Reese's is Back in the Big Game with a New Spot
Ninety-five years of 'perfecting perfection' has led to this moment
"Reese's has a fervent fan base who are as emotionally invested in our iconic pairing of peanut butter and chocolate, much like the fan bases of the two teams in the Big Game," said
For 95 years, Reese's has been treating fans to its irreplaceable and iconic peanut butter cups. The snacking juggernaut has experienced meteoric growth with a 9.1% CAGR over the past four years2 and can be found in over 80% of American households in the past three years3.
The last and only time Reese's brand aired an ad during the Big Game was in 2020 to announce Reese's Take 5 bar.
In addition to the new commercial, Reese's will also be giving fans more of what they want via a range of activities with strategic partners leading up to the game. Stay tuned to watch Reese's perfect perfection.
Follow along for everything about Reese's brand on TikTok, Instagram and Facebook.
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1 Circana POS $ Sales 52 W/E
2 Circana POS $ Sales 52 W/E
3 Circana Panel Projections
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SOURCE
Anna Lingeris/Reese's, Phone: 717-649-7214, alingeris@hersheys.com; Torri Santander/Zeno Group, Phone: 310-566-3986, torri.santander@zenogroup.com