Pirate's Booty Helps Families Say "Yes" to Imaginative Play This Summer with Captain Bob's Summer Quest
Actress and Mom
A 2025 study recently showed a clear decline in unstructured play in children's daily lives, with many children today spending significantly more time in digital environments than previous generations. Researchers noted that unstructured play was consistently linked with positive developmental outcomes including creativity, imagination, emotional regulation, and stronger social interactions with peers.
Created to help families discover captivating summer activities they can easily do together and encourage hands-on play,
- To bring
Captain Bob's Summer Quest to life, Pirate's Booty brand partnered with actress, comedian and momEllie Kemper alongside digital creator and expert babysitterChelsea Anderson to share easy, playful ways families can spark imagination and adventure throughout the summer. - Inspired by their own experiences, both contributed to approachable activity ideas designed to encourage creativity, connection and hands-on fun for both indoor and outdoor play.
"Pirate's Booty's
Families can step into
"As a lifelong babysitter, I've learned that the best activities and snacks are the ones adults secretly enjoy just as much as the kids do," said
Sparking Playful Summer Adventures
- Create A Compass
Chalk Cove - 'Aye-Aye' Spy
"As a parent and fan of Pirate's Booty, I love how the brand continues to create family-friendly ideas that spark connection and help bring kids and parents together in meaningful ways," said
Playful Flavor Meets Parent-Approved Ingredients
Pirate's Booty continues to deliver the fun kids love and the qualities parents love through baked-not-fried puffs made with real cheese and no artificial colors, making it a snack families can feel good about sharing.
Earlier this year, Pirate's Booty released a new look for its entire portfolio and its Aged White Cheddar flavor now has even more cheese that families love.
FAQs
What is
Who partnered with Pirate's Booty on
Pirate's Booty brand partnered with actress, comedian and mom
What kinds of activities are included in
The Quest includes Create A Compass,
Where can families download
Families will be able to download
What's new with Pirate's Booty?
Pirate's Booty Aged White Cheddar Rice & Corn Puffs now has even more cheese. Blended with more real aged white cheddar, each bite ignites a taste adventure as thrilling as a high-seas treasure hunt.
What makes Pirate's Booty a family friendly snack?
Pirate's Booty brand features baked-not-fried puffs are made with real cheese and no artificial colors, delivering the flavor kids love and qualities parents feel good about. Easy to pack, easy to share, and now featuring even more cheesy flavor, Pirate's Booty brand keeps kids snacking happy and helps fuel fun wherever summer adventures take families.
About The Hershey Company
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.
Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.
For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.
To learn more visit www.thehersheycompany.com
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Pricing is at the sole discretion of the retailer.
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SOURCE The Hershey Company
Alan Ganzis, 908-209-9940, alan.ganzis@mslgroup.com