Oh Shift! Ice Breakers Launches New Flavor Shifters Gum that Changes Flavors as You Chew It
Get ready for a refreshing twist on gum that's anything but boring
Wild Berry to Coolmint brings together the best of both fruity and minty flavors, while Wintergreen to Coolmint offers a double hit of two popular mint flavors for the ultimate refreshing taste. Shifting between flavors at different times for different people, the gum delivers a unique chewing experience for everyone.
"In a world where we're constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up," said
To bring the "Oh Shift!" moment to life, Ice Breakers is partnering with three viral creators on TikTok and Instagram,
Ice Breakers Flavor Shifters marks an exciting new addition to the Ice Breakers brand, broadening its lineup as the gum category grows1 and as consumers seek new forms of sensorial stimulation in their gum choices. So, Ice Breakers fans, take your senses on a refreshing ride with the cooling crystals of Ice Breakers, and be energized and ready to conquer the day. Your taste buds will thank you.
Ice Breakers Flavor Shifters are now available at retailers nationwide. For more information, please visit https://www.hersheyland.com/ice-breakers.
*Pricing is at the sole discretion of the retailer.
About
For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder,
To learn more visit www.thehersheycompany.com.
Follow:
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company
http://www.facebook.com/hersheycompany
http://www.youtube.com/hersheycompany
http://www.instagram.com/hersheycompany
View original content to download multimedia:https://www.prnewswire.com/news-releases/oh-shift-ice-breakers-launches-new-flavor-shifters-gum-that-changes-flavors-as-you-chew-it-302242676.html
SOURCE
Lindsay McCabe/The Hershey Company, Phone: 717-237-8309, lmccabe1@hersheys.com; Alyssa Schor/Zeno Group, Phone: 330-501-5547, alyssa.schor@zenogroup.com