifty-fifth  (55th) birthday and prior to his
Normal Retirement Date.

                  f.  "Final  Average  Compensation"  means  the  sum of (1) the
highest  annual average of a Vested  Participant's  basic salary paid or accrued
over any thirty-six (36) consecutive month period during his last ten (10) years
of employment  with the  Corporation  and (2) the highest  annual average of his
annual awards under the Annual Incentive Program  (hereinafter called the "AIP")
of the Corporation's  Key Employee  Incentive Plan ("KEIP") paid or accrued over
any  five (5)  consecutive  calendar  years  during  his last ten (10)  years of
employment with the  Corporation.  If a Vested  Participant  dies,  retires,  or
suffers a Disability or if a Participant  suffers a Disability during a calendar
year and only a partial  AIP award is made for that year,  for  purposes  of the
Plan, his AIP award for such year will be considered to equal the award actually
made  divided  by  the  fraction  of  such  year  that  he was  employed  by the
Corporation  prior  to  his  death,  retirement  or  Disability.   If  a  Vested
Participant  otherwise  terminates  employment  with  the  Corporation  during a
calendar  year,  his AIP award for that  year for  purposes  of the Plan will be
considered to be zero (0),  regardless of whether any AIP award is actually made
for that year.

                  g. "GATT Interest Rate" means,  for purposes of this Plan, for
any specific month, the annual interest rate on 30-year  Treasury  securities as
specified  by the  Commissioner  of the  Internal  Revenue  Service  in  revenue
rulings,  notices or other guidance,  published in the Internal  Revenue Service
Bulletin,  decreased by the percentage  applicable to such month as set forth on
Schedule I attached hereto.

                  h.  "Lump Sum Interest Rate" means, as of any specific date:

                           (x) after  January  1, 1998 and prior to  January  1,
         2000 the sum of one twelfth (1/12th) of each PBGC Interest Rate for the
         twelve months preceding such date;

                           (y) after  December  31, 1999 and prior to January 1,
         2001,  the sum of  one-twelfth  (1/12th) of each GATT Interest Rate for
         November  1999 and each month  thereafter  to and  including the second
         month  preceding  the month during which such date occurs plus,  if the
         number  of months  for  which a GATT  Interest  Rate is  determined  as
         described is less than twelve, the sum of one-twelfth  (1/12th) of each
         PBGC  Interest  Rate for  December  1999 and  each  preceding  month in
         reverse  chronological order until the total number of months for which
         a GATT Interest  Rate and/or a PBGC  Interest Rate has been  determined
         equals twelve; and

                           (z) after  December 31, 2000,  the sum of one twelfth
         (1/12th) of each GATT Interest Rate for the twelve  consecutive  months
         beginning with the thirteenth  (13th) month  preceding the month during
         which such date occurs.

                                       2


                   i. "Normal  Retirement  Date" means, for the purposes of this
Plan,  the first day of the  month  nearest  an  employee's  sixty-fifth  (65th)
birthday,  except that if his birthday is equally near the first of two calendar
months,  the first day of the month  prior to his  sixty-fifth  (65th)  birthday
shall be his Normal Retirement Date.

                   j. "PBGC Interest Rate" means,  for any specific  month,  the
interest rate used by the Pension  Benefit  Guaranty  Corporation for such month
for purposes of valuing  immediate  annuities for  terminating  single  employer
plans with insufficient assets to pay guaranteed benefits.

                   k. "Participant"  means, as of any specific date, an employee
of the  Corporation  who, as of such date, is a participant  in the  performance
share unit portion of the KEIP or who, as of such date, is not then but had been
a  participant  in the  performance  share unit portion of the KEIP for at least
five (5) of his last ten (10) years of employment with the Corporation.

                   l. "Retirement Plan" means the Corporation's Retirement Plan,
amended and restated  effective  January 1, 1989, as in effect from time to time
and any successor plan thereto.

                   m. "Vested  Participant"  means,  as of any specific  date, a
Participant  who, as of such date,  satisfies each  eligibility  requirement set
forth in the first sentence of Section 3 of the Plan.

                   n. "Years of Service",  for purposes of this Plan, shall have
the same meaning as provided in Section  1.56 of the  Retirement  Plan,  as such
section may be amended from time to time.

         3.  ELIGIBILITY.  An  employee of the  Corporation  will be eligible to
receive  a  benefit  pursuant  to  Section  4 of the Plan if, at the time of his
termination of employment with the Corporation, such employee (i) is at least 55
years of age, (ii) has ten (10) Years of Service,  and (iii) has participated in
the performance share unit portion of the KEIP for at least five (5) of his last
ten  (10)  years  of  employment  with  the  Corporation.  No  employee  of  the
Corporation, regardless of whether he satisfies all the eligibility requirements
to be a Vested Participant,  shall be entitled to receive any benefits under the
Plan  if  his  employment   with  the   Corporation  is  terminated  for  Cause.
Notwithstanding  the above, an employee whose  employment is terminated with the
Corporation prior to his Normal Retirement Date for reason of Disability will be
treated as provided for in Section 4.c.

         4.  RETIREMENT BENEFITS.

                  a. Normal Retirement  Benefit.  An employee who qualifies as a
Vested  Participant  on the  date of his  termination  of  employment  with  the
Corporation, and who retires (or whose employment is otherwise terminated, other
than for Cause) on or after his Normal  Retirement  Date shall be entitled under
the Plan to  receive  a  normal  retirement  benefit  which  shall be an  annual
benefit, payable in monthly installments, equal to:

                                       3


                           (1)      the  product  of three and  two-thirds
percent (3 2/3%) of his Final Average  Compensation and his Years of Service not
in excess of fifteen (15) Years of Service;

                           reduced by:

                           (2)  one  hundred   percent   (100%)  of  the  Vested
         Participant's  retirement  benefit  under the  Retirement  Plan and any
         other  tax-qualified  defined  benefit  pension plan  maintained by the
         Corporation  or any affiliate  thereof or any defined  benefit  pension
         plan  maintained  by  any  other  entity,  payable  as a  life  annuity
         commencing  at his Normal  Retirement  Date or his Deferred  Retirement
         Date if he retires  after his Normal  Retirement  Date,  regardless  of
         whether  such  benefit  payment is in that form or begins at that time;
         and

                           (3) one hundred  percent (100%) of the primary social
         security benefit to which the Vested  Participant  would be entitled on
         his  Normal  Retirement  Date  or his  Deferred  Retirement  Date if he
         retires  after his  Normal  Retirement  Date  regardless  of whether he
         receives any portion of such primary  Social  Security  benefit on such
         date.

         Payment of such benefit shall commence on his Normal Retirement Date if
he retires (or otherwise has his employment terminated, other than for Cause) on
such date and on his Deferred  Retirement  Date if he retires (or  otherwise has
his  employment  terminated,  other than for Cause) after his Normal  Retirement
Date.

                  b. Early  Retirement  Benefit.  An employee who qualifies as a
Vested  Participant  on the  date of his  termination  of  employment  with  the
Corporation, and who retires (or whose employment is otherwise terminated, other
than for  Cause) on or after his Early  Retirement  Date and prior to his Normal
Retirement Date shall be entitled under the Plan to receive an early  retirement
benefit which shall be an annual benefit payable in monthly installments,  equal
to:

(1) the product of three and  two-thirds  percent (3 2/3%) of his Final  Average
Compensation  and his Years of Service  not in excess of  fifteen  (15) Years of
Service;

                           reduced by:

                           (2) one  hundred  percent  (100%)  of his  retirement
         benefit under the Retirement Plan and any other  tax-qualified  defined
         benefit  pension plan  maintained by the  Corporation  or any affiliate
         thereof or any defined  benefit  pension plan  maintained  by any other
         entity,  payable as a life annuity  commencing at his Early  Retirement
         Date or the first  date  thereafter  on which  such  benefits  would be
         payable if they are not payable on his Early Retirement Date regardless
         of whether such benefit payment is in that form or begins at that time;
         and

                                       4


                           (3) one hundred  percent (100%) of the primary Social
         Security benefit to which the Vested  Participant  would be entitled on
         his Early  Retirement  Date or the first date  thereafter on which such
         benefits  would  be  payable  if they  are  not  payable  on his  Early
         Retirement  Date  regardless of whether he receives any portion of such
         primary Social Security benefit on such date; and

                           (4) the product of (a) the difference between (1) and
         the sum of (2) and (3), (b) five-twelfths of a percent (5/12%), and (c)
         the   number  of   complete   calendar   months  by  which  the  Vested
         Participant's  date of termination of employment  precedes his sixtieth
         (60th) birthday.

         Payment of such  benefit  shall  commence on the first day of the month
coincident  with the Vested  Participant's  retirement or other  termination  of
employment, other than for Cause.

                  c.  Disability  Retirement  Benefit.  If an employee who is an
active  participant in the performance  share unit portion of the KEIP suffers a
Disability  prior to his  Normal  Retirement  Date  and  while  employed  by the
Corporation, the period of his Disability will be recognized as Years of Service
and as years of participation in the performance  share unit portion of the KEIP
under the Plan. If such Disability  continues to his Normal Retirement Date, for
purposes  of the Plan,  he will  retire on that date and will be  entitled  to a
normal retirement benefit calculated in accordance with Section 4.a.  commencing
on that date. In calculating  the benefit under Section 4.a., the  Participant's
Final  Average  Compensation  shall  be equal to his  annual  base  compensation
immediately  prior to his  Disability  plus the average of his AIP earned during
the three (3) years immediately prior to the commencement of his Disability.

                  d. Pre-Retirement  Death Benefit. If a Participant dies before
his  employment  by  the  Corporation  terminates  and  qualifies  as  a  Vested
Participant on his date of death, his designated beneficiary(ies), or his estate
if he has not designated any  beneficiary or  beneficiaries  in accordance  with
procedures  established by the Committee,  shall receive within ten (10) days of
the Vested  Participant's  death a death  benefit  equal to the lump sum present
value of one hundred  percent (100%) of the  retirement  benefit that would have
been payable to the Vested  Participant  under Sections 4.a. or 4.b.  (including
the spousal  survivor  benefit payable  pursuant to Section 4.e. with respect to
any Vested  Participant  survived  by a spouse) if he had retired on the date of
his  death.  The  lump sum  present  value of the  retirement  benefit  shall be
calculated using: (x) for each Vested  Participant who was a Vested  Participant
on January 1, 1998, (i) the 83 GAM mortality  tables;  and (ii) an interest rate
equal to the sum of  one-twelfth  (1/12th)  of each PBGC  Interest  Rate for the
twelve (12) months  immediately  preceding the date of the Vested  Participant's
death; and (y) for each Vested Participant who first became a Vested Participant
after January 1, 1998,  (i) the  prevailing  commissioner's  standard  mortality
table  (described in Section  807(d)(5)(A) of the Internal Revenue Code of 1986,
as  amended  from time to time) used to  determine  reserves  for group  annuity
contracts issued on the date of the Vested  Participant's  death (without regard
to any other  subparagraph for such Section 807(d)(5)) that is prescribed by the
Commissioner of the Internal  Revenue Service in revenue  rulings,  notices,  or
other guidance published in the Internal Revenue

                                       5



Bulletin;  and (ii) an interest  rate equal to the Lump Sum Interest  Rate as of
the date of the Vested Participant's death.

                  e. Post-Retirement  Death Benefit. If a Vested Participant who
is  receiving  monthly  retirement   benefits  under  this  Plan  following  his
termination of employment by the Corporation  dies, his surviving  spouse, if he
is survived by a spouse,  shall be  entitled  to receive a death  benefit  which
shall be a monthly payment for the spouse's life,  beginning on the first day of
the month following the Vested Participant's death, equal to:

                           (1)      fifty  percent  (50%) of the  monthly
retirement  benefit to which the Vested  Participant was entitled under the Plan
prior to his death;

                           reduced by:

                           (2) the monthly  annuity value of any life  insurance
         provided  by the  Corporation  or any  affiliate  thereof  for  retired
         employees  that  is  in  excess  of  post-retirement  group  term  life
         insurance  regularly  provided  by the  Corporation  or  any  affiliate
         thereof.

         5.  ADMINISTRATION  OF THE PLAN.  The  Committee  is  charged  with the
administration  of the Plan.  It shall have full power and authority to construe
and interpret the Plan. Its decisions shall be final,  conclusive and binding on
all parties.  Subject to Section 10 of this Plan, the Committee  shall also have
the  power,  in its sole  discretion,  at any time (i) to waive,  in whole or in
part, application of any of the eligibility  requirements of Section 3 or of the
benefit  reduction  factors in Sections  4.a. and 4.b. and (ii) to determine the
timing  and form of payment of any  benefit  under the Plan,  in the case of any
individual Participant,  Vested Participant or other employee of the Corporation
who has participated in the performance share unit portion of the KEIP.

         6. OPTIONAL FORMS OF PAYMENT. In lieu of the monthly retirement benefit
(including the spousal survivor benefit payable pursuant to Section 4.e. hereof)
payable pursuant to Section 4.a. or 4.b. hereof to a Vested Participant (and his
surviving  spouse) who retires (or whose employment is terminated other than for
Cause) after August 2, 1994 (such benefit payable to a Vested Participant and/or
his surviving spouse is herein referred to for purposes of this Section 6 as the
"Applicable  Retirement Benefit"),  such Vested Participant may elect to receive
the following form of benefit payment:

         A lump sum cash payment,  payable to the Vested  Participant within ten
(10) days  after the  Vested  Participant's  date of  retirement  (or the Vested
Participant's date of termination of employment other than for Cause),  equal to
the actuarial  present value of the Applicable  Retirement  Benefit,  calculated
using: (x) for each Vested  Participant who was a Vested  Participant on January
1, 1998, (i) the 83 GAM mortality tables; and (ii) an interest rate equal to one
twelfth  (1/12th) of each PBGC Interest  Rate for the twelve months  immediately
preceding  the  date of the  Vested  Participant's  retirement  (or  the  Vested
Participant's   date  of  termination  of  employment  other  than  for  Cause),
calculated  in  accordance  with the  Corporation's  practices  for  determining
retirement  benefits;  and (y) for each Vested  Participant

                                       6



who first became a Vested  Participant  after January 1, 1998 (i) the prevailing
commissioner's  standard  mortality table (described in Section  807(d)(5)(A) of
the  Internal  Revenue  Code of 1986,  as  amended  from  time to time)  used to
determine  reserves for group annuity contracts issued on the date of the Vested
Participant's  retirement  (or the Vested  Participant's  date of termination of
employment  other than for Cause) (without regard to any other  subparagraph for
such Section  807(d)(5)) that is prescribed by the  Commissioner of the Internal
Revenue Service in revenue rulings,  notices, or other guidance published in the
Internal  Revenue  Bulletin;  and (ii) an  interest  rate  equal to the Lump Sum
Interest Rate as of the date of the Vested Participant's retirement.

Prior to March 1,  1998,  any such  election  must be made at least one  hundred
(180) days prior to the date that the  Applicable  Retirement  Benefit  payments
would otherwise become payable.  After February 28, 1998, any such election must
be made by those  Participants  designated by the Committee from time to time at
least two (2) years and by all other Participants at least one (1) year prior to
the date that the Applicable  Retirement Benefit payments would otherwise become
payable.

         7.       PAYMENT UPON CHANGE IN CONTROL

                  a. Any former employee or the surviving  spouse of an employee
or former employee who is receiving a benefit under Sections 4.a., 4.b., 4.d. or
4.e.  hereof (or  pursuant to the terms of any version of this Plan) at the time
of a Change in Control  (collectively or individually,  "SERP  Recipient") shall
receive, in lieu of the future monthly retirement benefit (including the spousal
survivor  benefit in the case of a benefit  under Section 4.a. or 4.b.) to which
he is entitled  (such  future  benefit  payable to the SERP  Recipient is herein
referred  to  for  purposes  of  this  Section  7.a as  the  "Future  Retirement
Benefit"),  a  lump  sum  cash  payment,  payable  to  the  SERP  Recipient,  as
applicable,  within ten (10) days after a Change in Control  (or such later date
that is  forty-five  (45)  days  after  the  notice  required  by the  following
provisions of this Section 7.a. is provided to the applicable  SERP  Recipient),
equal  to  the  actuarial  present  value  of  his  Future  Retirement  Benefit,
calculated  using:  (i) the 83 GAM mortality  tables;  and (ii) an interest rate
equal to the PBGC Interest Rate as of the date of the Change of Control.

                  Notwithstanding the foregoing,  the provisions of this Section
7.a. shall not apply with respect to a SERP Recipient unless such SERP Recipient
consents to the  application of this Section 7.a.  within thirty (30) days after
the date the SERP Recipient receives written notice of the terms of this Section
7.a., as provided for by the following  sentence.  The Corporation shall provide
each SERP Recipient,  a written notice of the terms of this Section 7.a. and the
consent  requirement  contained  herein  not later  than five (5) days after the
earliest of (x) the  occurrence of a Potential  Change in Control,  (y) the date
that  the  Corporation  provides  notice  to its  stockholders  that a vote on a
transaction which, if consummated,  would constitute a Change in Control will be
submitted to the Corporation's  stockholders for approval, or (z) the occurrence
of a Change of Control.

                                       7


                  b.       For purposes of Sections 7 and 10, a "Change in
Control" means:

                           (1) Individuals who, on June 8, 1999,  constitute the
         Board (the "Incumbent Directors") cease for any reason to constitute at
         least a majority  of the  Board,  provided  that any person  becoming a
         director  subsequent to June 8, 1999,  whose election or nomination for
         election was approved by a vote of at least two-thirds of the Incumbent
         Directors  then on the Board (either by specific vote or by approval of
         the proxy statement of the Corporation in which such person is named as
         nominee for director,  without  written  objection to such  nomination)
         shall be an Incumbent Director;  PROVIDED,  HOWEVER, that no individual
         initially  elected or nominated as a director of the  Corporation  as a
         result of an actual or  threatened  election  contest (as  described in
         Rule 14a-11  under the  Exchange  Act)  ("Election  Contest")  or other
         actual or  threatened  solicitation  of  proxies or  consents  by or on
         behalf of any Person other than the Board ("Proxy Contest"),  including
         by reason of any  agreement  intended  to avoid or settle any  Election
         Contest or Proxy Contest,  shall be deemed an Incumbent  Director;  and
         PROVIDED FURTHER, HOWEVER, that a director who has been approved by the
         Hershey Trust while it beneficially  owns more than 50% of the combined
         voting  power  of  the  then  outstanding   voting  securities  of  the
         Corporation  entitled to vote  generally  in the  election of directors
         (the  "Outstanding  Company  Voting  Power")  shall be  deemed to be an
         Incumbent Director;

                           (2) The  acquisition  or  holding  by any  Person  of
         beneficial  ownership  (within the  meaning of Section  13(d) under the
         Exchange Act and the rules and regulations  promulgated  thereunder) of
         shares of the  Common  Stock  and/or  the  Class B Common  Stock of the
         Corporation  representing 25% or more of either (i) the total number of
         then  outstanding  shares of both Common Stock and Class B Common Stock
         of the  Corporation  (the  "Outstanding  Company  Stock")  or (ii)  the
         Outstanding  Company  Voting Power;  provided that, at the time of such
         acquisition or holding of beneficial  ownership of any such shares, the
         Hershey  Trust  does  not   beneficially  own  more  than  50%  of  the
         Outstanding Company Voting Power; and provided,  further, that any such
         acquisition  or holding  of  beneficial  ownership  of shares of either
         Common Stock or Class B Common Stock of the  Corporation  by any of the
         following  entities  shall  not by itself  constitute  such a Change in
         Control hereunder: (i) the Hershey Trust; (ii) any trust established by
         the Corporation or by any Subsidiary for the benefit of the Corporation
         and/or  its  employees  or those of a  Subsidiary;  (iii) any  employee
         benefit  plan  (or  related  trust)  sponsored  or  maintained  by  the
         Corporation or any  Subsidiary;  (iv) the Corporation or any Subsidiary
         or (v) any underwriter  temporarily  holding securities  pursuant to an
         offering of such securities;

                           (3)  The   approval  by  the   stockholders   of  the
         Corporation   of   any   merger,   reorganization,    recapitalization,
         consolidation  or  other  form of  business  combination  (a  "Business
         Combination") if, following  consummation of such Business Combination,
         the Hershey Trust does not  beneficially own more than 50%

                                       8




         of the total voting power of all  outstanding  voting  securities
         eligible to elect directors  of (x) the  surviving  entity or  entities
         (the  "Surviving Corporation")  or (y) if applicable,  the ultimate
         parent  corporation that directly or indirectly has  beneficial
         ownership of more than 50% of the combined voting power of the then
         outstanding  voting securities eligible to elect directors of the
         Surviving Corporation; or

                           (4)  The   approval  by  the   stockholders   of  the
         Corporation   of  (i)  any  sale  or  other   disposition   of  all  or
         substantially  all of the  assets of the  Corporation,  other than to a
         corporation (the "Acquiring Corporation") if, following consummation of
         such sale or other  disposition,  the Hershey Trust  beneficially  owns
         more  than 50% of the  total  voting  power of all  outstanding  voting
         securities eligible to elect directors (x) of the Acquiring Corporation
         or (y) if applicable,  the ultimate parent corporation that directly or
         indirectly  has  beneficial  ownership of more than 50% of the combined
         voting  power of the then  outstanding  voting  securities  eligible to
         elect directors of the Acquiring Corporation,  or (ii) a liquidation or
         dissolution of the Corporation.

                  c.       For purposes of Sections 7 and 10, a "Potential
Change in Control" means:

                           (1) The  Hershey  Trust by action of any of the Board
         of Directors of Hershey Trust Company;  the Board of Managers of Milton
         Hershey School; the Investment  Committee of the Hershey Trust;  and/or
         any of the officers of Hershey Trust Company or Milton  Hershey  School
         (acting  with  authority)  undertakes  consideration  of any action the
         taking of which  would lead to a Change in  Control as defined  herein,
         including, but not limited to consideration of (i) an offer made to the
         Hershey  Trust to purchase any number of its shares in the  Corporation
         such that if the Hershey Trust accepted such offer and sold such number
         of shares in the  Corporation  the  Hershey  Trust might no longer have
         more than 50% of the Outstanding Company Voting Power, (ii) an offering
         by the Hershey Trust of any number of its shares in the Corporation for
         sale such that if such sale were consummated the Hershey Trust might no
         longer have more than 50% of the  Outstanding  Company  Voting Power or
         (iii)  entering  into any agreement or  understanding  with a person or
         entity that would lead to a Change in Control; or

                           (2) the Board  approves a  transaction  described  in
         subsection  (2),  (3) or (4) of the  definition  of a Change in Control
         contained in Section 7.b.

                  d. For purposes of this  Section 7: (i) "Hershey  Trust" means
either or both of (a) the Hershey Trust Company, a Pennsylvania corporation,  as
Trustee for the Milton  Hershey  School,  or any  successor to the Hershey Trust
Company as such  trustee,  and (b) the Milton  Hershey  School,  a  Pennsylvania
not-for-profit  corporation;  (ii)  "Exchange  Act"  shall  mean the  Securities
Exchange Act of 1934 and the rules and regulations promulgated thereunder; (iii)
"Person" shall have the meaning given in Section 3(a)(9) of the Exchange Act, as
modified and used in Sections 13(d)(3) and 14(d) thereof;  and (iv) "Subsidiary"
shall  mean  any  corporation   controlled  by  the  Corporation,   directly  or
indirectly.






         8.  PAYMENT OF  BENEFITS.  Nothing  contained in the Plan and no action
taken  pursuant to the  provisions  of the Plan shall  create or be construed to
create a trust of any kind, or a fiduciary  relationship between the Corporation
and any  Participant,  Vested  Participant,  spouse of a  Participant  or Vested
Participant,  or any other person. No person other than the


                                       9


Corporation  shall by virtue of the  provisions of the Plan have any interest in
such assets.  To the extent that any person acquires a right to receive payments
from the  Corporation  under the Plan,  such right shall be no greater  than the
right of any unsecured  general  creditor of the  Corporation.  The right of any
Vested Participant or any other person to the payment of benefits under the Plan
shall not be assigned, transferred, pledged or encumbered; such payments and the
right thereto are expressly declared to be non-assignable  and  nontransferable.
No  payments  hereunder  shall be subject to the claim of the  creditors  of any
Vested  Participant or of any other person entitled to payments  hereunder.  Any
payments  required  to be made  pursuant  to the Plan to a person who is under a
legal  disability  may be made by the  Corporation to or for the benefit of such
person in such of the following ways as the Committee shall determine:

                  a.       directly to such person.
                  b.       to the legal representative of such person.
                  c.       to a near relative of such person to be used for such
 person's benefit.
                  d.       directly in payment of expenses of support,
maintenance or education of such person.

                   The  Corporation   shall  not  be  required  to  see  to  the
application by any third party of any payments made pursuant to the Plan.

         9.   EFFECTIVE  DATE  OF  PLAN.   This  Amended  and  Restated   (1999)
Supplemental  Executive  Retirement  Plan  shall be  effective  June 9, 1999 and
Vested  Participants  who become  eligible to retire  under the Plan on or after
that date shall be entitled to the benefits provided hereunder.

         10.  AMENDMENT,  SUSPENSION OR  TERMINATION  OF THE PLAN.  The Board of
Directors of the  Corporation  may, at any time,  suspend or terminate the Plan.
The Board may also from time to time,  amend the Plan in such respects as it may
deem  advisable in order that  benefits  provided  hereunder  may conform to any
change  in law or in other  respects  which  the  Board  deems to be in the best
interest of the Corporation. No such suspension, termination or amendment of the
Plan shall adversely affect any right of any person who is a Vested  Participant
at  the   time  of   such   suspension,   termination   or   amendment   or  his
beneficiary(ies), estate or surviving spouse, as applicable, to receive benefits
under the Plan in accordance with its provisions in effect  immediately prior to
such  suspension,  termination  or amendment  without the consent of such Vested
Participant,  beneficiary(ies), estate or surviving spouse. Any benefits payable
under  the  terms  of the  Plan at the time of any  suspension,  termination  or
amendment of the Plan shall remain in effect  according to their original terms,
or such  alternate  terms as may be in the best  interests  of both  parties and
agreed to by the Vested  Participant or his  beneficiaries,  estate or surviving
spouse, as applicable.  Notwithstanding  the foregoing,  (a) the Plan may not be
terminated  or  amended in any manner  that is  adverse  to the  interests  of

                                       10



a Participant  or the surviving  spouse of a Participant  without the consent of
the  Participant  or  surviving  spouse,  as  applicable,  either:  (i)  after a
Potential  Change in Control occurs and for one (1) year following the cessation
of the Potential  Change in Control,  or (ii) for a two year period beginning on
the date of a Change in Control (the "Coverage Period");  and (b) no termination
of this Plan or  amendment  hereof in a manner  adverse to the  interests of any
Participant  (without the consent of the Participant or surviving  spouse) shall
be effective  if such  termination  or amendment  occurs (i) at the request of a
third  party who has taken  steps  reasonably  calculated  to effect a Change of
Control,  or (ii) in connection  with or in anticipation of a Change of Control.
After the  Coverage  Period,  the Plan may not be amended or  terminated  in any
manner that would  adversely  affect the  entitlement  of a  Participant  or his
surviving spouse (without the consent of the Participant or surviving spouse) to
benefits that have accrued hereunder.  For purposes of the immediately preceding
two  sentences  of this  Section  10,  whether an  employee  of the  Corporation
qualifies  as a  Participant  shall be  determined  at the time (a) the Coverage
Period  commences and any time thereafter or (b) his employment is terminated or
the Plan is  amended  (i) at the  request of a third  party who has taken  steps
reasonably  calculated to effect a Change of Control, or (ii) in connection with
or in anticipation of a Change of Control.

         IN WITNESS WHEREOF,  Hershey Foods  Corporation has caused this Hershey
Foods Corporation Amended and Restated (1999) Supplemental  Executive Retirement
Plan to be executed as of this 9th day of June, 1999.


                                                     HERSHEY FOODS CORPORATION



                                            By:________________________________
                                                       Robert M. Reese
                                                       Senior Vice President,
                                                       General Counsel
                                                       and Secretary



                                       11




Name of Subsidiary Jurisdiction of
Incorporation
Hershey Chocolate & Confectionery Corporation Delaware
Hershey Chocolate of Virginia, Inc. Delaware
Hershey Canada, Inc. Canada
SCHEDULE I TO AMENDED AND RESTATED (1999) SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN November 1999 1.850% December 1999 1.811% January 2000 1.773% February 2000 1.734% March 2000 1.696% April 2000 1.657% May 2000 1.619% June 2000 1.580% July 2000 1.542% August 2000 1.503% September 2000 1.465% October 2000 1.426% November 2000 1.388% December 2000 1.349% January 2001 1.310% February 2001 1.272% March 2001 1.233% April 2001 1.195% May 2001 1.156% June 2001 1.118% July 2001 1.079% August 2001 1.041% September 2001 1.002% October 2001 0.964% November 2001 0.925% December 2001 0.887% January 2002 0.848% February 2002 0.809% March 2002 0.771% April 2002 0.732% May 2002 0.694% June 2002 0.655% July 2002 0.617% August 2002 0.578% September 2002 0.540% October 2002 0.501% November 2002 0.463% December 2002 0.424% January 2003 0.385% February 2003 0.347% March 2003 0.308% April 2003 0.270% May 2003 0.231% June 2003 0.193% July 2003 0.154% August 2003 0.116% September 2003 0.077% October 2003 0.039% November 2003 and each succeeding month 0.000%
                                                                 Exhibit 10.3





                            HERSHEY FOODS CORPORATION
                       EXECUTIVE BENEFITS PROTECTION PLAN
                                   (GROUP 3A)


         The Hershey Foods Corporation Executive Benefits Protection Plan (Group
3A),  as set forth  herein,  is intended  to help  attract and retain  qualified
management  employees and maintain a stable work environment by making provision
for the protection of covered  employees in connection  with a Change in Control
as set forth herein.


                                    ARTICLE 1
                                   DEFINITIONS

         As hereinafter  used,  the following  words shall have the meanings set
forth below.

         1.1      AIP  means the Annual Incentive Program under the KEIP.

         1.2      ANNUAL BASE SALARY  means with respect to an Executive the
higher of:

                  1.2.1    his highest annual base salary in effect during the
 one (1) year period preceding a Change in Control; or

                  1.2.2 his highest  annual base salary in effect during the one
year period preceding his Date of Termination.

         For purposes of the foregoing,  salary reduction  elections pursuant to
Sections 125 and 401(k) of the Code shall not be taken into account.

         1.3     ANNUAL BONUS means with respect to an Executive the highest of:


                  1.3.1  the  average  of the  three  highest  bonuses  paid  or
payable,  including  any bonus or  portion  thereof  which has been  earned  but
deferred,  to him by the  Company in respect of the five  fiscal  years (or such
shorter  period  during which he has been employed by the Company or eligible to
receive  any bonus  payment)  immediately  preceding  the fiscal year in which a
Change in Control  occurs  (annualized  for any fiscal  year  during such period
consisting  of less than twelve full months or with respect to which he has been
employed by the Company or eligible to receive a bonus for less than twelve full
months);

                  1.3.2 the  bonus  paid or  payable  (annualized  as  described
above),  including  any  bonus or  portion  thereof  which has been  earned  but
deferred, to him by the Company in respect of the most recently completed fiscal
year prior to the Change in Control;

                  1.3.3 the  bonus  paid or  payable  (annualized  as  described
above),  including  any  bonus or  portion  thereof  which  has been  earned  or
deferred,  for the most  recently  completed  fiscal year  preceding his Date of
Termination; and

                                       1


                  1.3.4  his  100%  target  bonus  award  amount  for  the  year
including his Date of Termination.

         For purposes  herein,  only payments under the AIP, as well as payments
under any successor or replacement  substitute  plan,  shall be treated as bonus
payments.

         1.4      BASE AMOUNT  shall have the meaning ascribed to such term in
Section 280G(b)(3) of the Code.

         1.5      BOARD  means the Board of Directors of the Company.


         1.6      CAUSE  means with respect to an Executive:


                  1.6.1 his  willful  and  continued  failure  to  substantially
perform his duties with the Company (other than any such failure  resulting from
incapacity  due to  physical  or mental  illness),  after a written  demand  for
substantial  performance is delivered to him by the Board or the Chief Executive
Officer of the Company  which  specifically  identifies  the manner in which the
Board  or  Chief  Executive   Officer   believes  that  the  Executive  has  not
substantially performed his duties; or

                  1.6.2 his  willfully  engaging  in  illegal  conduct  or gross
misconduct which is materially and demonstrably injurious to the Company.

         For purposes of this Section 1.6, no act or failure to act, on the part
of an Executive, shall be considered willful unless it is done, or omitted to be
done,  by him in bad faith and  without  reasonable  belief  that his  action or
omission was in the best  interests of the Company.  Any act, or failure to act,
based upon prior approval given by the Board or upon the instruction or with the
approval of the Chief Executive Officer or an Executive's superior or based upon
the advice of counsel for the Company shall be conclusively presumed to be done,
or omitted to be done, by the Executive in good faith and in the best  interests
of the Company.  The cessation of employment of an Executive shall not be deemed
to be for Cause  unless and until there shall have been  delivered to him a copy
of a  resolution  duly  adopted  by  the  affirmative  vote  of  not  less  than
three-quarters  of the entire  membership of the Board at a meeting of the Board
called and held for such purpose (after reasonable notice is provided to him and
he is given an  opportunity,  together  with  counsel,  to be heard  before  the
Board),  finding that,  in the good faith opinion of the Board,  he is guilty of
the conduct  described in Subsection  1.6.1 or 1.6.2 above,  and  specifying the
particulars thereof in detail.

         1.7      CLRP means the Hershey Foods  Corporation  Compensation  Limit
Replacement Plan and any successor or replacement plan thereof.

         1.8      CHANGE IN CONTROL  means:

                  1.8.1  individuals who, on June 8, 1999,  constitute the Board
(the  "Incumbent  Directors")  cease  for any  reason to  constitute  at least a
majority of the Board,  provided that any

                                       2


person  becoming  a  director  subsequent  to June 8, 1999,  whose  election  or
nomination  for election was  approved by a vote of at least  two-thirds  of the
Incumbent Directors then on the Board (either by specific vote or by approval of
the proxy  statement of the Company in which such person is named as nominee for
director,  without written  objection to such nomination)  shall be an Incumbent
Director;  PROVIDED,  HOWEVER, that no individual initially elected or nominated
as a director  of the  Company as a result of an actual or  threatened  election
contest (as described in Rule 14a-11 under the  Securities  Exchange Act of 1934
(the  "Exchange  Act"))  ("Election  Contest")  or other  actual  or  threatened
solicitation  of proxies or consents by or on behalf of any person (as such term
is  defined  in  Section  3(a)(9)  of the  Exchange  Act and as used in  Section
13(d)(3)  and  14(d)(2) of the  Exchange  Act)  ("Person")  other than the Board
("Proxy  Contest"),  including by reason of any  agreement  intended to avoid or
settle any  Election  Contest  or Proxy  Contest,  shall be deemed an  Incumbent
Director;  and PROVIDED FURTHER,  HOWEVER, that a director who has been approved
by the Hershey  Trust while it  beneficially  owns more than 50% of the combined
voting power of the then outstanding  voting  securities of the Company entitled
to vote generally in the election of directors (the "Outstanding  Company Voting
Power") shall be deemed to be an Incumbent Director;

                  1.8.2 the  acquisition  or holding by any Person of beneficial
ownership  (within the meaning of Section  13(d) under the  Exchange Act and the
rules and  regulations  promulgated  thereunder)  of shares of the Common  Stock
and/or  the  Class B Common  Stock of the  Company  representing  25% or more of
either (i) the total number of then outstanding  shares of both Common Stock and
Class B Common Stock of the Company (the  "Outstanding  Company  Stock") or (ii)
the  Outstanding  Company  Voting  Power;  provided  that,  at the  time of such
acquisition or holding of beneficial  ownership of any such shares,  the Hershey
Trust does not beneficially own more than 50% of the Outstanding  Company Voting
Power; and provided, further, that any such acquisition or holding of beneficial
ownership  of  shares  of  either  Common  Stock or Class B Common  Stock of the
Company by any of the following  entities shall not by itself  constitute such a
Change in Control  hereunder:  (i) the Hershey Trust; (ii) any trust established
by the Company or by any  Subsidiary  for the benefit of the Company  and/or its
employees or those of a Subsidiary;  (iii) any employee benefit plan (or related
trust)  sponsored  or  maintained  by the  Company or any  Subsidiary;  (iv) the
Company or any Subsidiary or (v) any underwriter  temporarily holding securities
pursuant to an offering of such securities;

                  1.8.3 the approval by the  stockholders  of the Company of any
merger,  reorganization,   recapitalization,  consolidation  or  other  form  of
business  combination (a "Business  Combination") if, following  consummation of
such Business Combination, the Hershey Trust does not beneficially own more than
50% of the total voting power of all outstanding  voting securities  eligible to
elect  directors  of (x)  the  surviving  entity  or  entities  (the  "Surviving
Corporation")  or  (y) if  applicable,  the  ultimate  parent  corporation  that
directly or indirectly has beneficial ownership of more than 50% of the combined
voting  power  of the  then  outstanding  voting  securities  eligible  to elect
directors of the Surviving Corporation; or

                  1.8.4 the approval by the  stockholders  of the Company of (i)
any sale or other  disposition of all or substantially  all of the assets of the
Company, other than to a corporation (the "Acquiring Corporation") if, following
consummation of such sale or other  disposition,  the Hershey Trust beneficially
owns  more  than  50% of the  total  voting  power  of  all  outstanding

                                       3


voting securities  eligible to elect directors (x) of the Acquiring  Corporation
or  (y)  if  applicable,  the  ultimate  parent  corporation  that  directly  or
indirectly  has  beneficial  ownership of more than 50% of the  combined  voting
power of the then outstanding  voting securities  eligible to elect directors of
the Acquiring Corporation, or (ii) a liquidation or dissolution of the Company.

         1.9      CODE  means the Internal Revenue Code of 1986, as amended from
time to time.

         1.10     COMPANY  means Hershey Foods Corporation, a Delaware
corporation.

         1.11     COVERAGE PERIOD means the period commencing on the date on
which a Change in  Control  occurs  and  ending on the date  which is the second
anniversary thereof.

         1.12     DATE OF TERMINATION  has the meaning assigned to such term in
Section 4.2 hereof.

         1.13     DEFERRAL  ELECTION  means with respect to an Executive each o
his  elections  to  defer  all or any  part of any of his AIP or PSU  awards  as
permitted under the Deferred  Compensation Plan or any deferral  arrangements in
effect prior to the effective date thereof.

         1.14 DEFERRED  COMPENSATION  PLAN means the Hershey  Foods  Corporation
Deferred Compensation Plan and any successor or replacement plan thereof.

         1.15 DISABILITY means with respect to an Executive his absence from his
duties with the Company on a full-time basis for 180  consecutive  business days
as a result of incapacity due to mental or physical  illness which is determined
to be total and permanent by a physician selected by the Company or its insurers
and acceptable to the Executive or his legal  representative  (such agreement as
to acceptability  not to be withheld  unreasonably),  provided that such absence
shall  constitute  Disability  only if the  Executive  is entitled to  long-term
disability  benefits for the period of his disability  after such 180 day period
at lest equal to 70% of the  greater  of his base  salary as of the first day of
such 180 day period or his Annual Base Salary.

         1.16     EFFECTIVE DATE  means June 8, 1999.


         1.17 EXECUTIVE means each person who is listed on Schedule I hereto, as
it may be amended from time to time pursuant to Article 7 hereof.

         1.18     EXCISE TAX  means any excise tax imposed under Section 4999 of
 the Code.


         1.19     GOOD REASON  means with respect to an Executive:


                  1.19.1 the assignment to him of any duties inconsistent in any
respect with his  position  (including  status,  offices,  titles and  reporting
relationships),  authority,  duties  or  responsibilities  immediately  prior to
either the Potential  Change in Control which  precedes the Change in Control or
the Change in  Control or any other  action by the  Company  which  results in a
diminution   in  any   respect   in  such   position,   authority,   duties   or
responsibilities,  excluding  for this  purpose an isolated,  insubstantial  and
inadvertent  action not taken in bad faith and which is  remedied by the Company
promptly after receipt of notice thereof given by the Executive;

                                       4


                  1.19.2 a reduction by the Company in his annual base salary as
in effect, as applicable,  on the Effective Date or as the same may be increased
from time to time, or on the date he first becomes an Executive if he was not an
Executive on the  Effective  Date or as the same may be  increased  from time to
time;

                  1.19.3 the  Company's  requiring him to be based at any office
or location  that is more than 35 miles from his office or location  immediately
prior to either the  Potential  Change in Control  which  precedes the Change in
Control or the Change in Control;

                  1.19.4  the  Company's  requiring  him to  travel  on  Company
business to a substantially  greater extent than required  immediately  prior to
either the Potential  Change in Control which  precedes the Change in Control or
the Change in Control;

                  1.19.5 the failure by the Company, without his consent, to pay
to him any portion of his current compensation,  or to pay to him any portion of
an installment of deferred  compensation under any deferred compensation program
of the Company within seven (7) days of the date such compensation is due;

                  1.19.6 the  failure by the  Company to  continue in effect any
compensation  plan in which he  participates  immediately  prior to  either  the
Potential  Change in  Control  preceding  the Change in Control or the Change in
Control which is material to his total  compensation,  including but not limited
to the KEIP,  the CLRP,  and the  SERP,  as  applicable,  or any  substitute  or
alternative  plans adopted prior to either such  Potential  Change in Control or
Change in  Control,  unless an  equitable  arrangement  (embodied  in an ongoing
substitute or alternative  plan) has been made with respect to such plan, or the
failure by the Company to continue the Executive's  participation therein (or in
such  substitute or alternative  plan) on a basis not materially less favorable,
both  in  terms  of the  amount  of  benefits  provided  and  the  level  of his
participation  relative  to other  participants,  as existed at the time of such
Potential Change in Control or Change in Control;

                  1.19.7 the  failure by the  Company to continue to provide him
with  benefits  substantially  similar to those  enjoyed by him under any of the
Company's pension, life insurance,  medical, health and accident,  disability or
other  welfare  plans in which he was  participating  at the time of either  the
Potential  Change in  Control  preceding  the Change in Control or the Change in
Control,  the  taking of any  action by the  Company  which  would  directly  or
indirectly materially reduce any of such benefits or deprive him of any material
fringe benefit enjoyed by him at the time of such Potential Change in Control or
Change in Control,  or the failure by the Company to provide him with the number
of paid  vacation  days to which he is entitled on the basis of years of service
with the Company in accordance  with the  Company's  normal  vacation  policy in
effect at the time of such Potential Change in Control or Change in Control;

                  1.19.8  any  purported  termination  by  the  Company  of  his
employment  after a Change in  Control  otherwise  than in  accordance  with the
termination procedures of Sections 4.1 through 4.4 hereof;

                                       5


                  1.19.9 any material  failure by the Company to comply with and
satisfy  any of its  obligations  under  this Plan after a  Potential  Change in
Control that is followed within one (1) year by a Change in Control; or

                  1.19.10 any material failure by the Company to comply with and
satisfy  any of its  obligations  under any  grantor  trust  established  by the
Company to provide  itself with a source of funds to assist itself in satisfying
its  liabilities  under  this Plan after (i) a Change in  Control  described  in
Subsection  1.8.1,  clause (ii) of Subsection 1.8.4, or clause (i) of Subsection
1.8.4 other than a sale or other disposition to a corporation;  (ii) a Change in
Control  described in Subsection 1.8.2 if during the Coverage Period,  Incumbent
Directors,  as described in Subsection 1.8.1, cease for any reason to constitute
at least a  majority  of the  Board;  (iii) a Change  in  Control  described  in
Subsection  1.8.3  if,  at  any  time  during  the  Coverage  Period,  Incumbent
Directors,  as described  in  Subsection  1.8.1,  do not  constitute  at least a
majority  of the board of  directors  of the  Surviving  Corporation;  or (iv) a
Change in Control  described in clause (i) of Subsection  1.8.4 involving a sale
or other  disposition  to a  corporation  if, at any time  during  the  Coverage
Period, Incumbent Directors, as described in Subsection 1.8.1, do not constitute
at least a majority of the board of directors of such corporation.

         For purposes of this Plan, any good faith  determination of Good Reason
made by the Executive shall be conclusive.

         1.20     HERSHEY  PENSION PLAN means the Hershey  Foods  Corporation
  Retirement  Plan and any successor or  replacement  plan thereof.



         1.21     HERSHEY  TRUST  means  either  or both of (a) the  Hershey
Trust  Company,  a Pennsylvania  corporation,  as Trustee for the Milton Hershey
School,  or any successor to the Hershey Trust Company as such trustee,  and (b)
the Milton Hershey School, a Pennsylvania not-for-profit corporation.

         1.22     HIGHEST PSU AMOUNT  means with respect to an Executive the
 highest of:


                  1.22.1 the average of the cash values of the three highest PSU
awards paid or payable,  including  any PSU award or portion  thereof  which has
been  earned but  deferred,  to him by the Company in respect of the five fiscal
years (or such shorter  period  during which he has been employed by the Company
or eligible  to receive a PSU award)  immediately  preceding  the fiscal year in
which the Change in Control occurs;

                  1.22.2  the  cash  value  of the PSU  award  paid or  payable,
including  any PSU award or portion  thereof which has been earned but deferred,
to him by the  Company in respect of the most  recently  completed  fiscal  year
prior to the Change in Control;

                  1.22.3  the  cash  value  of the PSU  award  paid or  payable,
including  any PSU award or portion  thereof which has been earned but deferred,
to him by the Company for the most recently  completed fiscal year preceding his
Date of Termination; and

                                       6


                  1.22.4  the cash  value of his 100%  target  PSU award for the
year including his Date of Termination  (each such PSU award being valued at the
higher of (i) the highest closing price of the Company's Common Stock on the New
York Stock Exchange  during the period running from sixty (60) days prior to the
Change in Control until the  Executive's  Date of  Termination,  and (ii) if the
Change in Control  involves a transaction  in which an offer is made to purchase
shares of Common Stock from the Company's stockholders,  the price at which such
offer is made).

         1.23     KEIP means the  Hershey  Foods  Corporation  Key  Employee
Incentive  Plan and any  successor  or  replacement  plan thereof.



         1.24     NOTICE OF INTENT TO TERMINATE  shall have the meaning assigned
 to such term in Section 4.1 hereof.


         1.25     MANDATORY  RETIREMENT AGE means age sixty-five (65) in the
case of an  Executive  who has  served  for a minimum of two (2) years at a high
level  executive  or  high  policy-making  position  and  who is  entitled  to a
nonforfeitable,  immediate, annual employer-provided retirement benefit from any
source, which is at least equal to a benefit,  computed as a life annuity, of at
least  $44,000  per year (or such  other  amount  as may be  provided  by future
legislation).  In the case of all other Executives,  there shall be no Mandatory
Retirement Age.

         1.26     PLAN  means  the  Hershey  Foods  Corporation  Executive
Benefits  Protection Plan (Group 3A), as set forth herein,  as amended from time
to time.

         1.27     PLAN  ADMINISTRATOR  means the person  appointed by the
Company's Chief Executive Officer from time to time to administer the Plan.

         1.28     POTENTIAL CHANGE IN CONTROL  means the occurrence of any of
the following:


                  1.28.1  the  Hershey  Trust by  action  of any of the Board of
Directors  of Hershey  Trust  Company;  the Board of Managers of Milton  Hershey
School;  the  Investment  Committee  of the  Hershey  Trust;  and/or  any of the
officers  of  Hershey  Trust  Company  or Milton  Hershey  School  (acting  with
authority) undertakes consideration of any action the taking of which would lead
to a Change  in  Control  as  defined  herein,  including,  but not  limited  to
consideration  of (1) an offer made to the Hershey  Trust to purchase any number
of its shares in the Company such that if the Hershey Trust  accepted such offer
and sold such number of shares in the Company the Hershey  Trust might no longer
have more than 50% of the Outstanding  Company Voting Power,  (2) an offering by
the Hershey  Trust of any number of its shares in the Company for sale such that
if such sale were  consummated  the Hershey Trust might no longer have more than
50% of the  Outstanding  Company Voting Power or (3) entering into any agreement
or understanding with a person or entity that would lead to a Change in Control;
or

                  1.28.2  the  Board   approves  a   transaction   described  in
Subsection  1.8.2,  1.8.3 or  1.8.4 of the  definition  of a Change  in  Control
contained herein.

                                       7


         1.29     SERP means the Hershey Foods  Corporation  Supplemental
Executive Retirement Plan and any successor or replacement plan thereof.

         1.30     SEVERANCE BENEFITS  has the meaning assigned to such term in
Section 3.2 hereof.


         1.31     SUBSIDIARY  means any corporation controlled by the Company,
directly or indirectly.


         1.32     VESTED CURRENT BONUS AMOUNT  shall have the meaning assigned
to such term in Section 2.1 hereof.


         1.33     VESTED CURRENT PSU AMOUNT  shall have the meaning assigned to
 such term in Section 2.2 hereof.


         1.34     VESTED DEFERRED BONUS AMOUNT shall have the meaning assigned
 to such term in Section 2.1 hereof.


         1.35     VESTED DEFERRED PSU AMOUNT  shall have the meaning assigned to
 such term in Section 2.2 hereof.


         1.36     VESTED PENSION BENEFIT  shall have the meaning assigned to
such term in Section 2.3 hereof.


         1.37     VESTED PENSION AMOUNT  shall have the meaning assigned to such
 term in Section 2.3 hereof.


         1.38     WELFARE BENEFITS  shall have the meaning assigned to such term
 in Subsection 3.2.2 hereof.


         1.39     SECTION 1.39 TERMINATION OF EMPLOYMENT  means:


                  1.39.1 with respect to an Executive who is the Chief Executive
Officer  of the  Company on the date on which a Change in  Control  occurs,  the
termination of his  employment  with the Company by him in his sole and complete
discretion  for any reason other than his death or  Disability or by the Company
for any reason (a) on or after the later of (i) the first day of the ninth (9th)
calendar month  following the date on which the Potential  Change in Control (if
any)  preceding the Change in Control occurs and (ii) the first day of the sixth
(6th) calendar month of the Coverage Period; and (b) on or before the earlier of
(x) the date the Executive attains his Mandatory  Retirement Age, if applicable,
and (y) the last day of the  thirteenth  (13th)  calendar  month of the Coverage
Period; and

                  1.39.2  with  respect  to an  Executive  who is not the  Chief
Executive  Officer  of the  Company  on the date on which a  Change  in  Control
occurs,  the  termination of his employment  with the Company by him in his sole
and complete  discretion for any reason other than his death or Disability or by
the  Company for any reason at any time during the  thirteenth  (13th)  calendar

                                       8



month of the  Coverage  Period  and prior to the date he attains  his  Mandatory
Retirement Age, if applicable.

         For purposes of this Section  1.39, a partial month shall be treated as
a "calendar month."


                                    ARTICLE 2
                     VESTING OR PAYMENT OF CERTAIN BENEFITS
                       IN THE EVENT OF A CHANGE IN CONTROL

         2.1      VESTING OF AIP BENEFITS; PAYMENT OF BENEFITS.  Upon the
occurrence of a Change in Control:

                  2.1.1    each Executive shall have a vested and nonforfeitable
right hereunder to receive in cash an amount equal to the sum of:

                           2.1.1.1    the greater of (x) the 100% target award
amount of all then  outstanding  contingent  target AIP grants made to him under
the KEIP,  and (y) the amount  that  would  have been  payable to him under such
contingent  target  AIP  grants  as of the end of the  applicable  award  period
calculated using as the applicable  performance  factors,  his and the Company's
actual  performance  on an  annualized  basis  as of the date of the  Change  in
Control (the greater of (x) and (y) is herein referred to as the "Vested Current
Bonus Amount"); and

                           2.1.1.2    the value of all AIP Awards,  as defined
in the KEIP ("AIP Awards")  previously  earned by him for which payment has been
deferred  ("Deferred  AIP  Awards")  (this value,  calculated  as of the date of
payment to the  Executive  and taking into account his  selection of  Investment
Options as defined in the Deferred  Compensation Plan and his Deferral Elections
applicable thereto is herein referred to as the "Vested Deferred Bonus Amount");

                  2.1.2  the  Company  shall,  within  five  (5)  business  days
following the Change in Control,  pay to each  Executive a lump sum cash payment
equal to his Vested Current Bonus Amount; and

                  2.1.3 the Company shall,  on the later of (i) the first day of
January of the year first  following the year during which the Change in Control
occurs and (ii) the one hundred  twentieth  (120th) day  following the Change in
Control,  pay to each  Executive  a lump sum cash  payment  equal to his  Vested
Deferred  Bonus Amount  attributable  to his Deferred AIP Awards not  previously
paid to him in accordance with any of his applicable Deferral Elections if prior
to the Change in Control,  he elects,  in his sole  discretion,  to receive such
lump sum cash payment at such time.

         2.2      VESTING OF PSU BENEFITS; PAYMENT OF BENEFITS.  Upon the
occurrence of a Change in Control:


                  2.2.1    each Executive shall have a vested and nonforfeitable
right hereunder to receive in cash an amount equal to the sum of:

                                       9


                           2.2.1.1    the 100% target award amount of the
contingent  target  Performance  Stock Unit ("PSU") grants,  if any, made to him
under the KEIP for the cycle ending in the year of the Change in Control  valued
at the higher of (i) the highest closing price of the Company's  Common Stock on
the New York Stock  Exchange  during the sixty  (60) day  period  preceding  and
including  the date of the Change in Control,  and (ii) if the Change in Control
involves a  transaction  in which an offer is made to purchase  shares of Common
Stock  from the  Company's  stockholders,  the price at which such offer is made
("Vested Current PSU Amount"); and

                           2.2.1.2    the value of all PSU  Awards,  as defined
in the KEIP ("PSU Awards"), previously earned by the Executive for which payment
has been deferred  ("Deferred PSU Awards"),  where,  for purposes of calculating
the value of the Executive's  Deferred PSU Awards ("Vested Deferred PSU Amount")
as of the date of payment to him  (whether in  accordance  with his  election as
described in Subsection 2.2.3, his election as described in Subsection 3.4.3, or
in the absence of any such election in accordance  with his applicable  Deferral
Elections),  all  components of his Deferred PSU Awards that are  denominated in
shares of the  Company's  Common  Stock shall be valued at the higher of (i) the
highest  closing  price of the  Company's  Common  Stock  on the New York  Stock
Exchange  during the sixty (60) day period  preceding  and including the date of
the Change in Control,  and (ii) if the Change in Control involves a transaction
in which an offer is made to purchase  shares of Common Stock from the Company's
stockholders, the price at which such offer is made and investment credits shall
be applied  thereto and to all  components  of such Deferred PSU Awards that are
not  denominated in shares of the Company's  Common Stock in accordance with the
provisions  of the  Deferred  Compensation  Plan from the date of the  Change in
Control to the date of payment to the Executive in accordance with his selection
of Investment Options as defined in the Deferred Compensation Plan.;

                  2.2.2  the  Company  shall,  within  five  (5)  business  days
following the Change in Control,  pay to each  Executive a lump sum cash payment
equal to his Vested Current PSU Amount; and

                  2.2.3 the Company shall,  on the later of (i) the first day of
January of the year first  following the year during which the Change in Control
occurs and (ii) the one hundred  twentieth  (120th) day  following the Change in
Control,  pay to each  Executive  a lump sum cash  payment  equal to his  Vested
Deferred PSU Amount  attributable to his Deferred PSU Awards not previously paid
to him in accordance with any of his applicable  Deferral  Elections if prior to
the Change in Control,  he elects, in his sole discretion,  to receive such lump
sum cash payment at such time.

         2.3      VESTED PENSION AMOUNT.  Upon the occurrence of a Change in
Control:


                  2.3.1 each  Executive who either is a participant  in the SERP
on the date of the  Change in Control  or was a  participant  in the SERP on the
date of the  Potential  Change in Control  preceding the Change in Control shall
have a vested and  nonforfeitable  right  hereunder to receive in cash an amount
equal  to  the  actuarial  present  value  (as  determined  in  accordance  with
Subsection  2.3.1.3  hereof) of the monthly  retirement  benefit  (including the
spousal  survivor

                                       10


benefit)  to which he and his spouse  would be entitled  under  Section 4 of the
SERP if he retired as of the date of the Change in Control,  taking into account
Subsections  2.3.1.1 and 2.3.1.2  hereof (the amount of such monthly  retirement
benefits  for him and his spouse being  herein  referred to as such  Executive's
"SERP  Benefit",  the actuarial  present value of such SERP Benefit being herein
referred to as such Executive's  "Vested Pension Benefit" and the Vested Pension
Benefit plus all  investment  credits  applied  thereto in  accordance  with the
provisions  of Section 2.5 hereof  being herein  referred to as "Vested  Pension
Amount"), where:


                  2.3.1.1    for purposes of determining  such
Executive's SERP Benefit as of the date of a Change in Control, he shall: (i) be
credited for all purposes  under the SERP with  additional  Years of Service (as
defined  in the SERP)  equal to the  lesser of three (3) or the  number of years
(including  fractions  thereof)  from the date of the Change in Control until he
would attain Mandatory Retirement Age if applicable to him; (ii) be credited for
purposes  of only  Section 3 of the SERP (and not for the  purposes of any other
provision of the SERP,  including but not limited to Section 4(a)(1) and Section
4(b)(1)) with additional  Years of Service (as defined in the SERP) equal to the
excess,  if any,  of ten  (10)  over his  actual  number  of  Years  of  Service
(including fractions thereof) completed as of the date of the Change in Control;
(iii) be  deemed  for the  purposes  of  Section  3 of the SERP (and not for the
purposes  of any  other  provision  of the  SERP)  to have  five  (5)  years  of
participation in the performance  share unit portion of the KEIP during his last
ten (10) years of employment with the Company  regardless of his actual years of
participation  in the performance  share unit portion of the KEIP at the time of
the Change in Control; (iv) be deemed for all purposes under the SERP (including
but not  limited  to  clause  (4) of  Section  4.b of the  SERP) to have his age
increased  by  three  (3)  years  (or such  lesser  number  of years  (including
fractions) until he would attain Mandatory Retirement Age if applicable to him);
and (v) be deemed to have been paid his Annual Base Salary and Annual  Bonus for
three (3) additional years (or such lesser number of years (including fractions)
until  he  would  attain  Mandatory  Retirement  Age if  applicable  to him) for
purposes of  calculating  "Final  Average  Compensation"  in Section 2.f. of the
SERP;

                           2.3.1.2    if such  Executive has not yet attained
age fifty-five (55) (after  increasing his age by three (3) years as provided in
the preceding Subsection 2.3.1.1), he shall upon the occurrence of the Change in
Control be deemed  nevertheless  to have attained age fifty-five  (55), with the
adjustments provided for in Subsection 2.3.1.1 hereof being made on this basis;

                           2.3.1.3    the actuarial  present value of such
Executive's  SERP  Benefit,  as  determined  in  accordance  with the  foregoing
provisions  of this  Section  2.3  shall  be  determined  using:  (i) the 83 GAM
mortality  tables;  and (ii) an interest rate equal to 100% of the interest rate
that  would be used (as of the date of the  Change in  Control)  by the  Pension
Benefit Guaranty  Corporation for purposes of determining the present value of a
lump sum distribution on plan  termination;  and (iii) the date of the Change in
Control  as the date on which  payment  of the  Executive's  SERP  Benefit is to
commence and as the date as of which the  actuarial  present  value of such SERP
Benefit is calculated; and

                                       11


                  2.3.2 each  Executive who neither is a participant in the SERP
on the date of the Change in Control  nor was a  participant  in the SERP on the
date of the  Potential  Change in Control  preceding the Change in Control shall
have a vested and  nonforfeitable  right  hereunder to receive in cash an amount
equal to the sum of:

                           2.3.2.1    a lump sum cash amount  equal to the
actuarial  equivalent of the excess of (x) the retirement pension (determined as
a straight life annuity  commencing at Normal  Retirement Age, as defined in the
Hershey Pension Plan) which he would have accrued under the terms of the Hershey
Pension  Plan  (as in  effect  immediately  prior  to the  Change  in  Control),
determined as if he were fully vested thereunder and had accumulated  thirty-six
(36) additional months of service credit thereunder during each of which he will
be  deemed  to have been paid  one-twelfth  (1/12th)  of the sum of his  highest
annual rate of  compensation  as an employee of the Company and his Annual Bonus
(but in no event  shall he be deemed to have  accumulated  additional  months of
service  credit  after he would  have  attained  Mandatory  Retirement  Age,  if
applicable)  over (y) the  retirement  pension  (determined  as a straight  life
annuity  commencing at Normal  Retirement Age) which he has accrued  pursuant to
the terms of the Hershey  Pension  Plan as of the date of the Change in Control;
and

                           2.3.2.2    if he is a participant in the CLRP, a lump
sum cash amount ("CLRP Benefit") equal to his Excess Account,  as defined in the
CLRP (as in effect immediately prior to the Change in Control)  determined as if
he were fully vested  thereunder and had accumulated  thirty-six (36) additional
months of service  credit  thereunder  during each of which he will be deemed to
have been paid  one-twelfth  (1/12th) of the sum of his  highest  annual rate of
compensation as an employee of the Company and his Annual Bonus, but in no event
shall he be deemed to have accumulated additional months of service credit after
he would have attained  Mandatory  Retirement Age, if applicable (the sum of the
amounts  described in Subsections  2.3.2.1 and 2.3.2.2 is herein  referred to as
such  Executive's  "Vested Pension  Benefit" and the Vested Pension Benefit plus
all, if any, investment credit applied thereto in accordance with the provisions
of Section 2.5 hereof is herein referred to as such Executive's  "Vested Pension
Amount").

         For purposes of this Subsection 2.3.2,  "actuarial  equivalent" amounts
shall be determined using the same methods and assumptions  prescribed under the
Hershey Pension Plan immediately prior to the Change in Control.

         2.4      PAYMENT OF VESTED PENSION AMOUNT UPON TIMELY ELECTION. The
Company  shall,  on the later of (i) the first day of  January of the year first
following  the year  during  which the  Change in  Control  occurs  and (ii) the
one-hundred  twentieth (120th) day following the Change in Control,  pay to each
Executive  a lump sum cash  payment  equal to his  Vested  Pension  Amount  plus
interest thereon at the rate provided in Section  1274(b)(2)(B) of the Code from
the date of the Change in Control to the date of payment if, prior to the Change
in Control,  he elects,  in his sole  discretion,  to receive such lump sum cash
payment at such time.

         2.5      CONVERSION  OF  VESTED   PENSION   BENEFIT  TO  DEFERRED
COMPENSATION  PLAN ACCOUNT IN ABSENCE OF SECTION 2.4 ELECTION.  In the event the
Executive  makes no election  under  Section 2.4 hereof,  an amount equal to his
Vested Pension Benefit shall be credited to him under

                                       12


the Deferred  Compensation Plan and subject to the provisions of this Subsection
2.5, the provisions of the Deferred  Compensation Plan shall apply thereto as if
such  amount  were a Deferred  AIP Award.  Within ten (10) days of the Change in
Control the Executive shall select one or more Investment  Options as defined in
the Deferred  Compensation  Plan to be effective with respect to such amount and
thereafter  may change his  selection of such  Investment  Options in accordance
with the provisions of the Deferred  Compensation Plan. Investment credits shall
be applied to the amount of his Vested  Pension  Benefit in accordance  with the
provisions  of the  Deferred  Compensation  Plan from the date of the  Change in
Control to the date of payment to the Executive in accordance with his selection
of such Investment Options. If the Executive makes no election under Section 2.4
hereof  and does not  select  one or more  Investment  Options as defined in the
Deferred  Compensation  Plan  within  ten (10) days of the  Change in Control in
accordance  with the  provisions  of the second  sentence of this  Section  2.5,
investment  credits shall be applied to the amount of his Vested Pension Benefit
from the date of the  Change in  Control  to the  earlier of the date he makes a
selection of  Investment  Options with respect  thereto in  accordance  with the
provisions  of the  Deferred  Compensation  Plan  and  the  date of  payment  in
accordance with the latest of his pre-Change in Control selections of Investment
Options  relating to his Deferred AIP Awards or Deferred PSU Awards,  if any. If
there are no such pre-Change in Control selections of Investment  Options,  then
investment  credits  shall be applied in accordance  with the  provisions of the
immediately  preceding  sentence  by  treating  the  Hershey  Fixed  Income Fund
Investment Option under the Deferred  Compensation Plan as his latest pre-Change
in Control selection of Investment  Options.  Within ten (10) days of the Change
in Control the  Executive  shall make a Deferral  Election  with  respect to his
Vested  Pension  Amount.  If the Executive  makes no election  under Section 2.4
hereof  and makes no  Deferral  Election  within  ten (10) days of the Change in
Control in accordance with the immediately preceding sentence, then for purposes
hereof he will be considered to have made a Deferral Election under the Deferred
Compensation  Plan to have his Vested Pension Amount paid to him, his designated
beneficiaries or his estate, as applicable, in accordance with the latest of his
pre-Change in Control Deferral  Elections relating to his Deferred AIP Awards or
Deferred PSU Awards, if any. If there are no such pre-Change in Control Deferral
Elections,  then  for  purposes  hereof  he will be  considered  to have  made a
Deferral  Election  under  the  Deferred  Compensation  Plan to have his  Vested
Pension  Amount paid to him,  his  designated  beneficiaries  or his estate,  as
applicable,  on  the  first  day of  the  month  following  his  termination  of
employment  by the Company.  His Vested  Pension  Amount shall be paid to him in
accordance  with  the  Deferral  Election   described  in  the  preceding  three
sentences,  as  applicable,  or any  subsequent  Deferral  Election with respect
thereto permitted in accordance with the provisions of the Deferred Compensation
Plan.

         2.6      SERP OR CLRP AMENDMENTS.  Notwithstanding any provision of
the SERP,  CLRP,  or Deferred  Compensation  Plan,  none of the SERP,  CLRP,  or
Deferred  Compensation  Plan may be  terminated or amended in any manner that is
adverse to the interests of any Executive without his consent either:  (i) after
a  Potential  Change  in  Control  occurs  and for one (1)  year  following  the
cessation of the Potential Change in Control, or (ii) after a Change in Control.
Any termination or amendment of the SERP, CLRP, or Deferred Compensation Plan in
a manner adverse to the interests of an Executive within one (1) year prior to a
Potential  Change in Control  shall not be given  effect for purposes of Section
2.3 or Section 2.5 hereof.

                                       13



                                    ARTICLE 3
                          EXECUTIVE BENEFITS AND RIGHTS
                         UPON TERMINATION OF EMPLOYMENT

         3.1  GENERAL  TERMINATION  RIGHTS  AND  BENEFITS.   If  an  Executive's
employment  by the Company is  terminated  at any time after a Change in Control
for any reason (whether by him or the Company), the Company shall pay to him the
payments described in Subsections 3.1.1 through 3.1.7 below.

                  3.1.1 PREVIOUSLY EARNED SALARY. The Company shall pay his full
salary to him through  his Date of  Termination  at the  highest  rate in effect
during the period between the Potential  Change in Control  preceding the Change
in Control  and the date the Notice of Intent to  Terminate  is given,  together
with  all  compensation  and  benefits  payable  to  him  through  the  Date  of
Termination  under the terms of any  compensation  or benefit  plan,  program or
arrangement maintained by the Company during such period.

                  3.1.2 PREVIOUSLY  EARNED  BENEFITS.  The Company shall pay his
normal post-termination compensation and benefits to him as such payments become
due. Such post-termination  compensation and benefits shall be determined under,
and  paid in  accordance  with the  Company's  retirement,  insurance,  pension,
welfare and other compensation or benefit plans, programs and arrangements.

                  3.1.3 PAYMENT OF VESTED  CURRENT  BONUS AMOUNT.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested Current Bonus Amount  pursuant to Section 2.1,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Current Bonus Amount.

                  3.1.4 PAYMENT OF VESTED  DEFERRED BONUS AMOUNT.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested Deferred Bonus Amount pursuant to Section 2.1,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Deferred Bonus Amount.

                  3.1.5  PAYMENT OF VESTED  CURRENT PSU  AMOUNTS.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested  Current PSU Amount  pursuant to Section  2.2,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Current PSU Amount.

                  3.1.6  PAYMENT OF VESTED  DEFERRED PSU AMOUNTS.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested  Deferred PSU Amount  pursuant to Section 2.2,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Deferred PSU Amount.

                  3.1.7 PAYMENT OF VESTED PENSION  AMOUNT.  Except to the extent
that the  Company has  previously  paid or  concurrently  pays to him his Vested
Pension  Amount,  the Company  shall pay to him a lump-sum cash payment equal to
his Vested Pension Amount.

                                       14


         3.2      SEVERANCE  BENEFITS.  In addition to the payments  provided
for by Section 3.1 hereof,  the Company  shall pay to an Executive  the payments
described in Subsections 3.2.1 through 3.2.4 below (the "Severance Benefits") in
accordance  with such  Subsections  upon  termination of his employment with the
Company during the Coverage Period,  if his termination of employment either (i)
is a Section 1.39  Termination of Employment,  or (ii) is (a) not by the Company
for Cause,  (b) not by reason of his death or  Disability or after his Mandatory
Retirement Age, if applicable, and (c) not by him without Good Reason.

                  3.2.1  LUMP-SUM  SEVERANCE  PAYMENT.  In lieu  of any  further
salary payments to him for periods  subsequent to the Date of  Termination,  the
Company shall pay to him a lump sum severance  payment,  in cash, equal to three
(3) (or, if less,  the number of years,  including  fractions,  from the Date of
Termination until he would have reached Mandatory Retirement Age, if applicable)
times the sum of (a), (b) and (c) where (a) equals his Annual Base  Salary,  (b)
equals his Annual Bonus and (c) equals his Highest PSU Amount.

                  3.2.2 CONTINUED  BENEFITS.  For a thirty-six (36) month period
(or, if less, the number of months from the Date of  Termination  until he would
have  reached  Mandatory  Retirement  Age,  if  applicable)  after  the  Date of
Termination,  the  Company  shall  provide  him  with  life  insurance,  health,
disability and other welfare benefits ("Welfare Benefits") substantially similar
in all respects to those which he was receiving  immediately prior to the Notice
of  Termination  on  substantially  the same  terms  and  conditions,  including
contributions  required from him for such benefits (without giving effect to any
reduction  in such  benefits  subsequent  to the  Potential  Change  in  Control
preceding  the  Change in  Control or the  Change in  Control,  which  reduction
constitutes or may constitute Good Reason);  provided that if he cannot continue
to  participate in the Company plans  providing  Welfare  Benefits,  the Company
shall  otherwise  provide  such  benefits  on the  same  after-tax  basis  as if
continued  participation had been permitted.  The Executive shall be entitled to
elect to change his level of  coverage  and/or his  choice of  coverage  options
(such as Executive only or family medical  coverage) with respect to the Welfare
Benefits to be  provided by the Company to him to the same extent that  actively
employed executives of the Company are permitted to make such changes; provided,
however,  that in the event of any such  changes  he shall pay the amount of any
cost increase that would actually be paid by an actively  employed  executive of
the Company by reason of such actively employed executive making the same change
in level of coverage or coverage options.  Notwithstanding the foregoing, in the
event that the Executive  becomes  reemployed with another  employer and becomes
eligible to receive welfare  benefits form such employer,  the Welfare  Benefits
described  herein shall be secondary  to such  benefits,  but only to the extent
that  the  Company  reimburses  him for any  increased  cost  and  provides  any
additional  benefits  necessary  to  give  him  the  Welfare  Benefits  provided
hereunder.

                  3.2.3   OUTSTANDING   AWARDS.   If  an  Executive's   Date  of
Termination  occurs  within the  Coverage  Period and during any  calendar  year
following the calendar year during which a Change in Control occurs, he shall be
entitled to a lump sum cash payment with respect to each outstanding  contingent
target AIP and PSU grant under the KEIP or any similar types of grants under any
replacement plans or programs equal to the sum of :

                                       15


                        3.2.3.1    the sum of the product of (x) and (y)for
each then  outstanding  contingent  target PSU grant  under the KEIP (or similar
types of grants under any replacement  plan or program) for the applicable award
period that  includes his Date of  Termination,  where (x) is an amount equal to
the 100% target award amount of such outstanding contingent target PSU grant and
(y) is a  fraction  the  numerator  of  which  is the  number  of days  from and
including  the first  day of the award  period  applicable  to such  outstanding
contingent  target PSU grant that includes the  Executive's  Date of Termination
until (and  including) his Date of Termination  and the  denominator of which is
the number of days in the award period applicable to such outstanding contingent
target PSU grant; and

                           3.2.3.2    the sum of the product of (x) and (y) for
each then outstanding contingent target AIP grant made to him under the KEIP (or
similar  types of  grants  under  any  replacement  plans or  programs)  for the
applicable  award period that includes his Date of Termination,  where (x) is an
amount  equal  to the  greater  of (A) the  100%  target  award  amount  of such
outstanding contingent target AIP grant, and (B) the amount that would have been
payable  to him  under  such  contingent  target  AIP grant as of the end of the
applicable  award period,  calculated  utilizing as the  applicable  performance
factors his and the Company's  actual  performance on an annualized  basis as of
his Date of  Termination,  and (y) is a fraction  the  numerator of which is the
number of days from and including  the first day of the award period  applicable
to such  outstanding  contingent AIP grant that includes his Date of Termination
until (and  including) his Date of Termination  and the  denominator of which is
the number of days in such applicable award period.

Contingent  target PSU grants  under the KEIP or a similar type of grant under a
replacement  plan or program shall be valued at the highest closing price of the
Company's  Common Stock on the New York Stock Exchange during the period running
from sixty (60) days prior to the Change in Control until the  Executive's  Date
of Termination.

                  3.2.4  RELOCATION  ALLOWANCE.  In the event that an  Executive
relocates  following his Date of Termination  and during the Coverage  Period at
the request of a successor  employer,  the Company shall pay to him a relocation
allowance of $75,000; provided,  however, that any such payment shall be reduced
by any payments received by him from such successor  employer for the purpose of
reimbursing  him for  costs  of  relocation.  The  Company  shall  pay him  such
relocation allowance within five (5) business days after delivery of his written
request and may  condition  the  payment of the  relocation  allowance  upon his
agreeing  in  writing  to  report  to the  Company  any such  payments  from any
successor  employer  and  agreeing  in writing to  reimburse  to the Company any
amounts  received from the Company pursuant to this Subsection 3.2.4 that should
have been so reduced.

         3.3      GROSS-UP  PAYMENT.  In the event that an Executive becomes
entitled to the Severance  Benefits or any other benefits or payments under this
Plan (other than  pursuant to this  Section  3.3),  or the KEIP by reason of the
accelerated   vesting  of  stock  options  thereunder   (together,   the  "Total
Benefits"),  and in the event that any of the Total  Benefits will be subject to
the Excise Tax, the Company shall pay to him an additional amount (the "Gross-Up
Payment")  such that the net amount  retained  by him,  after  deduction  of any
Excise Tax on the Total Benefits

                                       16


and any federal,  state and local  income tax,  Excise Tax and FICA and Medicare
withholding  taxes upon the payment  provided for by this Section 3.3,  shall be
equal to the Total Benefits.


         For purposes of  determining  whether any of the Total Benefits will be
subject  to the  Excise Tax and the  amount of such  Excise  Tax,  (i) any other
payments or benefits  received or to be received by an Executive  in  connection
with a Change in Control or his termination of employment  (whether  pursuant to
the terms of this Plan or any other  plan,  arrangement  or  agreement  with the
Company,  any Person whose  actions  result in a Change in Control or any Person
affiliated  with the  Company or such  Person)  shall be  treated  as  parachute
payments  within the meaning of Section  280G(b)(2) of the Code,  and all excess
parachute  payments within the meaning of Section 280G(b)(1) shall be treated as
subject to the Excise Tax,  unless in the opinion of tax counsel ("Tax Counsel")
selected by the Company's  independent auditors and acceptable to the Executive,
such  other  payments  or  benefits  (in  whole or in  part)  do not  constitute
parachute  payments,  or such excess  parachute  payments  (in whole or in part)
represent  reasonable  compensation  for services  actually  rendered within the
meaning of Section  280G(b)(4) of the Code in excess of the Base Amount,  or are
otherwise not subject to the Excise Tax,  (ii) the amount of the Total  Benefits
which shall be treated as subject to the Excise Tax shall be equal to the lesser
of (A) the total  amount of the Total  Benefits  reduced  by the  amount of such
Total Benefits that in the opinion of Tax Counsel are not parachute payments, or
(B) the  amount of excess  parachute  payments  within  the  meaning  of Section
280G(b)(1)  (after  applying  clause  (i),  above),  and  (iii) the value of any
non-cash  benefits or any deferred payment or benefit shall be determined by the
Company's  independent  auditors in accordance  with the  principles of Sections
280G(d)(3) and (4) of the Code.  For purposes of  determining  the amount of the
Gross-Up  Payment,  an Executive  shall be deemed to pay federal income taxes at
the highest  marginal  rate of federal  income  taxation in the calendar year in
which the Gross-Up Payment is to be made and state and local income taxes at the
highest  marginal rate of taxation in the state and locality of his residence on
the Date of  Termination,  net of the  reduction  in federal  income taxes which
could be obtained from  deduction of such state and local taxes  (calculated  by
assuming  that any  reduction  under  Section  68 of the Code in the  amount  of
itemized deductions  allowable to him applies first to reduce the amount of such
state and local income taxes that would otherwise be deductible by him).

         In the event that the Excise Tax is subsequently  determined to be less
than the amount taken into account  hereunder at the time of  termination  of an
Executive's  employment,  he shall  repay to the  Company,  at the time that the
amount of such reduction in Excise Tax is finally determined, the portion of the
Gross-Up  Payment  attributable  to such  reduction  (plus  that  portion of the
Gross-Up Payment attributable to the Excise Tax, federal, state and local income
taxes and FICA and  Medicare  withholding  taxes  imposed on the  portion of the
Gross-Up  Payment being repaid by him to the extent that such repayment  results
in a  reduction  in Excise  Tax,  FICA and  Medicare  withholding  taxes  and/or
federal,  state or local  income  taxes)  plus  interest  on the  amount of such
repayment at the rate provided in Section 1274(b)(2)(B) of the Code. The Company
may require an Executive to agree in writing to the repayment obligation imposed
by the preceding  sentence as a condition to receiving the Gross-Up Payment.  In
the event  that the  Excise Tax is  determined  to exceed the amount  taken into
account  hereunder at the time of the  termination of an Executive's  employment
(including  by reason of any payment the  existence or amount of which cannot be
determined  at the time of the  Gross-Up  Payment),  the  Company  shall

                                       17


make an additional Gross-Up Payment,  determined as previously described, to him
in respect of such excess (plus any interest,  penalties or additions payable by
him with  respect to such  excess) at the time that the amount of such excess is
finally determined.

         3.4      TIMING OF PAYMENTS.  The payments provided for:


                  3.4.1 in Subsections 3.1.1, 3.1.3, 3.1.5, 3.2.1 and 3.2.3, and
in Section  3.3 hereof  shall be made to an  Executive  not later than the fifth
(5th) day  following his Date of  Termination;  provided,  however,  that if the
amounts of such payments cannot be finally  determined on or before such day the
Company  shall pay to the  Executive on such day an estimate,  as  determined in
good faith by the Company,  of the minimum amount of such payments and shall pay
the remainder of such payments  (together  with interest at the rate provided in
Section 1274(b)(2)(B) of the Code from the fifth (5th) day following the Date of
Termination to the payment of such  remainder) as soon as the amount thereof can
be determined but in no event later than the thirtieth (30th) day after the Date
of Termination.  In the event that the amount of the estimated  payments exceeds
the  amount  subsequently  determined  to  have  been  due,  such  excess  shall
constitute  a loan by the Company to the  Executive,  payable on the fifth (5th)
business day after  demand by the Company  (together  with  interest at the rate
provided in Section 1274(b)(2)(B) of the Code from the fifth (5th) day following
the Date of Termination to the payment of such remainder);

                  3.4.2 in Subsection 3.1.4 hereof shall be made to an Executive
on the later of (i) the first day of  January of the year  first  following  the
year  during  which  his Date of  Termination  occurs  and (ii) the one  hundred
twentieth  (120th) day following his Date of Termination if prior to his Date of
Termination he elects, in his sole discretion,  to receive his previously unpaid
Deferred AIP Awards at such time. In the event the Executive makes such election
and the amount of the payment  described in  Subsection  3.1.4 cannot be finally
determined on or before the later of such one hundred  twentieth  (120th) day or
January 1, as  applicable,  the Company  shall pay to the  Executive on such one
hundred  twentieth  (120th) day or January 1, as  applicable,  an  estimate,  as
determined in good faith by the Company,  of the minimum  amount of such payment
and shall pay the remainder of such payment  (together with interest at the rate
provided in Section  1274(b)(2)(B)  of the Code from such one hundred  twentieth
(120th) day or January 1, as  applicable,  to the payment of such  remainder) as
soon as the amount  thereof  can be  determined  but in no event  later than the
thirtieth (30th) day after such one hundred  twentieth (120th) day or January 1,
as applicable. In the event that the amount of the estimated payment exceeds the
amount subsequently  determined to have been due, such excess shall constitute a
loan by the Company to the  Executive,  payable on the fifth (5th)  business day
after  demand by the Company  (together  with  interest at the rate  provided in
Section  1274(b)(2)(B)  of the Code from the one hundred  twentieth  (120th) day
following the Date of Termination or January 1, as applicable, to the payment of
such  remainder).  In the  event  the  Executive  makes  no such  election,  his
previously  unpaid  Deferred AIP Awards shall be paid in accordance with each of
his applicable Deferral Elections;

                  3.4.3 in Subsection 3.1.6 shall be made to an Executive on the
later of (i) the first  day of  January  of the year  first  following  the year
during which his Date of Termination  occurs and (ii) the one hundred  twentieth
(120th)  day  following  his  Date  of  Termination  if  prior

                                       18



to his Date of Termination  he elects,  in his sole  discretion,  to receive his
previously  unpaid  Deferred PSU Awards at such time. In the event the Executive
makes such  election and the amount of the payment  provided  for in  Subsection
3.1.6  cannot be finally  determined  on or before the later of such one hundred
twentieth (120th) day or January 1, as applicable,  the Company shall pay to the
Executive on such one hundred twentieth (120th) day or January 1, as applicable,
an estimate,  as determined in good faith by the Company,  of the minimum amount
of such  payment and shall pay the  remainder  of such  payment  (together  with
interest at the rate provided in Section 1274(b)(2)(B) of the Code from such one
hundred  twentieth  (120th) day or January 1, as  applicable,  to the payment of
such  remainder) as soon as the amount thereof can be determined but in no event
later than the thirtieth (30th) day after such one hundred  twentieth (120th day
or January  1, as  applicable.  In the event  that the  amount of the  estimated
payment exceeds the amount subsequently determined to have been due, such excess
shall  constitute a loan by the Company to the  Executive,  payable on the fifth
(5th)  business day after demand by the Company  (together  with interest at the
rate  provided  in  Section  1274(b)(2)(B)  of the  Code  from  the one  hundred
twentieth  (120th)  day  following  the Date of  Termination  or  January  1, as
applicable,  to the payment of such remainder). In the event the Executive makes
no such  election,  his previously  unpaid  Deferred PSU Awards shall be paid in
accordance with each of his applicable Deferral Elections; and

                  3.4.4 in Subsection 3.1.7 shall be made to him on the later of
(i) the first day of January  following his Date of Termination and (ii) the one
hundred twentieth (120th) day following his Date of Termination if, prior to his
Date of Termination,  he elects, in his sole discretion, to receive such payment
at such time. In the event the Executive makes no such election, then his Vested
Pension Amount shall be paid in accordance with the provisions of Section 2.5.

         3.5      REIMBURSEMENT OF LEGAL COSTS. The Company shall pay to an
Executive  all  legal  fees  and  expenses  incurred  by  him as a  result  of a
termination of his employment which entitles him to any payments under this Plan
(including  all such  fees and  expenses,  if any,  incurred  in  contesting  or
disputing  any  Notice of Intent to  Terminate  under  Section  4.3 hereof or in
seeking to obtain or enforce  any right or benefit  provided  by this Plan or in
connection  with any tax audit or proceeding to the extent  attributable  to the
application  of Section  4999 of the Code to any  payment  or  benefit  provided
hereunder).  Such  payments  shall be made within five (5)  business  days after
delivery of his  respective  written  requests for payment  accompanied  by such
evidence of fees and expenses incurred as the Company reasonably may require.

         3.6     EXECUTIVES' COVENANT.  The Company may condition the payment
of the amounts and provision of the benefits  described in Article 3 of the Plan
to an  Executive  upon his  providing to the Company a written  agreement  that,
subject to the terms and  conditions  of this Plan,  in the event of a Potential
Change in  Control,  he will  remain  in the  employ  of the  Company  until the
earliest  of (a) a date which is nine  months  after the date of such  Potential
Change  in  Control,  (b) the date of a Change in  Control,  (c) the date of his
termination  of his  employment  for Good Reason  (determined  by  treating  the
Potential  Change in Control for this purpose as a Change in Control in applying
the  definition  of Good  Reason) or by reason of death or  Disability,  (d) the
termination by the Company of his employment for any reason or (e) his attaining
age sixty-five (65).

                                       19



                                    ARTICLE 4
                           TERMINATION PROCEDURES AND
                           COMPENSATION DURING DISPUTE

         4.1      NOTICE OF  INTENT TO  TERMINATE.  After a Change in  Control,
any purported termination of an Executive's  employment (other than by reason of
death) must be preceded by a written  Notice of Intent to Terminate  from him to
the Company or the Company to him, as  applicable,  in  accordance  with Section
8.17 hereof.  For  purposes of this Plan, a Notice of Intent to Terminate  shall
mean a notice which shall indicate the notifying  party's opinion  regarding the
specific provisions of this Plan that will apply upon such termination and shall
set forth in reasonable detail the facts and circumstances  claimed to provide a
basis for the application of the provisions so indicated.  Further,  a Notice of
Intent to Terminate for Cause is required to include a copy of a resolution duly
adopted by the  affirmative  vote of not less than  three-quarters  (3/4) of the
entire  membership  of the Board at a meeting of the Board  which was called and
held for the purpose of considering such termination (after reasonable notice to
the Executive and an opportunity for him, together with his counsel, to be heard
before the Board)  finding that, in the good faith opinion of the Board,  he was
guilty of conduct set forth in Subsection 1.6.1 or 1.6.2 herein,  and specifying
the particulars thereof in detail.

         4.2      DATE OF  TERMINATION.  Date of  Termination,  with  respect to
any  purported  termination  of an  Executive's  employment  after a  Change  in
Control,  shall mean  (except as  provided  in Section  4.3  hereof)  (a) if his
employment is  terminated  by reason of his death,  his date of death (b) if his
employment is terminated for Disability, thirty (30) days after Notice of Intent
to Terminate is given (provided that he shall not have returned to the full-time
performance  of his duties  during such thirty (30) day period),  and (c) if his
employment is terminated for any other reason,  the date specified in the Notice
of Intent to Terminate  (which (i) in the case of a termination  by the Company,
shall not be less than thirty (30) days, except in the case of a termination for
Cause in which case it shall not be less than ten (10) days,  provided  that the
Company  may  require  him to not report to work during such ten (10) day period
and (ii) in the case of a termination  by an  Executive,  shall not be less than
fifteen  (15) days nor more than sixty (60)  days,  respectively,  from the date
such Notice of Intent to Terminate is given).

         4.3      DISPUTE CONCERNING  TERMINATION.  If within fifteen (15) days
after any Notice of Intent to Terminate is given  (within  eight (8) days in the
case of a termination for Cause by the Company), or, if later, prior to the Date
of Termination  (as  determined  without regard to this Section 4.3), the person
receiving  such Notice of Intent to Terminate  notifies  the person  giving such
notice that a dispute  exists  concerning  the  termination or the provisions of
this Plan that apply to such  termination,  the Date of Termination shall be the
date on which  the  dispute  is  finally  resolved,  either  by  mutual  written
agreement of the parties to such dispute or by a final judgment, order or decree
of a court of competent jurisdiction (which is not appealable or with respect to
which  the  time  for  appeal  therefrom  has  expired  and no  appeal  has been
perfected); provided, however, that the Date of Termination shall be extended by
a notice of  dispute  only if such  notice is given in good faith and the person
giving such notice  pursues  the  resolution  of such  dispute  with  reasonable
diligence.

                                       20


         4.4      COMPENSATION  DURING  DISPUTE.  If a purported  termination of
an  Executive's  employment  occurs  following  a  Change  in  Control  and such
termination or the  provisions of this Plan that apply upon such  termination is
disputed in  accordance  with Section 4.3 hereof  (including a dispute as to the
existence of good faith and/or  reasonable  diligence  thereunder),  the Company
shall continue to pay the Executive the full  compensation  (including,  but not
limited to, salary) at his Annual Base Salary and continue his  participation in
all  compensation  plans  required to be  maintained  hereunder  and continue to
provide to him the Welfare  Benefits  provided  for in  Subsection  3.2.2 hereof
until the dispute is finally  resolved in  accordance  with  Section 4.3 hereof.
Amounts  paid under this  Section 4.4 are in  addition to all other  amounts due
under this Plan (other than those due under  Subsection  3.1.1 hereof) and shall
not be offset against or reduce any other amounts due under this Plan.


                                    ARTICLE 5
                               PLAN ADMINISTRATION

         5.1      AUTHORITY  TO  PLAN  ADMINISTRATOR.   The  Plan  shall  be
interpreted, administered and operated by the Plan Administrator, subject to the
express provisions of the Plan.

         5.2      DELEGATION  OF DUTIES.  The Plan  Administrator  may delegate
any of his duties  hereunder  to such person or persons  from time to time as he
may designate.

         5.3      ENGAGEMENT OF THIRD PARTIES.  The Plan  Administrator is
empowered, on behalf of the Plan, to engage accountants,  legal counsel and such
other  personnel  as he  deems  necessary  or  advisable  to  assist  him in the
performance  of his duties  under the Plan.  The  functions  of any such persons
engaged by the Plan Administrator shall be limited to the specified services and
duties for which they are engaged,  and such persons shall have no other duties,
obligations or  responsibilities  under the Plan. Such persons shall exercise no
discretionary  authority or discretionary  control  respecting the management of
the Plan. All reasonable expenses thereof shall be borne by the Company.


                                    ARTICLE 6
                                     CLAIMS

         6.1      CLAIMS PROCEDURE. Claims for benefits under the Plan shall be
filed with the Plan Administrator.  If any Executive or other payee claims to be
entitled to a benefit under the Plan and the Plan Administrator  determines that
such claim should be denied in whole or in part,  the Plan  Administrator  shall
notify such person of its decision in writing. Such notification will be written
in a manner  calculated  to be  understood  by such person and will  contain (a)
specific  reasons for the denial,  (b)  specific  reference  to  pertinent  Plan
provisions,  (c)  a  description  of  any  additional  material  or  information
necessary for such person to perfect such claim and an  explanation  of why such
material or information is necessary,  and (d) information as to the steps to be
taken if the person  wishes to submit a request  for review.  Such  notification
will  be  given  within  90  days  after  the  claim  is  received  by the  Plan
Administrator.  If such notification is not

                                       21



given within such period, the claim will be considered denied as of the last day
of such period and such person may request a review of his claim.

         6.2      REVIEW  PROCEDURE.  Within 60 days after the date on which a
person receives a written notice of a denied claim (or, if applicable, within 60
days after the date on which such denial is  considered to have  occurred)  such
person (or his duly  authorized  representative)  may (a) file a written request
with the Plan  Administrator  for a review of his denied  claim and of pertinent
documents and (b) submit written issues and comments to the Plan  Administrator.
The Plan Administrator will notify such person of its decision in writing.  Such
notification  will be written in a manner  calculated  to be  understood by such
person and will  contain  specific  reasons for the decision as well as specific
references  to pertinent  Plan  provisions.  The decision on review will be made
within  60  days  after  the   request  for  review  is  received  by  the  Plan
Administrator.  If the  decision on review is not made within such  period,  the
claim will be considered denied.

         6.3      CLAIMS AND REVIEW  PROCEDURES NOT MANDATORY.  The claims
procedure and review  procedure  provided for in this Article 6 are provided for
the use and benefit of  Executives  who may choose to use such  procedures,  but
compliance  with the  provisions  of this  Article  6 is not  mandatory  for any
Executive  claiming  benefits  under the Plan. It shall not be necessary for any
Executive  to file a  claim  with  the  Plan  Administrator  or to  exhaust  the
procedures  and  remedies  provided  for by this Article 6 prior to bringing any
legal claim or action,  or  asserting  any other  demand,  for payments or other
benefits to which he claims entitlement hereunder.


                                    ARTICLE 7
                        PLAN MODIFICATION OR TERMINATION

         The Plan may be amended or terminated by resolution of the Board at any
time; provided,  however, that: (a) Schedule I hereto may be amended at any time
and in any manner by resolution of the Compensation  Committee of the Board upon
recommendation  of the Company's  Chief  Executive  Officer;  and (b) Schedule I
hereto may be amended at any time by the Company's  Chief  Executive  Officer to
delete any one or more persons therefrom. Notwithstanding the foregoing: (a) the
Plan may not be  terminated  or amended in a manner  adverse to the interests of
any Executive, without his consent (including the amendment of Schedule I hereto
to delete him therefrom) (i) after a Potential  Change in Control occurs and for
one (1) year following the cessation of a Potential  Change in Control,  or (ii)
for the two-year period following  consummation of the transaction(s)  resulting
from or in the  Change  in  Control;  and  (b) no  termination  of this  Plan or
amendment hereof in a manner adverse to the interests of any Executive,  without
his  consent  (including  the  amendment  of  Schedule  I hereto to  delete  him
therefrom),  shall be effective if such  termination or amendment  occurs (i) at
the request of a third party who has taken steps reasonably calculated to effect
a Change in Control or (ii) in connection with or in anticipation of a Change in
Control or Potential  Change in Control.  For this  purpose,  the cessation of a
Potential  Change in  Control  occurs if a Change in  Control  has not  occurred
within one year following the Potential Change in Control. In the event that the
termination  of this  Plan by the  Company  or an  amendment  hereof in a manner
adverse to the  interests of any Executive  (without his consent)  occurs within
six (6) months  prior to a  Potential

                                       22


Change in Control or a Change in Control,  there shall be a presumption that the
conditions  of  subclauses  (i) and (ii) of  clause  (b) of the  next  preceding
sentence  shall have been met. Upon the expiration of the Coverage  Period,  the
Plan may not be amended in any manner  which would  adversely  affect the rights
which any Executive has at that time to receive any and all payments or benefits
pursuant  to  Articles  2, 3, and 4 by reason of a Change in  Control  which has
theretofore  occurred or by reason of a termination of his employment during the
Coverage Period, and the Company's obligations to make such payments and provide
such benefits shall survive any termination of the Plan.


                                    ARTICLE 8
                                  MISCELLANEOUS

         8.1      TERMINATIONS IN ANTICIPATION OF CHANGE IN CONTROL.  An
Executive's  employment  shall be deemed to have been  terminated by the Company
without Cause during the Coverage  Period if his employment is terminated by the
Company  without  Cause  prior to a Change in  Control  or  Potential  Change in
Control and such  termination  of  employment  (a) was at the request of a third
party who had  indicated  an  intention  to take or had taken  steps  reasonably
calculated to effect a Change in Control,  or (b) otherwise  arose in connection
with or in  anticipation of a Change in Control and (c) in either case, a Change
in Control does occur which may involve  such third party (or a party  competing
with such third party to effectuate a Change in Control).  An Executive shall be
deemed to have  terminated  his  employment  for Good Reason during the Coverage
Period if he  terminates  his  employment  with Good Reason prior to a Change in
Control  or  Potential  Change in  Control if the  circumstance  or event  which
constitutes  Good  Reason (a)  occurred  at the request of a third party who had
indicated  an  intention  to take or had taken steps  reasonably  calculated  to
effect a Change in Control,  or (b)  otherwise  arose in  connection  with or in
anticipation of a Change in Control, and (c) in either case, a Change in Control
does occur which may involve  such third party (or a party  competing  with such
third party to effectuate a Change in Control). In the event of a termination of
employment described in this Section 8.1, the Executive shall be entitled to all
payments  and  other  benefits  to which he would  have been  entitled  had such
termination  occurred  during the Coverage Period (other than salary pursuant to
Subsection 3.1.1 hereof for any period after the actual date of termination) and
he  shall  be  entitled  to an  additional  payment  in an  amount  which  shall
compensate  him to the extent that he was  deprived by such  termination  of the
opportunity  prior to  termination  of  employment to exercise any stock options
granted to him under the KEIP  (including  any such stock  options that were not
exercisable at the time of his  termination of employment) at the highest market
price of the Company's  Common Stock  reached in  connection  with the Change in
Control or Potential  Change in Control if a Potential  Change in Control  shall
occur and not be  followed by a Change in Control  within  twelve (12) months of
the Potential Change in Control. In the event that the termination of employment
of an Executive  as  described in this Section 8.1 occurs  following a Potential
Change in Control or within six (6) months  prior to a Change in Control,  there
shall be a  presumption  that clauses (a) and (b) of the first two  sentences of
this Section 8.1 shall have been met.

         8.2      BURDEN.  In  any  proceeding  (regardless  of who  initiates
such   proceeding)  in  which  the  payment  of  Severance   Benefits  or  other
compensation or benefits under this Plan is at issue,

                                       23


(i) the burden of proof as to whether  Cause  exists for  purposes  of this Plan
shall be upon  the  Company  and (ii) in the  event  that the last  sentence  of
Section 8.1 applies,  the Company  shall have the burden to prove,  by clear and
convincing  evidence,  that a  termination  of  employment  has not been made in
anticipation of a Change in Control as contemplated by Section 8.1.

         8.3      NO RIGHT TO  CONTINUED  EMPLOYMENT.  Nothing  in the Plan
shall be deemed to give any  Executive the right to be retained in the employ of
the Company,  or to interfere  with the right of the Company to discharge him at
any time and for any lawful reason, with or without notice, subject in all cases
to the terms of this Plan.

         8.4      NO ASSIGNMENT OF BENEFITS.  Except as otherwise  provided
herein or by law, no right or interest of any Executive  under the Plan shall be
assignable or transferable, in whole or in part, either directly or by operation
of  law  or  otherwise,   including  without  limitation  by  execution,   levy,
garnishment,  attachment,  pledge or in any manner;  no attempted  assignment or
transfer  thereof shall be effective;  and no right or interest of any Executive
under the Plan shall be liable for, or subject to, any  obligation  or liability
of such Executive.

         8.5      DEATH.  This Plan shall inure to the benefit of and be
enforceable  by an  Executive's  personal or legal  representatives,  executors,
administrators,  successors,  heirs, distributees,  devisees and legatees. If an
Executive  shall die while any amount  would  still be payable to him  hereunder
(other than amounts which,  by their terms,  terminate upon his death) if he had
continued to live, all such amounts,  unless otherwise provided herein, shall be
paid in  accordance  with the  terms  of this  Plan to the  executors,  personal
representatives or administrators of his estate.

         8.6      INCOMPETENCY.  Any  benefit  payable  to or for the  benefit
of an  Executive,  if  legally  incompetent  or  incapable  of  giving a receipt
therefor,  shall be  deemed  paid  when  paid to his  guardian  or to the  party
providing  or  reasonably  appearing  to provide for his care,  and such payment
shall fully discharge the Company,  the Plan Administrator and all other parties
with respect thereto.

         8.7      REDUCTION OF BENEFITS BY LEGALLY REQUIRED BENEFITS.
Notwithstanding any other provision of this Plan to the contrary, if the Company
is obligated by law or by contract (other than under this Plan) to pay severance
pay, a termination indemnity, notice pay, or the like, to an Executive or if the
Company  is  obligated  by law or by  contract  to  provide  advance  notice  of
separation  ("Notice  Period")  to an  Executive,  then any  Severance  Benefits
payable to him  hereunder  shall be reduced by the amount of any such  severance
pay, termination  indemnity,  notice pay or the like, as applicable,  and by the
amount of any pay received during any Notice Period;  provided however, that the
period  following  a Notice of Intent to  Terminate  shall not be  considered  a
Notice Period.

         8.8      ENFORCEABILITY.  If any provision of the Plan shall be held
invalid or unenforceable,  such invalidity or unenforceability  shall not affect
any other provisions  hereof, and the Plan shall be construed and enforced as if
such provisions had not been included.

                                       24


         8.9      EFFECTIVE  DATE.  The Plan shall be effective as of the
Effective  Date and shall remain in effect  unless and until  terminated  by the
Board, subject to the requirements of Article 7 hereof.

         8.10     NO  MITIGATION.  The  Company  agrees that, if an  Executive's
employment  by the  Company  is  terminated  during  the  Coverage  Period,  the
Executive is not required to seek other  employment  or to attempt in any way to
reduce any amounts payable to him by the Company pursuant to this Plan. Further,
the amount of any payment or benefit provided for under this Plan (other than to
the extent provided in Subsections  3.2.2 and 3.2.4) shall not be reduced by any
compensation  earned by him as a result of  employment by another  employer,  by
retirement  benefits,  by offset against any amount claimed to be owed by him to
the Company, or otherwise.

         8.11     SUCCESSORS. In addition to any obligations imposed by law upon
any  successor  to the  Company,  the Company  shall be obligated to require any
successor  (whether  direct or  indirect,  by purchase,  merger,  consolidation,
operation  of law, or  otherwise)  to all or  substantially  all of the business
and/or  assets of the  Company to  expressly  assume  and agree to  perform  the
Company's  obligations under this Plan in the same manner and to the same extent
that the Company  would be required to perform  them if no such  succession  had
taken  place.  Failure of the Company to obtain such  assumption  and  agreement
prior to the  effectiveness  of any such succession shall entitle each Executive
to compensation and benefits from the Company in the same amount and on the same
terms  as he  would  be  entitled  to  hereunder  if he  were to  terminate  his
employment for Good Reason during the Coverage Period.

         8.12   CONSENT TO CANCELLATION OF AWARDS AND REDUCTION OF SERP BENEFIT.
The Company may  condition  the payment to an  Executive  of his Vested  Current
Bonus Amount,  Vested  Current PSU Amount,  Vested  Deferred Bonus Amount and/or
Vested  Deferred  PSU  Amount  upon  his  providing  a  written  consent  to the
cancellation of the applicable  contingent target AIP and PSU grants and AIP and
PSU Awards for which payment has been deferred on which his Vested Current Bonus
Amount,  Vested Current PSU Amount,  Vested  Deferred Bonus Amount and/or Vested
Deferred  PSU Amount is based and in lieu of which such  amounts  are paid.  The
Company may condition the payment to an Executive of his Vested  Pension  Amount
or the providing of any benefit or payment under Section 2.5 or Subsection 3.4.4
hereof upon his providing a written consent to, as applicable, (i) the reduction
of the  benefit  to be paid  under  the SERP  (whether  in the form of a monthly
payment to him and his surviving  spouse or as a lump sum) such  reduction to be
in the  amount  of the SERP  Benefit  which was used in the  calculation  of his
Vested Pension Benefit or the amount of any payments or benefits  provided under
Subsection  3.4.4,  or (ii) the reduction of his Excess  Account under the CLRP,
such  reduction  to be in the amount of the CLRP  Benefit  which was used in the
calculation of his Vested Pension Benefit.

         8.13     EMPLOYMENT BY SUBSIDIARY.  For purposes of this Plan, an
Executive who is employed by a Subsidiary shall be treated as if employed by the
Company and his  entitlement to benefits  hereunder shall be determined as if he
were employed by the Company.  For such purpose, the Subsidiary shall be treated
as if it were an unincorporated division of the Company.

                                       25


         8.14     WAIVER. No waiver by an Executive at any time of any breach of
the terms of this Plan, or compliance  with,  any condition or provision of this
Plan to be  performed  by the  Company  shall be deemed a waiver of  similar  or
dissimilar  provisions  or  conditions at the same or at any prior or subsequent
time.

         8.15     WITHHOLDING  TAXES.  Any  payments  to an  Executive  provided
for hereunder  shall be paid net of any  applicable  withholding  required under
federal,  state  or local  law and any  additional  withholding  to which he has
agreed.

         8.16     CONSTRUCTION.  The headings and captions  herein are provided
for reference and  convenience  only,  shall not be considered part of the Plan,
and shall not be employed in the  construction  of the Plan.  Neither the gender
nor the number  (singular  or plural) of any word shall be  construed to exclude
another gender or number when a different gender or number would be appropriate.

         8.17     NOTICES.  Any notice or other communication  required or
permitted  pursuant to the terms  hereof shall be deemed to have been duly given
when delivered or mailed by United States Mail,  first class,  postage  prepaid,
addressed to the intended recipient at his last known address (which in the case
of an  Executive  shall be the address  specified  by him in any written  notice
provided to the Company in accordance with this Section 8.17).

         8.18     STATUTORY  CHANGES.  All  references to sections of the
Exchange  Act or the  Code  shall  be  deemed  also to  refer  to any  successor
provisions to such sections.

         8.19     GOVERNING  LAW.  This Plan shall be  construed  and  enforced
according  to the laws of the State of Delaware to the extent not  preempted  by
Federal law, which shall otherwise control.



         IN WITNESS WHEREOF, the Company has caused the Plan to be adopted as of
the 8th day of June, 1999.

                                            HERSHEY FOODS CORPORATION



                                         By:  _________________________________
                                                   Robert M. Reese
                                                Senior Vice President,
                                                General Counsel
                                                and Secretary



                                       26


                                                                  EXHIBIT 10.4


              CONFIDENTIAL SEPARATION AGREEMENT AND GENERAL RELEASE


                  This  Confidential  Separation  Agreement and General  Release
(the "AGREEMENT") is made as of this 11th day of December,  2000 (the "Effective
Date"), by and between Hershey Foods  Corporation,  a Delaware  corporation (the
"COMPANY"), and Michael F. Pasquale ("EMPLOYEE"), and together with the Company,
(the "PARTIES").

                  WHEREAS,  Employee  will be  retained  as an  employee  of the
Company on paid leave of  absence  until the  Separation  Date,  as  hereinafter
defined,  whereupon Employee's  employment with the Company shall terminate (the
"SEPARATION");

                  WHEREAS,  the Company and Employee desire voluntarily to enter
into this Agreement in order to set forth the definitive  rights and obligations
of the Parties in connection with the Separation; and

                  WHEREAS,  the  Parties  enter  into this  Agreement  for their
mutual cooperation and benefit:

                  NOW,  THEREFORE,  in  consideration  of the mutual  covenants,
commitments  and  agreements  set forth herein,  and for other good and valuable
consideration the receipt and sufficiency of which are hereby acknowledged,  the
parties, intending to be legally bound, hereby agree as follows:

1.  ACKNOWLEDGMENT  OF SEPARATION.  The Parties  acknowledge  and agree that the
Separation shall be effective (the "Separation  Date") as of the earliest of (i)
the date Employee commences full-time employment with another employer;  (ii) in
the event  Employee  breaches any of his  covenants,  agreements or  obligations
hereunder,  the date the Company  provides  notice of such  breach to  Employee;
(iii)  Employee's  date of death;  and (iv) June 1, 2002. If Employee  commences
full-time   employment   with  another   employer  prior  to  June  1,  2002,  a
determination  of whether an  exception  or waiver of  eligibility  requirements
under the SERP (as  hereinafter  defined) to allow Employee to receive  benefits
under the SERP may be made by and in the sole  discretion of the Chief Executive
Officer and Board of Directors of the Company, taking into account Section 4.9.


2. RESIGNATION  FROM COMPANY BOARD OF DIRECTORS AND COMPANY  OFFICES.  Effective
immediately,  Employee hereby voluntarily  resigns from all of his positions and
offices with the Company and its subsidiaries,  including,  without  limitation,
(i)  member of the  Board of  Directors  of the  Company  and of each  committee
thereof of which he is a member,  (ii) the Board of Directors of any  subsidiary
of the Company,  (iii) Executive Vice President and Chief Operating Officer, and
(iv) each office he may occupy of any subsidiary of the Company.

3.   EMPLOYEE'S  ACKNOWLEDGMENT OF CONSIDERATION.  Employee  specifically
acknowledges  and agrees that  certain of the  obligations  created and payments
made to him by the Company  under this  Agreement  are  promises and payments to
which he is not otherwise entitled under any law or contract.

4.   PAID LEAVE OF ABSENCE.  Employee  shall be placed on a paid leave of
absence  commencing on the Effective  Date and  continuing  until the Separation
Date. This period shall be known as the "Leave of Absence Period". The following
conditions shall apply during the Leave of Absence Period:

         4.1.     Except as  provided  for below and in  Section  4.2,  Employee
                  shall  continue to be eligible to receive the  following,  and
                  only the following, employment benefits and participate in or
                  receive benefits under the following,and only the following,


 

                  programs and benefit plans (in accordance  with the terms and
                  conditions  of the programs and benefit  plans of the Company,
                  including, without  limitation, such  terms  and  conditions
                  permitting the Company to amend or terminate such programs
                  and benefit plans) applicable to Employee immediately
                  prior to the Effective Date:

        4.1.1.   his salary,  which shall be payable in regular installments  in
                 accordance  with the  Company's  general  payroll practices and
                 shall be subject to customary withholding;

        4.1.2.   the Company's  medical  (including  dental and vision) benefits
                 programs,  including the retiree medical  program if Employee's
                 Separation Date occurs concurrently with or after he is
                 eligible to retire;


        4.1.3.   the Company's life insurance program at one-times his base
                 salary;

        4.1.4.   the Hershey Foods Corporation Deferred Compensation Plan
                 ("DCP");

        4.1.5.   the Hershey Foods Corporation Retirement Plan ("HRA");

        4.1.6.   the Hershey Foods Corporation Employees Savings Stock
                 Investment and Ownership Plan ("ESSIOP"); and

        4.1.7.   the Hershey Foods Corporation Supplemental Executive Retirement
                 Plan ("SERP").

        From and after  Employee's  Separation Date, he shall not be entitled to
        any payments or benefits of any kind from the Company under this Section
        4.1, and any vested rights under the DCP, the HRA, the ESSIOP, the SERP,
        and the retiree  medical  program  shall be  determined by the terms and
        conditions of these plans respectively.

        4.2.     Notwithstanding the foregoing, the parties agree:

        4.2.1.   Employee  shall not be eligible to accrue, earn or  participate
                 in salary  adjustments after the Effective Date;

        4.2.2.   Employee   shall  not  be  eligible  to  receive any employment
                 benefits or participate in or receive any payments  or benefits
                 under any  programs or benefit  plans  not  listed  in
                 Section  4.1 (in  particular, Employee  shall  not,  effective
                 immediately,   be eligible for any benefits under any Company
                 employee benefit protection  program,  including its Executive
                 Benefits Protection Plans,  whether Group 2, 3 or 3A,and its
                 Severance Benefits Plan);

        4.2.3.   Upon the Effective Date, all Employee's coverage under the
                 Company's short-term and long-term disability plans shall
                 cease;


        4.2.4.   Employee  will be paid in January 2001 for any unused  vacation
                 days to which he is entitled in 2000 but shall not be entitled
                 to payment for vacation  days  accrued for 2001 or any
                 subsequent year; and


        4.2.5.   Employee  shall not be  permitted  to  contribute  to a medical
                 reimbursement  account under the  Company's  flex benefits plan
                 for any period after December 31,2000.

                                       2



        4.3.      Employee  shall not  participate in any part of the Long -Term
                  Incentive  Program  ("LTIP")  of the  Company's  Key  Employee
                  Incentive Plan ("KEIP") during 2001 or any subsequent year and
                  any outstanding  contingent target grants of Performance Stock
                  Units  granted to  Employee  prior to  December  31,  2000 are
                  hereby  cancelled,  except for those granted for the 1998-2000
                  cycle for pay-out, if any, in February 2001 in accordance with
                  the terms of LTIP.

        4.4.      Except as provided in the  immediately  following  sentence,
                  presentation of a draft of this Agreement to Employee  on
                  December  11,  2000 for his  consideration  constitutes notice
                  of  termination  of employment  for  purposes of Section 8(a)
                  of the KEIP.  If Employee  executes  this  Agreement on
                  December 11,  2000,  presentation  on December 11, 2000 of a
                  draft of this  Agreement to Employee for his  consideration
                  shall not constitute a notice of termination of employment for
                  purposes of  Section  8(a) of the  KEIP.  Whether  Employee
                  has  received  a  notice  of  termination  of employment  for
                  purposes of Section 8(a) the KEIP can be determined  only upon
                  the  occurrence or non-occurrence  of certain events
                  following the  presentation  of this Agreement to Employee for
                  his  consideration.  Employee,  therefore,  shall not be
                  permitted  to  exercise  any  currently outstanding  Options
                  granted to him  previously  under the KEIP unless and until
                  this  Agreement becomes  effective and enforceable.
                  If this Agreement  becomes  effective and enforceable,  then
                  from and after the Effective Date and through and including
                  his Separation  Date,  Employee shall be  considered  to
                  be an active  employee for purposes of any Options  granted to
                  him  previously under KEIP during any years  prior to 2001
                  and may exercise in accordance  with the  provisions of
                  KEIP any such  Options at any time prior to his  Separation
                  Date and  thereafter  in  accordance with the KEIP and
                  the terms and conditions of the grants of such Options if his
                  Separation  Date occurs concurrently with or after
                  he is eligible to retire.

        4.5.      Employee shall be eligible to receive an award, if any, of his
                  contingent  target  grant for 2000 under the Annual  Incentive
                  Program ("AIP") of KEIP subject to the terms and conditions of
                  the KEIP and the contingent  target grant.  For these purposes
                  his  score  for  personal  objectives  will  be set  at  100%.
                  Employee  shall not be entitled to  participate  in or receive
                  any benefits  under the Annual  Incentive  Program of KEIP for
                  2001 or any subsequent year.

        4.6.      During the Leave of Absence  Period,  Employee shall have no
                  assigned duties and shall perform no services for the Company.

        4.7.      Except as provided for in Section 6 below, Employee shall be
                  free to seek and accept other employment after the Effective
                  Date.


        4.8.      In the event Employee  commences other employment  during the
                  Leaveof Absence Period, and elects to receive health insurance
                  benefits from another employer, then Employee shall
                  immediately notify the Company at 100 Crystal A Drive,
                  Hershey,  PA, Attn: Director,  Employee Benefits,  of his
                  election  in  writing  and the health  insurance  provided  by
                  the  Company hereunder shall terminate as of the effective
                  date of such health insurance  received from the other
                  employer. Nothing herein shall obligate Employee to
                  accept any health insurance  benefit associated with any other
                  employment. Employee shall not,  however, accept coverage from
                  BOTH the Company and a new employer.

        4.9.      If  Employee  commences  full-time   employment  with  another
                  employer  prior to June 1,  2002,  he shall be  entitled  to a
                  one-time lump-sum severance payment of

                                       3


                  One Million  Dollars ($1,000,000), but shall receive no
                  futher payments or benefits  under this Agreement,
                  in accordance with Section 4.1.

        4.10.     Employee  shall not be subject to the minimum  stockholding
                  requirements  for Company  executives or KEIP participants.


        4.11.     The Company will provide for the  continuation  of  comparable
                  financial advisory services by AYCO for a period of six months
                  after the Effective Date.

5. SEPARATION AND COBRA RIGHTS. Effective as of the Separation Date, as required
by the continuation  coverage  provisions of Section 4980B of the U. S. Internal
Revenue Code of 1986,  as amended ("THE  CODE"),  Employee  shall be offered the
opportunity to elect  continuation  coverage under the group medical plan of the
Company  ("COBRA  COVERAGE").  The  Company  shall  provide  Employee  with  the
appropriate  COBRA coverage notice and election form for this purpose.  Employee
shall  notify the  Company  within two weeks of any change in his  circumstances
that would warrant discontinuation of his COBRA coverage and benefits (including
but not limited to Employee's  receipt of group medical and dental benefits from
any other employer).  The existence and duration of Employee's rights and/or the
COBRA rights of any of  Employee's  eligible  dependents  shall be determined in
accordance with Section 4980B of the Code.

6. CONFIDENTIAL,  PROPRIETARY AND PRIVILEGED INFORMATION;  NON-COMPETITION.  The
parties  agree the terms and  conditions  of that  certain  Long-Term  Incentive
Program Participation  Agreement and Mutual Agreement to Arbitrate Claims by and
between  the  Company  and  Employee  executed  by  Employee  January  27,  1997
("Participation and Arbitration Agreement"), a copy of which is attached hereto,
are  incorporated  herein by  reference  and made a part  hereof as if fully set
forth   herein.   Notwithstanding   any   provisions  to  the  contrary  in  the
Participation and Arbitration Agreement,  the terms and conditions thereof shall
remain in effect for three years after Employee's  Separation Date regardless of
whether Employee is eligible or not to receive benefits under the SERP.

7.   GENERAL RELEASE AND WAIVER BY EMPLOYEE.

         7.1.     Employee,  for and on  behalf  of  himself  and  each of his
                  heirs,  executors,  administrators, personal  representatives,
                  successors  and  assigns,  hereby  acknowledges  full  and
                  complete satisfaction  of and fully and forever  releases,
                  acquits and discharges  the Company,  together with its
                  subsidiaries  and  affiliates,  and each of its and their past
                  and  present  direct and indirect stockholders, directors,
                  members, partners,  officers,  employees,  agents, inside and
                  outside  counsel  and   representatives   and  its  and  their
                  respective   heirs,   executors, administrators,   personal
                  representatives,   successors   and   assigns   (collectively,
                  the "Releasees"),  from  any  and  all claims, demands, suits,
                  causes  of  action,  liabilities, obligations,  judgments,
                  orders, debts, liens,  contracts,  agreements,  covenants and
                  causes of action of every kind and nature,  whether known or
                  unknown,  suspected or unsuspected,  concealed or hidden,
                  vested or contingent,  in law or equity,  existing by statute,
                  common law, contract or otherwise,  which have  existed,  may
                  exist or do exist,  through and including the execution and
                  delivery by Employee of this Agreement  (but not including the
                  Parties'  performance  under this  Agreement),  including,
                  without  limitation,  any of the foregoing  arising out of or
                  in any way related to or based upon:


                  7.1.1.   Employee's  application  for and employment  with the
                           Company,  his being an employee of the Company, or
                           the Separation;

                                       4


                  7.1.2.   any and all claims in tort or  contract,  and any and
                           all claims  alleging  breach of an
                           express or implied, or oral or written, contract,
                           policy manual or employee handbook;

                  7.1.3.   any  alleged  misrepresentation,   coercion,  duress,
                           defamation,   interference  with contract,
                           intentional  or  negligent  infliction  of  emotional
                           distress,   sexual harassment,negligence
                           or wrongful discharge; or

                  7.1.4    any  federal,  state or local  statute,  ordinance or
                           regulation,  including  but not  limited  to the Fair
                           Labor  Standards Act, the Equal Pay Act, Title VII of
                           the Civil  Rights  Act of 1964,  the  Americans  With
                           Disabilities  Act, the Family and Medical  Leave Act,
                           and the Pennsylvania Human Relations Act.

         7.2.     Employee  acknowledges  and agrees that other than to seek the
                  Company's  performance  under this Agreement he is waiving all
                  rights to sue or obtain  equitable,  remedial or punitive
                  relief from any or all Releasees of any kind whatsoever,
                  including, without limitation,  reinstatement, back pay,
                  front pay, attorneys' fees and any form of injunctive  relief.
                  Employee  acknowledges  and agrees  that this  waiver
                  and  release  is an  essential  and  material  term of this
                  Agreement. Employee  further  acknowledges  and agrees that he
                  will not assert any breach of any  agreement,plan, or right
                  referred to herein based on any action or inaction of the
                  Releasees  prior to the date hereof.

         7.3.     Employee   understands   and  intends   that  this  SECTION  7
                  constitutes a general release,  and that no reference  therein
                  to a  specific  form of  claim,  statute  or type of relief is
                  intended  to limit  the  scope  of such  general  release  and
                  waiver; provided, however, notwithstanding any other provision
                  of this Section 7, the  provisions of this Section 7 shall not
                  apply  to  any  rights   Employee   may  have  under  the  Age
                  Discrimination in Employment Act of 1967, as amended.

         7.4.     Employee  expressly  waives all rights afforded by any statute
                  which  limits the effect of a release  with respect to unknown
                  claims.  Employee  understands the significance of his release
                  of  unknown  claims  and his  waiver of  statutory  protection
                  against a release of unknown claims.

         7.5.     Employee  agrees that he will not be entitled to or accept any
                  benefit from any claim or proceeding  within the scope of this
                  SECTION 7 general  release that is filed or  instigated by him
                  or on his behalf  with any agency,  court or other  government
                  entity.

8.  EMPLOYEE'S   REPRESENTATIONS  AND  COVENANTS  REGARDING  ACTIONS.   Employee
represents,  warrants  and  covenants to each of the  Releasees  that at no time
prior to or contemporaneous with his execution of this Agreement has he filed or
caused or knowingly permitted the filing or maintenance,  in any state,  federal
or foreign court, or before any local, state, federal or foreign  administrative
agency or other tribunal,  any charge,  claim or action of any kind,  nature and
character  whatsoever  ("CLAIM"),  known or unknown,  suspected or  unsuspected,
which he may now have or has ever had  against the  Releasees  which is based in
whole or in part on any matter  referred to in SECTION 7.1.  above,  and, to the
maximum  extent   permitted  by  law  Employee  is  prohibited  from  filing  or
maintaining,  or causing or knowingly  permitting the filing or maintaining,  of
any such  Claim in any such  forum.  Employee  hereby  grants  the  Company  his
perpetual and irrevocable  limited power of attorney with full right,  power and
authority to take all actions  necessary to dismiss or discharge any such Claim.
Employee  further  covenants and agrees that he will not encourage any person or
entity,  including but not limited to any current or former  employee,  officer,
director or  stockholder  of the  Company,  to institute  any Claim  against


                                       5



the Releasees or any of them,  and that except as expressly  permitted by law or
administrative  policy or as required by legally  enforceable  order he will not
aid or assist any such person or entity in prosecuting such Claim.

9. NO DISPARAGING  REMARKS.  Employee hereby  covenants to each of the Releasees
and agrees  that he shall not,  directly  or  indirectly,  within or without the
Company,  make or solicit or encourage others to make or solicit any disparaging
or negative  remarks  concerning  the Releasees (as defined in SECTION 7 of this
Agreement),  or any of  their  products,  services,  businesses  or  activities.
Employee  understands that, in addition to the consequences such breach may have
under other  provisions of this Agreement,  his breach of this SECTION 9 and the
Company's  delivery  to him  of  notice  of  such  breach  shall  result  in his
Separation;  shall  eliminate  his  entitlement  to any  subsequent  payment  or
benefits under this Agreement including, without limitation, to further exercise
any Options under the KEIP and any further  participation  in or eligibility for
benefits  under the SERP;  and shall  subject him to  liability  for any damages
arising from such remarks.

10. NO CONFLICT OF INTEREST.  Employee hereby covenants and agrees that he shall
not, directly or indirectly,  incur any obligation or commitment,  or enter into
any  contract,  agreement  or  understanding,  whether  express or implied,  and
whether  written  or oral,  which  would be in  conflict  with his  obligations,
covenants   or   agreements   hereunder   or  which   could  cause  any  of  his
representations or warranties made herein to be untrue or inaccurate.

11.  CONFIDENTIALITY.  The  Company  and  Employee  agree  that  the  terms  and
conditions  of this  Agreement  are to be  strictly  confidential,  except  that
Employee  may  disclose  the  terms and  conditions  to his  family,  attorneys,
accountants,  tax  consultants,  state and  federal  tax  authorities  or as may
otherwise be required by law. The Company may disclose the terms and  conditions
of this Agreement and the circumstances of Employee's  separation as the Company
deems  necessary or  appropriate to its or its  affiliates' or  representatives'
officers, employees, board of directors, insurers, attorneys, accountants, state
and federal tax authorities, or as otherwise allowed by law. Employee represents
that except as expressly authorized by this SECTION 11 he has not discussed, and
agrees that except as expressly  authorized by this SECTION 11 or by the Company
he will not discuss, this Agreement or the circumstances of his Separation,  and
that he will take  affirmative  steps to avoid or absent  himself  from any such
discussion  even  if  he  is  not  an  active  participant   therein.   EMPLOYEE
ACKNOWLEDGES  THE  SIGNIFICANCE  AND  MATERIALITY  OF  THIS  PROVISION  TO  THIS
AGREEMENT, AND HIS UNDERSTANDING THEREOF.

12. RETURN OF CORPORATE  PROPERTY;  CONVEYANCE OF  INFORMATION.  Employee hereby
covenants and agrees to immediately return all documents, keys, ID cards, credit
cards (without further use thereof),  laptop computer, and all other items which
are the property of the Company and/or which contain  confidential  information;
and, in the case of  documents,  to return any and all materials of any kind and
in whatever medium evidenced, including, without limitation, all hard disk drive
data,  diskettes,  microfiche,   photographs,   negatives,  blueprints,  printed
materials, tape recordings and videotapes.

13.  REMEDIES.  In the event that  Employee has  breached any of his  covenants,
agreements  or  obligations  under this  Agreement,  the  Company  shall  notify
Employee in writing at his home address as shown in the Company's records of the
reason for such  determination.  The notice  shall be sent via hand  delivery or
overnight courier. Employee hereby acknowledges and affirms that in the event of
any breach by  Employee  of any of his  covenants,  agreements  and  obligations
hereunder,  Employee's  Separation  shall be effective as of the day the Company
provides notice thereof.  Employee further hereby  acknowledges and affirms that
in the event of such breach  monetary  damages would be inadequate to compensate
the Releasees or any of them.  Accordingly,  in addition to other remedies which
may be  available to the  Releasees  hereunder or otherwise at law or in equity,
any  Releasee  shall  be  entitled  to  specifically   enforce  such


                                       6



covenants,  obligations and  restrictions  through  injunctive  and/or equitable
relief,  in each case  without  the posting of any bond or other  security  with
respect  thereto.  Should any provision hereof be adjudged to any extent invalid
by any court or tribunal of  competent  jurisdiction,  each  provision  shall be
deemed modified to the minimum extent necessary to render it enforceable.

14.  ACKNOWLEDGMENT  OF VOLUNTARY  AGREEMENT.  Employee hereby  acknowledges and
affirms  that he is entering  into this  Agreement  knowingly  and  voluntarily,
without  coercion or duress of any sort,  in order to receive the  payments  and
other consideration from the Company as set forth herein.  Employee acknowledges
and affirms that he has been given  adequate  opportunity to review and consider
this Agreement.

15. COMPLETE  AGREEMENT;  INCONSISTENCIES.  This Agreement and the Participation
and Arbitration  Agreement  constitute the complete and entire agreement between
Employee  and the  Company  with  respect  to the  subject  matter  hereof,  and
supersede  in their  entirety  any and all  prior  understandings,  commitments,
obligations and/or agreements, whether written or oral, with respect thereto; it
being understood and agreed that this Agreement and those agreements,  including
the mutual covenants,  agreements,  acknowledgments  and affirmations  contained
herein and  therein,  are  intended  to  constitute  a complete  settlement  and
resolution of all matters set forth in SECTION 7 hereof.

16.  NO STRICT  CONSTRUCTION.  The language used in this Agreement shall be
deemed to be the language  mutually chosen by the Parties to reflect  their
mutual  intent,  and no doctrine of strict  construction  shall be applied
against any Party.

17.  THIRD  PARTY   BENEFICIARIES.   The  Releasees  are  intended   third-party
beneficiaries  of this Agreement,  and this Agreement may be enforced by each of
them in  accordance  with the terms  hereof in respect of the rights  granted to
such  Releasees  hereunder.  Except and to the extent set forth in the preceding
sentence,  this  Agreement  is not  intended for the benefit of any person other
than the  Parties,  and no such other person shall be deemed to be a third party
beneficiary hereof. Without limiting the generality of the foregoing,  it is not
the  intention  of the Company to  establish  any policy,  procedure,  course of
dealing or plan of  general  application  for the  benefit  of or  otherwise  in
respect of any other employee, officer, director or stockholder, irrespective of
any  similarity  between any contract,  agreement,  commitment or  understanding
between the Company and such other employee,  officer,  director or stockholder,
on the one  hand,  and any  contract,  agreement,  commitment  or  understanding
between the Company and Employee,  on the other hand,  and  irrespective  of any
similarity in facts or  circumstances  involving such other  employee,  officer,
director or stockholder, on the one hand, and the Employee, on the other hand.

18.  TAX WITHHOLDINGS.  Notwithstanding  any other provision herein,  the
Company shall be entitled to withhold from any  amounts  otherwise  payable
hereunder  to  Employee  any  amounts  required to be withheld in respect of
federal, state or local taxes.

19.  GOVERNING  LAW.  All  issues and  questions  concerning  the  construction,
validity, enforcement and interpretation of this Agreement shall be governed by,
and construed in accordance  with, the laws of the Commonwealth of Pennsylvania,
without  giving  effect  to any  choice  of  law or  conflict  of law  rules  or
provisions   (whether  of  the   Commonwealth   of  Pennsylvania  or  any  other
jurisdiction)  that  would  cause  the  application  hereto  of the  laws of any
jurisdiction other than the Commonwealth of Pennsylvania.  In furtherance of the
foregoing,  the internal law of the  Commonwealth of Pennsylvania  shall control
the  interpretation  and  construction of this Agreement,  even though under any
other  jurisdiction's  choice of law or conflict of law analysis the substantive
law of some other jurisdiction may ordinarily apply.

20.  SEVERABILITY.  The invalidity or unenforceability  of any provision of this
Agreement  shall not affect the validity or  enforceability  of any other
provision of this Agreement,  which shall  otherwise  remain in full
force and effect.


                                       7


21.  COUNTERPARTS.  This Agreement may be executed in separate  counterparts,
each of which shall be deemed to be an original and all of which taken together
shall constitute one and the same agreement.

22.  SUCCESSORS AND ASSIGNS.  The Parties'  obligations  hereunder  shall be
binding upon their  successors and assigns.  The  Parties'  rights  and the
rights of the other  Releasees  shall  inure to the  benefit  of,  and be
enforceable by, any of the Parties' and Releasees' respective successors and
assigns.

23.  AMENDMENTS  AND WAIVERS.  No amendment or waiver shall be binding upon any
party hereto  unless  consented  to in writing by such party.


24.  HEADINGS.  The headings of the Sections and subsections  hereof are for
purposes of convenience  only, and shall not be deemed to amend,modify,
expand,  limit or in any way  affect the  meaning of any of the  provisions
hereof.

25. WAIVER OF JURY TRIAL. Each of the Parties hereby waives its rights to a jury
trial of any  claim  or  cause  of  action  based  upon or  arising  out of this
Agreement or any  dealings  between the Parties  relating to the subject  matter
hereof. Each of the Parties also waives any bond or surety or security upon such
bond which might, but for this waiver, be required of the other party. The scope
of this waiver is intended to be  all-encompassing  of any and all disputes that
may be  filed in any  court  and  that  relate  to the  subject  matter  of this
Agreement,  including, without limitation,  contract claims, tort claims, breach
of duty  claims,  and all other  common law and  statutory  claims.  EACH OF THE
PARTIES  ACKNOWLEDGES  THAT THIS WAIVER IS A MATERIAL  INDUCEMENT  TO ENTER INTO
THIS  AGREEMENT,  THAT EACH HAS ALREADY  RELIED ON THIS WAIVER IN ENTERING  INTO
THIS AGREEMENT AND THAT EACH WILL CONTINUE TO RELY ON THIS WAIVER IN ITS RELATED
FUTURE DEALINGS.  Each of the Parties further represents and warrants that he or
it knowingly and  voluntarily  waives his or its jury trial rights.  This waiver
may not be modified orally,  but only in writing,  and the waiver shall apply to
any  subsequent  amendments,  renewals,  supplements  or  modifications  to this
agreement. In the event of litigation,  this Agreement may be filed as a written
consent to a trial by the court.

                                    * * * * *

                  IN  WITNESS   WHEREOF,   the  Parties   have   executed   this
Confidential  Separation  Agreement and General Release effective as of the date
of the first signature affixed below or as otherwise provided in this Agreement.

                          READ CAREFULLY BEFORE SIGNING

I have read this  Confidential  Separation  Agreement  and  General  Release.  I
understand that by executing this Confidential  Separation Agreement and General
Release I will  relinquish  any right or demand,  other than those created by or
otherwise set forth in this  Agreement,  I may have against the Releasees or any
of them.

DATED: DECEMBER 11, 2000                    By:      /S/ MICHAEL F. PASQUALE
       ------------------                            -----------------------
                                                       Michael F. Pasquale

                                                  HERSHEY FOODS CORPORATION

DATED:  DECEMBER 11, 2000                   By:      /S/ KENNETH L. WOLFE
        -----------------                            --------------------
                                                        Kenneth L. Wolfe

                                       8





                            HERSHEY FOODS CORPORATION

               LONG-TERM INCENTIVE PROGRAM PARTICIPATION AGREEMENT


                  The  undersigned  is an  executive  employee of Hershey  Foods
    Corporation or one of its subsidiaries (hereinafter collectively referred to
    as "Hershey").  I understand that I have been selected to participate in the
    Key Employee Incentive Plan (the "Plan"),  including the Long-Term Incentive
    Program  ("LTIP") under the Plan. I understand,  acknowledge  and agree that
    the purpose of this  Agreement  is to provide for  enhanced  confidentiality
    requirements,  an  agreement  not to  compete  with  Hershey  once I  become
    eligible for supplemental retirement benefits, and an arbitration program to
    be the sole and exclusive  method for resolving  disputes.  I understand and
    acknowledge  that by this Agreement,  both I and Hershey,  in order to avoid
    delay and expense,  are  mutually  waiving the right of access to a judicial
    forum for resolving  disputes covered by the arbitration  program.  I hereby
    accept the  opportunity to participate in the Plan,  including the LTIP, and
    in  consideration of my selection by Hershey to be a participant in the Plan
    and being  eligible  to  receive  benefits  under  the Plan,  I agree to the
    following:


         1.       PARTICIPATION.

                  I understand and agree that  participating  in the LTIP at any
    time is no  guarantee I will be selected to  participate  in the LTIP or any
    other aspect of the Plan in any future  years.  I understand  and agree that
    participation  in the  Plan  and the  LTIP  is  voluntary;  specifically,  I
    understand  that I am under no obligation to  participate in the LTIP or any
    other  aspect of the Plan,  and that I may  retain my job if I decline to so
    participate.  I understand  and agree that if I elect to  participate in the
    Plan and the LTIP,  then,  depending on my job  performance,  the  financial
    performance of Hershey and the  achievement of certain goals and objectives,
    I will be eligible to receive Annual Incentive  Program Awards,  Performance
    Stock Unit Awards and Stock  Options,  in  accordance  with the terms of the
    Plan, as it may be amended from time to time.


         2.       CONFIDENTIALITY.

                  I acknowledge  that due to the nature of my employment and the
    position of trust that I hold with Hershey,  I will have special  access to,
    learn,  be  provided  with,  and in some cases will  prepare  and create for
    Hershey,  trade secrets and other  confidential and proprietary  information
    relating to Hershey's business,  including,  but not limited to, information
    about Hershey's  manufacturing  processes;  manuals,  recipes and ingredient
    percentages;   engineering  drawings;   product  and  process  research  and
    development;  new product  information;  cost  information;  supplier  data;
    strategic   business   information;


                                       1

    marketing,   financial  and  business   development   information,   plans,
    forecasts,  reports and budgets;  customer information;  new product
    strategies, plans and project activities; and acquisition and divestiture
    strategies,  plans and project activities. I acknowledge and agree that such
    information,  whether or not in written  form,is the exclusive  property of
    Hershey,  that it has been and will continue to be of critical  importance
    to the business of Hershey,  and that the  disclosure  of it to,  or use by,
    competitors  or others  will cause Hershey substantial and irreparable harm.
    Accordingly, I will not, either during my  employment  or at any time  after
    the  termination  (whether voluntary  or involuntary) of my employment with
    Hershey, use, reproduce or disclose any trade secrets or other  confidential
    information  relating to the business of Hershey which is not  generally
    available  to the  public,  except as may be  specially authorized  and
    necessary in  discharging  my assigned  duties as an employee of Hershey. I
    understand and agree that my obligations  under this Agreement shall be in
    addition to,  rather than in lieu of, any  obligations  I may already have
    under any Confidentiality  Agreement or other agreement with Hershey
    relating to confidential information or under any applicable statute or at
    common law.



         3.       UNFAIR COMPETITION.

                  I understand  and  acknowledge  that Hershey is engaged in the
    business of  developing,  producing,  marketing,  selling  and  distributing
    confectionery  products,   chocolate-related   grocery  products  and  pasta
    products.  I acknowledge that the scope of Hershey's business and operations
    is world-wide.  I acknowledge  that due to the nature of my employment  with
    Hershey,  I have special  access to, contact with,  and  information  about,
    Hershey's  business  activities  as  described  above and to its  customers,
    suppliers,  agents,  licensees and licensors. I acknowledge that Hershey has
    incurred  considerable expense and invested  considerable time and resources
    in developing relationships with customers, suppliers, agents, licensees and
    licensors,  and that those  relationships  are  critical  to the  success of
    Hershey's business.

                  Accordingly,  both (a) during the term of my  employment  with
    Hershey,  and (b) for a period of three (3) years  following the termination
    of my employment for any reason,  provided at the time of such termination I
    am eligible  to receive  benefits  under  Hershey's  Supplemental  Executive
    Retirement  Plan, I shall not, without the prior written consent of Hershey,
    directly  or  indirectly  serve or act as an  officer,  director,  employee,
    consultant,  adviser,  agent or representative for the domestic or worldwide
    confectionery,  chocolate-related  grocery or pasta businesses of any entity
    or  individual  that  is  in  competition   with  Hershey's   confectionery,
    chocolate-related grocery or pasta businesses.


                                       2





         4.       SURVIVAL OF OBLIGATIONS.

                  Both I and Hershey  understand  and agree that our  respective
rights and  obligations  under,  and the terms and conditions of, this Agreement
(and the Mutual  Agreement to Arbitrate  Claims appended hereto) shall apply and
continue during,  and survive the termination (for any reason) of, my employment
with Hershey.


         5.       ARBITRATION AND MEDIATION.

                  Both I and Hershey  promise to arbitrate  any claim covered by
the  Mutual   Agreement  to  Arbitrate  Claims  which  is  attached  hereto  and
incorporated in full herein by reference.

                  Both I and Hershey further agree,  before seeking  arbitration
of any claim,  to engage in good faith  efforts to resolve the  dispute  through
nonbinding  mediation.  Mediation  shall be conducted by, and in accordance with
procedures  for the  mediation  of  employment  disputes of, one of the American
Arbitration  Association,  the Judicial  Arbitration + Mediation Services,  Inc.
(JAMS/Endispute)  or the Center for Public  Resources (CPR) as Hershey and I may
agree (and if such agreement is not possible,  then the mediation  procedures of
CPR shall apply), together with any other procedures as may be agreed upon by me
and Hershey.


         6.       SAVINGS CLAUSE AND SEVERABILITY.

                  a.  All  provisions  of  this  Agreement  (and  of the  Mutual
         Agreement to Arbitrate  Claims appended  hereto) are severable,  and if
         any of  them is  determined  to be  invalid  or  unenforceable  for any
         reason,  the  remaining  provisions  and portions  shall be  unaffected
         thereby and shall remain in full force to the fullest extent  permitted
         by law.

                  b. Without limiting the foregoing,  I specifically  agree that
         each of the  covenants  set forth in  Paragraph 3 of this  Agreement is
         severable;  that if any of them is held  invalid  or  unenforceable  by
         reason of length of time,  area  covered or  activity  covered,  or any
         combination  thereof,  or for any other reason, the court or arbitrator
         shall  adjust,  reduce or  otherwise  reform any such  covenant  to the
         extent necessary to cure any invalidity and to protect the interests of
         Hershey to the fullest  extent of the law;  that the area,  time period
         and scope of activity restricted shall be the maximum area, time period
         and  scope  of  activity  the  court  or  arbitrator  deems  valid  and
         enforceable;  and  that,  as  reformed,  such  covenant  shall  then be
         enforced.

                  c. Without limiting the foregoing,  I also specifically  agree
         that  if any  part of the  Mutual  Agreement  to  Arbitrate  Claims  is
         determined  to be invalid or

                                       3



         unenforceable  for any  reason,  then the invalid or unenforceable
         portion shall be severed and the agreement to submit  any  claim to
         binding  arbitration  shall be  interpreted  and enforced as if the
         invalid or unenforceable portion did not appear.



         7.       MISCELLANEOUS.

                  a. Any notice to Hershey shall be in writing and shall be sent
         by certified  mail to Hershey Foods  Corporation,  100 Crystal A Drive,
         Hershey, PA 17033-0810, Attention: Vice President, Human Resources. Any
         notice to me shall be in writing  and shall be sent to me by  certified
         mail  at the  latest  address  listed  for me in  Hershey's  employment
         records,  unless I  specifically  notify Hershey in writing that notice
         shall be delivered to me at a different address. Notice shall be deemed
         delivered when personally  delivered or a properly  addressed notice is
         deposited with the U.S. Postal Service for delivery by certified mail.

                  b. I understand  and agree that neither this Agreement nor the
         Mutual  Agreement to Arbitrate  Claims shall be construed in any way as
         an agreement or guarantee of employment for any period of time and that
         I remain an employee-at-will for all purposes.

                  c. The rights and  obligations  under this  Agreement  and the
         Mutual  Agreement  to  Arbitrate  Claims shall inure to the benefit of,
         shall be binding  upon,  and may be enforced by and for the benefit of,
         Hershey Foods Corporation, any subsidiary or affiliate of Hershey Foods
         Corporation, and their successors and assigns.

                  d. Any waiver by either  Hershey or me of any  breach,  or the
         failure to enforce any of the terms or conditions, of this Agreement or
         the Mutual Agreement to Arbitrate Claims,  shall not in any way affect,
         limit,  or waive any rights  thereafter  to enforce,  and compel strict
         compliance  with,  every term and  condition of this  Agreement and the
         Mutual Agreement to Arbitrate Claims.

                  e. This Agreement and the Mutual Agreement to Arbitrate Claims
         constitute the entire agreement  between Hershey and me with respect to
         the   matters   addressed   herein   and   therein,   there   being  no
         representations,  warranties,  commitments, or other agreements, except
         as set  forth  herein  and  therein.  This  Agreement  and  the  Mutual
         Agreement to Arbitrate  Claims may be amended only by an  instrument in
         writing executed by me and an authorized officer of Hershey.

                  f. The  substantive  law governing this Agreement shall be the
         law of the Commonwealth of Pennsylvania. The law of arbitrability shall
         be that set forth in the Federal Arbitration Act. If for any reason the
         Federal Arbitration Act is inapplicable,  then the law of arbitrability
         shall be that of the Commonwealth of Pennsylvania.


                                       4




               LONG-TERM INCENTIVE PROGRAM PARTICIPATION AGREEMENT

                      Mutual Agreement To Arbitrate Claims


                  I recognize that  differences  may arise between Hershey Foods
Corporation  (the  "Company") and me during or following my employment  with the
Company,  and that those differences may or may not be related to my employment.
I understand and agree that by entering into this Mutual  Agreement to Arbitrate
Claims ("Arbitration Agreement"), I anticipate gaining the benefits of a speedy,
impartial dispute-resolution procedure.

                  I understand that any reference in this Arbitration  Agreement
to the  Company  will be a  reference  also  to all  subsidiary  and  affiliated
entities,   all  benefit  plans,  the  benefit  plans'  sponsors,   fiduciaries,
administrators,  affiliates and agents, and all successors and assigns of any of
them.


         A.       CLAIMS COVERED BY THE ARBITRATION AGREEMENT.

                  The  Company  and I  mutually  consent  to the  resolution  by
arbitration of all claims or controversies ("claims"), past, present, or future,
whether or not  arising  out of my  employment  (or its  termination),  that the
Company  may have  against me or that I may have  against the Company or against
its officers, directors, employees or agents in their capacity as such. The only
claims that are  arbitrable  are those that, in the absence of this  Arbitration
Agreement,  would have been  justiciable  under applicable state or federal law.
The claims covered by this Arbitration  Agreement  include,  but are not limited
to, claims arising out of, connected with or relating to the Long-Term Incentive
Program Participation Agreement and this Arbitration Agreement; claims for wages
or other  compensation  due;  claims  for  breach of any  contract  or  covenant
(express or implied); tort claims; claims for discrimination (including, but not
limited to, race, sex,  sexual  orientation,  religion,  national  origin,  age,
marital  status,  or medical  condition,  handicap  or  disability);  claims for
benefits  (except  claims under an employee  benefit or pension plan that either
specifies that its claims procedure shall culminate in an arbitration  procedure
different from this one or is underwritten by a commercial insurer which decides
claims);  and claims for violation of any federal,  state, or other governmental
law, statute,  regulation,  or ordinance,  except as otherwise  provided in this
Arbitration Agreement.


         B.       CLAIMS NOT COVERED BY THE ARBITRATION AGREEMENT.

                  Claims I may have for workers'  compensation  or  unemployment
compensation benefits are not covered by this Agreement.

                                       5


                  Also not  covered  are claims by the  Company  for  injunctive
and/or other  equitable  relief,  including  but not limited to those for unfair
competition  and/or the use and/or  unauthorized  disclosure of trade secrets or
confidential  information,  as to which I understand  and agree that the Company
may seek and obtain  relief from a court of competent  jurisdiction.  In
such an injunctive/equitable  proceeding,  I understand and agree that the court
is  entitled  to and  will  award  to the  prevailing  party  costs  and  actual
attorneys' fees incurred.


         C.       REQUIRED NOTICE OF ALL CLAIMS.

                  The  Company  and I agree that the  aggrieved  party must give
written  notice of any claim to the other party.  Written notice to the Company,
or its officers,  directors,  employees or agents, shall be sent pursuant to the
notice  provision  of the  Agreement  to which  this  Arbitration  Agreement  is
appended.

                  The written  notice shall  identify and describe the nature of
all claims asserted and the facts upon which such claims are based.


         D.       REPRESENTATION.

                  Any  party  may  be   represented  by  an  attorney  or  other
representative selected by the party.


         E.       DISCOVERY.

                  Each party shall have the right to take the  deposition of one
individual and any expert witness  designated by another party.  Each party also
shall have the right to make requests for  production of documents to any party.
The subpoena right specified below shall be applicable to discovery  pursuant to
this  paragraph.  Additional  discovery  may be had only  where  the  arbitrator
selected  pursuant to this  Arbitration  Agreement so orders,  upon a showing of
substantial need.


         F.       DESIGNATION OF WITNESSES.

                  At least 30 days  before the  arbitration,  the  parties  must
exchange  lists of witnesses,  including any expert,  and copies of all exhibits
intended to be used at the arbitration.

                                       6



         G.       SUBPOENAS.

                  Each party  shall  have the right to  subpoena  witnesses  and
documents for the arbitration.


         H.       ARBITRATION PROCEDURES.

                  The arbitration  will be held under the auspices of one of the
American  Arbitration  Association,  Judicial  Arbitration + Mediation Services,
Inc. or Center for Public  Resources,  with the  designation of such  sponsoring
organization to be made by the party that did not initiate the claim.

                  The  arbitration  shall  be  confidential  and  closed  to the
public.  Any  evidence  proffered  in the  arbitration  shall be held in  strict
confidence and not disclosed to any third party.

                  The  Company  and I agree  that,  except as  provided  in this
Agreement,  the arbitration shall be in accordance with the then-current dispute
arbitration  procedures  of the  sponsoring  organization  for the type of claim
involved. The arbitration shall take place in or near the location in which I am
or was last employed by the Company.

                  The  Arbitrator  shall be selected as follows.  The sponsoring
organization  shall  give each  party a list of 7  arbitrators.  Each  party may
strike  all names on the list it deems  unacceptable.  If only one  common  name
remains on the lists of all parties,  that individual shall be designated as the
Arbitrator.  If more than one common name  remains on the lists of all  parties,
the parties shall strike names  alternately  from the list of common names until
only one remains.  The party who did not initiate the claim shall strike  first.
If  no  common  name  exists  on  the  lists  of  all  parties,  the  sponsoring
organization shall furnish an additional list and the process shall be repeated.
If no arbitrator has been selected after two lists have been  distributed,  then
the  parties  shall  strike  alternately  from a  third  list,  with  the  party
initiating the claim striking  first,  until only one name remains.  That person
shall be designated as the Arbitrator.

                  The Arbitrator shall apply the substantive law (and the law of
remedies,  if applicable) of the Commonwealth of Pennsylvania or federal law, or
both,  as  applicable  to the  claim(s)  asserted.  The  Arbitrator  is  without
jurisdiction  to apply any different  substantive  law, or law of remedies.  The
Federal  Rules of Evidence  shall apply.  The  Arbitrator,  and not any federal,
state, or local court or agency,  shall have exclusive  authority to resolve any
dispute  relating  to  the  interpretation,   applicability,  enforceability  or
formation of this Arbitration Agreement,  including but not limited to any claim
that all or any part of this  Arbitration  Agreement  is void or  voidable.  The
arbitration  shall be final and binding upon the parties,  except as provided in
this Arbitration Agreement.

                                       7


                  The  Arbitrator  shall have  jurisdiction  to hear and rule on
pre-hearing  disputes  and is  authorized  to hold  pre-hearing  conferences  by
telephone or in person, as the Arbitrator deems necessary.  The Arbitrator shall
have the authority to entertain a motion to dismiss  and/or a motion for summary
judgment by any party and shall apply the standards governing such motions under
the Federal Rules of Civil Procedure.

                  Either party, at its expense, may arrange for and pay the cost
of a court reporter to provide a stenographic record of proceedings.

                  Either party,  upon request at the close of hearing,  shall be
given leave to file a post-hearing brief. The time for filing such a brief shall
be set by the Arbitrator.

                  The  Arbitrator  shall render a proposed  award and opinion in
the form typically rendered in labor arbitrations.

                 Either party shall have the right,  within 20 days of issuance
of the  Arbitrator's  proposed award and opinion,  to file with the Arbitrator a
motion to reconsider  (accompanied by a supporting  brief),  and the other party
shall  have 20 days  from the date of the  motion  to  respond.  The  Arbitrator
thereupon shall reconsider the issues raised by the motion and, promptly, either
confirm or change the decision,  which  (except as provided by this  Arbitration
Agreement)  shall then be final and  conclusive  upon the parties.  The costs of
such a motion for reconsideration and written opinion of the Arbitrator shall be
borne by the party  prevailing  on the  motion,  unless  the  Arbitrator  orders
otherwise.


         I.       ARBITRATION FEES AND COSTS.

                  The  Company and I shall  equally  share the fees and costs of
the Arbitrator;  provided, however, that my maximum contribution will be no more
than 20% of the amount at issue.  Each party  will  deposit  funds or post other
appropriate  security  for its share of the  Arbitrator's  fee, in an amount and
manner  determined by the  Arbitrator,  10 days before the first day of hearing.
Each party shall pay for its own costs and attorneys' fees, if any. However,  if
any party  prevails on a  statutory  claim which  affords the  prevailing  party
attorneys'  fees, or if there is a written  agreement  providing  for fees,  the
Arbitrator  may award fees to the  prevailing  party as  provided  by statute or
agreement.


         J.       EXCLUSIVITY, WAIVER AND BINDING EFFECT.

                  The  procedure  set out in this  Arbitration  Agreement is the
exclusive  procedure for resolving claims covered  hereunder.  The resolution of
any claim covered by this  Arbitration  Agreement  pursuant to the procedure set
out herein  shall be final and  binding on the  parties  to the  fullest  extent
permitted by law.  Both I and the Company  expressly  waive

                                      8


any right to resolve any claim covered by this Arbitration Agreement through any
other  means,  including  by filing a lawsuit in court for trial by the court or
before a jury.  Both I and the Company are precluded from bringing or raising in
court or before  another forum any claim which could have been brought or raised
hereunder,  unless the right to pursue a statutory  claim or remedy is expressly
preserved by law.  Neither I nor the Company shall seek to enjoin any proceeding
hereunder  on  the  basis  that  any  award  resulting  therefrom  would  not be
enforceable.


         K.       INTERSTATE COMMERCE.

                  I  understand  and  agree  that  the  Company  is  engaged  in
transactions involving interstate commerce.


         L.       CONSIDERATION.

                  The   promises  by  the   Company  and  by  me  to   arbitrate
differences,  rather than litigate  them before courts or other bodies,  provide
consideration  for each other. In addition,  my  participation in this Long-Term
Incentive Program provides further consideration for this Arbitration Agreement.


                                       9



                  IN  WITNESS   WHEREOF,   by  signing  my  name  below,   I  am
acknowledging  that  I  am  entering  into  this  Long-Term   Incentive  Program
Participation Agreement and Mutual Agreement to Arbitrate Claims voluntarily and
with a full  understanding of all of their terms and conditions,  and, intending
to be legally bound, I am agreeing to such terms and conditions.

                                         Long-Term Incentive Program Participant



                                                     /S/ M. F. PASQUALE
                                                     -------------------
                                                     (Signature)

                                                     /S/ M. F. PASQUALE
                                                     ------------------
                                                     Name (Print)

                                                       Date: JANUARY 27, 1997
                                                             ----------------


                  IN  WITNESS  WHEREOF,  Hershey  Foods  Corporation  and/or its
employing  subsidiary,  intending to be legally  bound,  has or have caused this
Agreement to be signed by its or their authorized officer.




                                 R. M. REESE
                                 -----------
                                 Vice President

                                                      Date:  JANUARY 17, 1997
                                                             ----------------


                                       10



Exhibit 13

EXHIBIT 13


HERSHEY FOODS CORPORATION

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Net Sales

Net sales increased $250.1 million, or 6%, from 1999 to 2000. The higher sales primarily reflected an increase in sales of core confectionery and grocery products in North America, incremental sales from the introduction of new confectionery products, increased international exports and lower product returns, discounts, and allowances. In 2000, certain international distributor allowances were netted against sales instead of being reported in selling, marketing and administrative expenses as in 1999 and 1998. These distributor allowances amounted to $18.3 million and $17.8 million in 1999 and 1998, respectively. Net sales in 1999 included $29.3 million related to the Corporation’s pasta business, which was sold in January 1999.

Net sales decreased $464.7 million, or 10%, from 1998 to 1999. The decrease in sales in 1999 was primarily a result of the divestiture of the Corporation’s pasta business, which resulted in a sales reduction of $343.8 million, and sales decreases in the United States of core confectionery and grocery products. Sales of confectionery and grocery products declined in the first quarter of 1999 primarily as a result of the December 1998 buy-in on promotions of regular count and vending items. Decreases in sales in the third and fourth quarters of 1999 were primarily the result of problems encountered after the July 1999 start-up of new business systems and processes. These sales declines were partially offset by incremental sales from the introduction of new confectionery products, increased export sales in international markets and sales increases in the Corporation’s Canadian and Mexican markets.

Gross Margin

Gross margin increased from 40.7% in 1999 to 41.5% in 2000. The increase in gross margin reflected decreased costs for certain major raw materials, primarily cocoa, as well as lower product returns, discounts, and allowances. The impact of these items was offset partially by higher absorption of fixed manufacturing costs in 2000, primarily related to decreased finished goods inventory levels in 2000 compared to 1999. In addition, the sales mix of confectionery items sold in 2000 compared to 1999 contributed to lower profitability, as the growth in sales of the more profitable standard bars was outpaced by sales of packaged confectionery items. Also, higher distribution and warehousing costs in 2000 reflected higher warehouse handling costs, incremental costs associated with expanded warehousing capacity and one-time start-up costs for new distribution centers located near Hershey, Pennsylvania and Atlanta, Georgia.

Gross margin in 1999 benefited .3 percentage points from the inclusion in cost of sales of a one-time $12.5 million gain from revisions to the Corporation’s retiree medical plan, net of contributions into the Employee Savings Stock Investment and Ownership Plan (“ESSIOP”). During the first quarter of 1999, the Corporation changed its retiree medical plan to eliminate coverage for all eligible hourly employees under age 45, to be replaced by annual contributions into the ESSIOP. The change applied primarily to U.S. hourly employees working in Pennsylvania. In addition, gross margin in 1999 would have been .3 percentage points lower if certain international distributor allowances were reclassified and reported as discussed above for 2000.

Gross margin decreased from 40.8% in 1998 to 40.7% in 1999. The decrease reflected lower profitability resulting from the mix of confectionery items sold in 1999 compared with sales during 1998, primarily related to lower sales of the more profitable standard bars. Higher freight and distribution costs, reflecting increased costs related to the implementation of new business systems and processes and distribution center capacity constraints, and higher depreciation expense as a percent of sales, also contributed to the lower gross margin. These cost increases were offset partially by selling price


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increases in the Corporation’s Canadian and Mexican markets and decreased costs for packaging materials and certain raw materials. Effective December 1998, the Corporation changed its retiree medical plan to eliminate coverage for all U.S. full-time salaried employees and all non-union hourly plant employees working outside Hershey, Pennsylvania under age 45, replacing it with annual ESSIOP contributions, resulting in the recognition of a $13.0 million pre-tax gain in 1998.

Selling, Marketing and Administrative

Selling, marketing and administrative expenses increased $69.3 million, or 7%, from 1999 to 2000, primarily reflecting: increased marketing expenditures for core confectionery brands, international exports and the introduction of new products; increased selling and administrative expenses primarily related to higher staffing levels to support sales and customer service activity in North America and the international export business; higher incentive compensation expense reflecting improved operating performance in 2000; and higher software amortization costs. The impact of these items was offset partially by the inclusion in administrative expense in 2000 of a one-time gain of $7.3 million arising from the sale of certain corporate aircraft. Selling, marketing and administrative costs in 1999 included $10.7 million related to the Corporation’s pasta business, which was sold in January 1999.

Selling, marketing and administrative expenses decreased by $110.1 million, or 9%, from 1998 to 1999, reflecting lower expenses resulting from the divestiture of the pasta business, reduced marketing expenses for core confectionery brands and lower administrative expenses. These decreases were offset partially by increased spending associated with the introduction of new products and international exports, in addition to higher amortization expense for capitalized software. Excluding the divestiture of the pasta business, advertising and promotion expense was essentially equal to the prior year as a percent of sales.

Interest Expense, Net

Net interest expense for 2000 was $1.7 million above the prior year, primarily as a result of higher short-term interest expense related to increased average short-term borrowings and borrowing rates, and lower capitalized interest. The impact of these items was offset partially by higher interest income, and lower fixed interest expense as a result of interest rate swap and forward agreements entered into in October 1999. Net interest expense in 1999 was $11.4 million below the prior year, primarily as a result of lower short-term interest expense as a portion of the proceeds from the sale of the pasta business and positive cash flow were used to reduce short-term borrowings.

Income Taxes

The Corporation’s effective income tax rate was 38.8%, 36.8% and 38.8% in 1998, 1999 and 2000, respectively. Excluding the provision for income taxes associated with the gain on the sale of the Corporation’s pasta business, the effective income tax rate was 39.0% in 1999.

Net Income

Net income decreased $125.8 million, or 27%, from 1999 to 2000. In the first quarter of 1999, the Corporation received cash proceeds of $450.0 million, retained a 6% minority interest and recorded a gain of approximately $243.8 million before tax, $165.0 million or $1.17 per share—diluted after tax, as a result of the sale of the Corporation’s pasta business. Excluding the gain, net income increased $39.2 million, or 13%, from 1999 to 2000. The Corporation’s net income increased $119.4 million, or 35%, from 1998 to 1999, reflecting the gain on the sale of the pasta business. Excluding the gain, net income decreased $45.6 million, or 13% from 1998 to 1999.

Net income as a percent of net sales was 7.9% in 2000, 7.4% in 1999, excluding the gain on the sale of the pasta business, and 7.7% in 1998.


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FINANCIAL CONDITION

The Corporation’s financial condition remained strong during 2000. The capitalization ratio (total short-term and long-term debt as a percent of stockholders’ equity, short-term and long-term debt) was 49% as of December 31, 2000 and 50% as of December 31, 1999. The ratio of current assets to current liabilities was 1.7:1 as of December 31, 2000, and 1.8:1 as of December 31, 1999. The lower ratio of current assets to current liabilities as of December 31, 2000, primarily reflected increased short-term borrowings to finance stock repurchases and a business acquisition.

In December 2000, the Corporation completed the purchase of the intense and breath freshener mints and gum businesses of Nabisco, Inc. (“Nabisco”). The Corporation paid $135.0 million to acquire the businesses, including Ice Breakers and Breath Savers Cool Blasts intense mints, Breath Savers mints, and Ice Breakers, Carefree, Stick*Free, Bubble Yum and Fruit Stripe gums. Also included in the purchase were manufacturing machinery and equipment and a gum-manufacturing plant in Las Piedras, Puerto Rico. These businesses had sales of approximately $270 million in 1999. The Corporation’s results of operations for 2000 did not include results of the acquisition, as the transaction was completed very late in the year. Had the results of the acquired businesses been included in the consolidated results, the effect would not have been material.

Assets

Total assets increased $101.1 million, or 3%, as of December 31, 2000, primarily as a result of higher accounts receivable, prepaid expenses and other current assets, property, plant and equipment, and intangibles resulting from business acquisitions, substantially offset by a decrease in cash and cash equivalents. These increases were due, in part, to the acquisition of Nabisco’s mint and gum businesses.

Current assets increased by $15.4 million, or 1%, reflecting increased accounts receivable, inventories, prepaid expenses and other current assets. An increase in accounts receivable of $26.9 million reflected higher sales in December 2000. The increase in prepaid expenses and other current assets was principally associated with hedging transactions. The decrease in cash and cash equivalents reflected the comparison to an unusually high balance as of December 31, 1999, as a result of year 2000 (Y2K) liquidity contingency plans.

Property, plant and equipment was higher than the prior year primarily due to capital additions of $138.3 million and the acquisition of the Nabisco businesses, partially offset by depreciation expense of $140.2 million. The increase in intangibles resulting from business acquisitions primarily reflected preliminary goodwill associated with the Nabisco acquisition, partly offset by the amortization of intangibles. The decrease in other non-current assets was primarily associated with the amortization of capitalized software.

Liabilities

Total liabilities increased by $24.7 million, or 1%, as of December 31, 2000, primarily reflecting higher accrued liabilities and an increase in short-term borrowings to finance the acquisition of the Nabisco businesses and stock repurchases, partially offset by a decrease in accrued and deferred income taxes. The increase in accrued liabilities was associated primarily with higher accruals for promotion and advertising programs and accrued liabilities related to the Nabisco acquisition. The decrease in accrued income taxes primarily reflected a decrease in the income tax provision which included accrued income taxes for the gain on sale of the pasta business as of December 31, 1999, and the decrease in deferred income taxes was associated with the payment in September 2000 of an assessment related to a Corporate Owned Life Insurance program discussed further under Liquidity below.

Capital Structure

The Corporation has two classes of stock outstanding, Common Stock and Class B Common Stock (“Class B Stock”). Holders of the Common Stock and the Class B Stock generally vote together without regard to class on matters submitted to stockholders, including the election of directors, with the


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Common Stock having one vote per share and the Class B Stock having ten votes per share. However, the Common Stock, voting separately as a class, is entitled to elect one-sixth of the Board of Directors. With respect to dividend rights, the Common Stock is entitled to cash dividends 10% higher than those declared and paid on the Class B Stock.

In December 2000, the Corporation’s Board of Directors unanimously adopted a Stockholder Protection Rights Agreement (“Rights Agreement”). The Rights Agreement was supported by the Corporation’s largest stockholder, Hershey Trust Company, as trustee for the benefit of Milton Hershey School (“Milton Hershey School Trust”). This action was not in response to any specific effort to acquire control of the Corporation. Under the Rights Agreement, the Corporation’s Board of Directors declared a dividend of one right (“Right”) for each outstanding share of Common Stock and Class B Stock payable to stockholders of record at the close of business on December 26, 2000. The Rights will at no time have voting power or receive dividends. The issuance of the Rights has no dilutive effect, will not affect reported earnings per share, is not taxable and will not change the manner in which the Corporation’s Common Stock is traded. The Rights Agreement is discussed further in Note 12 to the Consolidated Financial Statements.

LIQUIDITY

Historically, the Corporation’s major source of financing has been cash generated from operations. The Corporation’s income and, consequently, cash provided from operations during the year are affected by seasonal sales patterns, the timing of new product introductions, business acquisitions and divestitures, and price increases. Chocolate, confectionery and grocery seasonal and holiday-related sales have typically been highest during the third and fourth quarters of the year, representing the principal seasonal effect. Generally, seasonal working capital needs peak during the summer months and have been met by issuing commercial paper.

Over the past three years, cash provided from operating activities and proceeds from the sale of the pasta business exceeded cash requirements for share repurchases, capital expenditures, capitalized software additions, dividend payments and a business acquisition by $88.7 million. Total debt, including debt assumed, decreased during the period by $150.9 million, reflecting reduced short-term borrowings and the repayment of long-term debt. Cash and cash equivalents decreased by $22.3 million during the period.

The Corporation anticipates that capital expenditures and capitalized software additions will be in the range of $150 million to $170 million per annum during the next several years as a result of continued modernization of existing facilities and capacity expansion to support new products and line extensions, along with continued improvement and enhancements of computer software. As of December 31, 2000, the Corporation’s principal capital commitments included manufacturing capacity expansion to support new products and line extensions, modernization and efficiency improvements.

In February 2001, the Corporation made a $75.0 million contribution to its domestic pension plans to improve the funded status and reduce future expense.

In December 2000, the Corporation entered into an operating lease agreement for a warehouse and distribution facility to be constructed in southern California. The lease term is approximately ten years and shall begin upon completion of the facility, but no later than September 1, 2001. The Corporation or its designee has an option between December 15, 2001 and March 31, 2002 to purchase the facility at original cost. The estimated cost of the facility, including land, is approximately $38.0 million.

In October 2000, the Corporation entered into an operating lease agreement to finance the purchase of a warehouse and distribution facility near Atlanta, Georgia for $18.2 million. The lease term is five years, with up to four renewal periods of five years each with the consent of the lessor. In July 1999, the Corporation entered into an operating lease agreement to finance the construction of a warehouse and distribution facility located on land owned by the Corporation near Hershey, Pennsylvania. Under the agreement, the lessor paid construction costs totaling $61.7 million. The lease term is six years, including the one-year construction period, with up to four renewal periods of five years each with the consent of


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the lessor. Both leases provide for substantial residual guarantees and include options to purchase the facilities at original cost.

In 1999, the Corporation implemented the first phase of an enterprise-wide integrated information system in the United States. The first phase of system implementation included new business systems and processes related to purchasing, accounts payable, fixed assets, the general ledger, production reporting, and tracking of plant inventories. The second phase of system implementation included systems and processes in the areas of sales order and billing, transportation planning and management, electronic data interchange communications with warehouses, finished goods inventories, accounts receivable and tracking of marketing promotions. Initial implementation costs amounted to approximately $101.0 million of capitalized software and hardware and $10.6 million of expenses. These expenditures were financed with cash provided from operations and proceeds from the sale of the Corporation’s pasta business.

Under share repurchase programs which began in 1993, a total of 17,624,037 shares of Common Stock have been repurchased for approximately $705.5 million. Of the shares repurchased, 528,000 shares were retired, 1,427,289 shares were reissued to satisfy stock options obligations, Supplemental Retirement Contributions and employee stock ownership trust (“ESOP”) obligations and the remaining 15,668,748 shares were held as Treasury Stock as of December 31, 2000. Additionally, the Corporation has purchased a total of 28,000,536 shares of its Common Stock to be held as Treasury Stock from the Milton Hershey School Trust for $1.0 billion. As of December 31, 2000, a total of 43,669,284 shares were held as Treasury Stock and $124.5 million remained available for repurchases of Common Stock under a program approved by the Corporation’s Board of Directors in October 1999.

In March 1997, the Corporation issued $150 million of 6.95% Notes under a November 1993 Form S-3 Registration Statement. In August 1997, the Corporation filed another Form S-3 Registration Statement under which it could offer, on a delayed or continuous basis, up to $500 million of additional debt securities. Also in August 1997, the Corporation issued $150 million of 6.95% Notes due 2012 and $250 million of 7.2% Debentures due 2027 under the November 1993 and August 1997 Registration Statements. Proceeds from the debt issuance were used to repay a portion of the short-term borrowings associated with the purchase of Common Stock from the Milton Hershey School Trust. As of December 31, 2000, $250 million of debt securities remained available for issuance under the August 1997 Registration Statement. Proceeds from any offering of the $250 million of debt securities available under the shelf registration may be used for general corporate requirements, which include reducing existing commercial paper borrowings, financing capital additions and share repurchases, and funding future business acquisitions and working capital requirements.

As of December 31, 2000, the Corporation maintained a committed credit facility agreement with a syndicate of banks in the amount of $500 million which could be borrowed directly or used to support the issuance of commercial paper. The Corporation may increase the credit facility by $1.0 billion with the concurrence of the banks. In December 2000, the short-term credit facility agreement was renewed for a total of $200 million and the long-term committed credit facility agreement remained in effect for $300 million, expiring in December 2002. The credit facilities may be used to fund general corporate requirements, to support commercial paper borrowings and, in certain instances, to finance future business acquisitions. The Corporation also had lines of credit with domestic and international commercial banks of $27.5 million and $25.0 million as of December 31, 2000 and 1999, respectively.

In January 1999, the Corporation received a Notice of Proposed Deficiency (“Notice”) from the Internal Revenue Service (“IRS”) related to years 1989 through 1996. The Notice pertained to the Corporate Owned Life Insurance (“COLI”) program which was implemented by the Corporation in 1989. The IRS disallowed the interest expense deductions associated with the underlying life insurance policies. The total deficiency of $61.2 million, including interest, was paid to the IRS in September 2000 to eliminate further accruing of interest. The Corporation may be subject to additional assessments for federal taxes and interest for 1997 and 1998 and for state taxes and interest for 1989 through 1998. The Corporation believes that it has fully complied with the tax law as it relates to its COLI program, has filed for the refund of amounts paid and will continue to seek favorable resolution of this matter.

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Cash Flow Activities

Over the past three years, cash from operating activities provided approximately $1.1 billion. Over this period, cash used by or provided from accounts receivable and inventories has tended to fluctuate as a result of sales during December and inventory management practices. The change in cash required for or provided from other assets and liabilities between the years was primarily related to hedging transactions, the timing of payments for accrued liabilities, including income taxes, and variations in the funding status of pension plans.

Investing activities included capital additions, capitalized software additions, a business acquisition and a business divestiture. Capital additions during the past three years included the purchase of manufacturing equipment, and expansion and modernization of existing facilities. Capitalized software additions over the past three years were associated primarily with the implementation of an enterprise-wide integrated information system.

The acquisition of Nabisco’s mint and gum businesses for $135.0 million was completed in 2000 and the Corporation’s pasta business was sold for $450.0 million in 1999.

Financing activities included debt borrowings and repayments, payments of dividends, the exercise of stock options, incentive plan transactions, and the repurchase of Common Stock. During the past three years, short-term borrowings in the form of commercial paper or bank borrowings were used to purchase Nabisco’s mint and gum businesses, fund seasonal working capital requirements, and finance share repurchase programs. During the past three years, a total of 8,013,318 shares of Common Stock have been repurchased for $434.1 million, including 1,579,779 shares purchased from the Milton Hershey School Trust for $100.0 million. Cash used for incentive plan transactions of $74.3 million during the past three years was substantially offset by cash received from the exercise of stock options of $62.6 million. Cash used by incentive plan transactions reflected purchases, from time to time, of the Corporation’s Common Stock in the open market to repurchase treasury stock issued for stock options exercises, mitigating dilution of weighted-average shares outstanding.

ACCOUNTING POLICIES AND MARKET RISKS ASSOCIATED WITH DERIVATIVE INSTRUMENTS

The Corporation utilizes certain derivative instruments, from time to time, including interest rate swaps and forward agreements, foreign currency forward exchange contracts and commodity futures contracts, to manage interest rate, currency exchange rate and commodity market price risk exposures. Interest rate swaps and forward agreements, and foreign currency contracts are entered into for periods consistent with related underlying exposures and do not constitute positions independent of those exposures. Commodity futures contracts are entered into for varying periods and are intended and effective as hedges of anticipated raw material purchases. The Corporation does not hold or issue derivative instruments for trading purposes and is not a party to any instruments with leverage or prepayment features. In entering into these contracts, the Corporation has assumed the risk which might arise from the possible inability of counterparties to meet the terms of their contracts. The Corporation does not expect any losses as a result of counterparty defaults.

The information below summarizes the Corporation’s market risks associated with long-term debt and derivative instruments outstanding as of December 31, 2000. This information should be read in conjunction with Note 1, Note 5, Note 7 and Note 8 to the Consolidated Financial Statements.

Long-Term Debt

The table below presents the principal cash flows and related interest rates by maturity date for long-term debt, including the current portion, as of December 31, 2000. The fair value of long-term debt was determined based upon quoted market prices for the same or similar debt issues.

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Maturity Date
(In thousands of dollars except for rates)
2001
2002
2003
2004
2005
There-
after

Total
Fair
Value

Long-term Debt   $529   $838   $17,133   $136   $202,138   $657,409   $878,183   $920,374  
Fixed Rate  2.0 % 2.0 % 4.4 % 2.0 % 6.7 % 7.3 % 7.1 %

Interest Rate Swaps and Forward Agreements

In order to minimize its financing costs and to manage interest rate exposure, the Corporation, from time to time, enters into interest rate swaps and forward agreements. In October 1999, the Corporation entered into an interest rate swap agreement to effectively convert $200 million of 6.7% Notes Due 2005 (“Notes”) to variable rate debt. In December 2000, the counterparty chose to cancel the interest rate swap and forward agreements effective April 2, 2001. Subsequent to this date, the effective interest rate on the Notes will return to a fixed rate of 6.7%. The potential loss in fair value of interest rate swaps and forward agreements resulting from a hypothetical near-term adverse change in market rates of ten percent was not material as of December 31, 2000 and 1999.

Foreign Exchange Contracts

The Corporation enters into foreign exchange forward contracts to hedge transactions primarily related to firm commitments to purchase equipment, certain raw materials and finished goods denominated in foreign currencies and to hedge payment of intercompany transactions with its non-domestic subsidiaries. These contracts reduce currency risk from exchange rate movements.

Foreign exchange forward contracts are intended to be and are effective as hedges of firm, identifiable, foreign currency commitments. In accordance with Statement of Financial Accounting Standards No. 52, “Foreign Currency Translation,” these contracts meet the conditions for hedge accounting treatment and accordingly, gains and losses are deferred and accounted for as part of the underlying transactions. Gains and losses on terminated derivatives designated as hedges are accounted for as part of the originally hedged transaction. Gains and losses on derivatives designated as hedges of items which mature, are sold or terminated, are recorded currently in income.

As of December 31, 2000, the Corporation had foreign exchange forward contracts maturing in 2001 and 2002 to purchase $36.3 million in foreign currency, primarily British sterling and euros, and to sell $11.5 million in foreign currency, primarily Japanese yen, at contracted forward rates.

As of December 31, 1999, the Corporation had foreign exchange forward contracts maturing in 2000 and 2001 to purchase $18.0 million in foreign currency, primarily euros and British sterling, and to sell $31.2 million in foreign currency, primarily Canadian dollars and Japanese yen, at contracted forward rates.

The fair value of foreign exchange forward contracts was estimated by obtaining quotes for future contracts with similar terms, adjusted where necessary for maturity differences. As of December 31, 2000 and 1999, the fair value of foreign exchange forward contracts approximated the contract value. The potential loss in fair value of foreign exchange forward contracts resulting from a hypothetical near-term adverse change in market rates of ten percent was not material as of December 31, 2000 and 1999.

Commodity Price Risk Management

The Corporation’s most significant raw material requirements include cocoa, sugar, milk, peanuts and almonds. The Corporation attempts to minimize the effect of future price fluctuations related to the purchase of these raw materials primarily through forward purchasing to cover future manufacturing requirements, generally for periods from 3 to 24 months. With regard to cocoa, sugar, corn sweeteners, natural gas and certain dairy products, price risks are also managed by entering into futures contracts. At the present time, active futures contracts are not available for use in pricing the Corporation’s other major raw material requirements. Futures contracts are used in combination with forward purchasing of cocoa, sugar, corn sweetener, natural gas and certain dairy product requirements principally to take

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advantage of market fluctuations which provide more favorable pricing opportunities and to increase diversity or flexibility in sourcing these raw materials and energy requirements. The Corporation’s commodity procurement practices are intended to reduce the risk of future price increases, but also may potentially limit the ability to benefit from possible price decreases.

The cost of cocoa beans and the prices for the related commodity futures contracts historically have been subject to wide fluctuations attributable to a variety of factors, including the effect of weather on crop yield, other imbalances between supply and demand, currency exchange rates, political unrest in producing countries and speculative influences. Cocoa prices remained near historical lows during most of 2000, as additional production, spurred by high prices in the mid-1990s, has come on stream under favorable climatic conditions. Additionally, demand has been reduced below historical levels as a result of economic difficulties in Eastern Europe, particularly the former Soviet Union. During 2001, continued improvement in chocolate consuming economies could result in prices stabilizing and possibly moving higher. The Corporation’s costs during 2001 will not necessarily reflect market price fluctuations because of its forward purchasing practices, premiums and discounts reflective of relative values, varying delivery times, and supply and demand for specific varieties and grades of cocoa beans.

Commodities Futures Contracts

In connection with the purchasing of cocoa, sugar, corn sweeteners, natural gas and certain dairy products for anticipated manufacturing requirements, the Corporation enters into commodities futures contracts as deemed appropriate to reduce the effect of price fluctuations. In accordance with Statement of Financial Accounting Standards No. 80, “Accounting for Futures Contracts,” these futures contracts meet the hedge criteria and are accounted for as hedges. Accordingly, gains and losses are deferred and recognized in cost of sales as part of the product cost. Gains and losses on futures designated as hedges of anticipated purchases which are no longer likely to occur are recorded currently in income.

Exchange traded futures contracts are used to fix the price of physical forward purchase contracts. Cash transfers reflecting changes in the value of futures contracts are made on a daily basis and are included in other current assets or accrued liabilities on the Consolidated Balance Sheets. Such cash transfers will be offset by higher or lower cash requirements for payment of invoice prices of raw materials and energy requirements in the future. Futures being held in excess of the amount required to fix the price of unpriced physical forward contracts are effective as hedges of anticipated purchases.

The following sensitivity analysis reflects the market risk of the Corporation to a hypothetical adverse market price movement of ten percent, based on the Corporation’s net commodity positions at four dates spaced equally throughout the year. The Corporation’s net commodity positions consist of the excess of futures contracts held over unpriced physical forward contracts for the same commodities, relating to cocoa, sugar, corn sweeteners and natural gas. Inventories, priced forward contracts and estimated anticipated purchases not yet contracted for were not included in the sensitivity analysis calculations. A loss is defined, for purposes of determining market risk, as the potential decrease in fair value or the opportunity cost resulting from the hypothetical adverse price movement. The fair values of net commodity positions were based upon quoted market prices or estimated future prices including estimated carrying costs corresponding with the future delivery period.


For the years ended December 31, 2000 1999

In millions of dollars


Fair
Value
Market Risk
(Hypothetical
10% Change)
Fair
Value
Market Risk
(Hypothetical
10% Change)

Highest long position   $77.6   $7.8   $147.7   $14.8  
Lowest long position  (28.3 ) 2.8   54.3   5.4  
Average position (long)  30.3   3.0   111.0   11.1  

The decrease in fair values and market risks from 1999 to 2000 primarily reflected a decrease in net commodity positions and lower commodity futures prices in 2000. The negative lowest long position in 2000 resulted as commodities futures required to fix the price of unpriced physical forward contracts exceeded the amount of commodities futures being held at a point in time during the year.

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Sensitivity analysis disclosures represent forward-looking statements which are subject to certain risks and uncertainties that could cause actual results to differ materially from those presently anticipated or projected. The important factors that could affect the sensitivity analysis disclosures include significant increases or decreases in market prices reflecting fluctuations attributable to the effect of weather on crop yield, other imbalances between supply and demand, currency exchange rates, political unrest in producing countries and speculative influences in addition to changes in the Corporation’s hedging strategies.

MARKET PRICES AND DIVIDENDS

Cash dividends paid on the Corporation’s Common Stock and Class B Stock were $144.9 million in 2000 and $136.7 million in 1999. The annual dividend rate on the Common Stock was $1.12 per share, an increase of 8% over the 1999 rate of $1.04 per share. The 2000 dividend represented the 26th consecutive year of Common Stock dividend increases.

On February 7, 2001, the Corporation’s Board of Directors declared a quarterly dividend of $.28 per share of Common Stock payable on March 15, 2001, to stockholders of record as of February 23, 2001. It is the Corporation’s 285th consecutive Common Stock dividend. A quarterly dividend of $.2525 per share of Class B Stock also was declared.

Hershey Foods Corporation’s Common Stock is listed and traded principally on the New York Stock Exchange (“NYSE”) under the ticker symbol “HSY.” Approximately 138.6 million shares of the Corporation’s Common Stock were traded during 2000. The Class B Stock is not publicly traded.

The closing price of the Common Stock on December 31, 2000, was $64 3/8. There were 41,482 stockholders of record of the Common Stock and the Class B Stock as of December 31, 2000.

The following table shows the dividends paid per share of Common Stock and Class B Stock and the price range of the Common Stock for each quarter of the past two years:


Dividends Paid
Per Share

Common Stock
Price Range*

Common
Stock

Class B
Stock

High
Low
2000          
     1st Quarter  $  .26   $.2350   $50 11/16 $ 37 3/4
     2nd Quarter  .26   .2350   55 13/16 45  
     3rd Quarter  .28   .2525   54 11/16 41 9/16
     4th Quarter  .28   .2525   66 7/16 48 7/16

         Total  $1.08   $.9750  

1999 
     1st Quarter  $  .24   $.2175   $64 7/8 $ 54 1/8
     2nd Quarter  .24   .2175   59 1/2 48 13/16
     3rd Quarter  .26   .2350   61 7/16 48 1/2
     4th Quarter  .26   .2350   54 3/16 45 3/4

         Total  $1.00   $.9050  


* NYSE-Composite Quotations for Common Stock by calendar quarter.

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RETURN MEASURES

Operating Return on Average Stockholders’ Equity

The Corporation’s operating return on average stockholders’ equity was 29.4% in 2000. Over the most recent five-year period, the return has ranged from 27.5% in 1996 to 36.0% in 1998. For the purpose of calculating operating return on average stockholders’ equity, earnings is defined as net income, excluding the after-tax loss on the disposal of businesses in 1996 and the after-tax gain on the sale of the pasta business in 1999.

Operating Return on Average Invested Capital

The Corporation’s operating return on average invested capital was 16.1% in 2000. Over the most recent five-year period, the return has ranged from 17.8% in 1996 to 14.8% in 1999. Average invested capital consists of the annual average of beginning and ending balances of long-term debt, deferred income taxes and stockholders’ equity. For the purpose of calculating operating return on average invested capital, earnings is defined as net income, excluding the after-tax loss on disposal of businesses in 1996, the after-tax gain on the sale of the pasta business in 1999 and the after-tax effect of interest on long-term debt.

OUTLOOK

The outlook section contains a number of forward-looking statements, all of which are based on current expectations. Actual results may differ materially.

The Corporation’s strategy is to profitably grow its North American confectionery and grocery business, and to build growing and profitable confectionery businesses in selected markets outside North America. To implement this strategy, the Corporation plans to continue to attract and hold customers and consumers with products and services of consistently superior quality and value.

The total U.S. confectionery market is anticipated to grow at a rate of three to four percent in 2001. Over the years, the Corporation’s goal has been to grow at a faster rate than the overall confectionery category. The Corporation expects to achieve this goal in 2001 by the integration of recently acquired products, strong results from new product introductions and the continued volume growth of confectionery products in North America and selected international markets.

Variability of gross margin in future periods is affected by various factors, including raw material and logistics costs, manufacturing efficiencies, and the mix of products sold in any period. The Corporation expects to improve profitability in 2001. Gross margin is expected to increase in 2001, as compared to the full year 2000, as the Corporation anticipates a more profitable sales mix, manufacturing efficiencies, modest declines in freight and distribution costs as a percent of sales and relatively stable commodity costs. These profitability improvements are expected to more than offset anticipated increases in employee benefits and energy costs.

The industry in which the Corporation operates is characterized by brand recognition. The Corporation will continue spending to promote its products and to increase the value of its brands. Planned spending on advertising in 2001 is significantly higher than 2000, while selling and administrative expenses are expected to remain relatively constant as a percent of sales.

The tax rate is projected to slightly decrease in 2001, as incremental earnings from the Corporation’s recent acquisition will be taxed at a more favorable tax rate.

The Corporation expects continued strong cash flows from operating activities in 2001. Net cash provided from operating activities is expected to exceed cash requirements for capital additions, capitalized software additions and anticipated dividend payments. Additionally, cash provided from operations is expected to be sufficient to reduce short-term borrowings and/or finance possible business acquisitions and continued repurchases of the Corporation’s Common Stock.

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In May 2000, the Emerging Issues Task Force (“EITF”) of the Financial Accounting Standards Board reached consensus on EITF Issue No. 00-14 “Accounting for Coupons, Rebates and Discounts,” requiring the reporting of certain sales incentives such as consumer coupon redemption costs and off-invoice allowances as a reduction of net sales. Effective with the quarter ending June 30, 2001, consumer coupon redemption costs and off-invoice allowances currently reported as marketing expense will be reported as a reduction of net sales. The implementation of EITF Issue No. 00-14, along with other similar pending EITF issues regarding the classification of certain sales incentives, may result in a material restatement to reduce net sales, with a corresponding restatement to reduce selling, marketing and administrative expenses. Upon adoption, all prior period amounts will be reclassified to conform to the new requirements.

Safe Harbor Statement

The nature of the Corporation’s operations and the environment in which it operates subject it to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. In connection with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, the Corporation notes the following factors which, among others, could cause future results to differ materially from the forward-looking statements, expectations and assumptions expressed or implied herein. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as “believe,” “expect,” “anticipate,” “should,” “planned,” “estimated,” and “potential,” among others. Factors which could cause results to differ include, but are not limited to: changes in the confectionery and grocery business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including income taxes; market demand for new and existing products; changes in raw material costs; and the Corporation’s ability to implement improvements and to reduce costs associated with the Corporation’s customer service, warehousing and order fulfillment processes and systems.



A-11




HERSHEY FOODS CORPORATION

CONSOLIDATED STATEMENTS OF INCOME


For the years ended December 31, 2000 1999 1998

In thousands of dollars except per share amounts
 
Net Sales   $4,220,976   $3,970,924   $4,435,615  

 
Costs and Expenses: 
     Cost of sales  2,471,151   2,354,724   2,625,057  
     Selling, marketing and administrative  1,127,175   1,057,840   1,167,895  
     Gain on sale of business    (243,785 )  

         Total costs and expenses  3,598,326   3,168,779   3,792,952  

 
Income before Interest and Income Taxes  622,650   802,145   642,663  
     Interest expense, net  76,011   74,271   85,657  

 
Income before Income Taxes  546,639   727,874   557,006  
     Provision for income taxes  212,096   267,564   216,118  

 
Net Income  $    334,543   $    460,310   $    340,888  

 
Net Income Per Share—Basic  $          2.44   $          3.29   $          2.38  

 
Net Income Per Share—Diluted  $          2.42   $          3.26   $          2.34  

 
Cash Dividends Paid Per Share: 
     Common Stock  $          1.08   $          1.00   $          .920  
     Class B Common Stock  .975   .905   .835  

The notes to consolidated financial statements are an integral part of these statements.

A-12




HERSHEY FOODS CORPORATION

CONSOLIDATED BALANCE SHEETS


December 31, 2000 1999

In thousands of dollars
     
ASSETS 
Current Assets: 
     Cash and cash equivalents  $     31,969   $   118,078  
     Accounts receivable—trade  379,680   352,750  
     Inventories  605,173   602,202  
     Deferred income taxes  76,136   80,303  
     Prepaid expenses and other  202,390   126,647  

       Total current assets  1,295,348   1,279,980  
Property, Plant and Equipment, Net  1,585,388   1,510,460  
Intangibles Resulting from Business Acquisitions, Net  474,448   450,165  
Other Assets  92,580   106,047  

       Total assets  $3,447,764   $3,346,652  

LIABILITIES AND STOCKHOLDERS’ EQUITY 
Current Liabilities: 
     Accounts payable  $   149,232   $   136,567  
     Accrued liabilities  358,067   292,497  
     Accrued income taxes  1,479   72,159  
     Short-term debt  257,594   209,166  
     Current portion of long-term debt  529   2,440  

       Total current liabilities  766,901   712,829  
Long-term Debt  877,654   878,213  
Other Long-term Liabilities  327,674   330,938  
Deferred Income Taxes  300,499   326,045  

       Total liabilities  2,272,728   2,248,025  

Stockholders’ Equity: 
     Preferred Stock, shares issued: none in 2000 and 1999     
     Common Stock, shares issued: 149,509,014 in 2000 and 
       149,506,964 in 1999  149,508   149,507  
     Class B Common Stock, shares issued: 30,441,858 in 2000 and 
       30,443,908 in 1999  30,442   30,443  
     Additional paid-in capital  13,124   30,079  
     Unearned ESOP compensation  (19,161 ) (22,354 )
     Retained earnings  2,702,927   2,513,275  
     Treasury—Common Stock shares, at cost: 43,669,284 in 2000 and  ;
       41,491,253 in 1999  (1,645,088 ) (1,552,708 )
     Accumulated other comprehensive loss  (56,716 ) (49,615 )

     Total stockholders’ equity  1,175,036   1,098,627  

     Total liabilities and stockholders’ equity  $3,447,764   $3,346,652  


The notes to consolidated financial statements are an integral part of these balance sheets.

A-13




HERSHEY FOODS CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS


For the years ended December 31, 2000 1999 1998

In thousands of dollars
 
Cash Flows Provided from (Used by)        
 Operating Activities 
   Net income  $  334,543   $  460,310   $  340,888  
   Adjustments to reconcile net income 
   to net cash provided from operations: 
      Depreciation and amortization  175,964   163,308   158,161  
      Deferred income taxes  (16,400 ) (8,336 ) 82,241  
      Gain on sale of business, net of tax of $78,769    (165,016 )  
      Changes in assets and liabilities, net of effects 
      from business acquisition and divestiture: 
        Accounts receivable—trade  (26,930 ) 77,918   (90,493 )
        Inventories  28,029   (136,535 ) 12,276  
        Accounts payable  7,280   (8,742 ) 10,005  
        Other assets and liabilities  (90,277 ) (64,704 ) (137,693 )
      Other, net      745  

Net Cash Provided from Operating Activities  412,209   318,203   376,130  

Cash Flows Provided from (Used by) 
 Investing Activities 
   Capital additions  (138,333 ) (115,448 ) (161,328 )
   Capitalized software additions  (4,686 ) (25,394 ) (42,859 )
   Business acquisition  (135,000 )    
   Proceeds from divestiture    450,000    
   Other, net  6,206   23,006   22,859  

Net Cash (Used by) Provided from Investing Activities  (271,813 ) 332,164   (181,328 )

Cash Flows Provided from (Used by) 
 Financing Activities 
   Net change in short-term borrowings  48,428   (136,742 ) (36,543 )
   Long-term borrowings  187   1,696    
   Repayment of long-term debt  (2,815 ) (393 ) (25,187 )
   Cash dividends paid  (144,891 ) (136,728 ) (129,044 )
   Exercise of stock options  24,376   18,878   19,368  
   Incentive plan transactions  (51,859 )   (22,458 )
   Repurchase of Common Stock  (99,931 ) (318,024 ) (16,151 )

Net Cash (Used by) Financing Activities  (226,505 ) (571,313 ) (210,015 )

(Decrease) Increase in Cash and Cash Equivalents  (86,109 ) 79,054   (15,213 )
Cash and Cash Equivalents as of January 1  118,078   39,024   54,237  

Cash and Cash Equivalents as of December 31  $    31,969   $  118,078   $    39,024  

Interest Paid  $    81,465   $    77,049   $    89,001  
Income Taxes Paid  299,104   218,665   123,970  

The notes to consolidated financial statements are an integral part of these statements.

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HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY


Preferred
Stock
Common
Stock
Class B
Common
Stock
Additional
Paid-in
Capital
Unearned
ESOP
Compensation
Retained
Earnings
Treasury
Common
Stock
Accumulated
Other
Compre-
hensive
Income (Loss)
Total
Stockholders’
Equity

In thousands of dollars
Balance as of January 1, 1998   $ —   $149,485   $30,465   $33,852   $(28,741 ) $1,977,849   $(1,267,861 ) $(42,243 ) $852,806  

Comprehensive income (loss) 
Net income            340,888       340,888  
Other comprehensive income (loss): 
        Foreign currency translation adjustments                (18,073 ) (18,073 )
        Minimum pension liability adjustments, net of
           tax benefit
                (4,051 ) (4,051 )

Comprehensive income                  318,764  
Dividends: 
        Common Stock, $.92 per share            (103,616 )     (103,616 )
        Class B Common Stock, $.835 per share            (25,428 )     (25,428 )
Conversion of Class B Common Stock into
  Common Stock
    18   (18 )            
Incentive plan transactions        (985 )         (985 )
Exercise of stock options        (3,375 )     16,590     13,215  
Employee stock ownership trust transactions        503   3,193         3,696  
Repurchase of Common Stock              (16,151 )   (16,151 )

Balance as of December 31, 1998    149,503   30,447   29,995   (25,548 ) 2,189,693   (1,267,422 ) (64,367 ) 1,042,301  

Comprehensive income (loss) 
Net income            460,310       460,310  
Other comprehensive income (loss): 
        Foreign currency translation adjustments                10,701   10,701  
        Minimum pension liability adjustments,
            net of tax provision
                4,051   4,051  

Comprehensive income                  475,062  
Dividends: 
        Common Stock, $1.00 per share            (109,175 )     (109,175 )
        Class B Common Stock, $.905 per share            (27,553 )     (27,553 )
Conversion of Class B Common Stock into
   Common Stock
    4   (4 )            
Incentive plan transactions        2           2  
Exercise of stock options        (458 )     32,738     32,280  
Employee stock ownership trust/benefits
   transactions
        540   3,194         3,734  
Repurchase of Common Stock              (318,024 )   (318,024 )

Balance as of December 31, 1999    149,507   30,443   30,079   (22,354 ) 2,513,275   (1,552,708 ) (49,615 ) 1,098,627  

Comprehensive income (loss) 
Net income            334,543       334,543  
Other comprehensive income (loss): 
        Foreign currency translation adjustments                (6,185 ) (6,185 )
        Minimum pension liability adjustments,
        net of tax benefit
                (916 ) (916 )

Comprehensive income                  327,442  
Dividends: 
        Common Stock, $1.08 per share            (115,209 )     (115,209 )
        Class B Common Stock, $.975 per share            (29,682 )     (29,682 )
Conversion of Class B Common Stock into
   Common Stock
    1   (1 )            
Incentive plan transactions        (426 )         (426 )
Exercise of stock options        (16,728 )     7,551     (9,177 )
Employee stock ownership trust/benefits transactions        199   3,193         3,392  
Repurchase of Common Stock              (99,931 )   (99,931 )

Balance as of December 31, 2000   $ —   $149,508   $30,442   $13,124   $(19,161 ) $2,702,927   $(1,645,088 ) $(56,716 ) $1,175,036  


The notes to consolidated financial statements are an integral part of these statements.

A-15




HERSHEY FOODS CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Significant accounting policies employed by the Corporation are discussed below and in other notes to the consolidated financial statements. Certain reclassifications have been made to prior year amounts to conform to the 2000 presentation.

Principles of Consolidation

The consolidated financial statements include the accounts of the Corporation and its subsidiaries after elimination of intercompany accounts and transactions.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates, particularly for accounts receivable and certain current and long-term liabilities.

Revenue Recognition

The Corporation records sales when all of the following criteria have been met: a valid customer order with a fixed price has been received; a delivery appointment with the customer has been made; the product has been shipped in accordance with the delivery appointment; there is no further significant obligation to assist in the resale of the product; and collectibility is reasonably assured.

Cash Equivalents

All highly liquid debt instruments purchased with a maturity of three months or less are classified as cash equivalents.

Commodities Futures Contracts

In connection with the purchasing of cocoa, sugar, corn sweeteners, natural gas and certain dairy products for anticipated manufacturing requirements, the Corporation enters into commodities futures contracts as deemed appropriate to reduce the effect of price fluctuations. In accordance with Statement of Financial Accounting Standards No. 80, “Accounting for Futures Contracts,” these futures contracts meet the hedge criteria and are accounted for as hedges. Accordingly, gains and losses are deferred and recognized in cost of sales as part of the product cost. Gains and losses on futures designated as hedges of anticipated purchases which are no longer likely to occur are recorded in income currently.

Property, Plant and Equipment

Property, plant and equipment are stated at cost and are depreciated on a straight-line basis over the estimated useful lives of the assets, as follows: 3 to 15 years for machinery and equipment; and 25 to 40 years for buildings and related improvements.

Intangibles Resulting from Business Acquisitions

Intangible assets resulting from business acquisitions principally consist of the excess of the acquisition cost over the fair value of the net assets of businesses acquired (goodwill). Goodwill was $457.3 million and $431.7 million as of December 31, 2000 and 1999, respectively. The increase in goodwill primarily reflected the acquisition of the intense breath freshener mints and gum businesses of Nabisco, Inc. in

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December 2000. Goodwill is amortized on a straight-line basis over 40 years. Other intangible assets are amortized on a straight-line basis over the estimated useful lives. The Corporation periodically evaluates whether events or circumstances have occurred indicating that the carrying amount of goodwill may not be recoverable. When factors indicate that goodwill should be evaluated for possible impairment, the Corporation uses an estimate of the acquired business’ undiscounted future cash flows compared to the related carrying amount of net assets, including goodwill, to determine if an impairment loss should be recognized.

Accumulated amortization of intangible assets resulting from business acquisitions was $135.5 million and $121.6 million as of December 31, 2000 and 1999, respectively.

Comprehensive Income

Comprehensive income (loss) is reported on the Consolidated Statements of Stockholders’ Equity and accumulated other comprehensive (loss) is reported on the Consolidated Balance Sheets.

Results of operations for foreign entities are translated using the average exchange rates during the period. For foreign entities, assets and liabilities are translated to U.S. dollars using the exchange rates in effect at the balance sheet date. Resulting translation adjustments are recorded as a component of other comprehensive income (loss), “Foreign Currency Translation Adjustments.”

A minimum pension liability adjustment is required when the actuarial present value of accumulated pension plan benefits exceeds plan assets and accrued pension liabilities, less allowable intangible assets. Minimum pension liability adjustments, net of income taxes, are recorded as a component of other comprehensive income (loss), “Minimum Pension Liability Adjustments, net of tax benefit/provision.”

Foreign Exchange Contracts

The Corporation enters into foreign exchange forward contracts to hedge transactions primarily related to firm commitments to purchase equipment, certain raw materials and finished goods denominated in foreign currencies, and to hedge payment of intercompany transactions with its non-domestic subsidiaries. These contracts reduce currency risk from exchange rate movements.

Foreign exchange forward contracts are intended and effective as hedges of firm, identifiable, foreign currency commitments. Accordingly, gains and losses are deferred and accounted for as part of the underlying transactions. Gains and losses on terminated derivatives designated as hedges are accounted for as part of the originally hedged transaction. Gains and losses on derivatives designated as hedges of items which mature, are sold or terminated, are recorded currently in income. In entering into these contracts the Corporation has assumed the risk which might arise from the possible inability of counterparties to meet the terms of their contracts. The Corporation does not expect any losses as a result of counterparty defaults.

License Agreements

The Corporation has entered into license agreements under which it has access to certain trademarks and proprietary technology, and manufactures and/or markets and distributes certain products. The rights under these agreements are extendible on a long-term basis at the Corporation’s option subject to certain conditions, including minimum sales levels, which the Corporation has met. License fees and royalties, payable under the terms of the agreements, are expensed as incurred.

Research and Development

The Corporation expenses research and development costs as incurred. Research and development expense was $25.4 million, $26.7 million and $28.6 million in 2000, 1999 and 1998, respectively.

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Advertising

The Corporation expenses advertising costs as incurred. Advertising expense was $161.6 million, $164.9 million and $187.5 million in 2000, 1999 and 1998, respectively. Prepaid advertising as of December 31, 2000 and 1999, was $7.0 million and $5.8 million, respectively.

Computer Software

The Corporation capitalizes certain costs of computer software developed or obtained for internal use. The amount capitalized as of December 31, 2000 and 1999, was $66.2 million and $82.2 million, respectively. Software assets are classified as other non-current assets and are amortized over periods up to five years. Accumulated amortization of capitalized software was $35.7 million and $15.1 million as of December 31, 2000 and 1999, respectively.

Pending Accounting Pronouncements

In May 2000, the Emerging Issues Task Force (“EITF”) of the Financial Accounting Standards Board reached a consensus on EITF Issue No. 00-14, “Accounting for Coupons, Rebates and Discounts,” requiring the reporting of certain sales incentives such as consumer coupon redemption costs and off-invoice allowances as a reduction of net sales. In November 2000, the EITF delayed implementation of this change until the quarter ended June 30, 2001. The consumer coupon redemption costs and off-invoice allowances currently being reported in selling, marketing, and administrative expense will be recorded as a reduction of net sales on the effective date of the consensus.

Consumer coupon redemption costs are expensed and recognized at the offer date and measured based on expected utilization. Off-invoice allowances are expensed and recognized as incurred. These costs and allowances amounted to $116.1 million, $122.7 million and $199.4 million in 2000, 1999 and 1998, respectively, and are included in selling, marketing and administrative expenses in the Consolidated Statements of Income.

The EITF is also addressing several related topics that also impact the classification and recognition of certain sales incentives including:


Issue No. 00-21 “Accounting for Revenue Arrangements with Multiple Deliverables”;

Issue No. 00-22 “Accounting for `Points’ and Certain Other Time-Based or Volume-Based Sales Incentive Offers, and Offers for Free Products or Services to Be Delivered in the Future”; and

Issue No. 00-25 “Vendor Income Statement Characterization of Consideration from a Vendor to a Retailer.”

Final consensus has not yet been reached on Issues No. 00-21, No. 00-22, and No. 00-25, although further discussion is planned. The Corporation offers sales incentives to its customers and consumers in the ordinary course of business that are covered by these Issues. When consensus is reached on these Issues, certain other costs historically recorded in selling, marketing and administrative expense, which may be material, may also be reclassified as a reduction to net sales. These changes will not affect the Corporation’s financial condition or net income. Upon adoption, all prior period amounts will be reclassified to conform with the new requirements.

2.    ACQUISITION AND DIVESTITURE

In December 2000, the Corporation completed the purchase of the intense and breath freshener mints and gum businesses of Nabisco, Inc. (“Nabisco”). The Corporation paid $135.0 million to acquire the businesses, including Ice Breakers and Breath Savers Cool Blasts intense mints, Breath Savers mints, and Ice Breakers, Carefree, Stick*Free, Bubble Yum and Fruit Stripe gums. Also included in the purchase were manufacturing machinery and equipment and a gum-manufacturing plant in Las Piedras, Puerto Rico. These businesses had sales of approximately $270 million in 1999.

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In accordance with the purchase method of accounting, the purchase price of the acquisition was allocated on a preliminary basis to the underlying assets and liabilities at the date of acquisition based on their estimated respective fair values, which may be revised at a later date. Total liabilities assumed were $30.3 million. Had the results of the acquisition been included in the consolidated results, the effect would not have been material.

In January 1999, the Corporation completed the sale of a 94% majority interest of its U.S. pasta business to New World Pasta, LLC. The transaction included the American Beauty, Ideal by San Giorgio, Light ‘n Fluffy, Mrs. Weiss, P&R, Ronzoni, San Giorgio and Skinner pasta brands, along with six manufacturing plants. In the first quarter of 1999, the Corporation received cash proceeds of $450.0 million, retained a 6% minority interest and recorded a gain of approximately $243.8 million before tax, $165.0 million or $1.17 per share—diluted after tax, as a result of the transaction. Net sales for the pasta business were $29.3 million and $373.1 million in 1999 and 1998, respectively. Net income for the pasta business was $1.5 million and $25.9 million in 1999 and 1998, respectively.

3.    COMMITMENTS

Rent expense was $40.8 million, $45.5 million, and $39.6 million for 2000, 1999 and 1998, respectively. Rent expense pertains to all operating leases, which were principally related to certain administrative buildings, distribution facilities and transportation equipment. In December 2000, the Corporation entered into an operating lease agreement for a warehouse and distribution facility to be constructed in southern California. The lease term is for approximately ten years and shall begin upon completion of the facility, but no later than September 1, 2001. The Corporation or its designee has an option between December 15, 2001 and March 31, 2002 to purchase the facility at original cost. The estimated cost of the facility, including land, is approximately $38.0 million.

In October 2000, the Corporation entered into an operating lease agreement to finance the purchase of a warehouse and distribution facility near Atlanta, Georgia for $18.2 million. The lease term is five years, with up to four renewal periods of five years each with the consent of the lessor. The lease provides for a substantial residual guarantee and includes an option to purchase the facility at original cost. In July 1999, the Corporation entered into an operating lease agreement to finance the construction of a warehouse and distribution facility located on land owned by the Corporation near Hershey, Pennsylvania. Under the agreement, the lessor paid construction costs totaling $61.7 million. The lease term is six years, including the one-year construction period, with up to four renewal periods of five years each with the consent of the lessor. The lease provides for a substantial residual guarantee and includes an option to purchase the facility at original cost. Future minimum rental payments under non-cancelable operating leases with a remaining term in excess of one year as of December 31, 2000, were: 2001, $21.0 million; 2002, $24.2 million; 2003, $24.0 million; 2004, $23.8 million; 2005, $23.7 million; 2006 and beyond, $67.4 million.

As of December 31, 2000, the Corporation had entered into purchase agreements with various suppliers. Subject to the Corporation’s quality standards being met, the purchase commitments covered by these agreements aggregated approximately $701.7 million in 2001, $426.8 million in 2002, $280.4 million in 2003, $181.1 million in 2004, $41.9 million in 2005 and $12.1 million in 2006 and beyond.

4.    DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

In June 1998, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standards No. 133, “Accounting for Derivative Instruments and Hedging Activities” (“SFAS No. 133”). Subsequently, the FASB issued Statement No. 137, “Accounting for Derivative Instruments and Hedging Activities—Deferral of the Effective Date of FASB Statement No. 133, an amendment of FASB Statement No. 133” and Statement No. 138, “Accounting for Certain Derivative Instruments and Certain Hedging Activities, an amendment of FASB Statement No. 133.” SFAS No. 133, as amended, establishes accounting and reporting standards requiring that every derivative instrument be recorded in the balance sheet as either an asset or liability measured at its fair value. SFAS No. 133 requires that changes in the derivative’s fair value be recognized currently in earnings unless

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specific hedge accounting criteria are met. Special accounting for qualifying hedges allows a derivative’s gains and losses to offset related results on the hedged item in the income statement, to the extent effective, and requires that a company must formally document, designate, and assess the effectiveness of transactions that receive hedge accounting.

SFAS No. 133, as amended, is effective for fiscal years beginning after June 15, 2000, but may be implemented as of the beginning of any fiscal quarter after issuance. Retroactive application is not permitted. SFAS No. 133 must be applied to (a) derivative instruments and (b) certain derivative instruments embedded in hybrid contracts that were issued, acquired, or substantively modified after December 31, 1997. Changes in accounting methods will be required for derivative instruments utilized by the Corporation to hedge commodity price, foreign currency exchange rate and interest rate risks. Such derivatives include commodity futures contracts, foreign exchange forward contracts and interest rate swaps and forward agreements.

The Corporation adopted SFAS No. 133 as of January 1, 2001. As of December 31, 2000, net deferred losses on derivatives of approximately $68.5 million after tax would have been reported as a component of other comprehensive loss and classified as accumulated other comprehensive loss on the Consolidated Balance Sheets upon adoption of SFAS No. 133. The adoption of SFAS No. 133 will not have a material impact on the Corporation’s results of operations.

5.    FINANCIAL INSTRUMENTS

The carrying amounts of financial instruments including cash and cash equivalents, accounts receivable, accounts payable and short-term debt approximated fair value as of December 31, 2000 and 1999, because of the relatively short maturity of these instruments. The carrying value of long-term debt, including the current portion, was $878.2 million as of December 31, 2000, compared to a fair value of $920.4 million based on quoted market prices for the same or similar debt issues. The carrying value of long-term debt, including the current portion, was $880.7 million as of December 31, 1999, compared to a fair value of $856.9 million.

As of December 31, 2000, the Corporation had foreign exchange forward contracts maturing in 2001 and 2002 to purchase $36.3 million in foreign currency, primarily British sterling and euros, and to sell $11.5 million in foreign currency, primarily Japanese yen, at contracted forward rates.

As of December 31, 1999, the Corporation had foreign exchange forward contracts maturing in 2000 and 2001 to purchase $18.0 million in foreign currency, primarily euros and British sterling and to sell $31.2 million in foreign currency, primarily Canadian dollars and Japanese yen, at contracted forward rates.

The fair value of foreign exchange forward contracts is estimated by obtaining quotes for future contracts with similar terms, adjusted where necessary for maturity differences. As of December 31, 2000 and 1999, the fair value of foreign exchange forward contracts approximated the contract value. The Corporation does not hold or issue financial instruments for trading purposes.

In order to minimize its financing costs and to manage interest rate exposure, the Corporation, from time to time, enters into interest rate swaps and forward agreements. In October 1999, the Corporation entered into an interest rate swap agreement to effectively convert $200 million of 6.7% Notes Due 2005 (“Notes”) to variable rate debt. In December 2000, the counterparty chose to cancel the interest rate swap and forward agreements effective April 2, 2001. Subsequent to this date, the effective interest rate on the Notes will return to a fixed rate of 6.7%.

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6.    INTEREST EXPENSE

Interest expense, net consisted of the following:


For the years ended December 31, 2000 1999 1998

In thousands of dollars
 
Long-term debt and lease obligations   $64,681   $66,323   $67,538  
Short-term debt  16,420   12,191   23,657  
Capitalized interest  (145 ) (1,214 ) (2,547 )

Interest expense, gross  80,956   77,300   88,648  
Interest income  (4,945 ) (3,029 ) (2,991 )

Interest expense, net  $76,011   $74,271   $85,657  


7.    SHORT-TERM DEBT

Generally, the Corporation’s short-term borrowings are in the form of commercial paper or bank loans with an original maturity of three months or less. As of December 31, 2000, the Corporation maintained a committed credit facility agreement with a syndicate of banks in the amount of $500 million which could be borrowed directly or used to support the issuance of commercial paper. The Corporation may increase the credit facility by $1.0 billion with the concurrence of the banks. In December 2000, the short-term credit facility agreement was renewed for a total of $200 million and the long-term committed credit facility agreement remained in effect for $300 million, expiring in December 2002. The credit facilities may be used to fund general corporate requirements, to support commercial paper borrowings and, in certain instances, to finance future business acquisitions.

The Corporation also maintains lines of credit arrangements with domestic and international commercial banks, under which it could borrow in various currencies up to approximately $27.5 million and $25.0 million as of December 31, 2000 and 1999, respectively, at the lending banks’ prime commercial interest rates or lower.

The Corporation had combined domestic commercial paper borrowings and short-term foreign bank loans against its credit facilities and lines of credit of $257.6 million as of December 31, 2000, and $209.2 million as of December 31, 1999. The weighted-average interest rates on short-term borrowings outstanding as of December 31, 2000 and 1999, were 6.4% and 5.8%, respectively.

The credit facilities and lines of credit were supported by commitment fee arrangements. The average fee during 2000 was less than .1% per annum of the commitment. The Corporation’s credit facility agreements contain a financial covenant which requires that a specified interest and fixed charge ratio be maintained. These agreements are also subject to other representations and covenants which do not materially restrict the Corporation’s activities. The Corporation is in compliance with all covenants included in the credit facility agreements. There were no significant compensating balance agreements which legally restricted these funds.

As a result of maintaining a consolidated cash management system, the Corporation maintains overdraft positions at certain banks. Such overdrafts, which were included in accounts payable, were $22.5 million and $20.4 million as of December 31, 2000 and 1999, respectively.

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8.    LONG-TERM DEBT

Long-term debt consisted of the following:


December 31, 2000 1999

In thousands of dollars
 
6.7% Notes due 2005   $200,000   $200,000  
6.95% Notes due 2007  150,000   150,000  
6.95% Notes due 2012  150,000   150,000  
8.8% Debentures due 2021  100,000   100,000  
7.2% Debentures due 2027  250,000   250,000  
Other obligations, net of unamortized debt discount  28,183   30,653  

Total long-term debt  878,183   880,653  
Less—current portion  529   2,440  

Long-term portion  $877,654   $878,213  


In October 1999, the Corporation entered into an interest rate swap agreement to effectively convert $200 million of 6.7% Notes due 2005 to variable rate debt. In December 2000, the counterparty chose to cancel the interest rate swap and forward agreements effective April 2, 2001. Subsequent to this date, the effective interest rate on the Notes will return to a fixed rate of 6.7%.

Aggregate annual maturities during the next five years are: 2001, $.5 million; 2002, $.8 million; 2003, $17.1 million; 2004, $.1 million; and 2005, $202.1 million. The Corporation’s debt is principally unsecured and of equal priority. None of the debt is convertible into stock of the Corporation. The Corporation is in compliance with all covenants included in the related debt agreements.

9.    INCOME TAXES

The provision for income taxes was as follows:


For the years ended December 31, 2000 1999 1998

In thousands of dollars
 
Current:        
    Federal  $ 212,858   $ 256,054   $ 119,706  
    State  12,184   15,998   10,498  
    Foreign  3,454   3,848   3,673  

Current provision for income taxes  228,496   275,900   133,877  

Deferred: 
    Federal  (28,108 ) (23,271 ) 73,422  
    State  11,986   16,280   10,568  
    Foreign  (278 ) (1,345 ) (1,749 )

Deferred income tax (benefit) provision  (16,400 ) (8,336 ) 82,241  

Total provision for income taxes  $ 212,096   $ 267,564   $ 216,118  


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Deferred taxes reflect temporary differences between tax reporting and financial statement reporting in the recognition of revenue and expense. The tax effects of the significant temporary differences which comprised the deferred tax assets and liabilities were as follows:


December 31, 2000 1999

In thousands of dollars
 
Deferred tax assets:      
     Post-retirement benefit obligations  $  84,103   $  84,305  
     Accrued expenses and other reserves  109,116   103,232  
     Accrued trade promotion reserves  33,987   34,708  
     Other  16,159   16,513  

       Total deferred tax assets  243,365   238,758  

Deferred tax liabilities: 
     Depreciation  256,769   289,369  
     Inventory  24,025   7,304  
     Other  186,934   187,827  

       Total deferred tax liabilities  467,728   484,500  

Net deferred tax liabilities  $224,363   $245,742  

Included in: 
     Current deferred tax assets, net  $  76,136   $  80,303  
     Non-current deferred tax liabilities, net  300,499   326,045  

Net deferred tax liabilities  $224,363   $245,742  


The following table reconciles the Federal statutory income tax rate with the Corporation’s effective income tax rate:


For the years ended December 31, 2000 1999 1998

Federal statutory income tax rate   35.0 % 35.0 % 35.0 %
Increase (reduction) resulting from: 
     State income taxes, net of Federal income tax benefits  3.5   2.3   3.0  
     Non-deductible acquisition costs  .8   .6   .9  
     Utilization of capital loss carryforwards    (.9 )  
     Other, net  (.5 ) (.2 ) (.1 )

Effective income tax rate  38.8 % 36.8 % 38.8 %


In January 1999, the Corporation received a Notice of Proposed Deficiency (“Notice”) from the Internal Revenue Service (“IRS”) related to the years 1989 through 1996. The Notice pertained to the Corporate Owned Life Insurance (“COLI”) program which was implemented by the Corporation in 1989. The IRS disallowed the interest expense deductions associated with the underlying life insurance policies. The total deficiency of $61.2 million, including interest, was paid to the IRS in September 2000 to eliminate further accruing of interest. The Corporation may be subject to additional assessments for federal taxes and interest for 1997 and 1998 and for state taxes and interest for 1989 through 1998. The Corporation believes that it has fully complied with the tax law as it relates to its COLI program, has filed for the refund of amounts paid and will continue to seek favorable resolution of this matter.

10.    PENSION AND OTHER POST-RETIREMENT BENEFIT PLANS

The Corporation’s policy is to fund domestic pension liabilities in accordance with the minimum and maximum limits imposed by the Employee Retirement Income Security Act of 1974 and Federal income tax laws, respectively. Non-domestic pension liabilities are funded in accordance with applicable local laws and regulations. Plan assets are invested in a broadly diversified portfolio consisting primarily of domestic and international common stocks and fixed income securities. Other benefits include health care and life insurance provided by the Corporation under two post-retirement benefit plans.

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A summary of the changes in benefit obligations and plan assets as of December 31, 2000 and 1999 is presented below:


Pension Benefits
Other Benefits
December 31, 2000 1999 2000 1999

In thousands of dollars
 
Change in benefits obligation          
Benefits obligation at beginning of year  $ 627,710   $ 692,422   $ 214,510   $ 251,040  
Service cost  27,961   31,050   3,184   3,803  
Interest cost  45,710   41,781   14,056   13,813  
Amendments  2,362   16,404     (11,092 )
Actuarial loss (gain)  7,243   (93,537 ) 36,785   (32,285 )
Acquisition/(divestiture)  6,980   (8,648 ) 514    
Other  (1,031 ) 3,185   (148 ) 222  
Benefits paid  (61,757 ) (54,947 ) (12,594 ) (10,991 )

Benefits obligation at end of year  655,178   627,710   256,307   214,510  

Change in plan assets 
Fair value of plan assets at beginning of year  650,699   628,041      
Actual return on plan assets  (1,155 ) 74,511      
Acquisition/(divestiture)  5,739   (5,993 )    
Employer contribution  10,323   6,253   12,594   10,991  
Other  (978 ) 2,834      
Benefits paid  (61,757 ) (54,947 ) (12,594 ) (10,991 )

Fair value of plan assets at end of year  602,871   650,699      

Funded status  (52,307 ) 22,989   (256,307 ) (214,510 )
Unrecognized transition asset  (56 ) (308 )    
Unrecognized prior service cost  48,201   49,046   (16,805 ) (24,842 )
Unrecognized net actuarial (gain) loss  (36,138 ) (105,839 ) 63,032   26,085  
Accumulated other comprehensive (loss)  (1,528 )      
Prior service cost recognized due to curtailment        17,034  
Unrecognized prior service cost due to amendment        (11,105 )

(Accrued) benefits cost  $(41,828 ) $ (34,112 ) $(210,080 ) $ (207,338 )

Weighted-average assumptions 
Discount rate  7.5 % 7.5 % 7.5 % 7.5 %
Expected long-term rate of return on assets  9.5   9.5   N/A   N/A  
Rate of increase in compensation levels  4.9   4.8   N/A   N/A  

For measurement purposes, an 8% annual rate of increase in the per capita cost of covered health care benefits was assumed for 2001 and future years.

The Corporation’s acquisition of Nabisco’s mint and gum businesses in December 2000 included its Hourly Pension Plan for employees at the Las Piedras, Puerto Rico manufacturing plant. Salaried employees at the plant were covered by the Hershey Foods Corporation Retirement Plan as of December 31, 2000 for services subsequent to the date of acquisition.

As of December 31, 2000, for pension plans with accumulated benefit obligations in excess of plan assets, the related projected benefit obligation and accumulated benefit obligation were $36.5 million and $34.9 million, respectively, with no plan assets.

As of December 31, 1999, for pension plans with accumulated benefit obligations in excess of plan assets, the related projected benefit obligation and accumulated benefit obligation were $36.4 million and $35.0 million, respectively, with no plan assets.

A minimum pension liability adjustment is required when the actuarial present value of accumulated plan benefits exceeds plan assets and accrued pension liabilities. In 2000, a minimum liability adjustment of $1.5 million, net of a deferred tax benefit of $.6 million, was recorded as a component of other


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comprehensive income (loss) and reported in accumulated other comprehensive loss as a component of stockholders’ equity. In 1999, accrued pension liabilities exceeded the actuarial present value of accumulated plan benefits because the discount rate used to determine the present value of accumulated benefits increased from 6.4% to 7.5% and a plan amendment shifted benefits from an unfunded pension plan to a funded plan. Accordingly, a minimum pension liability adjustment of $4.1 million, initially recorded in other comprehensive income in 1998, was reversed in 1999, net of deferred income taxes of $2.7 million.

A summary of the components of net periodic benefits cost for the years ended December 31, 2000 and 1999 is presented below:


Pension Benefits
Other Benefits
For the years ended December 31, 2000 1999 2000 1999

In thousands of dollars
 
Components of net periodic benefits cost          
Service cost  $ 27,961   $ 31,050   $   3,184   $   3,803  
Interest cost  45,710   41,781   14,056   13,813  
Expected return on plan assets  (60,143 ) (57,836 )    
Amortization of prior service cost  3,783   2,956   (2,165 ) (2,293 )
Recognized net actuarial (gain) loss  (286 ) 341     1,042  
Amortization of unrecognized (gain)  (2,670 )      
Other      (41 ) 54  

Corporate sponsored plans  14,355   18,292   15,034   16,419  
Multi-employer plans  577   698      
Administrative expenses  421   287      

Net periodic benefits cost  $ 15,353   $ 19,277   $ 15,034   $ 16,419  


The Corporation has two post-retirement benefit plans. The health care plan is contributory, with participants’ contributions adjusted annually, and the life insurance plan is non-contributory. During the first quarter of 1999, for all eligible employees under age 45, the Corporation provided annual contributions into the Employee Savings Stock Investment and Ownership Plan (“ESSIOP”) instead of providing coverage under the current retiree medical plan. This change resulted in the immediate recognition of a $15.4 million pre-tax gain which is not included above as a component of net periodic benefits costs. The changes applied primarily to U.S. hourly employees working in Pennsylvania.

Assumed health care cost trend rates have a significant effect on the amounts reported for the health care plans. A one percentage point change in assumed health care cost trend rates would have the following effects:


1 Percentage Point
Increase
1 Percentage Point
(Decrease)

In thousands of dollars
 
Effect on total service and interest cost components   $     952   $    (816 )
Effect on post-retirement benefit obligation  13,241   (11,880 )

11.    EMPLOYEE STOCK OWNERSHIP TRUST

The Corporation’s employee stock ownership trust (“ESOP”) serves as the primary vehicle for contributions to its existing ESSIOP for participating domestic salaried and hourly employees. The ESOP was funded by a 15-year 7.75% loan of $47.9 million from the Corporation. During 2000 and 1999, the ESOP received a combination of dividends on unallocated shares and contributions from the Corporation equal to the amount required to meet its principal and interest payments under the loan. Simultaneously, the ESOP allocated to participants 159,176 shares of Common Stock each year. As of December 31, 2000, the ESOP held 1,058,028 allocated shares and 955,048 unallocated shares. All ESOP shares are considered outstanding for income per share computations.

The Corporation recognized net compensation expense equal to the shares allocated multiplied by the original cost of $20 1/16 per share less dividends received by the ESOP on unallocated shares.

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Compensation expense related to the ESOP for 2000, 1999 and 1998 was $3.2 million, $1.6 million and $1.0 million, respectively. Dividends paid on unallocated ESOP shares were $1.1 million in 2000 and $1.2 million in both 1999 and 1998. The unearned ESOP compensation balance in stockholders’ equity represented deferred compensation expense to be recognized by the Corporation in future years as additional shares are allocated to participants.

12.    CAPITAL STOCK AND NET INCOME PER SHARE

As of December 31, 2000, the Corporation had 530,000,000 authorized shares of capital stock. Of this total, 450,000,000 shares were designated as Common Stock, 75,000,000 shares as Class B Common Stock (“Class B Stock”), and 5,000,000 shares as Preferred Stock, each class having a par value of one dollar per share. As of December 31, 2000, a combined total of 179,950,872 shares of both classes of common stock had been issued of which 136,281,588 shares were outstanding. No shares of the Preferred Stock were issued or outstanding during the three-year period ended December 31, 2000.

Holders of the Common Stock and the Class B Stock generally vote together without regard to class on matters submitted to stockholders, including the election of directors, with the Common Stock having one vote per share and the Class B Stock having ten votes per share. However, the Common Stock, voting separately as a class, is entitled to elect one-sixth of the Board of Directors. With respect to dividend rights, the Common Stock is entitled to cash dividends 10% higher than those declared and paid on the Class B Stock.

Class B Stock can be converted into Common Stock on a share-for-share basis at any time. During 2000, 1999 and 1998, a total of 2,050 shares, 4,000 shares and 18,000 shares, respectively, of Class B Stock were converted into Common Stock.

In December 2000, the Corporation’s Board of Directors unanimously adopted a Stockholder Protection Rights Agreement and declared a dividend of one right (“Right”) for each outstanding share of Common Stock and Class B Stock payable to stockholders of record at the close of business on December 26, 2000. The Rights will at no time have voting power or receive dividends. The issuance of the Rights has no dilutive effect, will not affect reported earnings per share, is not taxable and will not change the manner in which the Corporation’s Common Stock is traded.

The Rights become exercisable only upon (i) resolution of the Board of Directors after any person has commenced a tender offer that would result in such person becoming the beneficial owner of 15% or more of the Common Stock, (ii) the Corporation’s announcement that a person or group has acquired 15% or more of the outstanding shares of Common Stock, or (iii) a person or group becoming the beneficial owner of more than 35% of the voting power of all of the outstanding Common Stock and Class B Stock. When exercisable, each Right entitles its registered holder to purchase from the Corporation, at a pre-determined exercise price, one one-thousandth of a share of Series A Participating Preferred Stock, par value $1.00 per share (which would be convertible by holders of Class B Stock into Series B Participating Preferred Stock on the basis of one one-thousandth of a share of Series B Participating Preferred Stock for every share of Class B Common Stock held at that time). Each one one-thousandth of a share of Series A Participating Preferred Stock would have economic and voting terms similar to those of one share of Common Stock. Similarly, each one one-thousandth of a share of Series B Participating Preferred Stock would have economic and voting terms similar to those of one share of Class B Stock.

Upon the earlier of (a) a public announcement by the Corporation that a person or group has acquired 15% or more of the outstanding shares of Common Stock or (b) such person or group acquiring more than 35% of the voting power of the Common Stock and Class B Stock, each Right (except those owned by the acquiring person or group) will automatically become a right to buy, at the pre-determined exercise price, that number of one one-thousandth of a share of Series A Participating Preferred Stock having a market value of twice the exercise price. In addition, if the Corporation is acquired in a merger or other business combination, each Right will entitle a holder to purchase from the acquiring company, for the pre-determined exercise price, preferred stock of the acquiring company having an aggregate market value equal to twice the exercise price.

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Further, at any time after a person or group acquires 15% or more (but less than 50%) of the Corporation’s Common Stock or more than 35% of the voting power of all outstanding Common Stock and Class B Stock, the Corporation’s Board of Directors may, at its option, exchange all (but not less than all) of the outstanding Preferred Stock (other than Rights held by the acquiring person or group) for shares of Common Stock or Class B Stock, as applicable, at an exchange ratio of one share of Common Stock or Class B Stock for each one one-thousandth of a share of Preferred Stock.

The Corporation, solely at its option, may amend the Rights or redeem the Rights for $.01 per Right at any time before the acquisition by a person or group of beneficial ownership of 15% or more of its Common Stock or more than 35% of the voting power of all of the outstanding Common Stock and Class B Stock. Unless redeemed earlier or extended by the Corporation, the Rights will expire on December 14, 2010.

Hershey Trust Company, as Trustee for the benefit of Milton Hershey School (“Milton Hershey School Trust”), as institutional fiduciary for estates and trusts unrelated to Milton Hershey School, and as direct owner of investment shares, held a total of 12,787,537 shares of the Common Stock, and as Trustee for the benefit of Milton Hershey School, held 30,306,006 shares of the Class B Stock as of December 31, 2000, and was entitled to cast approximately 77% of the total votes of both classes of the Corporation’s common stock. The Milton Hershey School Trust must approve the issuance of shares of Common Stock or any other action which would result in the Milton Hershey School Trust not continuing to have voting control of the Corporation.

Changes in outstanding Common Stock for the past three years were:


For the years ended December 31, 2000 1999 1998

Shares issued   179,950,872   179,950,872   179,950,872  

Treasury shares at beginning of year  (41,491,253 ) (36,804,157 ) (37,018,566 )
Stock repurchases: 
   Repurchase programs  (2,284,539 ) (5,478,379 ) (250,400 )
   Stock options and benefits  (957,261 )   (343,300 )
Stock issuances: 
   Stock options and benefits  1,063,769   791,283   808,109  

Treasury shares at end of year  (43,669,284 ) (41,491,253 ) (36,804,157 )

Net shares outstanding at end of year  136,281,588   138,459,619   143,146,715  


Basic and Diluted Earnings per Share were computed based on the weighted-average number of shares of the Common Stock and the Class B Stock outstanding as follows:


For the years ended December 31, 2000 1999 1998

In thousands of dollars except per share amounts
 
Net income   $334,543   $460,310   $340,888  

Weighted-average shares—basic  137,326   140,031   143,446  
Effect of dilutive securities: 
   Employee stock options  1,016   1,260   2,008  
   Performance and restricted stock units  23   9   109  

Weighted-average shares—diluted  138,365   141,300   145,563  

Net income per share—basic  $      2.44   $      3.29   $      2.38  

Net income per share—diluted  $      2.42   $      3.26   $      2.34  


For the years ended December 31, 2000 and 1999, 5.5 million and 1.8 million stock options, respectively, were not included in the diluted earnings per share calculation because the exercise price was higher than the average market price of the Common Stock for the year and therefore, the effect would have been antidilutive.

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13.    STOCK COMPENSATION PLAN

The long-term portion of the Key Employee Incentive Plan (“Incentive Plan”), provides for grants of stock-based compensation awards to senior executives and key employees of one or more of the following: non-qualified stock options (fixed stock options), performance stock units, stock appreciation rights and restricted stock units. The Incentive Plan also provides for the deferral of performance stock unit awards by participants. As of December 31, 2000, 15.3 million shares were authorized for grants under the long-term portion of the Incentive Plan.

In 1996, the Corporation’s Board of Directors approved a world-wide, broad-based employee stock option program, called HSY Growth. HSY Growth provides all eligible employees with a one-time grant of 100 non-qualified stock options. Under HSY Growth, over 1.2 million options were granted on January 7, 1997.

The Corporation applies Accounting Principles Board Opinion No. 25, “Accounting for Stock Issued to Employees,” and related Interpretations, in accounting for the Incentive Plan and HSY Growth. Accordingly, no compensation cost has been recognized for its fixed stock option grants. Had compensation cost for the Corporation’s stock-based compensation plans been determined based on the fair value at the grant dates for awards under the Incentive Plan and HSY Growth consistent with the method of Statement of Financial Accounting Standards No. 123, “Accounting for Stock-Based Compensation,” the Corporation’s net income and net income per share would have been reduced to the pro forma amounts indicated below:


For the years ended December 31, 2000 1999 1998

In thousands of dollars except per share amounts
 
Net income   As reported   $334,543   $460,310   $340,888  
  Pro forma  328,156   449,986   329,621  
 
Net income per share—Basic  As reported  $      2.44   $      3.29   $      2.38  
  Pro forma  2.39   3.21   2.30  
 
Net income per share—Diluted  As reported  $      2.42   $      3.26   $      2.34  
  Pro forma  2.37   3.18   2.26  

The fair value of each option grant is estimated on the date of grant using a Black-Scholes option-pricing model with the following weighted-average assumptions used for grants in 2000, 1999 and 1998, respectively: dividend yields of 1.8%, 1.4% and 1.6%, expected volatility of 27%, 23% and 21%, risk-free interest rates of 6.7%, 4.9% and 5.9%, and expected lives of 6.5 years for all periods.

Fixed Stock Options

The exercise price of each option equals the market price of the Corporation’s Common Stock on the date of grant. Each option has a maximum term of ten years. Options granted under the Incentive Plan prior to December 31, 1999, vest at the end of the second year after grant. In 2000, the terms and conditions of the grant were changed to provide for pro-rated vesting over four years for options granted subsequent to December 31, 1999. Options granted under the HSY Growth program vest at the end of the fifth year and have a term of ten years.

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A summary of the status of the Corporation’s fixed stock options as of December 31, 2000, 1999 and 1998, and changes during the years ending on those dates is presented below:


2000
1999
1998
Fixed Options Shares Weighted-
Average
Exercise
Price
Shares Weighted-
Average
Exercise
Price
Shares Weighted-
Average
Exercise
Price

Outstanding at beginning of year   6,905,924   $40.23   7,665,270   $38.91   6,713,920   $31.73  
Granted  2,403,400   $44.99   197,450   $59.24   1,739,050   $61.22  
Exercised  (933,219 ) $26.19   (701,596 ) $26.80   (751,600 ) $25.78  
Forfeited  (77,440 ) $49.81   (255,200 ) $52.16   (36,100 ) $52.61  

Outstanding at end of year  8,298,665   $43.10   6,905,924   $40.23   7,665,270   $38.91  

Options exercisable at year-end  4,655,855   $41.24   4,015,624   $29.78   4,480,670   $28.45  

Weighted-average fair value of 
   options granted during the 
   year (per share)  $          15.58   $          17.23     $          18.30    


The following table summarizes information about fixed stock options outstanding as of December 31, 2000:


Options Outstanding
Options Exercisable
Range of Exercise
Prices
Number
Outstanding as
of 12/31/00
Weighted-
Average
Remaining
Contractual
Life in Years
Weighted-
Average
Exercise Price
Number
Exercisable as of
12/31/00
Weighted-
Average
Exercise Price

$22.375-37.625   2,836,955   4.2 $29.63 2,836,955 $29.63  
$41.00-45.00   3,675,610   7.9 $44.81 230,250 $44.50
$49.813-63.875   1,786,100   7.1 $60.96 1,588,650 $61.50

$22.375-63.875   8,298,665   6.5 $43.10 4,655,855 $41.24


Performance Stock Units

Under the long-term portion of the Incentive Plan, each January the Corporation grants selected executives and other key employees performance stock units whose vesting is contingent upon the achievement of certain performance objectives. If at the end of the applicable three-year performance cycle, targets for financial measures of earnings per share, economic value added and free cash flow are met, the full number of shares are awarded to the participants. The performance scores can range from 0% to 150% of the targeted amounts. The compensation amount charged against (credited to) income for the performance-based plan was $1.8 million, $(1.9) million and $6.6 million for 2000, 1999 and 1998, respectively. The compensation credit in 1999 resulted from a partial achievement of the 1999 cycle objectives, expectation of partially achieving the target objectives for the 2000 cycle and the lower stock price. The compensation cost associated with the long-term portion of the Incentive Plan is recognized ratably over the three-year term based on the year-end market value of the stock. Performance stock units and restricted stock units granted for potential future distribution were as follows:


For the years ended December 31, 2000 1999 1998

Shares granted   58,550   48,550   48,150  
Weighted-average fair value at date of grant  $       49.65   $       59.48   $       61.54  

Deferred performance stock units, deferred directors’ fees and accumulated dividend amounts totaled 353,874 shares as of December 31, 2000.

No stock appreciation rights were outstanding as of December 31, 2000.

A-29




14.    SUPPLEMENTAL BALANCE SHEET INFORMATION

Accounts Receivable—Trade

In the normal course of business, the Corporation extends credit to customers which satisfy pre-defined credit criteria. The Corporation believes that it has little concentration of credit risk due to the diversity of its customer base. Receivables, as shown on the Consolidated Balance Sheets, were net of allowances and anticipated discounts of $16.0 million and $16.9 million as of December 31, 2000 and 1999, respectively.

Inventories

The Corporation values the majority of its inventories under the last-in, first-out (“LIFO”) method and the remaining inventories at the lower of first-in, first-out (“FIFO”) cost or market. LIFO cost of inventories valued using the LIFO method was $456.7 million and $469.2 million as of December 31, 2000 and 1999, respectively, and inventories were stated at amounts that did not exceed realizable values. Total inventories were as follows:


December 31, 2000 1999

In thousands of dollars
 
Raw materials   $ 263,658   $ 270,711  
Goods in process  47,866   49,412  
Finished goods  338,749   365,575  

Inventories at FIFO  650,273   685,698  
Adjustment to LIFO  (45,100 ) (83,496 )

Total inventories  $ 605,173   $ 602,202  


Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets were as follows:


December 31, 2000 1999

In thousands of dollars
 
Hedging transactions   $141,572   $  74,243  
Other  60,818   52,404  

Total prepaid expenses and other  $202,390   $126,647  


Hedging transactions were associated with exchange traded futures contracts entered into to manage price risk related to the purchase of raw materials for manufacturing requirements.

Property, Plant and Equipment

Property, plant and equipment balances included construction in progress of $125.0 million and $76.6 million as of December 31, 2000 and 1999, respectively. Major classes of property, plant and equipment were as follows:


December 31, 2000 1999

In thousands of dollars
 
Land   $      53,725   $      50,830  
Buildings  502,419   484,768  
Machinery and equipment  2,208,701   2,036,670  

Property, plant and equipment, gross  2,764,845   2,572,268  
Accumulated depreciation  (1,179,457 ) (1,061,808 )

Property, plant and equipment, net  $ 1,585,388   $ 1,510,460  


A-30




Accrued Liabilities

Accrued liabilities were as follows:


December 31, 2000 1999

In thousands of dollars
 
Payroll, compensation and benefits   $107,914   $  98,527  
Advertising and promotion  135,123   71,233  
Other  115,030   122,737  

Total accrued liabilities  $358,067   $292,497  


Other Long-term Liabilities

Other long-term liabilities were as follows:


December 31, 2000 1999

In thousands of dollars
 
Accrued post-retirement benefits   $194,354   $194,563  
Other  133,320   136,375  

Total other long-term liabilities  $327,674   $330,938  


15.    SEGMENT INFORMATION

The Corporation operates in a single consumer foods line of business, encompassing the manufacture, distribution and sale of confectionery and grocery products. Consolidated net sales represented primarily sales of confectionery products. The Corporation’s principal operations and markets are located in the United States. The Corporation also manufactures, markets, sells and distributes confectionery and grocery products in Canada and Mexico, imports and/or markets selected confectionery products in Japan, the Philippines, China and Korea, and markets confectionery products in over 90 countries worldwide.

Net sales and long-lived assets of businesses outside of the United States were not significant. Sales to Wal-Mart Stores, Inc. and Subsidiaries exceeded 10% of total net sales and amounted to approximately $710.9 million, $605.3 million and $619.1 million in 2000, 1999 and 1998, respectively.

16.    QUARTERLY DATA (Unaudited)

Summary quarterly results were as follows:


Year 2000 First Second Third Fourth

In thousands of dollars except per share amounts
 
Net sales   $993,115   $836,204   $1,196,755   $1,194,902  
Gross profit  388,018   334,134   500,324   527,349  
Net income  71,180   39,996   107,405   115,962  
Net income per share—Basic(a)  .51   .29   .78   .85  
Net income per share—Diluted  .51   .29   .78   .84  

Year 1999 First Second Third Fourth

In thousands of dollars except per share amounts
 
Net sales   $945,152   $853,239   $1,066,695   $1,105,838  
Gross profit  382,988   340,443   432,653   460,116  
Net income  224,670 (b) 50,055   87,578   98,007  
Net income per share—Basic(a)  1.58   .36   .63   .71  
Net income per share—Diluted(a)  1.57   .35   .62   .70  

(a) Quarterly income per share amounts do not total to the annual amounts due to changes in weighted-average shares outstanding during the year.

(b) Net income for the first quarter and year 1999 included an after-tax gain on the sale of the Corporation’s pasta business of $165.0 million. Net income per share was similarly impacted.

A-31




RESPONSIBILITY FOR FINANCIAL STATEMENTS

Hershey Foods Corporation is responsible for the financial statements and other financial information contained in this report. The Corporation believes that the financial statements have been prepared in conformity with accounting principles generally accepted in the United States appropriate under the circumstances to reflect in all material respects the substance of applicable events and transactions. In preparing the financial statements, it is necessary that management make informed estimates and judgments. The other financial information in this annual report is consistent with the financial statements.

The Corporation maintains a system of internal accounting controls designed to provide reasonable assurance that financial records are reliable for purposes of preparing financial statements and that assets are properly accounted for and safeguarded. The concept of reasonable assurance is based on the recognition that the cost of the system must be related to the benefits to be derived. The Corporation believes its system provides an appropriate balance in this regard. The Corporation maintains an Internal Audit Department which reviews the adequacy and tests the application of internal accounting controls.

The financial statements have been audited by Arthur Andersen LLP, independent public accountants, whose appointment was ratified by stockholder vote at the stockholders’ meeting held on April 25, 2000. Their report expresses an opinion that the Corporation’s financial statements are fairly stated in conformity with accounting principles generally accepted in the United States, and they have indicated to us that their audit was performed in accordance with auditing standards generally accepted in the United States which are designed to obtain reasonable assurance about whether the financial statements are free of material misstatement.

The Audit Committee of the Board of Directors of the Corporation, consisting solely of non-management directors, meets regularly with the independent public accountants, internal auditors and management to discuss, among other things, the audit scopes and results. Arthur Andersen LLP and the internal auditors both have full and free access to the Audit Committee, with and without the presence of management.

A-32




REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Stockholders and Board of Directors
of Hershey Foods Corporation:

We have audited the accompanying consolidated balance sheets of Hershey Foods Corporation (a Delaware Corporation) and subsidiaries as of December 31, 2000 and 1999, and the related consolidated statements of income, cash flows and stockholders’ equity for each of the three years in the period ended December 31, 2000, appearing on pages A-12 through A-31. These financial statements are the responsibility of the Corporation’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Hershey Foods Corporation and subsidiaries as of December 31, 2000 and 1999, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2000 in conformity with accounting principles generally accepted in the United States.


  /s/ Arthur Andersen LLP

New York, New York
January 26, 2001



A-33




HERSHEY FOODS CORPORATION
ELEVEN-YEAR CONSOLIDATED FINANCIAL SUMMARY

All dollar and share amounts in thousands except
market price and per share statistics


10-Year
Compound
Growth Rate

2000
1999
1998
Summary of Operations          
    Net Sales  4.5 % $4,220,976   3,970,924   4,435,615  

    Cost of Sales  4.5 % $2,471,151   2,354,724   2,625,057  
    Selling, Marketing and Administrative  3.8 % $1,127,175   1,057,840   1,167,895  
    Non-recurring Credits/(Charges)(o)    $           —   243,785    
    Interest Expense, Net  11.9 % $     76,011   74,271   85,657  
    Provision for Income Taxes  3.8 % $   212,096   267,564   216,118  

    Income from Continuing Operations 
        Before Accounting Changes  4.5 % $   334,543   460,310   340,888  
    Net Cumulative Effect of Accounting Changes    $           —      

    Net Income  4.5 % $   334,543   460,310   340,888  

    Income Per Share:(a) 
        From Continuing Operations Before 
        Accounting Changes 
           —Basic  7.4 % $         2.44   3.29 (i) 2.38  
           —Diluted  7.4 % $         2.42   3.26   2.34  
        Net Cumulative Effect of Accounting Changes 
           —Basic and Diluted    $           —      
        Net Income—Basic  7.4 % $         2.44   3.29 (i) 2.38  
        Net Income—Diluted  7.4 % $         2.42   3.26   2.34  
    Weighted-Average Shares Outstanding—Basic(a)    137,326   140,031   143,446  
    Weighted-Average Shares Outstanding-—Diluted(a)    138,365   141,300   145,563  
    Dividends Paid on Common Stock  4.5 % $   115,209   109,175   103,616  
        Per Share(a)  8.1 % $         1.08   1.00   .920  
    Dividends Paid on Class B Common Stock  8.1 % $     29,682   27,553   25,428  
        Per Share(a)  8.2 % $         .975   .905   .835  
    Income from Continuing Operations Before 
       Accounting Changes as a Percent of Net Sales    7.9 % 7.4 %(c) 7.7 %
    Depreciation  8.5 % $   140,168   135,574   138,489  
    Advertising  1.0 % $   161,580   164,894   187,505  
    Promotion  3.4 % $   441,914   395,849   469,709  
    Payroll  4.1 % $   557,342   534,854   563,045  
Year-end Position and Statistics 
    Capital Additions  (2.6 )% $   138,333   115,448   161,328  
    Capitalized Software Additions  N/A   $       4,686   25,394   42,859  
    Total Assets  5.2 % $3,447,764   3,346,652   3,404,098  
    Long-term Portion of Debt  12.4 % $   877,654   878,213   879,103  
    Stockholders' Equity  (.6 )% $1,175,036   1,098,627   1,042,301  
    Operating Return on Average Stockholders' Equity(b)    29.4 % 27.6 % 36.0 %
    Operating Return on Average Invested Capital(b)    16.1 % 14.8 % 17.4 %
    Full-time Employees    14,300   13,900   14,700  
Stockholders’ Data(a) 
    Outstanding Shares of Common Stock and 
        Class B Common Stock at Year-end    136,282   138,460   143,147  
    Market Price of Common Stock at Year-end  13.1 % $       643/8   477/16   623/16  
    Range During Year    $667/16-373/4 647/8-453/4 763/8-5911/16


See Notes to the Eleven-Year Consolidated Financial Summary on page A-36.

A-34





1997
1996
1995
1994
Summary of Operations          
    Net Sales  4,302,236   3,989,308   3,690,667   3,606,271  

    Cost of Sales  2,488,896   2,302,089   2,126,274   2,097,556  
    Selling, Marketing and Administrative  1,183,130   1,124,087   1,053,758   1,034,115  
    Non-recurring Credits/(Charges)(o)    (35,352 ) 151   (106,105 )
    Interest Expense, Net  76,255   48,043   44,833   35,357  
    Provision for Income Taxes  217,704   206,551   184,034   148,919  

    Income from Continuing Operations 
        Before Accounting Changes  336,251   273,186   281,919   184,219  
    Net Cumulative Effect of Accounting Changes         

    Net Income  336,251   273,186   281,919   184,219  

    Income Per Share:(a) 
        From Continuing Operations Before 
        Accounting Changes 
           –Basic  2.25   1.77 (j) 1.70 (k) 1.06 (l)
           —Diluted  2.23   1.75   1.69   1.05  
        Net Cumulative Effect of Accounting Changes 
           —Basic and Diluted         
        Net Income—Basic  2.25   1.77 (j) 1.70 (k) 1.06 (l)
        Net Income—Diluted  2.23   1.75   1.69   1.05  
    Weighted-Average Shares Outstanding–Basic(a)  149,174   154,334   166,036   174,367  
    Weighted-Average Shares Outstanding-–Diluted(a)  151,016   155,690   166,721   174,740  
    Dividends Paid on Common Stock  98,390   93,884   91,190   89,660  
        Per Share(a)  .840   .760   .685   .625  
    Dividends Paid on Class B Common Stock  23,156   20,879   18,900   17,301  
        Per Share(a)  .760   .685   .620   .5675  
    Income from Continuing Operations Before 
       Accounting Changes as a Percent of Net Sales  7.8 % 7.7 %(d) 7.6 % 7.3 %(e)
    Depreciation  135,016   119,443   119,438   114,821  
    Advertising  202,408   174,199   159,200   120,629  
    Promotion  451,580   429,208   402,454   419,164  
    Payroll  524,827   491,677   461,928   472,997  
Year-end Position and Statistics 
    Capital Additions  172,939   159,433   140,626   138,711  
    Capitalized Software Additions  29,100        
    Total Assets  3,291,236   3,184,796   2,830,623   2,890,981  
    Long-term Portion of Debt  1,029,136   655,289   357,034   157,227  
    Stockholders’ Equity  852,806   1,161,021   1,082,959   1,441,100  
    Operating Return on Average Stockholders’ Equity(b)  33.4 % 27.5 % 22.2 % 18.5 %
    Operating Return on Average Invested Capital(b)  17.5 % 17.8 % 17.1 % 15.6 %
    Full-time Employees  14,900   14,000   13,300   14,000  
Stockholders’ Data(a) 
    Outstanding Shares of Common Stock and 
        Class B Common Stock at Year-end  142,932   152,942   154,532   173,470  
    Market Price of Common Stock at Year-end  6115/16   433/4   321/2   243/16  
    Range During Year  637/8-421/8 513/4-3115/16 3315/16-24   263/4-209/16

1993
1992
1991
1990
Summary of Operations          
    Net Sales  3,488,249   3,219,805   2,899,165   2,715,609  

    Cost of Sales  1,995,502   1,833,388   1,694,404   1,588,360  
    Selling, Marketing and Administrative  1,035,519   958,189   814,459   776,668  
    Non-recurring Credits/(Charges)(o)  80,642       35,540  
    Interest Expense, Net  26,995   27,240   26,845   24,603  
    Provision for Income Taxes  213,642   158,390   143,929   145,636  

    Income from Continuing Operations 
        Before Accounting Changes  297,233   242,598   219,528   215,882  
    Net Cumulative Effect of Accounting Changes  (103,908 )      

    Net Income  193,325   242,598   219,528   215,882  

    Income Per Share:(a) 
        From Continuing Operations Before 
        Accounting Changes 
           –Basic  1.65 (m) 1.34   1.21   1.19 (n)
           –Diluted  1.65   1.34   1.21   1.19  
        Net Cumulative Effect of Accounting Changes 
           –Basic and Diluted  (.58 )      
        Net Income–Basic  1.07 (m) 1.34   1.21   1.19 (n)
        Net Income–Diluted  1.07   1.34   1.21   1.19  
    Weighted-Average Shares Outstanding–Basic(a)  179,929   180,775   180,767   180,766  
    Weighted-Average Shares Outstanding-–Diluted(a)  180,495   181,160   181,112   180,987  
    Dividends Paid on Common Stock  84,711   77,174   70,426   74,161 (g)
        Per Share(a)  .570   .515   .470   .495 (g)
    Dividends Paid on Class B Common Stock  15,788   14,270   12,975   13,596 (g)
        Per Share(a)  .5175   .4675   .425   .445 (g)
    Income from Continuing Operations Before 
       Accounting Changes as a Percent of Net Sales  7.4 %(f) 7.5 % 7.6 % 7.2 %(h)
    Depreciation  100,124   84,434   72,735   61,725  
    Advertising  130,009   137,631   117,049   146,297  
    Promotion  444,546   398,577   325,465   315,242  
    Payroll  469,564   433,162   398,661   372,780  
Year-end Position and Statistics 
    Capital Additions  211,621   249,795   226,071   179,408  
    Capitalized Software Additions         
    Total Assets  2,855,091   2,672,909   2,341,822   2,078,828  
    Long-term Portion of Debt  165,757   174,273   282,933   273,442  
    Stockholders’ Equity  1,412,344   1,465,279   1,335,251   1,243,537  
    Operating Return on Average Stockholders’ Equity(b)  17.8 % 17.3 % 17.0 % 16.6 %
    Operating Return on Average Invested Capital(b)  15.0 % 14.4 % 13.8 % 13.4 %
    Full-time Employees  14,300   13,700   14,000   12,700  
Stockholders’ Data(a) 
    Outstanding Shares of Common Stock and 
        Class B Common Stock at Year-end  175,226   180,373   180,373   180,373  
    Market Price of Common Stock at Year-end  241/2   231/2   223/16   183/4  
    Range During Year  2715/16-213/4 243/16-191/8 221/4-179/16 1913/16-141/8


See Notes to the Eleven-Year Consolidated Financial Summary on page A-36.

A-35




Notes to the Eleven-Year Consolidated Financial Summary


(a) All shares and per share amounts have been adjusted for the two-for-one stock split effective September 13, 1996.

(b) Operating Return on Average Stockholders’ Equity and Operating Return on Average Invested Capital have been computed using Net Income, excluding the 1993 Net Cumulative Effect of Accounting Changes, and the after-tax impacts of the 1990 Restructuring Gain, Net, the 1993 Gain on Sale of the Investment Interest in Freia Marabou a.s (Freia), the 1994 Restructuring Charge, the net 1995 Restructuring Credit, the 1996 Loss on Sale of Businesses, and the 1999 Gain on Sale of Business.

(c) Calculated percent excludes the 1999 Gain on Sale of Business. Including the gain, Income from Continuing Operations Before Accounting Changes as a Percent of Net Sales was 11.6%.

(d) Calculated percent excludes the 1996 Loss on Sale of Businesses. Including the loss, Income from Continuing Operations Before Accounting Changes as a Percent of Net Sales was 6.8%.

(e) Calculated percent excludes the 1994 Restructuring Charge. Including the charge, Income from Continuing Operations Before Accounting Changes as a Percent of Net Sales was 5.1%.

(f) Calculated percent excludes the 1993 Gain on Sale of Investment Interest in Freia. Including the gain, Income from Continuing Operations Before Accounting Changes as a Percent of Net Sales was 8.5%.

(g) Amounts included a special dividend for 1990 of $11.2 million or $.075 per share of Common Stock and $2.1 million or $.0675 per share of Class B Common Stock.

(h) Calculated percent excludes the 1990 Restructuring Gain, Net. Including the gain, Income from Continuing Operations Before Accounting Changes as a Percent of Net Sales was 7.9%.

(i) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1999 included a $1.18 per share gain on the sale of the pasta business. Excluding the impact of this gain, Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic would have been $2.11.

(j) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1996 included a $.23 per share loss on the sale of the Gubor and Sperlari businesses. Excluding the impact of this loss, Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic would have been $2.00.

(k) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1995 included a net $.01 per share credit associated with adjustments to accrued restructuring reserves. Excluding the impact of this net credit, Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic would have been $1.69.

(l) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1994 included a $.46 per share restructuring charge. Excluding the impact of this charge, Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic would have been $1.52.

(m) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1993 included a $.23 per share gain on the sale of the investment interest in Freia. Excluding the impact of this gain, Income Per Share from Continuing Operations Before Accounting Changes—Basic would have been $1.43.

(n) Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic for 1990 included an $.11 per share Restructuring Gain, Net. Excluding the impact of this gain, Income Per Share from Continuing Operations Before Accounting Changes—Basic and Net Income Per Share—Basic would have been $1.08.

(o) Includes the Gain on Sale of Business in 1999; Loss on Sale of Businesses in 1996; Restructuring Credit in 1995; Restructuring Charge in 1994; Gain on Sale of Investment Interest in 1993 and Restructuring Gain, Net in 1990.

A-36




OTHER STOCKHOLDER INFORMATION

INVESTOR INFORMATION

Stockholders

As of December 31, 2000, Hershey Foods Corporation had outstanding 105,839,730 shares of Common Stock and 30,441,858 shares of Class B Stock.



Year Year-End Common Stock
and Class B Stock
Stockholders
Approximate
Annual Composite
Trading Volume

    2000   41,482   138,636,000  

   1999   43,265   128,557,000  

   1998   44,364   78,955,000  

   1997   44,602   74,781,000  

   1996   42,483   47,002,000  


Stock Market Data

Hershey Foods Corporation’s Common Stock is listed and traded principally on the New York Stock Exchange under the ticker symbol “HSY.” Class B Stock is not listed for trading. The stock tables of most financial publications list the Corporation as “Hershey.” Options on the Corporation’s Common Stock are traded on the American Stock Exchange.

Common Stock Profile



2000 Common Stock Price
Dividends Paid Per Share
Calendar Quarter High Low Close Common Stock Class B Stock

                   1st Quarter   $5011/16   $373/4   $483/4   $.26   $ .235  

                   2nd Quarter  5513/16   45         481/2   .26   .235  

                   3rd Quarter  5411/16   419/16   541/8   .28   .2525  

                   4th Quarter  667/16   487/16   643/8   .28   .2525  


Dividend Policy

Dividends on Hershey Foods Corporation’s Common Stock and Class B Stock are declared by the Board of Directors and are paid normally in March, June, September and December.

The dividend on the Common Stock payable on March 15, 2001, is the 285th consecutive quarterly dividend paid by the Corporation. The dividend rate has been increased annually for 26 consecutive years. Historically, the Corporation has targeted approximately one-third of its income from continuing operations for dividends to stockholders.

A-37




Investor Services Program

The Corporation offers an Investor Services Program. Features of the Program include the ability to purchase directly from our agent initial shares of Hershey Foods Corporation Common Stock, as well as additional shares; dividend reinvestment on 10 shares or greater; automatic monthly deductions from a bank account for optional cash purchases; safekeeping of certificates; direct deposit of dividends; and an IRA option. For more information, contact:


Mellon Investor Services   www.mellon-investor.com  
P. O. Box 3338  To request enrollment materials, 
South Hackensack, NJ 07606-1938  please call (800) 842-7629. 
(800) 851-4216 

Stockholder Inquiries

Questions relating to stockholder records, change of ownership, change of address and dividend payments should be sent to the Corporation’s Transfer Agent, Mellon Investor Services, whose address appears below.

Financial Information

Securities analysts, investment managers and stockholders should direct financial information inquiries to the Investor Relations contact listed below.

2000 Annual Report

To control costs and to meet our stockholders’ needs, we have published this 2000 Annual Report to Stockholders, including the Consolidated Financial Statements and Management’s Discussion and Analysis, as an appendix to the Corporation’s Proxy Statement. Further information regarding various aspects of the Corporation’s business can be found on the Corporation’s web site (www.hersheys.com).

Electronic Delivery

In an effort to reduce paper mailed to your home and to help lower printing and postage costs, we now offer to registered stockholders the convenience of viewing Proxy Statements, Annual Reports to Stockholders and related materials on-line. With your consent, we can stop sending future paper copies of these documents to you by mail. To participate, follow the instructions at www.icsdelivery.com/hsy or select the On-Line Proxy/Voting option in the Investor Relations section of the Corporation’s web site (www.hersheys.com).

On-Line Voting at www.proxyvote.com

Use the Internet to transmit your voting instructions anytime before 11:59 p.m. EDT on April 23, 2001. Have your proxy card in hand when you access the web site. You will be prompted to enter your Control Number to obtain your records and create an electronic voting instruction form.

A-38




STOCKHOLDER INFORMATION


Executive Offices   Independent Public Accountants  
100 Crystal A Drive  Arthur Andersen LLP 
P. O. Box 810  1345 Avenue of the Americas 
Hershey, PA 17033-0810  New York, NY 10105 
(717) 534-4000 
  Investor Relations Contact 
  James A. Edris 
  Director, Investor Relations 
Transfer Agent and Registrar  100 Crystal A Drive 
Mellon Investor Services  P. O. Box 810 
Overpeck Centre  Hershey, PA 17033-0810 
85 Challenger Road  (717) 534-7556 
Ridgefield Park, NJ 07660  jedris@hersheys.com 
www.mellon-investor.com 
(800) 851-4216 - Domestic Holders  Financial Information 
(201) 329-8660 - Foreign Holders  (800) 539-0261 
(800) 231-5469 - Hearing Impaired  www.hersheys.com 

www.hersheys.com

Hershey Foods Corporation’s web site provides access to a wide variety of information including products, recipes, news releases, a plant tour, and consumer information. A principal feature of the web site is the Investor Relations section which contains general financial information (e.g., Hershey’s corporate overview, Mission Statement, product information, financial fundamentals, and current stock quotes), the current Proxy Statement and Annual Report to Stockholders and archived information (e.g., historical financial releases, annual reports, dividends and stock prices). The site also provides analyst presentations and audio archives of conference calls and analyst group presentations for those interested in a more in-depth review of the Corporation’s operations as presented by senior management to the financial community. Another interesting feature is the “email alert,” which allows users to receive automatic updates informing them when new items such as calendar events, presentations, dividend information, annual reports and SEC documents are added to the site.

www.mellon-investor.com

Mellon Investor Services’ web site provides access to an Internet self-service product, Investor ServiceDirect (sm) (“ISD”). Through ISD, stockholders can view their account profiles, stock certificate histories, dividend reinvestment/book-entry transactions (including any new funds pending investment), dividend payment histories, Form 1099 tax information, current stock price quote (20-minute delay), and historical stock prices. Stockholders may also request a replacement dividend check, the issuance of stock certificates or the sale of shares from a book-entry position, duplicate Form 1099 or dividend reinvestment statement, safekeeping of stock certificates, an address change, or a stock transfer involving book-entry shares. Future ISD enhancements are planned; be sure to check the www.mellon-investor.com web site.

A-39




DIRECTORS AND MANAGEMENT COMMITTEE
As of March 15, 2001


Directors          
Kenneth L. Wolfe  Mackey J. McDonald  Richard H. Lenny 
Chairman of the Board  Chairman of the Board,  President and 
of Directors  Chief Executive Officer  Chief Executive Officer 
   and President 
William H. Alexander  VF Corporation  William F. Christ 
Administrator  Greensboro, NC  Executive Vice President and 
Family Business Program     Chief Operating Officer 
The Wharton School of  John M. Pietruski 
the University of Pennsylvania  Chairman of the Board  Robert M. Reese 
Philadelphia, PA  Texas Biotechnology  Senior Vice President, 
   Corporation  General Counsel and 
Robert H. Campbell  Houston, TX  Secretary 
Chairman of the Board and 
Chief Executive Officer  Audit Committee  Raymond Brace 
(Retired)  John C. Jamison, Chair  Vice President 
Sunoco, Inc.  William H. Alexander  Conversion and Procurement 
Philadelphia, PA  Mackey J. McDonald 
      John R. Canavan 
C. McCollister Evarts, M.D  Committee on Directors  Vice President 
University Professor and  and Corporate Governance  Human Resources 
Professor of Orthopaedics  John M. Pietruski, Chair 
The Pennsylvania State  William H. Alexander  Jay F. Carr 
University  Bonnie G. Hill  Vice President 
College of Medicine  Kenneth L. Wolfe  Research Services and 
Hershey, PA     Special Operations 
   Compensation and 
Bonnie G. Hill  Executive Organization  Frank Cerminara 
President and Chief  Committee  Vice President, Chief 
Executive Officer  Robert H. Campbell, Chair  Financial Officer and 
The Times Mirror  C. McCollister Evarts, M.D.  Treasurer 
Foundation  John C. Jamison 
Senior Vice President  Mackey J. McDonald  George F. Davis 
The Los Angeles Times     Vice President and Chief 
Los Angeles, CA  Executive Committee  Information Officer 
   Kenneth L. Wolfe, Chair 
John C. Jamison  Richard H. Lenny  Michael H. Holmes 
Chairman     Vice President 
Mallardee Associates  Management Committee  U.S. Marketing 
Williamsburg, VA  Kenneth L. Wolfe 
   Chairman of the Board  Milton T. Matthews 
Richard H. Lenny  of Directors  Vice President, U.S. Sales 
President and 
Chief Executive Officer 




A-40














                                                                 Exhibit 4.1





___________________________________________________________________________





                     STOCKHOLDER PROTECTION RIGHTS AGREEMENT

                                   dated as of

                                December 15, 2000

                                     between

                            HERSHEY FOODS CORPORATION

                                       and

                          MELLON INVESTOR SERVICES LLC,

                                 as Rights Agent



____________________________________________________________________________






STOCKHOLDER PROTECTION RIGHTS AGREEMENT Table of Contents Page ARTICLE I DEFINITIONS....................................................................................1 1.1 DEFINITIONS............................................................................1 ----------- ARTICLE II THE RIGHTS....................................................................................9 2.1 SUMMARY OF RIGHTS......................................................................9 ----------------- 2.2 LEGEND ON COMMON SHARES CERTIFICATES...................................................9 ------------------------------------ 2.3 EXERCISE OF RIGHTS; SEPARATION OF RIGHTS..............................................10 ---------------------------------------- 2.4 ADJUSTMENTS TO EXERCISE PRICE; NUMBER OF RIGHTS.......................................12 ----------------------------------------------- 2.5 DATE ON WHICH EXERCISE IS EFFECTIVE...................................................13 ----------------------------------- 2.6 EXECUTION, AUTHENTICATION, DELIVERY AND DATING OF RIGHTS CERTIFICATES.................13 --------------------------------------------------------------------- 2.7 REGISTRATION, REGISTRATION OF TRANSFER AND EXCHANGE...................................14 --------------------------------------------------- 2.8 MUTILATED, DESTROYED, LOST AND STOLEN RIGHTS CERTIFICATES.............................15 --------------------------------------------------------- 2.9 PERSONS DEEMED OWNERS.................................................................15 --------------------- 2.10 DELIVERY AND CANCELLATION OF CERTIFICATES.............................................16 ----------------------------------------- 2.11 AGREEMENT OF RIGHTS HOLDERS...........................................................16 --------------------------- ARTICLE III ADJUSTMENTS TO THE RIGHTS IN THE EVENT OF CERTAIN TRANSACTIONS.............................17 3.1 FLIP-IN...............................................................................17 ------- 3.2 FLIP-OVER.............................................................................19 --------- ARTICLE IV THE RIGHTS AGENT.............................................................................20 4.1 GENERAL...............................................................................20 ------- 4.2 MERGER OR CONSOLIDATION OR CHANGE OF NAME OF RIGHTS AGENT.............................20 --------------------------------------------------------- ii 4.3 DUTIES OF RIGHTS AGENT................................................................21 ---------------------- 4.4 CHANGE OF RIGHTS AGENT................................................................23 ---------------------- ARTICLE V MISCELLANEOUS................................................................................24 5.1 REDEMPTION............................................................................24 ---------- 5.2 EXPIRATION............................................................................24 ---------- 5.3 ISSUANCE OF NEW RIGHTS CERTIFICATES...................................................25 ----------------------------------- 5.4 SUPPLEMENTS AND AMENDMENTS............................................................25 -------------------------- 5.5 FRACTIONAL SHARES.....................................................................26 ----------------- 5.6 RIGHTS OF ACTION......................................................................26 ---------------- 5.7 HOLDER OF RIGHTS NOT DEEMED A STOCKHOLDER.............................................26 ----------------------------------------- 5.8 NOTICE OF PROPOSED ACTIONS............................................................26 -------------------------- 5.9 NOTICES...............................................................................27 ------- 5.10 SUSPENSION OF EXERCISABILITY..........................................................27 ---------------------------- 5.11 COSTS OF ENFORCEMENT..................................................................28 -------------------- 5.12 SUCCESSORS............................................................................28 ---------- 5.13 BENEFITS OF THIS AGREEMENT............................................................28 -------------------------- 5.14 DETERMINATION AND ACTIONS BY THE BOARD OF DIRECTORS, ETC..............................28 --------------------------------------------------------- 5.15 DESCRIPTIVE HEADINGS..................................................................28 -------------------- 5.16 GOVERNING LAW.........................................................................29 ------------- 5.17 COUNTERPARTS..........................................................................29 ------------ 5.18 SEVERABILITY..........................................................................29 ------------ iii EXHIBITS Exhibit A Form of Rights Certificate for Common Stock (Together with Form of Election to Exercise) Exhibit B Form of Certificate of Designation and Terms of Series A Participating Preferred Stock Exhibit C Form of Certificate of Designation and Terms of Series B Participating Preferred Stock iv STOCKHOLDER PROTECTION RIGHTS AGREEMENT STOCKHOLDER PROTECTION RIGHTS AGREEMENT (as amended from time to time, this "Agreement"), dated as of December 15, 2000, between HERSHEY FOODS CORPORATION, a Delaware corporation (the "COMPANY"), and MELLON INVESTOR SERVICES LLC, a New Jersey limited liability company, as Rights Agent (the "RIGHTS AGENT", which term shall include any successor Rights Agent hereunder). WITNESSETH: WHEREAS, the Board of Directors of the Company has (a) authorized and declared a dividend of one right ("RIGHT") in respect of each share of Common Stock (as hereinafter defined) and Class B Common Stock (as hereinafter defined) held of record as of the close of business on December 26, 2000 (the "RECORD TIME") payable in respect of each such share at the Record Time or, if applicable, upon certification by the New York Stock Exchange to the Securities and Exchange Commission that the Rights have been approved for listing and registration (the "PAYMENT TIME") and (b) as provided in Section 2.4, authorized the issuance of one Right in respect of each share of Common Stock and Class B Common Stock issued after the Record Time and prior to the Separation Time (as hereinafter defined) and, to the extent provided in Section 5.3, each share of Common Stock and Class B Common Stock issued after the Separation Time; WHEREAS, subject to the terms and conditions hereof, each Right entitles the holder thereof, after the Separation Time, to purchase securities or assets of the Company (or, in certain cases, securities of certain other entities) pursuant to the terms and subject to the conditions set forth herein; and WHEREAS, the Company desires to appoint the Rights Agent to act on behalf of the Company, and the Rights Agent is willing so to act, in connection with the issuance, transfer, exchange and replacement of Rights Certificates (as hereinafter defined), the exercise of Rights and other matters referred to herein; NOW THEREFORE, in consideration of the premises and the respective agreements set forth herein, the parties hereby agree as follows: ARTICLE I DEFINITIONS 1.1 DEFINITIONS. For purposes of this Agreement, the following terms have the meanings indicated: "ACQUIRING PERSON" shall mean any Person who is or becomes the Beneficial Owner of 15% or more of the outstanding shares of Common Stock; provided, however, that the term "Acquiring Person" shall not include (i) Hershey Trust Company, a Pennsylvania corporation, as trustee for Milton Hershey School (together with any successor or other validly appointed trustee, the "Trustee") and Milton Hershey School as beneficiary under deed of trust dated as of November 15, 1909 between Milton S. Hershey and Catherine S. Hershey and the Hershey Trust Company, or any Affiliates or Associates of the Trustee or Milton Hershey School, (ii) any Person who shall become the Beneficial Owner of 15% or more of the outstanding shares of Common Stock as the result of purchasing Common Shares from the Trustee in its capacity as trustee or Milton Hershey School (the "Trust Shares") so long as at the time of such purchase (a "Trust Transaction"), and after giving effect to such Trust Transaction, such Person does not become the Beneficial Owner of more than 35% of the voting power of all of the outstanding Common Shares, until such time thereafter as such Person shall become the Beneficial Owner (other than (A) by means of a stock dividend or stock split or (B) as the result of a Trust Transaction after giving effect to which such Person does not Beneficially Own more than 35% of the voting power of all of the outstanding Common Shares) of any additional shares of Common Stock while such Person is, or as the result of which such Person becomes, the Beneficial Owner of 15% or more of the outstanding shares of Common Stock, (iii) any Person who is the Beneficial Owner of 15% or more of the outstanding shares of Common Stock on the date of this Agreement, or any Person who shall become the Beneficial Owner of 15% or more of the outstanding Common Stock solely as a result of an acquisition by the Company of shares of Common Stock, until such time hereafter or thereafter as such Person shall become the Beneficial Owner (other than (A) by means of a stock dividend or stock split or (B) as the result of a Trust Transaction after giving effect to which such Person does not Beneficially Own more than 35% of the voting power of all of the outstanding Common Shares) of any additional shares of Common Stock while such Person is or as a result of which such Person becomes the Beneficial Owner of 15% or more of the outstanding shares of Common Stock, (iv) any Person who becomes the Beneficial Owner of 15% or more of the outstanding shares of Common Stock but who acquired Beneficial Ownership of shares of Common Stock without any plan or intention to seek or affect control of the Company, if such Person promptly divests, or promptly enters into an agreement with, and satisfactory to, the Company, in its sole discretion, to divest (without exercising or retaining any power, including voting power, with respect to such shares), sufficient shares of Common Stock (or securities convertible into, exchangeable into or exercisable for Common Stock) so that such Person ceases to be the Beneficial Owner of 15% or more of the outstanding shares of Common Stock or (v) any Person who Beneficially Owns shares of Common Stock consisting solely of one or more (A) shares of Common Stock Beneficially Owned pursuant to the grant or exercise of an option granted to such Person (an "Option Holder") by the Company in connection with an agreement to merge with, or acquire, the Company entered into prior to a Flip-in Date, (B) shares of Common Stock (or securities convertible into, exchangeable into or exercisable for Common 2 Stock) Beneficially Owned by such Option Holder or its Affiliates or Associates at the time of grant of such option and (C) shares of Common Stock (or securities convertible into, exchangeable into or exercisable for Common Stock) acquired by Affiliates or Associates of such Option Holder after the time of such grant which, in the aggregate, amount to less than 1% of the outstanding shares of Common Stock. In addition, the Company, any Subsidiary of the Company and any employee stock ownership or other employee benefit plan of the Company or a Subsidiary of the Company (or any entity or trustee holding Common Shares for or pursuant to the terms of any such plan or for the purpose of funding any such plan or funding other employee benefits for employees of the Company or of any Subsidiary of the Company) shall not be an Acquiring Person. "AFFILIATE" and "ASSOCIATE" shall have the respective meanings ascribed to such terms in Rule 12b-2 under the Exchange Act, as such Rule is in effect on the date of this Agreement. "AGREEMENT" shall have the meaning set forth in the Preamble. A Person shall be deemed the "BENEFICIAL OWNER", and to have "BENEFICIAL OWNERSHIP" of, and to "Beneficially Own", any securities as to which such Person or any of such Person's Affiliates or Associates is or may be deemed to be the beneficial owner of pursuant to Rule 13d-3 and 13d-5 under the Exchange Act, as such Rules are in effect on the date of this Agreement, as well as any securities as to which such Person or any of such Person's Affiliates or Associates has the right to become Beneficial Owner (whether such right is exercisable immediately or only after the passage of time or the occurrence of conditions) pursuant to any agreement, arrangement or understanding (other than customary agreements with and between underwriters and selling group members with respect to a bona fide public offering of securities), or upon the exercise of conversion rights, exchange rights, rights (other than the Rights), warrants or options, or otherwise; provided, however, that a Person shall not be deemed the "Beneficial Owner", or to have "Beneficial Ownership" of, or to "Beneficially Own", any security (i) solely because such security has been tendered pursuant to a tender or exchange offer made by such Person or any of such Person's Affiliates or Associates until such tendered security is accepted for payment or exchange or (ii) solely because such Person or any of such Person's Affiliates or Associates has or shares the power to vote or direct the voting of such security pursuant to a revocable proxy or consent given in response to a public proxy or consent solicitation made to more than ten holders of shares of a class of stock of the Company registered under Section 12 of the Exchange Act and pursuant to, and in accordance with, the applicable rules and regulations under the Exchange Act, except if such power (or the arrangements relating thereto) is then reportable under Item 6 of Schedule 13D under the Exchange Act (or any similar provision of a comparable or successor report). Notwithstanding the foregoing, no officer or director of the Company shall be deemed to Beneficially Own any securities of any other Person by virtue of any actions such officer or director takes in such capacity. For purposes of this Agreement, in determining the percentage of the outstanding shares of Common Stock with respect to which a Person is 3 the Beneficial Owner, all shares as to which such Person is deemed the Beneficial Owner shall be deemed outstanding. "BUSINESS DAY" shall mean any day other than a Saturday, Sunday or a day on which banking institutions in New York, New York are generally authorized or obligated by law or executive order to close. "CLASS B COMMON STOCK" shall mean the shares of Class B Common Stock, par value $1.00 per share, of the Company. "CLOSE OF BUSINESS" on any given date shall mean 5:00 p.m. New York, New York time on such date or, if such date is not a Business Day, 5:00 p.m. New York, New York time on the next succeeding Business Day. "COMMON SHARES" shall mean the shares of Common Stock and Class B Common Stock. "COMMON STOCK" shall mean the shares of Common Stock, par value $1.00 per share, of the Company. "COMPANY" shall have the meaning set forth in the preamble. "ELECTION TO EXERCISE" shall have the meaning set forth in Section 2.3(d) hereof. "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as amended. "EXCHANGE RATIO" shall have the meaning set forth in Section 3.1(c) hereof. "EXCHANGE TIME" shall mean the time at which the right to exercise the Rights shall terminate pursuant to Section 3.1(c) hereof. "EXERCISE PRICE" shall mean, as of any date, the price at which a holder may purchase the securities issuable upon exercise of one whole Right. Until adjustment thereof in accordance with the terms hereof, the Exercise Price shall equal $270. "EXPANSION FACTOR" shall have the meaning set forth in Section 2.4(a) hereof. "EXPIRATION TIME" shall mean the earliest of (i) the Exchange Time, (ii) the Redemption Time, (iii) the Close of Business on the tenth anniversary of the date of this Agreement, unless extended by action of the Board of Directors (in which case the applicable time shall be the time at which it has been so extended) and (iv) immediately 4 prior to the effective time of a consolidation, merger or statutory share exchange effective pursuant to an agreement to which the Company is a party that does not constitute a Flip-over Transaction or Event. "FLIP-IN DATE" shall mean any Stock Acquisition Date or such later date and time as the Board of Directors of the Company may fix by resolution adopted prior to the Flip-in Date that would otherwise have occurred. "FLIP-OVER ENTITY," for purposes of Section 3.2, shall mean (i) in the case of a Flip-over Transaction or Event described in clause (i) of the definition thereof, the Person issuing any securities into which any Common Shares are being converted or exchanged and, if no such securities are being issued, the other Person to such Flip-over Transaction or Event and (ii) in the case of a Flip-over Transaction or Event referred to in clause (ii) of the definition thereof, the Person receiving the greatest portion of the (A) assets or (B) operating income or cash flow being transferred in such Flip-over Transaction or Event, provided in all cases if such Person is a Subsidiary of another Person, the ultimate parent entity shall be the Flip-over Entity. "FLIP-OVER STOCK" shall mean, as applicable, (i) preferred stock (the "SERIES A FLIP-OVER STOCK") with terms substantially identical to the Preferred Stock, including, without limitation, conversion terms such that the preferred stock can be converted into a series of preferred stock with terms substantially identical to the Series B Preferred Stock and with a Reference Package comprised of an equity security ("REFERENCE SECURITY") that prior to the Flip-over Transaction had the greatest voting power in respect of the election of directors (or other persons similarly responsible for the direction of the business and affairs of the Flip-over Entity) but, after the Flip-over Transaction, is second in voting power only to the equity security referred to in clause (ii) below and (ii) a series of preferred stock substantially identical to the Series B Preferred Stock, including without limitation, conversion terms such that the preferred stock can be converted into the Reference Security referred to in clause (i) above and with a Reference Package comprised of an equity security identical to that of the Class B Common Stock, including the voting provisions. "FLIP-OVER TRANSACTION OR EVENT" shall mean a transaction or series of transactions on or after a Flip-in Date in which, directly or indirectly, (i) the Company shall consolidate or merge or participate in a statutory share exchange with any other Person if, at the time of consummation of the consolidation, merger or statutory share exchange or at the time the Company enters into any agreement with respect to any such consolidation, merger or statutory share exchange, the Acquiring Person is the Beneficial Owner of 90% or more of the outstanding shares each of the Common Stock and, to the extent it then exists, the Class B Common Stock or controls the Board of Directors of the Company and either (A) any term of or arrangement concerning the treatment of shares of Common Stock or Class B Common Stock, as the case may be, in such consolidation, merger or statutory share exchange relating to the Acquiring Person is not identical to the 5 terms and arrangements relating to other holders of the Common Stock or Class B Common Stock, as the case may be, or (B) the Person with whom the transaction or series of transactions occurs is the Acquiring Person or an Affiliate or Associate of the Acquiring Person or (ii) the Company shall sell or otherwise transfer (or one or more of its Subsidiaries shall sell or otherwise transfer) assets (A) aggregating more than 50% of the assets (measured by either book value or fair market value) or (B) generating more than 50% of the operating income or cash flow, of the Company and its Subsidiaries (taken as a whole) to any Person (other than the Company or one or more of its wholly owned Subsidiaries) or to two or more such Persons which are Affiliates or Associates or otherwise acting in concert, if, at the time of the entry by the Company (or any such Subsidiary) into an agreement with respect to such sale or transfer of assets, the Acquiring Person controls the Board of Directors of the Company. For purposes of the foregoing description, the term "Acquiring Person" shall include any Acquiring Person and its Affiliates and Associates, counted together as a single Person. An Acquiring Person shall be deemed to control the Company's Board of Directors when, on or following a Stock Acquisition Date, the persons who were directors of the Company (or persons nominated and/or appointed as directors by vote of a majority of such persons) before the Stock Acquisition Date shall cease to constitute a majority of the Company's Board of Directors. "MARKET PRICE" per share of any securities on any date shall mean the average of the daily closing prices per share of such securities (determined as described below) on each of the 20 consecutive Trading Days through and including the Trading Day immediately preceding such date; provided, HOWEVER, that if any event described in Section 2.4 hereof, or any analogous event, shall have caused the closing prices used to determine the Market Price on any Trading Days during such period of 20 Trading Days not to be fully comparable with the closing price on such date, each such closing price so used shall be appropriately adjusted in order to make it fully comparable with the closing price on such date. The closing price per share of any securities on any date shall be the last reported sale price, regular way, or, in case no such sale takes place or is quoted on such date, the average of the closing bid and asked prices, regular way, for each share of such securities, in either case as reported in the principal consolidated transaction reporting system with respect to securities listed or admitted to trading on the New York Stock Exchange, Inc. or, if the securities are not listed or admitted to trading on the New York Stock Exchange, Inc., as reported in the principal consolidated transaction reporting system with respect to securities listed on the principal national securities exchange on which the securities are listed or admitted to trading or, if the securities are not listed or admitted to trading on any national securities exchange, as reported by the National Association of Securities Dealers, Inc. Automated Quotation System or such other system then in use, or, if on any such date the securities are not listed or admitted to trading on any national securities exchange or quoted by any such organization, the average of the closing bid and asked prices as furnished by a professional market maker making a market in the securities selected by the Board of Directors of the Company; PROVIDED, HOWEVER, that if on any such date the securities are not listed or admitted to trading on a 6 national securities exchange or traded in the over-the-counter market, the closing price per share of such securities on such date shall mean the fair value per share of securities on such date as determined in good faith by the Board of Directors of the Company, after consultation with a nationally recognized investment banking firm, and set forth in a certificate delivered to the Rights Agent. "OPTION HOLDER" shall have the meaning set forth in the definition of Acquiring Person. "PAYMENT TIME" shall have the meaning set forth in the Recitals. "PERSON" shall mean any individual, firm, partnership, limited liability company, association, group (as such term is used in Rule 13d-5 under the Exchange Act, as such Rule is in effect on the date of this Agreement), corporation or other entity. "PREFERRED STOCK" shall mean the Series A Participating Preferred Stock, par value $1.00 per share, of the Company created by a Certificate of Designation and Terms in substantially the form set forth in Exhibit B hereto appropriately completed. "RECORD TIME" shall have the meaning set forth in the Recitals. "REDEMPTION PRICE" shall mean an amount equal to one cent ($0.01). "REDEMPTION TIME" shall mean the time at which the right to exercise the Rights shall terminate pursuant to Section 5.1 hereof. "REFERENCE PACKAGE" with respect to the Preferred Stock, shall have the meaning set forth in the Certificate of Designation in substantially the form set forth in Exhibit B hereto appropriately completed and, with respect to the Series B Preferred Stock, shall have the meaning set forth in the Certificate of Designation in substantially the form set forth in Exhibit C hereto appropriately completed. "RIGHT" shall have the meaning set forth in the Recitals. "RIGHTS AGENT" shall have the meaning set forth in the Preamble. "RIGHTS CERTIFICATE" shall have the meaning set forth in Section 2.3(c) hereof. "RIGHTS REGISTER" shall have the meaning set forth in Section 2.7(a) hereof. "SEPARATION TIME" shall mean the earlier of (i) the Close of Business on the tenth Business Day (or such later date as the Board of Directors of the Company may 7 from time to time fix by resolution adopted prior to the Separation Time that would otherwise have occurred) after the date on which any Person commences a tender or exchange offer which, if consummated, would result in such Person's becoming an Acquiring Person and (ii) the time of the first event causing a Flip-in Date to occur; provided, that if the foregoing results in the Separation Time being prior to the Payment Time, the Separation Time shall be the Payment Time and provided further, that if any tender or exchange offer referred to in clause (i) of this paragraph is cancelled, terminated or otherwise withdrawn prior to the Separation Time without the purchase of any Common Shares in connection therewith, such offer shall be deemed, for purposes of this paragraph, never to have been made. "SERIES A FLIP-OVER STOCK" shall have the meaning set forth in the definition of Flip-over Stock. "SERIES B PREFERRED STOCK" shall mean the Series B Participating Preferred Stock, par value $1.00 per share, of the Company created by a Certificate of Designation and Terms in substantially the form set forth in Exhibit C hereto appropriately completed. "Stock Acquisition Date" shall mean the earlier of (i) the first date on which there shall be a public announcement by the Company (by any means) that a Person has become an Acquiring Person or (ii) the date and time on which any Acquiring Person becomes the Beneficial Owner of more than 35% of the voting power of all of the outstanding Common Shares. "Subsidiary" of any specified Person shall mean any corporation or other entity of which a majority of the voting power of the equity securities or a majority of the equity or membership interest is Beneficially Owned, directly or indirectly, by such Person. "TRADING DAY," when used with respect to any securities, shall mean a day on which the New York Stock Exchange, Inc. is open for the transaction of business or, if such securities are not listed or admitted to trading on the New York Stock Exchange, Inc., a day on which the principal national securities exchange on which such securities are listed or admitted to trading is open for the transaction of business or, if such securities are not listed or admitted to trading on any national securities exchange, a Business Day. "Trustee" shall have the meaning set forth in the definition of Acquiring Person. "TRUST SHARES" shall have the meaning set forth in the definition of Acquiring Person. 8 "TRUST TRANSACTION" shall have the meaning set forth in the definition of Acquiring Person. ARTICLE II THE RIGHTS 2.1 SUMMARY OF RIGHTS. As soon as practicable after the Record Time, the Company will mail a letter, that incorporates by reference the terms of this Agreement, to each holder of record of Common Shares as of the Record Time, at such holder's address as shown by the records of the Company. 2.2 LEGEND ON COMMON SHARES CERTIFICATES. Certificates for the Common Shares issued after the Payment Time but prior to the Separation Time shall evidence one Right for each Common Share represented thereby and shall have impressed on, printed on, written on or otherwise affixed to them the following legend: Until the Separation Time (as defined in the Rights Agreement referred to below), this certificate also evidences and entitles the holder hereof to certain Rights as set forth in a Rights Agreement, dated as of December 15, 2000 (as such may be amended from time to time, the "Rights Agreement"), between Hershey Foods Corporation (the "Company") and the Rights Agent named therein, the terms of which are hereby incorporated herein by reference and a copy of which is on file at the principal executive offices of the Company. Under certain circumstances, as set forth in the Rights Agreement, such Rights may be redeemed, may become exercisable for securities or assets of the Company or securities of another entity, may be exchanged for Preferred Stock or other securities or assets of the Company, may expire, may become void (if they are "Beneficially Owned" by an "Acquiring Person" or an Affiliate or Associate thereof, as such terms are defined in the Rights Agreement, or by any transferee of any of the foregoing) or may be evidenced by separate certificates and may no longer be evidenced by this certificate. The Company will mail or arrange for the mailing of a copy of the Rights Agreement to the holder of this certificate without charge after the receipt of a written request therefor. Certificates representing Common Shares that are issued and outstanding at the Payment Time shall, together with the letter mailed pursuant to Section 2.1, evidence one Right for each Common Share evidenced thereby notwithstanding the absence of the foregoing legend. If the Common Shares issued after the Payment Time but prior to the Separation Time shall be uncertificated, the registration of such Common Shares on the stock transfer books of the Company shall evidence one Right for each Common Share represented thereby and the Company shall mail to every Person that holds such Common Shares a confirmation of the registration of such Common Shares on the stock transfer books of the Company, which confirmation will have impressed, printed, written 9 or stamped thereon or otherwise affixed thereto the above legend. The Company shall mail or arrange for the mailing of a copy of this Agreement to any Person that holds Common Shares, as evidenced by the registration of the Common Shares in the name of such Person on the stock transfer books of the Company, without charge after the receipt of a written request therefor. 2.3 EXERCISE OF RIGHTS; SEPARATION OF RIGHTS. (a) Subject to Sections 3.1, 5.1 and 5.10 and subject to adjustment as herein set forth, each Right will entitle the holder thereof, on or after the Separation Time and prior to the Expiration Time, to purchase, for the Exercise Price, one one-thousandth of a share of Preferred Stock. (b) Until the Separation Time, (i) no Right may be exercised and (ii) each Right will be evidenced by the certificate for the associated Common Share together, in the case of certificates issued prior to the Payment Time, with the letter mailed to the record holder thereof pursuant to Section 2.1 (or, if the Common Shares shall be uncertificated, by the registration of the associated Common Share on the stock transfer books of the Company and the confirmation thereof provided for in Section 2.2) and will be transferable only together with, and will be transferred by a transfer (whether with or without such letter or confirmation) of, such associated share. (c) Subject to the terms and conditions hereof, on or after the Separation Time and prior to the Expiration Time, the Rights (i) may be exercised and (ii) may be transferred independent of the Common Shares. Promptly following the Separation Time, upon receipt by the Rights Agent of notice thereof and receipt of all other necessary information, the Rights Agent will mail to each holder of record of a Common Share as of the Separation Time (other than any Person whose Rights have become void pursuant to Section 3.1(b)), at such holder's address as shown by the records of the Company (the Company hereby agreeing to furnish copies of such records to the Rights Agent for this purpose), (x) a certificate in substantially the form of Exhibit A hereto (a "RIGHTS CERTIFICATE"), appropriately completed, representing the number of Rights held by such holder at the Separation Time and having such marks of identification or designation and such legends, summaries or endorsements printed thereon as the Company may deem appropriate (but which do not effect the rights or duties of the Rights Agent) and as are not inconsistent with the provisions of this Agreement, or as may be required to comply with any law or with any rule or regulation made pursuant thereto or with any rule or regulation of any national securities exchange or quotation system on which the Rights may from time to time be listed or traded, or to conform to usage, and (y) a disclosure statement describing the Rights; provided, however, that the Company shall have no obligation to distribute Rights Certificates to any Acquiring Person or Affiliate or Associate of an Acquiring Person or any transferee of any of the foregoing. (d) Subject to the terms and conditions hereof, Rights may be exercised on any Business Day on or after the Separation Time and prior to the 10 Expiration Time by submitting to the Rights Agent the Rights Certificate evidencing such Rights with an Election to Exercise (an "Election to Exercise") substantially in the form attached to the Rights Certificate duly and properly completed, accompanied by payment in cash, or by certified or official bank check or money order payable to the order of the Company, of a sum equal to the Exercise Price multiplied by the number of Rights being exercised and a sum sufficient to cover any tax or charge which may be payable in respect of any transfer involved in the transfer or delivery of Rights Certificates or the issuance or delivery of certificates (or, if uncertificated, the registration on the stock transfer books of the Company) for shares or depositary receipts (or both) in a name other than that of the holder of the Rights being exercised. (e) Upon receipt of a Rights Certificate, with a duly and properly completed Election to Exercise accompanied by payment as set forth in Section 2.3(d), and subject to the terms and conditions hereof, the Rights Agent will thereupon promptly (i)(A) requisition from a transfer agent stock certificates evidencing such number of shares or other securities to be purchased or, in the case of uncertificated shares or other securities, requisition from a transfer agent a notice setting forth such number of shares or other securities to be purchased for which registration will be made on the stock transfer books of the Company (the Company hereby irrevocably authorizing its transfer agents to comply with all such requisitions) and (B) if the Company elects pursuant to Section 5.5 not to issue certificates (or effect registrations on the stock transfer books of the Company) representing fractional shares, requisition from the depositary selected by the Company depositary receipts representing the fractional shares to be purchased or requisition from the Company the amount of cash to be paid in lieu of fractional shares in accordance with Section 5.5 and (ii) after receipt of such certificates, depositary receipts, notices and/or cash, deliver the same to or upon the order of the registered holder of such Rights Certificate, registered (in the case of certificates, depositary receipts or notices) in such name or names as may be designated by such holder. The Rights Agent shall have no duty or obligation with respect to this Section and any other Section of this Agreement relating to fractional shares unless and until it has received specific instructions (and sufficient cash, if required) from the Company with respect to its duties and obligations under such Sections. (f) In case the holder of any Rights shall exercise less than all the Rights evidenced by such holder's Rights Certificate, a new Rights Certificate evidencing the Rights remaining unexercised will be issued by the Rights Agent to such holder or to such holder's duly authorized assigns. (g) The Company covenants and agrees that it will (i) take all such action as may be necessary to ensure that all shares delivered (or evidenced by registration on the stock transfer books of the Company) upon exercise of Rights shall, at the time of delivery of the certificates (or registration) for such shares (subject to payment of the Exercise Price), be duly and validly authorized, executed, issued and delivered (or registered) and fully paid and nonassessable; (ii) take all such action as may be necessary 11 to comply with any applicable requirements of the Securities Act of 1933 or the Exchange Act, and the rules and regulations thereunder, and any other applicable law, rule or regulation, in connection with the issuance of any shares upon exercise of Rights; and (iii) pay when due and payable any and all federal and state taxes and charges which may be payable in respect of the original issuance or delivery of the Rights Certificates or of any shares issued upon the exercise of Rights, provided, that the Company shall not be required to pay any tax or charge which may be payable in respect of any transfer involved in the transfer or delivery of Rights Certificates or the issuance or delivery of certificates (or the registration) for shares in a name other than that of the holder of the Rights being transferred or exercised. 2.4 ADJUSTMENTS TO EXERCISE PRICE; NUMBER OF RIGHTS. (a) In the event the Company shall at any time after the Record Time and prior to the Separation Time (i) declare or pay a dividend on any class of Common Shares payable in Common Stock or Class B Common Stock, as the case may be, (ii) subdivide any outstanding class of Common Shares or (iii) combine any outstanding class of Common Shares into a smaller number of shares of Common Stock or Class B Common Stock, as the case may be, (x) the Exercise Price in effect after such adjustment will be equal to the Exercise Price in effect immediately prior to such adjustment divided by the number of shares of Common Stock or Class B Common Stock (the "Expansion Factor"), that a holder of one share of Common Stock or Class B Common Stock, as the case may be, immediately prior to such dividend, subdivision or combination would hold thereafter as a result thereof and (y) each Right held prior to such adjustment will become that number of Rights equal to the Expansion Factor, and the adjusted number of Rights will be deemed to be distributed among the shares of Common Stock or Class B Common Stock, as the case may be, with respect to which the original Rights were associated (if they remain outstanding) and the shares issued in respect of such dividend, subdivision or combination, so that each such share of Common Stock or Class B Common Stock, as the case may be, will have exactly one Right associated with it. Each adjustment made pursuant to this paragraph shall be made as of the payment or effective date for the applicable dividend, subdivision or combination. In the event the Company shall at any time after the Record Time and prior to the Separation Time issue any Common Shares otherwise than in a transaction referred to in the preceding paragraph, each such Common Share so issued shall automatically have one new Right associated with it, which Right shall be evidenced by the certificate representing such share (or, if the Common Shares shall be uncertificated, such Right shall be evidenced by the registration of such Common Shares on the stock transfer books of the Company and the confirmation thereof provided for in Section 2.2). Rights shall be issued by the Company in respect of Common Shares that are issued or sold by the Company after the Separation Time only to the extent provided in Section 5.3. 12 (b) In the event the Company shall at any time after the Record Time and prior to the Separation Time issue or distribute any securities or assets in respect of, in lieu of or in exchange for Common Shares (other than pursuant to any non-extraordinary periodic cash dividend or a dividend paid solely in Common Shares) whether by dividend, in a reclassification or recapitalization (including any such transaction involving a merger, consolidation or statutory share exchange), or otherwise, the Company shall make such adjustments, if any, in the Exercise Price, number of Rights and/or securities or other property purchasable upon exercise of Rights as the Board of Directors of the Company, in its sole discretion, may deem to be appropriate under the circumstances in order to adequately protect the interests of the holders of Rights generally, and the Company and the Rights Agent shall amend this Agreement as necessary to provide for such adjustments. (c) Each adjustment to the Exercise Price made pursuant to this Section 2.4 shall be calculated to the nearest cent. Whenever an adjustment to the Exercise Price is made pursuant to this Section 2.4, the Company shall (i) promptly prepare a certificate setting forth such adjustment and a brief, reasonably detailed statement of the facts, computations and methodology accounting for such adjustment and (ii) promptly file with the Rights Agent and with each transfer agent for the Common Shares a copy of such certificate. The Rights Agent shall be fully protected in relying on any such certificate and on any adjustment therein contained and shall have no duty with respect to and shall not be deemed to have knowledge of any adjustment unless and until it shall have received such a certificate. (d) Rights Certificates shall represent the right to purchase the securities purchasable under the terms of this Agreement, including any adjustment or change in the securities purchasable upon exercise of the Rights, even though such certificates may continue to express the securities purchasable at the time of issuance of the initial Rights Certificates. 2.5 DATE ON WHICH EXERCISE IS EFFECTIVE. Each Person in whose name any certificate for shares is issued (or registration on the stock transfer books is effected) upon the exercise of Rights shall for all purposes be deemed to have become the holder of record of the shares represented thereby on the date upon which the Rights Certificate evidencing such Rights was duly surrendered and payment of the Exercise Price for such Rights (and any applicable taxes and other governmental charges payable by the exercising holder hereunder) was made; provided, however, that if the date of such surrender and payment is a date upon which the stock transfer books of the Company are closed, such Person shall be deemed to have become the record holder of such shares on, and such certificate (or registration) shall be dated, the next succeeding Business Day on which the stock transfer books of the Company are open. 2.6 EXECUTION, AUTHENTICATION, DELIVERY AND DATING OF RIGHTS CERTIFICATES. (a) The Rights Certificates shall be executed on behalf of the Company by 13 its Chairman of the Board, President or one of its Vice Presidents, under its corporate seal reproduced thereon attested by its Secretary or one of its Assistant Secretaries. The signature of any of these officers on the Rights Certificates may be manual or facsimile. Rights Certificates bearing the manual or facsimile signatures of individuals who were at any time the proper officers of the Company shall bind the Company, notwithstanding that such individuals or any of them have ceased to hold such offices prior to the countersignature and delivery of such Rights Certificates. Promptly after the Separation Time, the Company will notify, in writing, the Rights Agent of such Separation Time and will deliver Rights Certificates executed by the Company to the Rights Agent for counter-signature, and, subject to Section 3.1(b), the Rights Agent shall manually countersign and deliver such Rights Certificates to the holders of the Rights pursuant to Section 2.3(c) hereof. No Rights Certificate shall be valid for any purpose unless manually countersigned by the Rights Agent. (b) Each Rights Certificate shall be dated the date of countersignature thereof. 2.7 REGISTRATION, REGISTRATION OF TRANSFER AND EXCHANGE. (a) After the Separation Time, the Company will cause to be kept a register (the "RIGHTS REGISTER") in which, subject to such reasonable regulations as it may prescribe, the Company will provide for the registration and transfer of Rights. The Rights Agent is hereby appointed "Rights Registrar" for the purpose of maintaining the Rights Register for the Company and registering Rights and transfers of Rights after the Separation Time as herein provided. In the event that the Rights Agent shall cease to be the Rights Registrar, the Rights Agent will have the right to examine the Rights Register at all reasonable times after the Separation Time. After the Separation Time and prior to the Expiration Time, upon surrender for registration of transfer or exchange of any Rights Certificate, and subject to the provisions of Section 2.7(c) and (d), the Company will execute, and the Rights Agent will countersign and deliver, in the name of the holder or the designated transferee or transferees, as required pursuant to the holder's instructions, one or more new Rights Certificates evidencing the same aggregate number of Rights as did the Rights Certificate so surrendered. (b) Except as otherwise provided in Section 3.1(b), all Rights issued upon any registration of transfer or exchange of Rights Certificates shall be the valid obligations of the Company, and such Rights shall be entitled to the same benefits under this Agreement as the Rights surrendered upon such registration of transfer or exchange. (c) Every Rights Certificate surrendered for registration of transfer or exchange shall be duly endorsed, or be accompanied by a written instrument of transfer 14 in form satisfactory to the Company or the Rights Agent, as the case may be, duly executed by the holder thereof or such holder's attorney duly authorized in writing. As a condition to the issuance of any new Rights Certificate under this Section 2.7, the Company may require the payment of a sum sufficient to cover any tax or other charge that may be imposed in relation thereto. The Rights Agent shall have no duty or obligation to take any action under any Section of this Agreement which requires the payment by a Rights holder of applicable taxes and charges unless and until the Rights Agent is satisfied that all such taxes and/or charges have been paid. (d) The Company shall not register the transfer or exchange of any Rights which have become void under Section 3.1(b), been exchanged under Section 3.1(c) or been redeemed under Section 5.1. 2.8 MUTILATED, DESTROYED, LOST AND STOLEN RIGHTS CERTIFICATES. (a) If any mutilated Rights Certificate is surrendered to the Rights Agent prior to the Expiration Time, then, subject to Sections 3.1(b), 3.1(c) and 5.1, the Company shall execute and the Rights Agent shall countersign and deliver in exchange therefor a new Rights Certificate evidencing the same number of Rights as did the Rights Certificate so surrendered. (b) If there shall be delivered to the Company and the Rights Agent prior to the Expiration Time (i) evidence to their satisfaction of the destruction, loss or theft of any Rights Certificate and (ii) such security or indemnity as may be required by them to save each of them and any of their agents harmless, then, subject to Sections 3.1(b), 3.1(c) and 5.1 and in the absence of notice to the Company or the Rights Agent that such Rights Certificate has been acquired by a BONA FIDE purchaser, the Company shall execute and upon its request the Rights Agent shall countersign and deliver, in lieu of any such destroyed, lost or stolen Rights Certificate, a new Rights Certificate evidencing the same number of Rights as did the Rights Certificate so destroyed, lost or stolen. (c) As a condition to the issuance of any new Rights Certificate under this Section 2.8, the Company may require the payment of a sum sufficient to cover any tax or other charge that may be imposed in relation thereto and any other expenses (including the fees and expenses of the Rights Agent) connected therewith. (d) Every new Rights Certificate issued pursuant to this Section 2.8 in lieu of any destroyed, lost or stolen Rights Certificate shall evidence an original additional contractual obligation of the Company, whether or not the destroyed, lost or stolen Rights Certificate shall be at any time enforceable by anyone, and, subject to Section 3.1(b) shall be entitled to all the benefits of this Agreement equally and proportionately with any and all other Rights duly issued hereunder. 2.9 PERSONS DEEMED OWNERS. Prior to due presentment of a Rights Certificate (or, prior to the Separation Time, the associated Common Share certificate or 15 notice of transfer, if uncertificated) for registration of transfer, the Company, the Rights Agent and any agent of the Company or the Rights Agent may deem and treat the person in whose name such Rights Certificate (or, prior to the Separation Time, such Common Share certificate or Common Share registration, if uncertificated) is registered as the absolute owner thereof and of the Rights evidenced thereby for all purposes whatsoever, including the payment of the Redemption Price and neither the Company nor the Rights Agent shall be affected by any notice to the contrary. As used in this Agreement, unless the context otherwise requires, the term "holder" of any Rights shall mean the registered holder of such Rights (or, prior to the Separation Time, the associated Common Shares). 2.10 DELIVERY AND CANCELLATION OF CERTIFICATES. All Rights Certificates surrendered upon exercise or for registration of transfer or exchange shall, if surrendered to any Person other than the Rights Agent, be delivered to the Rights Agent and, in any case, shall be promptly cancelled by the Rights Agent. The Company may at any time deliver to the Rights Agent for cancellation any Rights Certificates previously countersigned and delivered hereunder which the Company may have acquired in any manner whatsoever, and all Rights Certificates so delivered shall be promptly cancelled by the Rights Agent. No Rights Certificates shall be countersigned in lieu of or in exchange for any Rights Certificates cancelled as provided in this Section 2.10, except as expressly permitted by this Agreement. The Rights Agent shall destroy all cancelled Rights Certificates and deliver a certificate of destruction to the Company. 2.11 AGREEMENT OF RIGHTS HOLDERS. Every holder of Rights by accepting the same consents and agrees with the Company and the Rights Agent and with every other holder of Rights that: (a) prior to the Separation Time, each Right will be transferable only together with, and will be transferred by a transfer of, the associated Common Share; (b) after the Separation Time, the Rights Certificates will be transferable only on the Rights Register as provided herein; (c) prior to due presentment of a Rights Certificate (or, prior to the Separation Time, the associated Common Share certificate or Common Share registration, if uncertificated) for registration of transfer, the Company, the Rights Agent and any agent of the Company or the Rights Agent may deem and treat the person in whose name the Rights Certificate (or, prior to the Separation Time, the associated Common Share certificate or Common Share registration, if uncertificated) is registered as the absolute owner thereof and of the Rights evidenced thereby for all purposes whatsoever, and neither the Company nor the Rights Agent shall be affected by any notice to the contrary; (d) Rights beneficially owned by certain Persons will, under the circumstances set forth in Section 3.1(b), become null and void; and 16 (e) this Agreement may be supplemented or amended from time to time pursuant to Section 2.4(b) or 5.4 hereof. ARTICLE III ADJUSTMENTS TO THE RIGHTS IN THE EVENT OF CERTAIN TRANSACTIONS 3.1 FLIP-IN (a) In the event that prior to the Expiration Time a Flip-in Date shall occur, except as provided in this Section 3.1, each Right shall constitute the right to purchase from the Company, upon exercise thereof in accordance with the terms hereof (but subject to Section 5.10), that number of one one-thousandths of a share of Preferred Stock equal to that number of shares of Common Stock, having an aggregate Market Price on the Stock Acquisition Date that gave rise to the Flip-in Date equal to twice the Exercise Price for an amount in cash equal to the Exercise Price (such right to be appropriately adjusted in order to protect the interests of the holders of Rights generally in the event that on or after such Stock Acquisition Date any of the events described in Section 2.4(a) or (b), or any analogous event, shall have occurred with respect to the Common Shares). (b) Notwithstanding the foregoing, any Rights that are or were Beneficially Owned on or after the Stock Acquisition Date by an Acquiring Person or an Affiliate or Associate thereof or by any transferee, direct or indirect, of any of the foregoing shall become null and void and any holder of such Rights (including transferees) shall thereafter have no right to exercise or transfer such Rights under any provision of this Agreement. If any Rights Certificate is presented for assignment or exercise and the Person presenting the same will not complete the certification set forth at the end of the form of assignment or notice of election to exercise and provide such additional evidence of the identity of the Beneficial Owner and its Affiliates and Associates (or former Beneficial Owners and their Affiliates and Associates) as the Company shall reasonably request, then the Company shall be entitled conclusively to deem the Beneficial Owner thereof to be an Acquiring Person or an Affiliate or Associate thereof or a transferee of any of the foregoing and accordingly will deem the Rights evidenced thereby to be null and void and not transferable or exercisable. (c) The Board of Directors of the Company may, at its option, at any time after a Flip-in Date and prior to the time that an Acquiring Person becomes the Beneficial Owner of more than 50% of the outstanding voting power of the Common Shares elect to exchange all (but not less than all) the then outstanding Rights (which shall not include Rights that have become null and void pursuant to the provisions of Section 3.1(b)) for shares of Preferred Stock, at an exchange ratio of one one-thousandth of a share of Preferred Stock, per Right, appropriately adjusted in order to protect the interests of holders of Rights generally in the event that after the Stock Acquisition Date any of the events described in Section 2.4(a) or (b), or any analogous event, shall have 17 occurred with respect to the Common Shares (such exchange ratio, as adjusted from time to time, being hereinafter referred to as the "Exchange Ratio"). Immediately upon the action of the Board of Directors of the Company electing to exchange the Rights, without any further action and without any notice, the right to exercise the Rights will terminate and each Right (other than Rights that have become null and void pursuant to Section 3.1(b)), whether or not previously exercised, will thereafter represent only the right to receive a number of one one-thousandths of a share of Preferred Stock equal to the Exchange Ratio. Promptly after the action of the Board of Directors electing to exchange the Rights, the Company shall give written notice thereof (specifying the steps to be taken to receive Common Shares in exchange for Rights) to the Rights Agent and the holders of the Rights (other than Rights that have become void pursuant to Section 3.1(b)) outstanding immediately prior thereto by mailing such notice in accordance with Section 5.9. Each Person in whose name any certificate for shares is issued (or for whom any registration on the stock transfer books of the Company is made) upon the exchange of Rights pursuant to this Section 3.1(c) or Section 3.1(d) shall for all purposes be deemed to have become the holder of record of the shares represented thereby on, and such certificate (or registration on the stock transfer books of the Company) shall be dated (or registered as of) the date upon which the Rights Certificate evidencing such Rights was duly surrendered and payment of any applicable taxes and other charges payable by the holder was made; PROVIDED, HOWEVER, that if the date of such surrender and payment is a date upon which the stock transfer books of the Company are closed, such Person shall be deemed to have become the record holder of such shares on, and such certificate (or registration on the stock transfer books of the Company) shall be dated (or registered as of) the next succeeding Business Day on which the stock transfer books of the Company are open. (d) Whenever the Company shall become obligated under Section 3.1(a) or (c) to issue a share (or fractional share) of Preferred Stock upon exercise of or in exchange for Rights, the Company, to the extent permitted by the Company's Restated Certificate of Incorporation, as amended, at its option, may substitute therefor shares of Common Stock or Class B Common Stock, as applicable, at a ratio of one share of Common Stock or Class B Common Stock, as applicable, for each one-thousandth of a share of the Preferred Stock so issuable. (e) In the event that there shall not be sufficient treasury shares or authorized but unissued Common Shares or Preferred Stock of the Company to permit the exercise or exchange in full of the Rights in accordance with Section 3.1(a) or if the Company so elects, to make the exchange referred to in Section 3.1(c), the Company shall either (i) call a meeting of stockholders seeking approval to cause sufficient additional shares to be authorized (provided that if such approval is not obtained the Company will take the action specified in clause (ii) of this sentence) or (ii) take such 18 action as shall be necessary to ensure and provide, to the extent permitted by applicable law and any agreements or instruments in effect on the Stock Acquisition Date to which it is a party, that each Right shall thereafter constitute the right to receive, (x) at the Company's option, either (A) in return for the Exercise Price, debt or equity securities or other assets (or a combination thereof) having a fair value equal to twice the Exercise Price, or (B) without payment of consideration (except as otherwise required by applicable law), debt or equity securities or other assets (or a combination thereof) having a fair value equal to the Exercise Price, or (y) if the Board of Directors of the Company elects to exchange the Rights in accordance with Section 3.1(c), debt or equity securities or other assets (or a combination thereof) having a fair value equal to the product of the Market Price of a share of Common Stock on the Flip-in Date times the Exchange Ratio in effect on the Flip-in Date, where in any case set forth in (x) or (y) above the fair value of such debt or equity securities or other assets shall be as determined in good faith by the Board of Directors of the Company, after consultation with a nationally recognized investment banking firm. 3.2 FLIP-OVER. (a) Prior to the Expiration Time, the Company shall not enter into any agreement with respect to, consummate or permit to occur any Flip-over Transaction or Event unless and until it shall have entered into a supplemental agreement with the Flip-over Entity, for the benefit of the holders of the Rights, providing that, upon consummation or occurrence of the Flip-over Transaction or Event (i) the Flip-over Entity will have duly authorized and available for issuance sufficient shares of (x) Flip-over Stock and (y) the classes of common equity securities into which the shares of Flip-over Stock are convertible, (ii) each Right shall thereafter constitute the right to purchase from the Flip-over Entity, upon exercise thereof in accordance with the terms hereof, that number of shares of Series A Flip-over Stock of the Flip-over Entity having an aggregate Market Price (based on the Market Price of the Common Stock in the Reference Package) on the date of consummation or occurrence of such Flip-over Transaction or Event equal to twice the Exercise Price for the Right for an amount in cash equal to the Exercise Price for the Right (such right to be appropriately adjusted in order to protect the interests of the holders of Rights generally in the event that after such date of consummation or occurrence any of the events described in Section 2.4(a) or (b), or any analogous event, shall have occurred with respect to the Flip-over Stock) and (iii) the Flip-over Entity shall thereafter be liable for, and shall assume, by virtue of such Flip-over Transaction or Event and such supplemental agreement, all the obligations and duties of the Company pursuant to this Agreement. The provisions of this Section 3.2 shall apply to successive Flip-over Transactions or Events. (b) Prior to the Expiration Time, unless the Rights will be redeemed pursuant to Section 5.1 hereof pursuant to an agreement entered into by the Company prior to a Flip-in Date, the Company shall not enter into any agreement with respect to, consummate or permit to occur any Flip-over Transaction or Event if at the time thereof there are any rights, warrants or securities outstanding or any other arrangements, agreements or instruments that would eliminate or otherwise diminish in any material 19 respect the benefits intended to be afforded by this Rights Agreement to the holders of Rights upon consummation of such transaction. ARTICLE IV THE RIGHTS AGENT 4.1 GENERAL. (a) The Company hereby appoints the Rights Agent to act as agent for the Company in accordance with the terms and conditions hereof, and the Rights Agent hereby accepts such appointment. The Company agrees to pay to the Rights Agent reasonable compensation for all services rendered by it hereunder and, from time to time, on demand of the Rights Agent, its reasonable expenses and counsel fees and other disbursements incurred in the preparation, execution, delivery, administration and amendment of this Agreement and the exercise and performance of its duties hereunder. The Company also agrees to indemnify the Rights Agent for, and to hold it harmless against, any loss, liability, damage, judgment, fine, penalty, claim, settlement, cost or expense, incurred without gross negligence, bad faith or willful misconduct on the part of the Rights Agent (which gross negligence, bad faith or willful misconduct must be determined by an order, judgment, decree or ruling of a court of competent jurisdiction), for any action taken, suffered or omitted by the Rights Agent in connection with the acceptance and administration of this Agreement, including without limitation the costs and expenses of defending against any claim of liability. The indemnity provided herein shall survive the termination of this Agreement and the termination and expiration of the Rights. The costs and expenses incurred in successfully enforcing this right of indemnification shall be paid by the Company. (b) The Rights Agent shall be protected and shall incur no liability for or in respect of any action taken, suffered or omitted by it in connection with its acceptance and administration of this Agreement in reliance upon any certificate for securities (or registration on the stock transfer books of the Company) purchasable upon exercise of Rights, Rights Certificate, certificate for other securities of the Company, instrument of assignment or transfer, power of attorney, endorsement, affidavit, letter, notice, direction, consent, certificate, statement, or other paper or document believed by it to be genuine and to be signed, executed and, where necessary, verified or acknowledged, by the proper person or persons, or otherwise upon the advice of counsel as set forth in Section 4.3 hereof. 4.2 MERGER OR CONSOLIDATION OR CHANGE OF NAME OF RIGHTS AGENT. (a) Any Person into which the Rights Agent or any successor Rights Agent may be merged or with which it may be consolidated, or any Person resulting from any merger or consolidation to which the Rights Agent or any successor Rights Agent is a party, or any Person succeeding to the shareholder services business of the Rights Agent or any successor Rights Agent, will be the successor to the Rights Agent under this Agreement without the execution or filing of any paper or any further act on the part of any of the parties hereto, provided that such Person would be eligible for appointment as a successor 20 Rights Agent under the provisions of Section 4.4 hereof. In case at the time such successor Rights Agent succeeds to the agency created by this Agreement any of the Rights Certificates have been countersigned but not delivered, any such successor Rights Agent may adopt the countersignature of the predecessor Rights Agent and deliver such Rights Certificates so countersigned; and in case at that time any of the Rights Certificates have not been countersigned, any successor Rights Agent may countersign such Rights Certificates either in the name of the predecessor Rights Agent or in the name of the successor Rights Agent; and in all such cases such Rights Certificates will have the full force provided in the Rights Certificates and in this Agreement. (b) In case at any time the name of the Rights Agent is changed and at such time any of the Rights Certificates shall have been countersigned but not delivered, the Rights Agent may adopt the countersignature under its prior name and deliver Rights Certificates so countersigned; and in case at that time any of the Rights Certificates shall not have been countersigned, the Rights Agent may countersign such Rights Certificates either in its prior name or in its changed name; and in all such cases such Rights Certificates shall have the full force provided in the Rights Certificates and in this Agreement. 4.3 DUTIES OF RIGHTS AGENT. The Rights Agent undertakes only the duties and obligations expressly imposed by this Agreement (and no implied duties or obligations) upon the following terms and conditions, by all of which the Company and the holders of Rights Certificates, by their acceptance thereof, shall be bound: (a) The Rights Agent may consult with legal counsel (who may be legal counsel for the Company or an employee of the Rights Agent), and the advice or opinion of such counsel will be full and complete authorization and protection to the Rights Agent and the Rights Agent shall incur no liability for or in respect of any action taken, suffered by it or omitted by it in good faith and in accordance with such advice or opinion. (b) Whenever in the performance of its duties under this Agreement the Rights Agent deems it necessary or desirable that any fact or matter (including, without limitation, the identity of any Acquiring Person and the determination of Market Price) be proved or established by the Company prior to taking, suffering or omitting to take any action hereunder, such fact or matter (unless other evidence in respect thereof be herein specifically prescribed) may be deemed to be conclusively proved and established by a certificate signed by a person believed by the Rights Agent to be the Chairman of the Board, the President or any Vice President and by the Treasurer or any Assistant Treasurer or the Secretary or any Assistant Secretary of the Company and delivered to the Rights Agent; and such certificate will be full authorization and protection to the Rights Agent and the Rights Agent shall incur no liability for or in respect of any action taken, suffered or omitted in good faith by it under the provisions of this Agreement in reliance upon such certificate. 21 (c) The Rights Agent will be liable hereunder only for its own gross negligence, bad faith or willful misconduct (which gross negligence, bad faith or willful misconduct must be determined by an order, judgment, decree or ruling of a court of competent jurisdiction). Anything to the contrary notwithstanding, in no event shall the Rights Agent be liable for special, punitive, indirect, consequential or incidental loss or damage of any kind whatsoever (including but not limited to lost profits), even if the Rights Agent has been advised of the likelihood of such loss or damage. (d) The Rights Agent will not be liable for or by reason of any of the statements of fact or recitals contained in this Agreement or in the certificates, if any, for securities purchasable upon exercise of Rights or the Rights Certificates (except its countersignature thereof) or be required to verify the same, but all such statements and recitals are and will be deemed to have been made by the Company only. (e) The Rights Agent will have no liability nor be under any responsibility in respect of the validity of this Agreement or the execution and delivery hereof (except the due authorization, execution and delivery hereof by the Rights Agent) or in respect of the validity or execution of any certificate, if any, for securities purchasable upon exercise of Rights or Rights Certificate (except its countersignature thereof); nor will it be responsible for any breach by the Company of any covenant or condition contained in this Agreement or in any Rights Certificate; nor will it be responsible for any change in the exercisability of the Rights (including the Rights becoming null and void pursuant to Section 3.1(b) hereof) or any adjustment required under the provisions of Section 2.4, 3.1 or 3.2 hereof or responsible for the manner, method or amount of any such adjustment or the ascertaining of the existence of facts that would require any such adjustment (except with respect to the exercise of Rights after receipt of the certificate contemplated by Section 2.4 describing any such adjustment); nor will it by any act hereunder be deemed to make any representation or warranty as to the authorization or reservation of any securities purchasable upon exercise of Rights or any Rights or as to whether any securities purchasable upon exercise of Rights will, when issued, be duly and validly authorized, executed, issued and delivered and fully paid and nonassessable. (f) The Company agrees that it will perform, execute, acknowledge and deliver or cause to be performed, executed, acknowledged and delivered all such further and other acts, instruments and assurances as may reasonably be required by the Rights Agent for the carrying out or performing by the Rights Agent of the provisions of this Agreement. (g) The Rights Agent is hereby authorized and directed to accept advice or instructions with respect to the performance of its duties hereunder from any person believed by the Rights Agent to be the Chairman of the Board, the President or any Vice President or the Secretary or any Assistant Secretary or the Treasurer or any Assistant Treasurer of the Company, and to apply to such persons for advice or 22 instructions in connection with its duties, and such advice or instructions shall be full authorization and protection to the Rights Agent and the Rights Agent shall incur no liability for or in respect of any action taken, suffered or omitted by it in good faith in accordance with the advice or instructions of any such person. (h) The Rights Agent and any stockholder, affiliate, director, officer or employee of the Rights Agent may buy, sell or deal in Common Stock, Rights or other securities of the Company or become pecuniarily interested in any transaction in which the Company may be interested, or contract with or lend money to the Company or otherwise act as fully and freely as though it were not Rights Agent under this Agreement. Nothing herein shall preclude the Rights Agent from acting in any other capacity for the Company or for any Person. (i) The Rights Agent may execute and exercise any of the rights or powers hereby vested in it or perform any duty hereunder either itself or by or through its attorneys or agents, and the Rights Agent will not be answerable or accountable for any act, default, neglect or misconduct of any such attorneys or agents or for any loss to the Company resulting from any such act, default, neglect or misconduct, absent gross negligence, bad faith, or willful misconduct (which gross negligence, bad faith or willful misconduct must be determined by an order, judgment, decree or ruling of a court of competent jurisdiction) in the selection and continued employment thereof. (j) No provision of this Agreement shall require the Rights Agent to expend or risk its own funds or otherwise incur any financial liability in the performance of any of its duties or obligations hereunder or in the exercise of its rights if it believes that repayment of such funds or adequate indemnification against such risk or liability is not assured to it. 4.4 CHANGE OF RIGHTS AGENT. The Rights Agent may resign and be discharged from its duties under this Agreement upon 30 days' notice (or such lesser notice as is acceptable to the Company) in writing mailed to the Company and to each transfer agent of Common Shares by registered or certified mail, and to the holders of the Rights in accordance with Section 5.9. The Company may remove the Rights Agent upon 30 days' notice in writing, mailed to the Rights Agent and to each transfer agent of the Common Shares by registered or certified mail, and to the holders of the Rights in accordance with Section 5.9. If the Rights Agent should resign or be removed or otherwise become incapable of acting, the Company will appoint a successor to the Rights Agent. If the Company fails to make such appointment within a period of 30 days after such removal or after it has been notified in writing of such resignation or incapacity by the resigning or incapacitated Rights Agent or by the holder of any Rights (which holder shall, with such notice, submit such holder's Rights Certificate for inspection by the Company), then the holder of any Rights may apply to any court of competent jurisdiction for the appointment of a new Rights Agent. Any successor Rights Agent, whether appointed by the Company or by such a court, shall be (a) a Person organized 23 and doing business under the laws of the United States or any state of the United States, in good standing, which is authorized under such laws to exercise the powers of the Rights Agent contemplated by this Agreement and is subject to supervision or examination by federal or state authority and which has at the time of its appointment as Rights Agent a combined capital and surplus of at least $50,000,000 or (b) an Affiliate of a Person described in clause (a) of this sentence that is under control of such Person. After appointment, the successor Rights Agent will be vested with the same powers, rights, duties and responsibilities as if it had been originally named as Rights Agent without further act or deed; but the predecessor Rights Agent shall deliver and transfer to the successor Rights Agent any property at the time held by it hereunder, and execute and deliver any further assurance, conveyance, act or deed necessary for the purpose. Not later than the effective date of any such appointment, the Company will file notice thereof in writing with the predecessor Rights Agent and each transfer agent of the Common Shares, and mail a notice thereof in writing to the holders of the Rights. Failure to give any notice provided for in this Section 4.4, however, or any defect therein, shall not affect the legality or validity of the resignation or removal of the Rights Agent or the appointment of the successor Rights Agent, as the case may be. ARTICLE V MISCELLANEOUS 5.1 REDEMPTION. (a) The Board of Directors of the Company may, at its option, at any time prior to the Flip-in Date, elect to redeem all (but not less than all) the then outstanding Rights at the Redemption Price and the Company, at its option, may pay the Redemption Price either in cash or other securities of the Company deemed by the Board of Directors, in the exercise of its sole discretion, to be at least equivalent in value to the Redemption Price. (b) Immediately upon the action of the Board of Directors of the Company electing to redeem the Rights (or, if the resolution of the Board of Directors electing to redeem the Rights states that the redemption will not be effective until the occurrence of a specified future time or event, upon the occurrence of such future time or event), without any further action and without any notice, the right to exercise the Rights will terminate and each Right, whether or not previously exercised, will thereafter represent only the right to receive the Redemption Price in cash or securities, as determined by the Board of Directors. Promptly after the Rights are redeemed, the Company shall give written notice of such redemption to the Rights Agent and the holders of the then outstanding Rights by mailing such notice in accordance with Section 5.9. 5.2 EXPIRATION. The Rights and this Agreement shall expire at the Expiration Time and no Personshall have any rights pursuant to this Agreement or any 24 Right after the Expiration Time, except, if the Rights are exchanged or redeemed, as provided in Section 3.1 or 5.1 hereof , respectively. 5.3 ISSUANCE OF NEW RIGHTS CERTIFICATES. Notwithstanding any of the provisions of this Agreement or of the Rights to the contrary, the Company may, at its option, issue new Rights Certificates evidencing Rights in such form as may be approved by its Board of Directors to reflect any adjustment or change in the number or kind or class of shares of stock purchasable upon exercise of Rights made in accordance with the provisions of this Agreement. In addition, in connection with the issuance or sale of Common Shares by the Company following the Separation Time and prior to the Expiration Time pursuant to the terms of securities convertible or redeemable into Common Shares (other than any such securities issued or issuable in connection with the exercise or exchange of Rights or upon conversion of shares of Class B Common Stock after the Separation Time) or to options, in each case issued or granted prior to, and outstanding at, the Separation Time, the Company shall issue to the holders of such Common Shares, Rights Certificates representing the appropriate number of Rights in connection with the issuance or sale of such Common Shares; PROVIDED, HOWEVER, in each case, (i) no such Rights Certificate shall be issued, if, and to the extent that, the Company shall be advised by counsel that such issuance would create a significant risk of material adverse tax consequences to the Company or to the Person to whom such Rights Certificates would be issued, (ii) no such Rights Certificates shall be issued if, and to the extent that, appropriate adjustment shall have otherwise been made in lieu of the issuance thereof, and (iii) the Company shall have no obligation to distribute Rights Certificates to any Acquiring Person or Affiliate or Associate of an Acquiring Person or any transferee of any of the foregoing. 5.4 SUPPLEMENTS AND AMENDMENTS. The Company and the Rights Agent may from time to time supplement or amend this Agreement without the approval of any holders of Rights (i) prior to the Flip-in Date, in any respect and (ii) on or after the Flip-in Date, to make any changes that the Company may deem necessary or desirable and which shall not materially adversely affect the interests of the holders of Rights generally or in order to cure any ambiguity or to correct or supplement any provision contained herein which may be inconsistent with any other provisions herein or otherwise defective. The Rights Agent will, upon delivery of a certificate from an appropriate officer of the Company which states that the proposed supplement or amendment complies with this Section 5.4, duly execute and deliver any supplement or amendment hereto requested by the Company which satisfies the terms of the preceding sentence, provided that any supplement or amendment shall become effective immediately upon execution by the Company, whether or not also executed by the Rights Agent. Notwithstanding anything contained in this Agreement to the contrary, the Rights Agent may, but shall not be obligated to, enter into any supplement or amendment that affects only the rights, duties, obligations or indemnities of the Rights Agent hereunder. 25 5.5 FRACTIONAL SHARES. If the Company elects not to issue certificates representing (or register on the stock transfer books of the Company) fractional shares upon exercise, exchange or redemption of Rights, the Company shall, in lieu thereof, in the sole discretion of its Board of Directors, either (a) evidence such fractional shares by depositary receipts issued pursuant to an appropriate agreement between the Company and a depositary selected by it, providing that each holder of a depositary receipt shall have all of the rights, privileges and preferences to which such holder would be entitled as a beneficial owner of such fractional share, or (b) pay to the registered holder of such Rights the appropriate fraction of the Market Price per share in cash. 5.6 RIGHTS OF ACTION. Subject to the terms of this Agreement (including Sections 3.1(b) and 5.14), rights of action in respect of this Agreement, other than rights of action vested solely in the Rights Agent, are vested in the respective holders of the Rights; and any holder of any Rights, without the consent of the Rights Agent or of the holder of any other Rights, may, on such holder's own behalf and for such holder's own benefit and the benefit of other holders of Rights, enforce, and may institute and maintain any suit, action or proceeding against the Company to enforce, or otherwise act in respect of, such holder's right to exercise such holder's Rights in the manner provided in such holder's Rights Certificate and in this Agreement. Without limiting the foregoing or any remedies available to the holders of Rights, it is specifically acknowledged that the holders of Rights would not have an adequate remedy at law for any breach of this Agreement and will be entitled to specific performance of the obligations under, and injunctive relief against actual or threatened violations of, the obligations of any Person subject to this Agreement. 5.7 HOLDER OF RIGHTS NOT DEEMED A STOCKHOLDER. No holder, as such, of any Rights shall be entitled to vote, receive dividends or be deemed for any purpose the holder of shares or any other securities which may at any time be issuable on the exercise of such Rights, nor shall anything contained herein or in any Rights Certificate be construed to confer upon the holder of any Rights, as such, any of the rights of a stockholder of the Company or any right to vote for the election of directors or upon any matter submitted to stockholders at any meeting thereof, or to give or withhold consent to any corporate action, or to receive notice of meetings or other actions affecting stockholders (except as provided in Section 5.8 hereof), or to receive dividends or subscription rights, or otherwise, until such Rights shall have been exercised or exchanged in accordance with the provisions hereof. 5.8 NOTICE OF PROPOSED ACTIONS. In case the Company shall propose on or after the Separation Time and prior to the Expiration Time (i) to effect or permit a Flip-over Transaction or Event or (ii) to effect the liquidation, dissolution or winding up of the Company, then, in each such case, the Company shall give to each holder of a Right, in accordance with Section 5.9 hereof, a notice of such proposed action, which shall specify the date on which such Flip-over Transaction or Event, liquidation, dissolution, 26 or winding up is to take place, and such notice shall be so given at least 20 Business Days prior to the date of the taking of such proposed action. 5.9 NOTICES. Notices or demands authorized or required by this Agreement to be given or made by the Rights Agent or by the holder of any Rights to or on the Company shall be sufficiently given or made if delivered or sent by first-class mail, postage prepaid, addressed (until another address is filed in writing with the Rights Agent) as follows: Hershey Foods Corporation 100 Crystal A Drive Hershey, Pennsylvania 17033 Attention: General Counsel and Secretary Any notice or demand authorized or required by this Agreement to be given or made by the Company or by the holder of any Rights to or on the Rights Agent shall be sufficiently given or made if delivered or sent by first-class mail, postage prepaid, addressed (until another address is filed in writing with the Company) as follows: Mellon Investor Services LLC 44 Wall Street 6th and 7th Floor New York, New York 10005 Attention: Relationship Manager With a copy to: Mellon Investor Services LLC 85 Challenger Road Ridgefield Park, New Jersey 07660-2108 Attention: General Counsel Notices or demands authorized or required by this Agreement to be given or made by the Company or the Rights Agent to or on the holder of any Rights shall be sufficiently given or made if delivered or sent by first-class mail, postage prepaid, addressed to such holder at the address of such holder as it appears upon the registry books of the Rights Agent or, prior to the Separation Time, on the registry books of the transfer agent for the Common Shares. Any notice which is mailed in the manner herein provided shall be deemed given, whether or not the holder receives the notice. 5.10 SUSPENSION OF EXERCISABILITY. To the extent that the Company determines in good faith that some action will or need be taken pursuant to Section 3.1 or to comply with federal or state securities laws, the Company may suspend the exercisability of the Rights for a reasonable period in order to take such action or comply with 27 such laws. In the event of any such suspension, the Company shall issue as promptly as practicable a public announcement stating that the exercisability or exchangeability of the Rights has been temporarily suspended (with prompt written notice thereof to the Rights Agent). Notice thereof pursuant to Section 5.9 shall not be required. Failure to give a notice pursuant to the provisions of this Agreement shall not affect the validity of any action taken hereunder. 5.11 COSTS OF ENFORCEMENT. The Company agrees that if the Company or any other Person the securities of which are purchasable upon exercise of Rights fails to fulfill any of its obligations pursuant to this Agreement, then the Company or such Person will reimburse the holder of any Rights for the costs and expenses (including legal fees) incurred by such holder in actions to enforce such holder's rights pursuant to any Rights or this Agreement. 5.12 SUCCESSORS. All the covenants and provisions of this Agreement by or for the benefit of the Company or the Rights Agent shall bind and inure to the benefit of their respective successors and assigns hereunder. 5.13 BENEFITS OF THIS AGREEMENT. Nothing in this Agreement shall be construed to give to any Person other than the Company, the Rights Agent and the holders of the Rights any legal or equitable right, remedy or claim under this Agreement and this Agreement shall be for the sole and exclusive benefit of the Company, the Rights Agent and the holders of the Rights. 5.14 DETERMINATION AND ACTIONS BY THE BOARD OF DIRECTORS, ETC. The Board of Directors of the Company shall have the exclusive power and authority to administer this Agreement and to exercise all rights and powers specifically granted to the Board or to the Company, or as may be necessary or advisable in the administration of this Agreement, including, without limitation, the right and power to (i) interpret the provisions of this Agreement and (ii) make all determinations deemed necessary or advisable for the administration of this Agreement. All such actions, interpretations and determinations (including, for purposes of clause (y) below, all omissions with respect to the foregoing) done or made by the Board, shall (x) be final, conclusive and binding on the Company, the Rights Agent, the holders of the Rights and all other parties, and (y) not subject the Board of Directors of the Company to any liability to the holders of the Rights. The Rights Agent shall always be entitled to assume that the Company's Board of Directors acted in good faith and shall be fully protected and incur no liability in reliance thereon. 5.15 DESCRIPTIVE HEADINGS. Descriptive headings appear herein for convenience only and shall not control or affect the meaning or construction of any of the provisions hereof. 28 5.16 GOVERNING LAW. THIS AGREEMENT AND EACH RIGHT ISSUED HEREUNDER SHALL BE DEEMED TO BE A CONTRACT MADE UNDER THE LAWS OF THE STATE OF DELAWARE AND FOR ALL PURPOSES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF SUCH STATE APPLICABLE TO CONTRACTS TO BE MADE AND PERFORMED ENTIRELY WITHIN SUCH STATE; PROVIDED, HOWEVER, THAT ALL PROVISIONS REGARDING THE RIGHTS, DUTIES AND OBLIGATIONS OF THE RIGHTS AGENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED ENTIRELY WITHIN SUCH STATE. 5.17 COUNTERPARTS. This Agreement may be executed in any number of counterparts and each of such counterparts shall for all purposes be deemed to be an original, and all such counterparts shall together constitute but one and the same instrument. 5.18 Severability. If any term or provision hereof or the application thereof to any circumstance shall, in any jurisdiction and to any extent, be invalid or unenforceable, such term or provision shall be ineffective as to such jurisdiction to the extent of such invalidity or unenforceability without invalidating or rendering unenforceable the remaining terms and provisions hereof or the application of such term or provision to circumstances other than those as to which it is held invalid or unenforceable. IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the date first above written. HERSHEY FOODS CORPORATION By: /S/ ROBERT M. REESE ____________________________ Name: Robert M. Reese Title: Vice President, General Counsel and Secretary MELLON INVESTOR SERVICES LLC, As Rights Agent By: /S/ ROBERT G. SCOTT, JR. ____________________________ Name: Robert G. Scott, Jr. Title: Vice President 29 EXHIBIT A [Form of Rights Certificate] Certificate No. W- _______ Rights THE RIGHTS ARE SUBJECT TO REDEMPTION OR MANDATORY EXCHANGE, AT THE OPTION OF THE COMPANY, ON THE TERMS SET FORTH IN THE RIGHTS AGREEMENT. RIGHTS BENEFICIALLY OWNED BY ACQUIRING PERSONS OR AFFILIATES OR ASSOCIATES THEREOF (AS SUCH TERMS ARE DEFINED IN THE RIGHTS AGREEMENT) OR TRANSFEREES OF ANY OF THE FOREGOING WILL BE VOID. Rights Certificate HERSHEY FOODS CORPORATION This certifies that ____________________, or registered assigns, is the registered holder of the number of Rights set forth above, each of which entitles the registered holder thereof, subject to the terms, provisions and conditions of the Stockholder Protection Rights Agreement, dated as of December 15, 2000 (as amended from time to time, the "RIGHTS AGREEMENT"), between Hershey Foods Corporation, a Delaware corporation (the "COMPANY"), and Mellon Investor Services LLC, a New Jersey limited liability company, as Rights Agent (the "RIGHTS AGENT", which term shall include any successor Rights Agent under the Rights Agreement), to purchase from the Company at any time after the Separation Time (as such term is defined in the Rights Agreement) and prior to the close of business on December 15, 2010, one one-thousandth of a fully paid share of Series A Participating Preferred Stock, par value $1.00 per share (the "SERIES A PREFERRED STOCK"), of the Company (subject to adjustment as provided in the Rights Agreement) at the Exercise Price referred to below, upon presentation and surrender of this Rights Certificate with the Form of Election to Exercise duly executed at the office of the Rights Agent designated for such purpose. The Exercise Price shall initially be $270 per Right and shall be subject to adjustment in certain events as provided in the Rights Agreement. Under certain circumstances, each one one-thousandth of a share of Series A Preferred Stock held by a holder of a share of Class B Common Stock at the Separation Time may be converted at the election of the holder thereof into one one-thousandth of a fully paid share of Series B Participating Preferred Stock, par value $1.00 per share (the "SERIES B PREFERRED STOCK"), of the Company. The procedures to be followed and limitations on effecting such conversion are set forth in the Certificate of Designation and Terms of the Series A Preferred Stock. In certain circumstances described in the Rights Agreement, the Rights evidenced hereby may entitle the registered holder thereof to purchase securities of an entity other than the Company or securities of the Company other than Series A Preferred Stock or assets of the Company, all as provided in the Rights Agreement. This Rights Certificate is subject to all of the terms, provisions and conditions of the Rights Agreement, which terms, provisions and conditions are hereby incorporated herein by reference and made a part hereof and to which Rights Agreement reference is hereby made for a full description of the rights, limitations of rights, obligations, duties and immunities hereunder of the Rights Agent, the Company and the holders of the Rights Certificates. Copies of the Rights Agreement are on file at the principal office of the Company and are available without cost upon written request. This Rights Certificate, with or without other Rights Certificates, upon surrender at the office of the Rights Agent designated for such purpose, may be exchanged for another Rights Certificate or Rights Certificates of like tenor evidencing an aggregate number of Rights equal to the aggregate number of Rights evidenced by the Rights Certificate or Rights Certificates surrendered. If this Rights Certificate shall be exercised in part, the registered holder shall be entitled to receive, upon surrender hereof, another Rights Certificate or Rights Certificates for the number of whole Rights not exercised. Subject to the provisions of the Rights Agreement, each Right evidenced by this Rights Certificate may be (a) redeemed by the Company under certain circumstances, at its option, at a redemption price of $0.01 per Right or (b) exchanged by the Company under certain circumstances, at its option, for one share of Common Stock or Class B Common Stock, as applicable, or one one-thousandth of a share of Series A Preferred Stock per Right (or, in certain cases, other securities or assets of the Company), subject in each case to adjustment in certain events as provided in the Rights Agreement. No holder of this Rights Certificate, as such, shall be entitled to vote or receive dividends or be deemed for any purpose the holder of any securities which may at any time be issuable on the exercise hereof, nor shall anything contained in the Rights Agreement or herein be construed to confer upon the holder hereof, as such, any of the rights of a stockholder of the Company or any right to vote for the election of directors or upon any matter submitted to stockholders at any meeting thereof, or to give or withhold consent to any corporate action, or to receive notice of meetings or other actions affecting stockholders (except as provided in the Rights Agreement), or to receive dividends or subscription rights, or otherwise, until the Rights evidenced by this Rights Certificate shall have been exercised or exchanged as provided in the Rights Agreement. A-2 This Rights Certificate shall not be valid or obligatory for any purpose until it shall have been countersigned by the Rights Agent. WITNESS the facsimile signature of the proper officers of the Company and its corporate seal. Date: ____________ ATTEST: HERSHEY FOODS CORPORATION ___________________________ By______________________ Secretary Countersigned: MELLON INVESTOR SERVICES LLC, As Rights Agent By____________________________ Authorized Signature A-3 [Form of Reverse Side of Rights Certificate] FORM OF ASSIGNMENT (To be executed by the registered holder if such holder desires to transfer this Rights Certificate.) FOR VALUE RECEIVED ________________________ hereby sells, assigns and transfers unto ______________________________________ (Please Print name ______________________________________________________________ and address of transferee) this Rights Certificate, together with all right, title and interest therein, and does hereby irrevocably constitute and appoint _______________ Attorney, to transfer the within Rights Certificate on the books of the within-named Company, with full power of substitution. Dated: _______________, ____ Signature Guaranteed: _________________________ Signature (Signature must correspond to name as written upon the face of this Rights Certificate in every particular, without alteration or enlargement or any change whatsoever) Signatures must be guaranteed by an eligible guarantor institution (banks, stockbrokers, savings and loan associations and credit unions with membership in an approved signature guarantee Medallion program), pursuant to Exchange Act Rule 17Ad-15. ______________________________________________________ (To be completed if true) The undersigned hereby represents, for the benefit of all holders of Rights and Common Shares, that the Rights evidenced by this Rights Certificate are not, and, to the knowledge of the undersigned, have never been, Beneficially Owned by an Acquiring Person or an Affiliate or Associate thereof (as defined in the Rights Agreement). __________________________ Signature ________________________________________________________ NOTICE In the event the certification set forth above is not completed in connection with a purported assignment, the Company will deem the Beneficial Owner of the Rights evidenced by the enclosed Rights Certificate to be an Acquiring Person or an Affiliate or Associate thereof (as defined in the Rights Agreement) or a transferee of any of the foregoing and accordingly will deem the Rights evidenced by such Rights Certificate to be void and not transferable or exercisable. -2- [To be attached to each Rights Certificate] FORM OF ELECTION TO EXERCISE (To be executed if holder desires to exercise the Rights Certificate.) TO: HERSHEY FOODS CORPORATION The undersigned hereby irrevocably elects to exercise _______________________ whole Rights represented by the attached Rights Certificate to purchase the shares of Series A Participating Preferred Stock issuable upon the exercise of such Rights and requests that certificates for such shares be issued in the name of: ___________________________________ ADDRESS: ___________________________________ SOCIAL SECURITY OR OTHER TAXPAYER IDENTIFICATION NUMBER: If such number of Rights shall not be all the Rights evidenced by this Rights Certificate, a new Rights Certificate for the balance of such Rights shall be registered in the name of and delivered to: ___________________________________ ADDRESS: ___________________________________ SOCIAL SECURITY OR OTHER TAXPAYER IDENTIFICATION NUMBER: Dated: _______________, ____ Signature Guaranteed: _________________________ Signature (Signature must correspond to name as written upon the face of the attached Rights Certificate in every particular, without alteration or enlargement or any change whatsoever) Signatures must be guaranteed by an eligible guarantor institution (banks, stockbrokers, savings and loan associations and credit unions with membership in an approved signature guarantee Medallion program), pursuant to Exchange Act Rule 17Ad-15. ______________________________________________________________ (To be completed if true) The undersigned hereby represents, for the benefit of all holders of Rights and Common Shares, that the Rights evidenced by the attached Rights Certificate are not, and, to the knowledge of the undersigned, have never been, Beneficially Owned by an Acquiring Person or an Affiliate or Associate thereof (as defined in the Rights Agreement). _________________________ Signature - ------------------------------------------------------------ NOTICE In the event the certification set forth above is not completed in connection with a purported exercise, the Company will deem the Beneficial Owner of the Rights evidenced by the attached Rights Certificate to be an Acquiring Person or an Affiliate or Associate thereof (as defined in the Rights Agreement) or a transferee of any of the foregoing and accordingly will deem the Rights evidenced by such Rights Certificate to be void and not transferable or exercisable. -2- EXHIBIT B FORM OF CERTIFICATE OF DESIGNATION AND TERMS OF SERIES A PARTICIPATING PREFERRED STOCK OF HERSHEY FOODS CORPORATION Pursuant to Section 151 of the General Corporation Law of the State of Delware We, the undersigned, ____________________ and ____________________, the ____________________, and __________, respectively, of Hershey Foods Corporation, a Delaware corporation (the "CORPORATION"), do hereby certify as follows: Pursuant to authority granted by Article FOURTH of the Restated Certificate of Incorporation of the Corporation, as amended, and in accordance with the provisions of Section 151 of the General Corporation Law of the State of Delaware, the Board of Directors of the Corporation has adopted the following resolutions fixing the designation and certain terms, powers, preferences and other rights of a new series of the Corporation's Preferred Stock, par value $1.00 per share, and certain qualifications, limitations and restrictions thereon: RESOLVED, that there is hereby established a series of Preferred Stock, par value $1.00 per share, of the Corporation, and the designation and certain terms, powers, preferences and other rights of the shares of such series, and certain qualifications, limitations and restrictions thereon, are hereby fixed as follows: (i) The distinctive serial designation of this series shall be "Series A Participating Preferred Stock" (hereinafter called "THIS SERIES"). Each share of this Series shall be identical in all respects with the other shares of this Series except as to the dates from and after which dividends thereon shall be cumulative and except as otherwise herein provided. (ii) The number of shares in this Series shall initially be _______, which number may from time to time be increased or decreased (but not below the number then outstanding) by the Board of Directors. Shares of this Series purchased by the Corporation or converted into Common Stock or into a different series of Preferred Stock of the Corporation shall be cancelled and shall revert to authorized and designated as to series, but unissued shares of Preferred Stock. Shares of this Series may be issued in fractional shares which are whole number multiples of one one-thousandth of a share, which fractional shares shall entitle the holder, in proportion to such holder's fractional share, to all rights of a holder of a whole share of this Series. (iii) The holders of full or fractional shares of this Series shall be entitled to receive, when and as declared by the Board of Directors, but only out of funds legally available therefor, dividends, (A) on each date that dividends or other distributions (other than dividends or distributions payable in Common Stock of the Corporation) are payable on or in respect of Common Stock comprising part of the Reference Package (as defined below), in an amount per whole share of this Series equal to the aggregate amount of dividends or other distributions (other than dividends or distributions payable in Common Stock of the Corporation) that would be payable on such date to a holder of the Reference Package and (B) on the last day of March, June, September and December in each year, in an amount per whole share of this Series equal to the amount by which $10 exceeds the aggregate dividends paid per whole share of this Series during the three month period ending on such last day. Each such dividend shall be paid to the holders of record of shares of this Series on the date, not exceeding sixty days preceding such dividend or distribution payment date, fixed for the purpose by the Board of Directors in advance of payment of each particular dividend or distribution. Dividends on each full and each fractional share of this Series shall be cumulative from the date such full or fractional share is originally issued; provided that any such full or fractional share originally issued after a dividend record date and on or prior to the dividend payment date to which such record date relates shall not be entitled to receive the dividend payable on such dividend payment date or any amount in respect of the period from such original issuance to such dividend payment date. The term "Reference Package" shall initially mean 1000 shares of Common Stock, par value $1.00 per share ("COMMON STOCK"), of the Corporation. In the event the Corporation shall at any time after the close of business on ________, ____*/f1/ (A) declare or pay a dividend on any Common Stock payable in Common Stock, (B) subdivide any Common Stock or (C) combine any Common Stock into a smaller number - ------------------------------ /f1/* For a certificate of designation relating to shares to be issues pursuant to Section 2.3 of the Rights Agreement, insert the Separation Time. For a certificate of designation relating to shares to be issued pursuant to Section 3.1(d) of the Rights Agreement, insert the Flip-in Date. B-2 of shares, then and in each such case the Reference Package after such event shall be the Common Stock that a holder of the Reference Package immediately prior to such event would hold thereafter as a result thereof. Holders of shares of this Series shall not be entitled to any dividends, whether payable in cash, property or stock, in excess of full cumulative dividends, as herein provided on this Series. This Series shall rank pari passu in all respects with the Series B Participating Preferred Stock of the Company except with respect to voting rights. So long as any shares of this Series are outstanding, no dividend (other than a dividend in Common Stock or in any other stock ranking junior to this Series as to dividends and upon liquidation) shall be declared or paid or set aside for payment or other distribution declared or made upon the Common Stock or Class B Common Stock or upon any other stock ranking junior to this Series as to dividends or upon liquidation, unless the full cumulative dividends (including the dividend to be paid upon payment of such dividend or other distribution) on all outstanding shares of this Series shall have been, or shall contemporaneously be, paid. When dividends are not paid in full upon this Series and any other stock ranking on a parity as to dividends with this Series, all dividends declared upon shares of this Series and any other stock ranking on a parity as to dividends shall be declared pro rata so that in all cases the amount of dividends declared per share on this Series and such other stock shall bear to each other the same ratio that accumulated dividends per share on the shares of the Series and such other stock bear to each other. Neither the Common Stock or Class B Common Stock nor any other stock of the Corporation ranking junior to or on a parity with this Series as to dividends or upon liquidation may be redeemed, purchased or otherwise acquired for any consideration (or any moneys be paid to or made available for a sinking fund for the redemption of any shares of any such stock) by the Corporation (except by conversion into or exchange for stock of the Corporation ranking junior to this Series as to dividends and upon liquidation), unless, in each case, the full cumulative dividends (including the dividend to be due upon payment of such dividend, distribution, redemption, purchase or other acquisition) on all outstanding shares of this Series shall have been, or shall contemporaneously be, paid. (iv) In the event of any merger, consolidation, reclassification or other transaction in which the Common Shares are exchanged for or changed into other stock or securities, cash and/or any other property, then in any such case the shares of this Series shall at the same time be similarly exchanged or changed in an amount per whole share equal to the aggregate amount of stock, securities, cash and/or any other property B-3 (payable in kind), as the case may be, that a holder of the Reference Package would be entitled to receive as a result of such transaction. (v) In the event of any liquidation, dissolution or winding up of the affairs of the Corporation, whether voluntary or involuntary, the holders of full and fractional shares of this Series shall be entitled, before any distribution or payment is made on any date to the holders of the Common Stock or Class B Common Stock or any other stock of the Corporation ranking junior to this Series upon liquidation, to be paid in full an amount per whole share of this Series equal to the greater of (A) $__________*/f2/ or (B) the aggregate amount distributed or to be distributed in connection with such liquidation, dissolution or winding up to a holder of the Reference Package (such greater amount being hereinafter referred to as the "Liquidation Preference"), together with accrued dividends to such distribution or payment date, whether or not earned or declared. If such payment shall have been made in full to all holders of shares of this Series, the holders of shares of this Series as such shall have no right or claim to any of the remaining assets of the Corporation. In the event the assets of the Corporation available for distribution to the holders of shares of this Series upon any liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, shall be insufficient to pay in full all amounts to which such holders are entitled pursuant to the first paragraph of this Section (v), no such distribution shall be made on account of any shares of any other class or series of Preferred Stock ranking on a parity with the shares of this Series upon such liquidation, dissolution or winding up unless proportionate distributive amounts shall be paid on account of the shares of this Series, ratably in proportion to the full distributable amounts for which holders of all such parity shares are respectively entitled upon such liquidation, dissolution or winding up. Upon the liquidation, dissolution or winding up of the Corporation, the holders of shares of this Series then outstanding shall be entitled to be paid out of assets of the Corporation available for distribution to its stockholders all amounts to which such holders are entitled pursuant to the first paragraph of this Section (v) before any payment shall be made to the holders of Common Stock or Class B Common Stock or any other stock of the Corporation ranking junior upon liquidation to this Series. - ------------------------------ /f2/* Insert an amount equal to 10 times the Exercise Price in effect as of the Separation Time. B-4 For the purposes of this Section (v), the consolidation or merger of, or binding share exchange by, the Corporation with any other corporation shall not be deemed to constitute a liquidation, dissolution or winding up of the Corporation. (vi) The shares of this Series shall not be redeemable. (vii) In addition to any other vote or consent of stockholders required by law or by the Restated Certificate of Incorporation, as amended, of the Corporation and except as otherwise required by law, each share (or fraction thereof) of this Series shall, on any matter, vote as a class with any other capital stock comprising part of the Reference Package and shall have the number of votes thereon that a holder of the Reference Package (or a similar fraction thereof) would have. (viii) To the extent any holder of this Series was the record holder of Class B Common Stock at the Separation Time (a "CLASS B HOLDER"), as reflected in the stock transfer books of the Company, such holder may convert one one-thousandth of a share of this Series for every share of Class B Common Stock held as of Separation Time at any time at the election of the holder thereof into one one-thousandth of a fully paid share of Series B Participating Preferred Stock, par value $1.00 per share (the "SERIES B PREFERRED STOCK") of the Corporation. Any such Class B Holder may elect to convert any or all of such one one-thousandths of a share of this Series at one time or at various times in such Class B Holder's discretion but in no event shall such Holder be able to convert more one-thousandths of a share of this Series than the number of shares of Class B Common Stock held at the Separation Time. Such right shall be exercised by the surrender of the certificate representing each one one-thousandth of a share of this Series to be converted to the agent for the registration of transfer of shares of this Series at its office, or to the Corporation at its principal executive offices, accompanied by a written notice of the election by the holder thereof to convert, a statement (the "Ownership Statement") certifying the number of, and if requested further identifying the, shares of Class B Common Stock held as of the Separation Time and (if so required by the transfer agent or by the Corporation) by instruments of transfer, in form satisfactory to the transfer agent and to the Corporation, duly executed by such holder or his duly authorized attorney. The issuance of a certificate or certificates for shares of Series B Preferred Stock upon conversion of shares of this Series shall be made without charge for any stamp or other similar tax in respect of such issuance. However, if any such certificate or certificates is or are to be issued in a name other than that of the holder of the share or shares of this Series converted, the person or persons requesting the issuance thereof shall pay to the transfer agent or to the Corporation the amount of any tax which B-5 may be payable in respect of any such transfer, or shall establish to the satisfaction of the transfer agent or of the Corporation that such tax has been that such tax has been paid. As promptly as practicable after the surrender for conversion of a certificate or certificates representing shares of this Series and the payment of any tax as hereinbefore provided, the Corporation, subject to verification of the Ownership Statement, will deliver or cause to be delivered at the office of the transfer agent to, or upon the written order of, the holder of such certificate or certificates, a certificate or certificates representing the number of shares of the Series B Preferred Stock issuable upon such conversion, issued in such name or names as such holder may direct. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of the surrender of the certificate or certificates representing shares of this Series (if on such date the transfer books of the Corporation shall be closed, then immediately prior to the close of business on the first date thereafter that said books shall be open), and all rights of such holder arising from ownership of shares of this Series shall cease at such time, and the person or persons in whose name or names the certificate or certificates representing shares of the Series B Preferred Stock are to be issued shall be treated for all purposes as having become the record holder or holders of such shares of the Series B Preferred Stock at such time and shall have and may exercise all the rights and powers appertaining thereto. (ix) For so long as there are shares of Class B Common Stock outstanding, this Series shall be convertible into Series B Preferred Stock in accordance with Paragraph (viii) above. Immediately upon the automatic conversion of all outstanding shares of Class B Common Stock into shares of Common Stock pursuant to the terms of the Restated Certificate of Incorporation of the Corporation, as amended, each one one-thousandth of a share of this Series which is then outstanding shall, without any action by the Board of Directors of the Corporation or the holder or holders thereof, automatically convert into and become for all purposes a share of the Common Stock, subject to a sufficient number of shares of Common Stock being authorized and available for issuance to permit such conversion. To the extent a sufficient number of shares of Common Stock is not authorized and available for issuance to permit the conversion set forth in the previous sentence, then the one one-thousandths of a share of this Series shall be converted into Common Stock on a pro-rata basis to the extent possible given the number of shares of Common Stock that is authorized and available for issuance. The Board of Directors of the Corporation is hereby authorized to take such actions, consistent with the Delaware General Corporation Law, as it B-6 deems appropriate or advisable with respect to the replacement of certificates then outstanding evidencing ownership of this Series, or otherwise, in order to carry into effect the foregoing provisions. IN WITNESS WHEREOF, the undersigned have signed and attested this certificate on the___________ day of _________, _____. __________________________ Attest: ______________________________ B-7 EXHIBIT C FORM OF CERTIFICATE OF DESIGNATION AND TERMS OF SERIES B PARTICIPATING PREFERRED STOCK OF HERSHEY FOODS CORPORATION Pursuant to Section 151 of the General Corporation Law of the State of Delware --------------------------------------- We, the undersigned, ____________________ and ____________________, the ____________________, and __________, respectively, of Hershey Foods Corporation, a Delaware corporation (the "CORPORATION"), do hereby certify as follows: Pursuant to authority granted by Article FOURTH of the Restated Certificate of Incorporation of the Corporation, as amended, and in accordance with the provisions of Section 151 of the General Corporation Law of the State of Delaware, the Board of Directors of the Corporation has adopted the following resolutions fixing the designation and certain terms, powers, preferences and other rights of a new series of the Corporation's Preferred Stock, par value $1.00 per share, and certain qualifications, limitations and restrictions thereon: RESOLVED, that there is hereby established a series of Preferred Stock, par value $1.00 per share, of the Corporation, and the designation and certain terms, powers, preferences and other rights of the shares of such series, and certain qualifications, limitations and restrictions thereon, are hereby fixed as follows: (i) The distinctive serial designation of this series shall be "Series B Participating Preferred Stock" (hereinafter called "THIS SERIES"). Each share of this Series shall be identical in all respects with the other shares of this Series except as to the dates from and after which dividends thereon shall be cumulative. (ii) The number of shares in this Series shall initially be _______, which number may from time to time be increased or decreased (but not below the number then outstanding) by the Board of Directors. Shares of this Series purchased by the Corporation or converted into Common Stock or into a different series of Preferred Stock of the Corporation shall be cancelled and shall revert to authorized but unissued shares of Preferred Stock undesignated as to series. Shares of this Series may be issued in fractional shares which are whole number multiples of one one-thousandth of a share, which fractional shares shall entitle the holder, in proportion to such holder's fractional share, to all rights of a holder of a whole share of this Series. (iii) The holders of full or fractional shares of this Series shall be entitled to receive, when and as declared by the Board of Directors, but only out of funds legally available therefor, dividends, (A) on each date that dividends or other distributions (other than dividends or distributions payable in Class B Common Stock of the Corporation) are payable on or in respect of Class B Common Stock comprising part of the Reference Package (as defined below), in an amount per whole share of this Series equal to the aggregate amount of dividends or other distributions (other than dividends or distributions payable in Class B Common Stock of the Corporation) that would be payable on such date to a holder of the Reference Package and (B) on the last day of March, June, September and December in each year, in an amount per whole share of this Series equal to the amount by which $9.091 exceeds the aggregate dividends paid per whole share of this Series during the three month period ending on such last day. Each such dividend shall be paid to the holders of record of shares of this Series on the date, not exceeding sixty days preceding such dividend or distribution payment date, fixed for the purpose by the Board of Directors in advance of payment of each particular dividend or distribution. Dividends on each full and each fractional share of this Series shall be cumulative from the date such full or fractional share is originally issued; provided that any such full or fractional share originally issued after a dividend record date and on or prior to the dividend payment date to which such record date relates shall not be entitled to receive the dividend payable on such dividend payment date or any amount in respect of the period from such original issuance to such dividend payment date. The term "Reference Package" shall initially mean 1000 shares of Class B Common Stock, par value $1.00 per share ("CLASS B COMMON STOCK"), of the Corporation. In the event the Corporation shall at any time after the close of business on ________, ____*.f1/ (A) declare or pay a dividend on any Class B Common Stock payable in Class B Common Stock, (B) subdivide any Class B Common Stock or - ---------------------- /f1/* For certificate of designation relating to shares to be issued pursuant to Section 2.3 of the Rights Agreement, insert the Separation Time. For a certificate of designation relating to shares to be issued pursuant to Section 3.1(d) of the Rights Agreement, insert the Flip-in Date. C-2 (C) combine any Class B Common Stock into a smaller number of shares, then and in each such case the Reference Package after such event shall be the Class B Common Stock that a holder of the Reference Package immediately prior to such event would hold thereafter as a result thereof. Holders of shares of this Series shall not be entitled to any dividends, whether payable in cash, property or stock, in excess of full cumulative dividends, as herein provided on this Series. This Series shall rank pari passu in all respects with the Series A Participating Preferred Stock of the Corporation except with respect to voting rights. So long as any shares of this Series are outstanding, no dividend (other than a dividend in Class B Common Stock or in any other stock ranking junior to this Series as to dividends and upon liquidation) shall be declared or paid or set aside for payment or other distribution declared or made upon the Common Stock or Class B Common Stock or upon any other stock ranking junior to this Series as to dividends or upon liquidation, unless the full cumulative dividends (including the dividend to be paid upon payment of such dividend or other distribution) on all outstanding shares of this Series shall have been, or shall contemporaneously be, paid. When dividends are not paid in full upon this Series and any other stock ranking on a parity as to dividends with this Series, all dividends declared upon shares of this Series and any other stock ranking on a parity as to dividends shall be declared pro rata so that in all cases the amount of dividends declared per share on this Series and such other stock shall bear to each other the same ratio that accumulated dividends per share on the shares of the Series and such other stock bear to each other. Neither the Common Stock or Class B Common Stock nor any other stock of the Corporation ranking junior to or on a parity with this Series as to dividends or upon liquidation may be redeemed, purchased or otherwise acquired for any consideration (or any moneys be paid to or made available for a sinking fund for the redemption of any shares of any such stock) by the Corporation (except by conversion into or exchange for stock of the Corporation ranking junior to this Series as to dividends and upon liquidation), unless, in each case, the full cumulative dividends (including the dividend to be due upon payment of such dividend, distribution, redemption, purchase or other acquisition) on all outstanding shares of this Series shall have been, or shall contemporaneously be, paid. (iv) In the event of any merger, consolidation, reclassification or other transaction in which the Common Shares are exchanged for or changed into other stock or securities, cash and/or any other property, then in any such case the shares of this Series shall at the same time be similarly exchanged or changed in an amount per whole share equal to the C-3 aggregate amount of stock, securities, cash and/or any other property (payable in kind), as the case may be, that a holder of the Reference Package would be entitled to receive as a result of such transaction. (v) In the event of any liquidation, dissolution or winding up of the affairs of the Corporation, whether voluntary or involuntary, the holders of full and fractional shares of this Series shall be entitled, before any distribution or payment is made on any date to the holders of the Common Stock or Class B Common Stock or any other stock of the Corporation ranking junior to this Series upon liquidation, to be paid in full an amount per whole share of this Series equal to the greater of (A) $__________*/f2/ or (B) the aggregate amount distributed or to be distributed in connection with such liquidation, dissolution or winding up to a holder of the Reference Package (such greater amount being hereinafter referred to as the "Liquidation Preference"), together with accrued dividends to such distribution or payment date, whether or not earned or declared. If such payment shall have been made in full to all holders of shares of this Series, the holders of shares of this Series as such shall have no right or claim to any of the remaining assets of the Corporation. In the event the assets of the Corporation available for distribution to the holders of shares of this Series upon any liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, shall be insufficient to pay in full all amounts to which such holders are entitled pursuant to the first paragraph of this Section (v), no such distribution shall be made on account of any shares of any other class or series of Preferred Stock ranking on a parity with the shares of this Series upon such liquidation, dissolution or winding up unless proportionate distributive amounts shall be paid on account of the shares of this Series, ratably in proportion to the full distributable amounts for which holders of all such parity shares are respectively entitled upon such liquidation, dissolution or winding up. Upon the liquidation, dissolution or winding up of the Corporation, the holders of shares of this Series then outstanding shall be entitled to be paid out of assets of the Corporation available for distribution to its stockholders all amounts to which such holders are entitled pursuant to the first paragraph of this Section (v) before any payment shall be made to the holders of Common Stock or Class B Common Stock or any other stock of the Corporation ranking junior upon liquidation to this Series. - ---------------------- /f2/* Insert an amount equal to 10 times the Exercise Price in effect as of the Separation Time. C-4 For the purposes of this Section (v), the consolidation or merger of, or binding share exchange by, the Corporation with any other corporation shall not be deemed to constitute a liquidation, dissolution or winding up of the Corporation. (vi) Shares of this Series (or fractions thereof) shall not be redeemable. Shares of this Series (or fractions thereof) shall only be issued in connection with the conversion of shares of Series A Participating Preferred Stock (or fractions thereof) of the Corporation ("Series A Preferred Stock"). (vii) In addition to any other vote or consent of stockholders required by law or by the Restated Certificate of Incorporation, as amended, of the Corporation and except as otherwise required by law, each share of this Series (or fraction thereof) shall, on any matter, vote as a class with any other capital stock comprising part of the Reference Package and shall have the number of votes thereon that a holder of the Reference Package (or a similar fraction thereof) would have. (viii) Each one one-thousandth of a share of this Series may at any time be converted at the election of the holder thereof into one one-thousandth of a share of Series A Preferred Stock. Any holder of one one-thousandth of a share of this Series may elect to convert any or all of such one one-thousandths of a share at one time or at various times in such holder's discretion. Such right shall be exercised by the surrender of the certificate(s) representing the number of one one-thousandths of a share of this Series to be converted to the agent for the registration of transfer of shares of this Series at its office, or to the Corporation at its principal executive offices, accompanied by a written notice of the election by the holder thereof to convert and (if so required by the transfer agent or by the Corporation) by instruments of transfer, in form satisfactory to the transfer agent and to the Corporation, duly executed by such holder or his duly authorized attorney. The issuance of a certificate or certificates for a number of one one-thousandths of a share of Series A Preferred Stock upon conversion of a number of one one-thousandths of a share of this Series shall be made without charge for any stamp or other similar tax in respect of such issuance. However, if any such certificate or certificates is or are to be issued in a name other than that of the holder of the share or shares of this Series converted, the person or persons requesting the issuance thereof shall pay to the transfer agent or to the Corporation the amount of any tax which may be payable in respect of any such transfer, or shall establish to the satisfaction of the transfer agent or of the Corporation that such tax has been paid. As promptly as practicable after the surrender for conversion of a certificate or certificates representing one C-5 one-thousandths of a share of this Series and the payment of any tax as hereinbefore provided, the Corporation will deliver or cause to be delivered at the office of the transfer agent to, or upon the written order of, the holder of such certificate or certificates, a certificate or certificates representing the number of one one-thousandths of a share of Series A Preferred Stock issuable upon such conversion, issued in such name or names as such holder may direct. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of the surrender of the certificate or certificates representing one one-thousandths of a share of this Series (if on such date the transfer books of the Corporation shall be closed, then immediately prior to the close of business on the first date thereafter that said books shall be open), and all rights of such holder arising from ownership of one one-thousandths of a share of this Series shall cease at such time, and the person or persons in whose name or names the certificate or certificates representing a number of one one-thousandths of a share of Series A Preferred Stock are to be issued shall be treated for all purposes as having become the record holder or holders of such number of one one-thousandths of a share of Series A Preferred Stock at such time and shall have and may exercise all the rights and powers appertaining thereto. No adjustments in respect of past cash dividends shall be made upon the conversion of any one one-thousandths of a share of this Series; provided, however, that if any one one-thousandths of a share of this Series shall be converted subsequent to the record date for the payment of a cash or stock dividend or other distribution on one one-thousandths of a share of this Series but prior to such payment, the registered holder of such one one-thousandths of a share at the close of business on such record date shall be entitled to receive the cash or stock dividend or other distribution payable to holders of Series A Preferred Stock. The Corporation shall at all times reserve and keep available, solely for the purpose of issue upon conversion of outstanding one one-thousandths of a share of this Series, such number of one one-thousandths of a share of Series A Preferred Stock as may be issuable upon the conversion of all such outstanding one one-thousandths of a share of this Series, provided, the Corporation may deliver shares of Series A Preferred Stock which are held in the treasury of the Corporation for shares of this Series to be converted. If any shares of the Series A Preferred Stock require registration with or approval of any governmental authority under any federal or state law before such shares of the Series A Preferred Stock may be issued upon conversion, the Corporation will cause such shares to be duly registered or approved, as the case may be. The Corporation will endeavor to list shares of the Series A Preferred Stock required to be delivered upon conversion prior to such delivery upon any national securities exchange or national market system on which the outstanding shares of the Series A Preferred Stock may be listed at the time of such delivery. All shares of the Series A Preferred Stock which C-6 may be issued upon conversion of shares of this Series will, upon issue, be fully paid and nonassessable. (ix) Immediately upon the automatic conversion of all outstanding shares of Class B Common Stock into shares of Common Stock pursuant to the terms of the Restated Certificate of Incorporation of the Corporation, as amended, each one one-thousandth of a share of this Series which is then outstanding shall, without any action by the Board of Directors of the Corporation or the holder or holders thereof, automatically convert into and become for all purposes one share (subject to adjustment) of the Common Stock, and the provisions of this Certificate of Designation which provide for different voting or cash dividend rights for this Series shall not be of any effect; PROVIDED, HOWEVER, if there is not a sufficient number of shares of Common Stock authorized and available for issuance to permit such conversion, each one one-thousandth of a share of this Series which is then outstanding shall, without any action by the Board of Directors of the Corporation or the holder or holders thereof, automatically convert into and become for all purposes one share (subject to adjustment) of the Common Stock on a pro rata basis to the extent possible given the number of shares of Common Stock that is authorized and available for issuance and each one one-thousandth of a share of this Series which is then remaining shall automatically convert into one one-thousandth of a share of Series A Participating Preferred Stock of the Company. The Board of Directors of the Corporation is hereby authorized to take such actions, consistent with the Delaware General Corporation Law, as it deems appropriate or advisable with respect to the replacement of certificates then outstanding evidencing ownership of this Series, or otherwise, in order to carry into effect the foregoing provisions. IN WITNESS WHEREOF, the undersigned have signed and attested this certificate on the_______ day of _________, _____. _____________________________ Attest: ____________________________ C-7 - ---------------------- FOOTNOTES: * For a certificate of designation relating to shares to be issued pursuant to Section 2.3 of the Rights Agreement, insert the Separation Time. For a certificate of designation relating to shares to be issued pursuant to Section 3.1(d) of the Rights Agreement, insert the Flip-in Date. * Insert an amount equal to 10 times the Exercise Price in effect as of the Separation Time. * For a certificate of designation relating to shares to be issued pursuant to Section 2.3 of the Rights Agreement, insert the Separation Time. For a certificate of designation relating to shares to be issued pursuant to Section 3.1(d) of the Rights Agreement, insert the Flip-in Date. * Insert an amount equal to 10 times the Exercise Price in effect as of the Separation Time.
10-K



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 10-K

Annual Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
For the fiscal year ended December 31, 2000

Commission File Number 1-183


Registrant, State of Incorporation, Address and Telephone Number

HERSHEY FOODS CORPORATION
(a Delaware Corporation)

100 Crystal A Drive
Hershey, Pennsylvania 17033
(717) 534-6799


I.R.S. Employer Identification Number 23-0691590

Securities registered pursuant to Section 12(b) of the Act:

Title of each class: Name of each exchange on which registered:
Common Stock, one dollar par value New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: Class B Common Stock, one dollar par value

(Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes |X| No |  |

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. |X|

State the aggregate market value of the voting stock held by non-affiliates of the Registrant as of a specified date within 60 days prior to the date of filing.

Common Stock, one dollar par value — $5,943,458,722 as of February 26, 2001.

Class B Common Stock, one dollar par value —  $8,683,660 as of February 26, 2001. While the Class B Common Stock is not listed for public trading on any exchange or market system, shares of that class are convertible into shares of Common Stock at any time on a share-for-share basis. The market value indicated is calculated based on the closing price of the Common Stock on the New York Stock Exchange on February 26, 2001.

Indicate the number of shares outstanding of each of the Registrant’s classes of common stock as of the latest practicable date.

Common Stock, one dollar par value — 106,049,141 shares, as of February 26, 2001.

Class B Common Stock, one dollar par value — 30,441,858 shares, as of February 26, 2001.

DOCUMENTS INCORPORATED BY REFERENCE

The Corporation’s Annual Report to Stockholders for the year ended December 31, 2000 is included as Appendix A to the Corporation’s Proxy Statement for the Corporation’s 2001 Annual Meeting of Stockholders (the “Proxy Statement”) and is incorporated by reference into Part II and filed as Exhibit 13 hereto. Portions of the Proxy Statement are incorporated by reference herein into Part III.





PART I

Item 1. BUSINESS

         Hershey Foods Corporation and its subsidiaries (the “Corporation”) are engaged in the manufacture, distribution and sale of consumer food products. The Corporation produces and distributes a broad line of chocolate and non-chocolate confectionery and grocery products.

         The Corporation was organized under the laws of the State of Delaware on October 24, 1927, as a successor to a business founded in 1894 by Milton S. Hershey.

         In December 2000, the Corporation completed the purchase of the intense and breath freshener mints and gum businesses of Nabisco, Inc. The Corporation paid $135.0 million to acquire the businesses, including ICE BREAKERS and BREATH SAVERS COOL BLASTS intense mints, BREATH SAVERS mints, and ICE BREAKERS, CAREFREE, STICK*FREE, BUBBLE YUM and FRUIT STRIPE gums. Also included in the purchase were manufacturing machinery and equipment and a gum-manufacturing plant in Las Piedras, Puerto Rico. These businesses had sales of approximately $270 million in 1999.

         The Corporation’s principal product groups include: chocolate and non-chocolate confectionery products sold in the form of bar goods, bagged items and boxed items; and grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. The Corporation believes it is a leader in these product groups in North America. Operating profit margins vary considerably among individual products and brands. Generally, such margins on chocolate and non-chocolate confectionery products are greater than those on grocery products.

         In North America, the Corporation manufactures chocolate and non-chocolate confectionery products in a variety of packaged forms and markets them under more than 50 brands. The different packaged forms include various arrangements of the same bar products, such as boxes, trays and bags, as well as a variety of different sizes and weights of the same bar products, such as snack size, standard, king size, large and giant bars. Among the principal chocolate and non-chocolate confectionery products in the United States are: HERSHEY'S BITES candies, HERSHEY'S classic caramels, HERSHEY'S COOKIES 'N' CREME chocolate bars, HERSHEY'S HUGS chocolates, HERSHEY'S KISSES chocolates, HERSHEY'S KISSES WITH ALMONDS chocolates, HERSHEY'S milk chocolate bars, HERSHEY'S milk chocolate bars with almonds, HERSHEY'S MINIATURES chocolate bars, HERSHEY'S NUGGETS chocolates, AMAZIN' FRUIT gummy bears fruit candy, CARAMELLO candy bars, GOOD & PLENTY candy, HEATH toffee bar, JOLLY RANCHER candy, KIT KAT wafer bars, LUDEN'S throat drops, MILK DUDS chocolate covered caramels, MR. GOODBAR milk chocolate bars with peanuts, PAYDAY peanut caramel bar, PETER PAUL ALMOND JOY candy bars, PETER PAUL MOUNDS candy bars, POT OF GOLD boxed chocolates, RAIN-BLO and SUPER BUBBLE gum, REESE'S NUTRAGEOUS candy bars, REESE'S peanut butter cups, REESE'S PIECES candies, REESESTICKS wafer bars, ROLO caramels in milk chocolate, SIXLETS candies, SKOR toffee bars, SYMPHONY milk chocolate bars, SWEET ESCAPES candy bars, TASTETATIONS candy, TWIZZLERS candy, WHATCHAMACALLIT candy bars, WHOPPERS malted milk balls, YORK peppermint pattie candy, 5TH AVENUE candy bars and ZERO candy bars. Principal products in Canada include CHIPITS chocolate chips, GLOSETTE chocolate-covered raisins, peanuts and almonds, OH HENRY! candy bars, POT OF GOLD boxed chocolates, REESE PEANUT BUTTER CUPS candy, and TWIZZLERS candy. The Corporation also manufactures, imports, markets, sells and distributes chocolate products in Mexico under the HERSHEY'S brand name.

         The Corporation manufactures and/or markets a line of grocery products in the baking, beverage, peanut butter and toppings categories. Principal products in the United States include HERSHEY'S, REESE'S and HEATH baking pieces, HERSHEY'S drink boxes, HERSHEY'S chocolate milk mix, HERSHEY'S cocoa, HERSHEY'S CHOCOLATE SHOPPE ice cream toppings, HERSHEY'S HOT COCOA COLLECTION hot cocoa mix, HERSHEY'S syrup and REESE'S peanut butter. HERSHEY'S chocolate and strawberry flavored milks are produced and sold under license by various dairies throughout the United States, using milk mixes manufactured by the Corporation. Baking and various other products are produced and sold under the HERSHEY'S and REESE'S brand names by third parties who have been granted licenses by the Corporation to use these trademarks.

1


         The Corporation’s products are sold primarily to grocery wholesalers, chain grocery stores, candy distributors, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, concessionaires and food distributors by full-time sales representatives, food brokers and part-time retail sales merchandisers throughout the United States, Canada and Mexico. The Corporation believes its products are sold in over 2 million retail outlets in North America. In 2000, sales to Wal-Mart Stores, Inc. and Subsidiaries amounted to approximately 17% of the Corporation’s total net sales.

         In Japan, the Philippines, Korea and China, the Corporation imports and/or markets selected confectionery and grocery products. The Corporation also markets confectionery and grocery products in over 90 countries worldwide.

         The Corporation’s marketing strategy is based upon the consistently superior quality of its products, mass distribution and the best possible consumer value in terms of price and weight. In addition, the Corporation devotes considerable resources to the identification, development, testing, manufacturing and marketing of new products. The Corporation utilizes a variety of promotional programs for customers and advertising and promotional programs for consumers. The Corporation employs promotional programs at various times during the year to stimulate sales of certain products. Chocolate and non-chocolate confectionery and grocery seasonal and holiday-related sales have typically been highest during the third and fourth quarters of the year.

         The Corporation recognizes that the mass distribution of its consumer food products is an important element in maintaining sales growth and providing service to its customers. The Corporation attempts to meet the changing demands of its customers by planning optimum stock levels and reasonable delivery times consistent with achievement of efficiencies in distribution. To achieve these objectives, the Corporation has developed a distribution network from its manufacturing plants, distribution centers and field warehouses strategically located throughout the United States, Canada and Mexico. The Corporation uses a combination of public and contract carriers to deliver its products from the distribution points to its customers. In conjunction with sales and marketing efforts, the distribution system has been instrumental in the effective promotion of new, as well as established, products on both national and regional scales.

         From time to time, the Corporation has changed the prices and weights of its products to accommodate changes in manufacturing costs, the competitive environment and profit objectives, while at the same time maintaining consumer value. The last standard candy bar price increase was implemented by the Corporation in December 1995, resulting in a wholesale price increase of approximately 11% on its standard and king-size candy bars sold in the United States.

         The most significant raw material used in the production of the Corporation’s chocolate products is cocoa beans. This commodity is imported principally from West African, South American and Far Eastern equatorial regions. West Africa accounts for approximately 70% of the world’s crop. Cocoa beans are not uniform, and the various grades and varieties reflect the diverse agricultural practices and natural conditions found in the many growing areas. The Corporation buys a mix of cocoa beans to meet its manufacturing requirements.

         The table below sets forth annual average cocoa prices as well as the highest and lowest monthly averages for each of the calendar years indicated. The prices are the monthly average of the quotations at noon of the three active futures trading contracts closest to maturity on the New York Board of Trade. Because of the Corporation’s forward purchasing practices discussed below, and premium prices paid for certain varieties of cocoa beans, these average futures contract prices are not necessarily indicative of the Corporation’s average cost of cocoa beans or cocoa products.


Cocoa Futures Contract Prices
(cents per pound)

1996 1997 1998 1999 2000





Annual Average 62.1 70.0 72.7 48.8 37.9
High 64.4 77.2 78.3 62.7 40.1
Low 57.4 59.1 65.5 39.6 34.4

         Source: International Cocoa Organization Quarterly Bulletin of Cocoa Statistics

                  The Federal Agricultural and Improvement Reform Act of 1996, which is a seven-year farm bill, impacts the prices of sugar, peanuts and milk because it sets price support levels for these commodities.

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         The price of sugar, the Corporation's second most important commodity for its domestic chocolate and confectionery products, is subject to price supports under the above referenced farm legislation. Due to import quotas and duties imposed to support the price of sugar established by that legislation, sugar prices paid by United States users are currently substantially higher than prices on the world sugar market. The average wholesale list price of refined sugar, F.O.B. Northeast, has remained in a range of 25¢ to 32¢ per pound for the past ten years. Peanut and almond prices remained near normal levels throughout 2000. Milk prices moderated in 2000 as a result of strong milk production. The Corporation believes that the supply of raw materials is adequate to meet its manufacturing requirements.

         The Corporation attempts to minimize the effect of price fluctuations related to the purchase of its major raw materials primarily through the forward purchasing of such commodities to cover future manufacturing requirements generally for periods ranging from 3 to 24 months. With regard to cocoa, sugar, corn sweeteners, natural gas and certain dairy products, price risks are also managed by entering into futures contracts. At the present time, active futures contracts are not available for use in pricing the Corporation's other major raw materials. Futures contracts are used in combination with forward purchasing of cocoa, sugar, corn sweeteners, natural gas and certain dairy product requirements principally to take advantage of market fluctuations which provide more favorable pricing opportunities and to increase diversity or flexibility in sourcing these raw materials. The Corporation's commodity procurement practices are intended to reduce the risk of future price increases, but also may potentially limit the Corporation's ability to benefit from possible price decreases.

         The primary effect on liquidity from using futures contracts is associated with margin requirements for futures contracts related to cocoa, sugar, corn sweeteners, natural gas and certain dairy products. Cash outflows and inflows result from original margins which are "good faith deposits" established by futures exchanges to ensure that market participants will meet their contractual financial obligations. Additionally, variation margin payments and receipts are required when the value of open positions is adjusted to reflect daily price movements. The magnitude of such cash inflows and outflows is dependent upon price coverage levels and the volatility of the markets. Historically, cash flows related to margin requirements have not been material to the Corporation's total working capital requirements.

         The Corporation manages the purchase of forward and futures contracts by developing and monitoring procurement strategies for each of its major commodities. These procurement strategies, including the use of futures contracts to hedge the pricing of cocoa, sugar, corn sweeteners, natural gas and certain dairy products, are directly linked to the overall planning and management of the Corporation's business, since the cost of raw materials accounts for a significant portion of the cost of finished goods. Procurement strategies with regard to cocoa, sugar and other major raw material requirements are developed by the analysis of fundamentals, including weather and crop analysis, and by discussions with market analysts, brokers and dealers. Procurement strategies are determined, implemented and monitored on a regular basis by senior management. Procurement activities for all major commodities are also reported to the Board of Directors on a regular basis.

         The Corporation has license agreements with several companies to manufacture and/or sell products worldwide. Among the more significant are agreements with affiliated companies of Cadbury Schweppes p.l.c. to manufacture and/or market and distribute YORK, PETER PAUL ALMOND JOY and PETER PAUL MOUNDS confectionery products worldwide as well as CADBURY and CARAMELLO confectionery products in the United States. The Corporation's rights under these agreements are extendible on a long-term basis at the Corporation's option. The license for CADBURY and CARAMELLO products is subject to a minimum sales requirement which the Corporation exceeded in 2000. The Corporation also has an agreement with Societe des Produits Nestle SA, which licenses the Corporation to manufacture and distribute KIT KAT and ROLO confectionery products in the United States. The Corporation's rights under this agreement are extendible on a long-term basis at the Corporation's option, subject to certain conditions, including minimum unit volume sales. In 2000, the minimum volume requirements were exceeded. The Corporation has an agreement with an affiliate of Huhtamäki Oy (Huhtamaki) pursuant to which it licenses the use of certain trademarks, including GOOD & PLENTY, HEATH, JOLLY RANCHER, MILK DUDS, PAYDAY and WHOPPERS confectionery products worldwide. The Corporation's rights under this agreement are extendible on a long-term basis at the Corporation's option.

Competition

         Many of the Corporation's brands enjoy wide consumer acceptance and are among the leading brands sold in the marketplace. However, these brands are sold in highly competitive markets and compete with many other multinational, national, regional and local firms, some of which have resources in excess of those available to the Corporation.

3


Trademarks

         The Corporation owns various registered and unregistered trademarks and service marks, and has rights under licenses to use various trademarks which are of material importance to the Corporation's business.

Backlog of Orders

         The Corporation manufactures primarily for stock and fills customer orders from finished goods inventories. While at any given time there may be some backlog of orders, such backlog is not material in respect to total annual sales, nor are the changes from time to time significant, aside from the third quarter of 1999 when a significant backlog of orders resulted from customer service and order fulfillment problems encountered during the start-up of new business systems and processes.

Research and Development

         The Corporation engages in a variety of research activities. These principally involve development of new products, improvement in the quality of existing products, improvement and modernization of production processes, and the development and implementation of new technologies to enhance the quality and value of both current and proposed product lines. Information concerning the Corporation's research and development expense is contained in Note 1 of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, which information is incorporated herein by reference and filed as Exhibit 13 hereto.

Regulation

         The Corporation's domestic plants are subject to inspection by the Food and Drug Administration and various other governmental agencies, and its products must comply with regulations under the Federal Food, Drug and Cosmetic Act and with various comparable state statutes regulating the manufacturing and marketing of food products.

Environmental Considerations

         In the past the Corporation has made investments based on compliance with environmental laws and regulations. Such expenditures have not been material with respect to the Corporation's capital expenditures, earnings or competitive position.

Employees

         As of December 31, 2000, the Corporation had approximately 14,300 full-time and 1,400 part-time employees, of whom approximately 6,300 were covered by collective bargaining agreements. The Corporation considers its employee relations to be good.

Financial Information by Geographic Area

         Information concerning the Corporation's geographic segments is contained in Note 15 of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, which information is incorporated herein by reference and filed as Exhibit 13 hereto.

Safe Harbor Statement

         The nature of the Corporation's operations and the environment in which it operates subject it to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. In connection with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, the Corporation notes the following factors which, among others, could cause future results to differ materially from the forward-looking statements, expectations and assumptions expressed or implied herein. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as "believe," "expect," "anticipate," "should," "planned," "estimated," and "potential," among others. Factors which could cause results to differ include, but are not limited to: changes in the confectionery and grocery business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including income taxes; market demand for new and existing products; changes in raw material costs; and the Corporation's ability to implement improvements to and reduce costs associated with the Corporation's customer service, warehousing and order fulfillment processes and systems.

4


Item 2. PROPERTIES

         The following is a list of the Corporation's principal manufacturing properties. The Corporation owns each of these properties.

           UNITED STATES

Hershey, Pennsylvania - confectionery and grocery products (3 principal plants)
Lancaster, Pennsylvania - confectionery products
Oakdale, California - confectionery and grocery products
Robinson, Illinois - confectionery and grocery products
Stuarts Draft, Virginia - confectionery and grocery products

           CANADA

Smiths Falls, Ontario - confectionery and grocery products

         In addition to the locations indicated above, the Corporation owns or leases several other properties used for manufacturing chocolate and non-chocolate confectionery and grocery products and for sales, distribution and administrative functions.

         The Corporation's plants are efficient and well maintained. These plants generally have adequate capacity and can accommodate seasonal demands, changing product mixes and certain additional growth. The largest plants are located in Hershey, Pennsylvania. Many additions and improvements have been made to these facilities over the years and the plants' manufacturing equipment includes equipment of the latest type and technology.

Item 3. LEGAL PROCEEDINGS

         In January 1999, the Corporation received a Notice of Proposed Deficiency (Notice) from the Internal Revenue Service (IRS) related to the years 1989 through 1996. The Notice pertained to the Corporate Owned Life Insurance (COLI) program which was implemented by the Corporation in 1989. The IRS disallowed the interest expense deductions associated with the underlying life insurance policies. The total deficiency of $61.2 million, including interest, was paid to the IRS in September 2000 to eliminate further accruing of interest. The Corporation may be subject to additional assessments for federal taxes and interest for years 1997 and 1998 and for state taxes and interest for 1989 through 1998. The Corporation believes that it has fully complied with the tax law as it relates to its COLI program, has filed for the refund of amounts paid and will continue to seek favorable resolution of this matter. The Corporation has no other material pending legal proceedings, other than ordinary routine litigation incidental to its business.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

5


PART II

Item 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

         Information concerning the principal United States trading market for, market prices of and dividends on the Corporation's Common Stock and Class B Common Stock, and the approximate number of stockholders, may be found in the section "Market Prices and Dividends" on page A-9 of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, incorporated herein by reference and filed as Exhibit 13 hereto.

Item 6. SELECTED FINANCIAL DATA

         The following information, for the five years ended December 31, 2000, found in the section "Eleven-Year Consolidated Financial Summary" on pages A-34 through A-36 of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, is incorporated herein by reference and filed as Exhibit 13 hereto: Net Sales; Income from Continuing Operations Before Accounting Changes; Income Per Share from Continuing Operations Before Accounting Changes - Basic (excluding Notes i and j); Dividends Paid on Common Stock (and related Per Share amounts); Dividends Paid on Class B Common Stock (and related Per Share amounts); Long-term Portion of Debt; and Total Assets.

Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         The section "Management's Discussion and Analysis of Financial Condition and Results of Operations," found on pages A-1 through A-11 of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, is incorporated herein by reference and filed as Exhibit 13 hereto.

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         The following audited consolidated financial statements of the Corporation and its subsidiaries are found at the indicated pages in the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement, and such financial statements, along with the Report of the Independent Public Accountants thereon, are incorporated herein by reference and filed as Exhibit 13 hereto.


1. Consolidated Statements of Income for the years ended December 31, 2000, 1999 and 1998. (Page A-12)

2. Consolidated Balance Sheets as of December 31, 2000 and 1999. (Page A-13)

3. Consolidated Statements of Cash Flows for the years ended December 31, 2000, 1999 and 1998.  (Page A-14)

4. Consolidated Statements of Stockholders' Equity for the years ended December 31, 2000, 1999 and 1998. (Page A-15)

5. Notes to Consolidated Financial Statements (Pages A-16 through A-31), including "Quarterly Data (Unaudited)." (Page A-31)

6. Report of Independent Public Accountants. (Page A-33)

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

         None.

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PART III

Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         The names, ages, positions held with the Corporation, periods of service as a director, principal occupations, business experience and other directorships of nominees for director of the Corporation are set forth in the section "Election of Directors" in the Proxy Statement. This information is incorporated herein by reference.

Executive Officers of the Corporation as of March 15, 2001



Name Age Positions Held During the Last Five Years




K. L. Wolfe

62

Chairman of the Board of Directors (2001);
Chairman of the Board and Chief Executive Officer (1993)

R.H. Lenny (1)

49

President and Chief Executive Officer (2001)

W. F. Christ

60

Executive Vice President and Chief Operating Officer (2000); Senior Vice President, Chief Financial Officer and Treasurer (1997); Senior Vice President and Chief Financial Officer (1994)

R. M. Reese

51

Senior Vice President - Public Affairs, General Counsel and Secretary (1999); Vice President, General Counsel and Secretary (1995)

R. Brace

57

Vice President, Conversion and Procurement (2000); Senior Vice President, Operations (1999); Vice President, Operations (1997); Vice President, Manufacturing, Hershey Chocolate North America (1995)

J. R. Canavan (2)

53

Vice President, Human Resources (1999)

J. F. Carr

56

Vice President, Research Services and Special Operations (1999); President, Hershey Pasta and Grocery Group (1997); President, Hershey International (1994)

F. Cerminara

52

Vice President, Chief Financial Officer and Treasurer (2000); Vice President, Procurement (1994)

G. F. Davis (3)

53

Vice President and Chief Information Officer (2000)

M. H. Holmes

56

Vice President, U. S. Marketing (2000); Vice President and General Manager, Chocolate (1994)

M. T. Matthews

55

Vice President, U. S. Sales (1989)

D. W. Tacka

47

Vice President, Corporate Controller and Chief Accounting Officer (2000); Corporate Controller and Chief Accounting Officer (1995)

         There are no family relationships among any of the above-named officers of the Corporation.

         (1) Mr. Lenny was elected President and Chief Executive Officer effective March 12, 2001. Prior to joining the Corporation he was Group Vice President, Kraft Foods, Inc. and President, Nabisco Biscuit and Snacks (2000); President, Nabisco Biscuit Company (1998); President, Pillsbury North America (1996).

         (2) Mr. Canavan was elected Vice President, Human Resources effective January 1, 1999. Prior to joining the Corporation he was Vice President, Staffing, IBM United States Corporation in New York (1998) and Vice President, Human Resources, IBM North America (1993).

7


         (3) Mr. Davis was elected Vice President and Chief Information Officer effective December 14, 2000. Prior to joining the Corporation he was Vice President - Global Infrastructure Services, Computer Sciences Corporation (2000); Director - Global Infrastructure Services, Computer Sciences Corporation (1999); Executive Director - Global Infrastructure and Financial Systems, Pratt and Whitney (1998); Chief Information Officer, Rocco Inc. (1992).

         Corporate Officers and Division Presidents are generally elected each year at the organization meeting of the Board of Directors in April.

         Reporting of any inadvertent late filings of a Securities and Exchange Commission Form 4 under Section 16 of the Securities Exchange Act of 1934, as amended, is set forth in the section of the Proxy Statement entitled "Section 16(a) Beneficial Ownership Reporting Compliance."

Item 11. EXECUTIVE COMPENSATION

         Information concerning compensation of the named executive officers, including the Chairman of the Board and Chief Executive Officer, of the Corporation individually, and compensation of directors, is set forth in the sections "2000 Executive Compensation" and "Directors' Compensation" in the Proxy Statement. This information is incorporated herein by reference.

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         Information concerning ownership of the Corporation's voting securities by certain beneficial owners, individual nominees for director and by management, including the five most highly-compensated executive officers and one appointed officer, is set forth in the section "Voting Securities" in the Proxy Statement. This information is incorporated herein by reference.

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Information concerning "Certain Relationships and Related Transactions" is set forth in the sections entitled "Certain Transactions and Relationships" and "Transactions with Management and Others" in the Proxy Statement. This information is incorporated herein by reference.

PART IV

Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

Item 14(a)(1): Financial Statements

         The audited consolidated financial statements of the Corporation and its subsidiaries and the Report of Independent Public Accountants thereon, as required to be filed with this report, are set forth in Item 8 of this report and are incorporated therein by reference to specific pages of the Corporation's Annual Report to Stockholders included as Appendix A to the Proxy Statement and filed as Exhibit 13 hereto.

Item 14(a)(2): Financial Statement Schedule

         The following consolidated financial statement schedule of the Corporation and its subsidiaries for the years ended December 31, 2000, 1999 and 1998 is filed herewith on the indicated page in response to Item 14(d):

         Schedule II -- Valuation and Qualifying Accounts (Page 15)

         Other schedules have been omitted as not applicable or required, or because information required is shown in the consolidated financial statements or notes thereto.

         Financial statements of the parent corporation only are omitted because the Corporation is primarily an operating corporation and there are no significant restricted net assets of consolidated and unconsolidated subsidiaries.

8


Item 14(a)(3): Exhibits

         The following items are attached or incorporated by reference in response to Item 14(c):

         (3) Articles of Incorporation and By-laws

                   The Corporation's Restated Certificate of Incorporation, as amended, is incorporated by reference from Exhibit 3 to the Corporation's Quarterly Report on Form 10-Q for the quarter ended April 3, 1988. The By-laws, as amended and restated as of December 1, 1998, are incorporated by reference from Exhibit 3 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1998.

         (4) Instruments defining the rights of security holders, including indentures

            a.   Stockholder Protection Rights Agreement between Hershey Foods Corporation and Mellon Investor Services LLC, as Rights Agent, dated December 14, 2000, is attached hereto and filed as Exhibit 4.1.

            b.   The Corporation has issued certain long-term debt instruments, no one class of which creates indebtedness exceeding 10% of the total assets of the Corporation and its subsidiaries on a consolidated basis. These classes consist of the following:


1) 6.7% Notes due 2005

2) 6.95% Notes due 2007

3) 6.95% Notes due 2012

4) 8.8% Debentures due 2021

5) 7.2% Debentures due 2027

6) Other Obligations

         The Corporation will furnish copies of the above debt instruments to the Commission upon request.

         (10)   Material contracts


a. Kit Kat and Rolo License Agreement (the "License Agreement") between Hershey Foods Corporation and Rowntree Mackintosh Confectionery Limited is incorporated by reference from Exhibit 10(a) to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1980. The License Agreement was amended in 1988 and the Amendment Agreement is incorporated by reference from Exhibit 19 to the Corporation's Quarterly Report on Form 10-Q for the quarter ended July 3, 1988. The License Agreement was assigned by Rowntree Mackintosh Confectionery Limited to Societe des Produits Nestle SA as of January 1, 1990. The Assignment Agreement is incorporated by reference from Exhibit 19 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1990.

b. Peter Paul/York Domestic Trademark & Technology License Agreement between Hershey Foods Corporation and Cadbury Schweppes Inc. (now CBI Holdings, Inc.) dated August 25, 1988, is incorporated by reference from Exhibit 2(a) to the Corporation's Current Report on Form 8-K dated September 8, 1988. This agreement was assigned by the Corporation to its wholly owned subsidiary, Hershey Chocolate & Confectionery Corporation.

c. Cadbury Trademark & Technology License Agreement among Hershey Foods Corporation and Cadbury Schweppes Inc. (now CBI Holdings, Inc.) and Cadbury Limited dated August 25, 1988, is incorporated by reference from Exhibit 2(a) to the Corporation's Current Report on Form 8-K dated September 8, 1988.

9



d. The Amended and Restated 364-Day Credit Agreement among Hershey Foods Corporation, the banks, financial institutions and other institutional lenders listed on the signature pages thereof, and Citibank, N.A. as administrative agent, Banc America Securities LLC as co-syndication agent, and Salomon Smith Barney Inc., as co-syndication agent and arranger is incorporated by reference from Exhibit 10.1 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1999. The 364-day Credit Agreement was renewed in December 2000.

e. Five-Year Credit Agreement among Hershey Foods Corporation, the banks, financial institutions and other institutional lenders listed on the signature pages thereof, and Citibank, N.A. as administrative agent and Citicorp Securities, Inc. (now Salomon Smith Barney Inc.) and BA Securities, Inc. (now Banc America Securities LLC) as co-syndication agents, is incorporated by reference from Exhibit 10.2 to the Corporation's Current Report on Form 8-K dated January 29, 1996. The Five-Year Credit Agreement was renewed in late 1997.

f. Trademark and Technology License Agreement between Huhtamaki and Hershey Foods Corporation dated December 30, 1996, is incorporated by reference from Exhibit 10 to the Corporation's Current Report on Form 8-K dated February 26, 1997. This agreement was assigned by the Corporation to its wholly owned subsidiary, Hershey Chocolate & Confectionery Corporation. The agreement was amended and restated in 1999 and the Amended and Restated Trademark and Technology License Agreement is incorporated by reference from Exhibit 10.2 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1999.

                      Executive Compensation Plans and Management Contracts


g. Hershey Foods Corporation's Restated Key Employee Incentive Plan, incorporated by reference from Exhibit 10.3 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1999 was amended in 2000, and a copy of the plan, as amended, is attached hereto and filed as Exhibit 10.1.

h. Hershey Foods Corporation's Restated Supplemental Executive Retirement Plan is attached hereto and filed as Exhibit 10.2.

i. Hershey Foods Corporation's Deferred Compensation Plan is incorporated by reference from Exhibit 10.3 to the Corporation's Annual Report on Form 10-K for the fiscal year ended December 31, 1996.

j. Hershey Foods Corporation's Directors' Compensation Plan is incorporated by reference from Exhibit 10 to the Corporation's Quarterly Report on Form 10-Q for the quarter ended September 28, 1997.

k. Hershey Foods Corporation's Executive Benefits Protection Plan (Group 3A), covering certain of its executive officers, is attached hereto and filed as Exhibit 10.3.

l. Separation Agreement and General Release entered into on December 11, 2000 between Hershey Foods Corporation and Michael F. Pasquale is attached hereto and filed as Exhibit 10.4.

         (12)  Computation of ratio of earnings to fixed charges statement

                          A computation of ratio of earnings to fixed charges for the years ended December 31, 2000, 1999, 1998, 1997 and 1996 is filed as Exhibit 12 hereto.

         (13)   Annual report to security holders

                          The Corporation's Annual Report to Stockholders is included as Appendix A to the Proxy Statement and is filed as Exhibit 13 hereto.

10


         (14b)   Reports on Form 8-K

                    a.     A Current Report on Form 8-K was filed on December 11, 2000, announcing that Michael F. Pasquale, Executive Vice President and Chief Operating Officer and a member of the Board of Directors, resigned from those positions effective that date. The Corporation also announced that William F. Christ, Senior Vice President, Chief Financial Officer and Treasurer, would become Executive Vice President and Chief Operating Officer, and that Frank Cerminara would become Vice President, Chief Financial Officer and Treasurer.

                    b.     A Current Report on Form 8-K was filed on December 14, 2000, announcing that the Board of Directors of the Corporation unanimously adopted a Stockholder Protection Rights Agreement between the Corporation and Mellon Investor Services LLC, as Rights Agent, dated December 14, 2000. A copy of the Stockholder Protection Rights Agreement is attached hereto and filed as Exhibit 4.1.

         (21)   Subsidiaries of the Registrant

                          A list setting forth subsidiaries of the Corporation is filed as Exhibit 21 hereto.

         (23)   Consent of Independent Public Accountants

                          The consent to the incorporation of reports of the Corporation's Independent Public Accountants dated January 26, 2001, is filed as Exhibit 23 hereto.

11


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Corporation has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, this 15th day of March 2001.

  HERSHEY FOODS CORPORATION


  By:  /s/ F. CERMINARA

F. Cerminara
Vice President, Chief Financial Officer and Treasurer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Corporation and in the capacities and on the date indicated.


Signature Title Date




/s/ K. L. WOLFE

K. L. Wolfe

Chairman of the Board of Directors

March 15, 2001

/s/ R. H. Lenny

R. H. Lenny

President and Chief Executive Officer

March 15, 2001

/s/ F. CERMINARA

F. Cerminara

Chief Financial Officer and Treasurer

March 15, 2001

/s/ D. W. TACKA

D. W. Tacka

Chief Accounting Officer

March 15, 2001

/s/W. H. ALEXANDER

W. H. Alexander

Director

March 15, 2001

/s/ R. H. CAMPBELL

R. H. Campbell

Director

March 15, 2001

/s/ C. M. EVARTS, M.D.

C. M. Evarts, M.D.

Director

March 15, 2001

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Signature Title Date




/s/ B. G. HILL

B. G. Hill

Director

March 15, 2001

/s/ J. C. JAMISON

J.C. Jamison

Director

March 15, 2001

/s/ M.J. MCDONALD

M.J. McDonald

Director

March 15, 2001

/s/ J. M. PIETRUSKI

J. M. Pietruski

Director

March 15, 2001

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REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Hershey Foods Corporation:

         We have audited, in accordance with auditing standards generally accepted in the United States, the consolidated financial statements included in Hershey Foods Corporation's Proxy Statement for its 2001 Annual Meeting of Stockholders incorporated by reference in this Form 10-K, and have issued our report thereon dated January 26, 2001. Our audit was made for the purpose of forming an opinion on those financial statements taken as a whole. The schedule listed on page 15 in Item 14(a)(2) is the responsibility of the Corporation's management and is presented for purposes of complying with the Securities and Exchange Commission's rules and is not part of the basic financial statements. This schedule has been subjected to the auditing procedures applied in the audit of the basic financial statements and, in our opinion, fairly states in all material respects the financial data required to be set forth therein in relation to the basic financial statements taken as a whole.

/s/ ARTHUR ANDERSEN LLP

New York, New York
January 26, 2001

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Schedule II

HERSHEY FOODS CORPORATION AND SUBSIDIARIES

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

For the Years Ended December 31, 2000, 1999 and 1998

(in thousands of dollars)

                                                       Additions

  Description    Balance at
Beginning
of Period
 Charged to
Costs and
Expenses
 Charged
to Other
Accounts (a)
 Deductions
from
Reserves
 Balance
at End
of Period


Year Ended December 31,2000:
Reserves deducted in the
balance sheet from the assets
to which they apply:
                             
  Accounts Receivable - Trade....... $ 16,941   $ 8,531   $ 1,362   $ (10,830 ) $ 16,004  





Year Ended December 31,1999:
Reserves deducted in the
balance sheet from the assets
to which they apply:
                             
  Accounts Receivable - Trade....... $ 19,941   $ 2,629   $ 597   $ (6,226)  (b) $ 16,941  





Year Ended December 31,1998:
Reserves deducted in the
balance sheet from the assets
to which they apply:
                             
  Accounts Receivable - Trade....... $ 15,843   $ 5,540   $ (210)   $ (1,232 ) $ 19,941  








     (a)  Includes recoveries of amounts previously written off.

     (b)  Includes reserves related to the Corporation's pasta business which was sold in January 1999.

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